The Round

ROUND

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JULY 2020

Making the best of a bad situation Connecting with communities in the most unlikely of times

ROUND

THE

WELCOME

JULY 2020

TO THE NEW LOOK THE ROUND MAGAZINE

COVID-19 went from something happening in Wuhan to a seismic shift in all of our lives so quickly. The Prime Minister’s announcement at 5pm on Friday 20 March that all pubs must close that evening felt like a hammer blow, and it has been an incredibly unsettling and challenging 15 weeks for everyone.

However, we now have light at the end of the tunnel.

The Chancellor laid out an extraordinary package of support, with hospitality benefitting from the sector specific grant schemes.

Punch Publicans received £18 million from this source alone, however, the grants were not equal.

Understandably you also looked to Punch for further support, and we have worked hard to provide considerable additional support using our finite resources. We are under no illusions about the challenges and uncertainties that lie ahead, and we stand ready to provide further support in the future.

We have played a central role in the lobbying of government for the support provided to date and the creation of practical reopening guidelines. Now our focus is on pushing government for an immediate cut in VAT, an extension to the business rates holiday and for a cut in beer duty. All of these are essential for an industry that has carried too high a tax burden for too long.

In the meantime, we now have the opportunity to get our businesses back open, and with the preparation steps that you have all taken to make the safety of teams and customers the first priority, I am confident that customers will instantly rediscover the joy of the pub experience in a safe and welcoming environment.

st Making the be ation of a bad situ es with communiti s Connecting unlikely of time in the most

Contents P4 PUBS IN LOCKDOWN

Raising a glass to some amazing lockdown pub transformations P6 INTERVIEW

How one pub connected with its community in the most unlikely of times P8 IS YOUR PUB READY?

A helping hand to make sure you get back to business with a bang P10 LESSONS LEARNT

What does the research conducted throughout the crisis tell us about the future?

P11 TAKEAWAY IS HERE TO STAY

A look at the opportunity, demand and resources available for a winning takeaway offer P12 A REASON TO RETURN

This issue of The Round is full of inspiring stories of how brilliant Punch Publicans have stepped up to provide vital services to their communities during lockdown. A crisis often brings out the best in people, and I have looked on in admiration of so many of you.

Give people a reason to leave the house with simple and summery cocktail serves

Thank you for your wonderful can-do attitude and for your ongoing support to Punch.

What sport is on again and how can you make it work for you?

Clive Chesser CEO, Punch clive.chesser@punchpubs.com

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P14 BRINGING BACK SPORT

P15 NEWS

All the latest news from Punch

IN THIS ISSUE

GOT ANY QUESTIONS? DROP US AN EMAIL

askmarketing@punchpubs.com

“The ‘can-do’ spirit shown by so many pubs to adapt and turn their businesses into something the local community needs overnight has been truly inspiring.”

As pubs reopen, we must embrace change to succeed.

Make change an opportunity, not a threat

T

CONTACT

he last four months have been a ‘coronacoaster’ of a ride. The twists and turns of 2020 have been distressing, hard work and downright grim. But we can’t hark back to a past that no longer exists.

We have to move forwards, together.

As an industry and as a pub company, we have to look to the future.

During the lockdown period, the efforts of our pubs – like the Spread Eagle in Bolton (see page 6), the Motte & Bailey in Pirton (page 4) and the Wellington in Borehamwood (page 5) – have been truly inspiring.

The ‘can-do’ spirit shown by so many pubs to adapt and turn their businesses into something local communities need overnight has been truly inspiring and reminded me why I work in this industry. That

Punch Pubs Jubilee House, Second Avenue, Burton upon Trent, Staffordshire, DE14 2WF AIRPLAY punchpubs.com

Social media twitter @punchpubs instagram @punchpubs facebook /punchpubs

spirit is something we all need to hold on to for the next phase of opening.

And as we look forward to reopening our pubs, it’s inevitable that we’ll encounter a lot of unknowns.

But if we can continue to adapt and innovate, then I genuinely believe we’ll see the local community pub thrive – as long as we see the pandemic as an opportunity and not a threat.

Our own research tells us that, while consumers are nervous about returning, given the right precautions and measures they will return and will likely spend in a similar pattern as pre-lockdown. The key is to reassure guests before they even arrive at the pub that you have their health and safety at the forefront of your mind.

This is nothing new, we just don’t normally advertise it like this.

