Our organizational profile has grown and evolved over the last 125 years, and to commemorate the historic year, we have unveiled our new logo and brand identity. Inspired by the organization’s longevity and dynamic nature, the modernized look will better represent our values and outlook for the future. The new logo can be seen anywhere we are in public — like our website, social media pages, publications, and more. In addition to the main logo redesign, primary, secondary, and tertiary logos were created, along with brand guidelines to ensure consistency in use.
