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WHLA Welcomes You

Your Wisconsin Adventure Awaits!

On behalf of the entire hospitality industry in Wisconsin I would like to thank you for your interest in planning your vacation with us. I am confident that you will enjoy your time with us. Wisconsin truly has something to offer everyone. From the charming towns and villages and natural beauty of Door County and the Northwoods to our exciting cities like Milwaukee, Madison, and Green Bay, you can truly do it all.

Plan a vacation the kids will never forget by visiting the Waterpark Capital of the World® (Wisconsin Dells) or take that special someone on a romantic visit to Lake Geneva. From thousand room resorts to small bed and breakfasts, we truly have something for everyone.

With major league sport teams, concerts, and fairs you will always have something to keep you busy. If you prefer a slower pace, Wisconsin offers endless opportunities for outdoor adventures. With 51 state parks featuring more than 2700 miles of hiking trails, 800 miles of great lakes shoreline, and more than 40 major waterfalls.

What truly sets our state apart from the rest is the great people of our state who embrace what it means to be “mid-west nice”. No matter where your journey takes you, I know you will be greeted with a warm smile and kind words from hospitality professionals that want to welcome you not only as guests, but as friends.

On behalf of the Wisconsin Hotel and Lodging Association, I welcome you to our state and look forward to serving you for years to come.

Rory Madsen, Gordon Lodge, 2025 WHLA Board Chair

RoryMadsenGordon Lodge2025 WHLA Board Chair

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