This reassurance needs to take place throughout the customer journey. From the moment a potential customer discovers your pub website or social media account, to the signage outside your pub and the welcome they get when they step through

Business Support Centre telephone 01283 502 222 – Mon-Fri 8am-5.30pm Email contactus@punchpubs.com Marketing Email askmarketing@punchpubs.com

your door. See pages 8-9 for more on this.

Remember to train your teams so they feel confident in the measures you’re taking and then visibly show your customers how seriously you’re taking their safety.

But safety is just the start. We’ll all need to approach our businesses with a fresh perspective knowing that things will be different, from people booking spaces for a drink to spreading demand across all seven days of the week.

This edition of The Round is brimming with ideas to help you manage just that. I hope you find it useful, and if I or anyone else in the team can help you with your relaunch plans, just drop us an email at askmarketing@punchpubs.com or speak to your Operations Manager.

The next few weeks and months will be a difficult challenge, no doubt about it, but seeing this as an opportunity is the first step to ensuring your business has a positive and focussed plan for the future.

Embrace change, it’s the only option we’ve got.

Russell Danks Marketing & Strategy Director, Punch e: russell.danks@punchpubs.com

Talk to The Round The Round magazine is edited by Nick Howard, designed by White Light Media and published by the Punch Marketing team. If you have any comments or questions, we’d love to hear from you!

Email caroline.southwell@punchpubs.com

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The lockdown may have brought most of the UK to a grinding halt, but so many Punch pubs have proved themselves unstoppable, showing that the Great British Pub will always be the beating heart of its community.

e h t t a s b u P r i e h t f o t r a e h s e i t i n u m m o c

LAMB INN EDGMOND Lance and Debbie have been offering Sunday roasts every Sunday from 12pm to 3pm and a selection of main meals and desserts Monday to Saturday, 4pm to 7pm. They even offered a special Easter Sunday takeaway menu and have been supplying food rescue packs, teaming up with a local butcher to offer quality, locally-sourced meat.

GEORGE AND DRAGON ILFRACOMBE Jonathan at the George and Dragon moved his weekly quiz night onto Facebook Live, raising over £2,500 for local charities in the process. But this is nothing new – over the last 16 years the team has raised over £140,000 and Jonathan says this is what makes his pub unique.

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But one thing that is new is the audience. While the pub’s quizzes have always been popular with locals, their online quizzes have seen people join in from Israel, Texas, Fiji, and even a group of locals who were stuck in Morocco!

RED LION CRANFORD Publicans Richard and Sonja set up ‘Greedy Gordon’s Shop’, delivering groceries and household essentials to surrounding villages by taking orders on Facebook and making deliveries on Mondays, Wednesdays and Fridays, guaranteeing next day delivery for orders placed by 2pm. As the weather warmed up, they even offered BBQ packs, with a range of tasty meats.

WILLIAM MITCHELL

MOTTE & BAILEY

MORECAMBE The team at the William Mitchell in Morecambe opened a pub shop providing groceries for the community as well as supporting local children’s charities with generous Easter egg donations.

PIRTON At the Motte & Bailey in Pirton, the team came up with the genius idea of delivering home pizza making kits! Each kit includes pizza dough, sauce, mozzarella and a pizza box, all for just £5, giving their lucky customers the chance to get creative with lockdown cooking.

PUBS MARK VE DAY On VE Day, the Wellington in Borehamwood hosted Aimi P, who was originally booked to perform in the pub, with a live performance on the pub’s Facebook Page.

CHAMPS

SPORTS B

AR & GRIL

L

SHEFFIELD Champs in Sheffield has taken to Facebook Live to offer online entertainment to locals who, by the looks of the numbers of people joining in, clearly missed their weekly quiz nights. They’ve been a great opportunity for people to get their usual general knowledge fix for the week without getting off the sofa!

The Spread Eagle in Brentwood joined forces with local independent businesses, as well as Brentwood School Cadets, to cook and deliver shepherd’s pie and desserts to 80 local care home residents.

GRIFFINS HEAD

The Crown in Accrington was decorated and extended its Friday evening takeaway service along with a special VE Day takeaway breakfast service.

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PAPPLEWICK Publicans Nicky & Neil opened a pub shop and delivery service from 10am to 6pm every day of the week, selling everything from potatoes and beans to toilet roll and washing up liquid.

Alongside this, their popular Sunday roast (and vegan nut roast) sold out most weeks, and they even managed to show their support for the NHS, with some epic light displays!

Making the bes of a bad situatiot n

Connecting with communities in the most unlikel y of times

BALFOUR ARMS

COVER CREDITS:

SIDMOUTH The Balfour Arms in Sidmouth has gone the extra mile in serving its community, working with a fantastic team of volunteers to deliver rescue packages to people in need, hot meals to the elderly and vulnerable, and even surprising kids with birthday cakes!

Sorry we couldn't mention everyone, we're raising a glass to you all!

Coach and Horses in Freckleton, Farmers Arms in Swinton, Hinksford Arms in Kingswinford, Miners Arms in Mithian, Ship Inn in Little Thurrock, The Star in Liverton, The Crown in Gateshead.

JULY 2020

The Plough in Ellington raised money for the CELL Community Foodbank that supports local villages. They promoted their VE Day competition via Facebook where four lucky winners won vintage afternoon teas delivered to their doors.

The Lamb Inn in Edgmond served up a traditional fish supper for customers to take away, including beerbattered cod, chips and mushy peas for £10!

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Making the

BEST of a

BAD situation The Round Editor Nick Howard caught up with two Publicans who have used the lockdown as a way to connect with their community more than ever – thanks to their new pub market.

I

t’s 3pm on a Wednesday in May 2020 and, of course, I’m dialling into another Zoom call. But this one isn’t with another person in an improvised home office. On the other end of the call, George Campbell and Daniel Dunne, Publicans at the Spread Eagle in Bromley Cross, Bolton, are in their rented van on their way to collect ingredients for another batch of afternoon teas to prepare for deliveries

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later in the week – a job they’ve become accustomed to in recent weeks.

But rewind back to August 2019 and George and Dan had just taken over the Spread Eagle after a major refurbishment of the pub and were immediately getting to work at re-establishing its connection with the community. They held regular events, from pool tournaments and quiz nights, to celebrating Bonfire Night with a fireworks display, switching their Christmas lights on in style, and even holding a pancake toss event on Shrove Tuesday.

Little did they know that they’d soon see their pub closed thanks to you know what. This could easily have knocked the wind out of the sails for George and Dan, but rather than put their goals on the backburner, the closure has amazingly

"If we’ve learnt one thing, it’s that if you look after your community, your community will look after you.”

1am Get up and travel to the market, where their fruit and veg suppliers are 2am Spend 2-3 hours at the market, ensuring they get the best price for their produce

George and Dan have connected with their community by starting a new local delivery venture and supporting events like VE Day.

seen them connect with their community more than they could ever have imagined.

“The announcement was made on the Friday and on the Saturday we were stripping the place out, securing the doors and so on.

It wasn’t a very nice feeling. And it was that feeling that made us think that there must be something we can do to remain a part of the community. The same community had welcomed us with open arms when we arrived, and we thought there must be something we can give back,” George says.

And it was through the Bromley Cross and Egerton Support Group that the pair got talking to suppliers and other local businesses and decided to set up a community market in the pub’s beer garden, offering an incredible range of fresh produce, from staples like bread and potatoes, to more exotic foods, such as chillies and kiwi. Orders are taken on Facebook or over the phone before being prepared for collection or delivery (while sticking to social distancing rules) the very next day.

The pub also introduced a new takeaway lockdown menu and made afternoon teas which people could order as a gift for a loved one, complete with messages, sweets, cheese boards and balloons.

They’ve been busy promoting the new venture too, which has gone down a storm on social media, through Facebook Live videos and posts every morning so customers can see what’s on offer without even needing to leave the house. As a result, the pub's Facebook following has more than doubled.

A TYPICAL LOCKDOWN DAY FOR GEORGE AND DAN

Incredibly, on top of all this, George and Dan have managed to continue holding special oneoff events, including a charity bike ride which raised more than £2,000 for the community support group and an online bingo night on VE Day which paid for 180 afternoon teas for vulnerable members of the community.

It might not be the same as serving pints in a busy pub but it’s certainly kept George, Dan and the team busy in uncertain times, and hasn’t gone unnoticed.

Dan says, “The nice messages we’ve had from people has made it all worth it. We had a message from a lady recently who had been self-isolating, hadn’t been working and had no food in the house. We delivered her food and a Sunday lunch and gave it to her at the door. It’s been the highlight of some people’s days and that’s what’s kept us going.

“If we’ve learnt one thing, it’s that if you look after your community, your community will look after you. If someone needs a helping hand or a friendly face, be there for them and they’ll give back to you. We’ve supported our community through all this and turned a bad situation good.”

George and Dan’s efforts have gone down so well that they now have a group of volunteers drawn from the local area who support them with packing and other jobs.

Thanks to the pair’s amazing attitude and incredible efforts, they’ve achieved their goal of engaging with the community in such a powerful way and in the most unlikely of times, and when things improve, they certainly won’t be short of customers.

5am Check orders for collection, deliveries and afternoon teas 6.30am Visit local butcher and milk, bread and eggs supplier 8am Box deliveries 10am Start making afternoon teas and preparing gifts 12pm Quick nap!

PM – PHEW! 1pm Make deliveries 4pm Takeaway service 9pm Sleep!

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IN ASSOCIATION WITH HEINEKEN

Make your comeback stronger than the setback

USE YOUR SPACE WELL

To maximise space, you need to understand your current capacity from your Punch COVID-Secure Risk Assessment and investigate potential ‘off-sales’ spaces and how best to operate them, in harmony with your local community.

• See the COVID-Secure Licensing Guide online at Punch Buying Club.

As we move together towards a new normal, pubs need to adapt to the latest information and stay on the lookout for new possibilities. Luckily, there’s lots of support available to help ensure you’re COVID-ready as well as inspire ideas to help you maximise all the available opportunities.

PARTITION AREAS

MORE INFO

ER

RD

O

Review your pub’s layout to make the most of all your licensed areas. Changes like more back-to-back seating or screens and partitions may help.

• See the Punch COVID-Secure Maximising Capacity Guide and your Punch COVID-Secure Risk Assessment.

punchbuyingclub.com COVID-Secure guidance is complex and constantly changing - and it's something you'll need to constantly review and adapt to.

Visit the Punch Buying Club for the latest (and regularly updated) information and support from Punch, including our series of Practical Guides to COVID-Secure Reopening and Risk Assessment Framework and Template.

KEEP CUSTOMERS MOVING

Consider how you’ll manage traffic into and around the pub. You may wish to consider operating a oneway system. Clear signage is crucial.

• See the Punch COVID-Secure Important Information Guide.

You can also speak to your Operations Manager, call business support on 01283 502 222 or contact the Punch Marketing Team at askmarketing@punchpubs.com if you have any questions.

A WARM & SAFE WELCOME

thepubcollective.co.uk/reopening Heineken’s range of guidance, advice and tools to support your business over the coming weeks.

USEFUL CONTACTS

ACAS (acas.org.uk) Government advice (gov.uk) BII (bii.org)

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YOUR PUB ONLINE

The customer journey starts at home. Make sure your website is up-to-date and you’re using your website and social media to reassure customers with the precautions you’re taking and take any bookings.

• Free digital assets are available to download on the Punch Buying Club.

A welcome station with clear signage on what you're doing to keep people safe, along with sanitiser. The customer journey needs to be warm and friendly throughout - naturally giving people confidence in your operation.

MAKE ORDERING SAFE

Get your fridge and back bar display ready and get your ranging right for social distancing.

• Visit The Pub Collective at thepubcollective.co.uk/socialdistance-range for ranging tips.

COMMUNICATE CLEARLY

Use warm, welcoming, clear signs inside and out (including on tables, floor markings, TV screens, and framed posters on walls, at the bar and in the toilets).

• Plenty of free POS and digital assets are available on the Punch Buying Club.

TRAIN YOUR TEAM

Make sure your team is properly trained in COVID-Secure health and safety protocols and keep communicating with them regularly.

• Visit punchpubsacademy. com or download the Punch Academy app.

RECORD OF CUSTOMERS

KEEP CLEAN

Stock up on cleaning materials, PPE and sanitisers, which should be available at the entrance and throughout.

• See the Punch COVID-Secure Important Information Guide.

To assist the NHS Test and Trace service, you should keep a temporary record of your customers and visitors for 21 days and assist NHS Test and Trace with requests for that data if needed.

R EER

RDD OOR

MAKE ORDERING EASY

Customers will expect to pay by contactless and you may wish to consider using order at table apps such as Pub Pal. • See the Punch COVIDSecure Order and Pay Guide.

ORGANISE WORKING AREAS

Make sure all the different zones of your pub are ready to go, including the cellar, kitchen and front of house.

• See the Punch COVIDSecure Property and Appliances Guide.

GET GARDEN READY!

Your outside space doesn’t have to be big to be beautiful, but you do need to consider licensing and planning, how you’ll operate the area, furniture and signage.

• See the Punch Getting Garden Ready Round Up Guide.

Coming soon!

Fever-Tree Summer of Spritz

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IN ASSOCIATION WITH BUDWEISER BREWING GROUP

Consumer data from throughout the pandemic shows us that pubs remain an important part of local communities.

And as we emerge from lockdown, pubs will play a huge role in bringing communities together again.

Research suggests local pubs could be quickest to recover post-lockdown.

Saving Pub Lives At the very start of the lockdown in March, Budweiser, part of AB InBev, launched Save Pub Life – allowing customers to purchase a gift card for their local pub which they could then redeem once pubs reopened.

The group pledged to match donations up to a combined total of £1 million, a target which it hit in June!

In just two months, more than 1,500 pubs and bars signed up to the programme, and 17,000 gift cards were sold. The Save Pub Life platform will remain open for new purchases until all pubs and bars across Britain are able to reopen.

Customers can spend their gift cards once their chosen pub re-opens, and once all pubs have opened, they'll have six months to redeem their gift card at their chosen outlet.

MORE INFO

Find out more and sign up to the scheme at savepublife.com

Lessons learnt in tough times PHASE

PHASE

PHASE

1

2

3

THE WIND DOWN

THE LOCKDOWN

THE NEW NORMAL

Older, more affluent and female consumers were first to avoid pubs and are likely to be slowest to return. | People visited local venues more in the build-up to lockdown. Local pubs, specifically, were the most resilient and could be quickest to recover.

Consumers spent closer to home due to travel restrictions and are looking forward to supporting local businesses more post-lockdown. | Pubs that continued trading, by offering services like takeaway and groceries, built long-term loyalty with the local community. | Every week more pubs opened as takeaways and pub shops, and insight indicates that they could be here to stay.

Sources: CGA, HDI, YouGov, KAM Media ‘Return of the Pub’

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Consumers are looking forward to going back to their local pubs and the majority will do so as long as there are measures in place to keep them safe. | Expect the trend towards local and community to continue to grow, with low tempo, family-focussed venues helping customers feel more comfortable. | Introducing safe socialising procedures whilst retaining the atmosphere people are missing is vital. | The situation is fast moving and may change at any time.

HELPING YOU GET BACK TO BUSINESS TRANSFORMING PUBS INTO COMMUNITY SHOPS

PUB SHOP

In April, Punch became the first operator to team ity e Commun up with food supplier, Hub Of Th Brakes, to launch its accessible way for own Pub Shop offer W elcome to your people to buy groceries so customers can buy and helping pubs to staple groceries from continue to serve their their local Punch pub. local communities.

Pubs up and down the country have got on As much as we usually love to welcome you into the pub , to keep you board, offering a range Find out more and our staff safe please rem of food boxes, providingcar park and register at ain in the and a member of the team a safe, hygienic and mypubshop.com will bring you

PUB SHOP r order to you

*We are following all the relevant

Government guidelines on

social distancing as part of

this service.

Thank you

POST-LOCKDOWN RANGING

Make the most out of your stock and reduce beer wastage by getting your post-lockdown ranging right.

Make sure your staff are properly trained and offer the right mix of

categories on the bar, supported by a suitable fridge range.

It’s expected that trade will be lower than normal at the point of re-opening, so you should adjust your range size accordingly.

IS YOUR ONLINE HOUSE IN ORDER?

Recent times have also reinforced the importance of pubs’ online presence. Pubs that are active on social media have been most successful, and benefited the most from campaigns like Save Pub Life. So make sure your website is up-todate and you’re actively communicating through social media.

Download a useful 100 Day Brand, Marketing and PR Playbook from punchbuyingclub.com

The key messages will be to advertise new offerings, such as pub shops and takeaways, and reassure customers that your pub is safe for them to return to by spelling out the precautions you’re taking.

Pub classics like fish and chips are a popular takeaway choice.

Takeaway is here to stay During the lockdown many pubs adapted their businesses to provide food for delivery or takeaway. This service is likely to stick around in some form and can be a great service to your local community.

The opportunity Spend continued to grow throughout the lockdown as more pubs opened with takeaway offerings.

Punch's figures show that a takeaway offering could even be worth £50,000 in incremental revenue!

The demand One in five rural pubs continued to trade during the lockdown, versus one in 20 city centre sites.

The north and Scotland proved to be the most resilient regions, however regional variations were not huge, suggesting it’s a business model that could work wherever you’re based.

There has been a huge variety of new business

models, but anecdotal evidence suggests pub classics are a popular choice for consumers!

Quieter, rural areas generally performed best, with more affluent, over-45s spending the most.

RESOURCES Check out Punch’s Takeaways and MORE INFO

Deliveries Round Up Guide at punchbuyingclub.com.

There are plenty of other resources available at the Punch Buying Club too, including takeaway menus, social media assets and operational guides.

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IN ASSOCIATION WITH DIAGEO

A REASON HAVING BEEN STUCK AT HOME FOR THE LAST FEW MONTHS, PEOPLE NEED TO BE GIVEN A GREAT REASON TO RETURN TO THE PUB. OUTDOOR SPACE WILL BE MORE IMPORTANT THAN EVER AS IT CAN HELP YOU TO INCREASE CAPACITY, SO GIVE YOUR CUSTOMERS SOMETHING TO LOOK FORWARD TO WITH EASY-TOSERVE SUMMERTIME COCKTAILS.

Try out these six easy-to-make recipes that are based on everpopular classics with a summerinfused twist. All can be scaled up into pitchers for larger serves.

FLAME

79%

WHAT’S

OF CONSUMERS WILL TRY A NEW SPIRIT BRAND IN A COCKTAIL

HOT? PERCENTAGE OF COCKTAIL DRINKERS WHO WOULD TRY SPRITZ SERVES WHEN OUT

#1 72%

VODKA IS THE TOP INGREDIENT IN COCKTAIL SERVES, WITH RUM GROWING QUICKEST

SIX SENSATIONAL

3 CAPTAIN’S SPICED MOJITO

2 1 PIMM’S SPRITZ

Ingredients: 50ml Pimm’s No.1, 75ml R.White's Premium Lemonade, 25ml Champagne or sparkling wine Method: Add all ingredients to a large wine glass filled with ice cubes. Stir gently to mix. Garnish with an orange slice and mint sprig and serve.

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SMIRNOFF SODA ORANGE SMASH

Ingredients: 25ml Smirnoff No. 21 Vodka, Britvic Soda Water, freshly squeezed juice of half an orange Method: Add Smirnoff No.21 Vodka to a highball glass filled with ice cubes. Top with Britvic Soda Water and squeeze the juice of half an orange into the glass. Garnish with an orange wedge or slice and serve.

Ingredients: 50ml Captain Morgan Original Spiced Gold, 100ml Britvic Soda Water, 25ml sugar syrup, 7 mint leaves, 2 lime wedges Method: Slap mint leaves into a highball or tankard glass half filled with crushed ice. Add Captain Morgan Original Spiced Gold, sugar syrup, lime juice and Britvic Soda Water. Stir to mix. Cap with more crushed ice.

Garnish with a wedge of lime and serve.

IN ASSOCIATION WITH BRITVIC

TO RETURN MORE INFO

+18% 10m

GROWTH IN ONTRADE COCKTAIL DRINKERS - WITH BIGGEST INCREASE IN LOCAL PUBS

01283 501 699 punchbuyingclub.com

£8m

TIP 1

17%

OF GB CONSUMERS DRINK EITHER MOCKTAILS OR VIRGIN COCKTAILS

THE #1 TOOL FOR CHOOSING A DRINK IS THE MENU

72%

FIND OUT MORE IN THE PUNCH COCKTAILS ROUND UP GUIDE ALONG WITH EASY-TO-FOLLOW VIDEO TUTORIALS ONLINE:

FOR MORE SENSATIONAL RECIPES FROM BRITVIC

sensationaldrinks.com/punch

OF COCKTAIL DRINKERS ARE FEMALE

FACT

Source: CGA Mixed Drinks Report, Q3 2019

79% OF PEOPLE SAY THAT A GREAT COCKTAIL MAKES THEM MORE LIKELY TO VISIT A VENUE!

SUMMER SERVES TIP 3

TIP 2

USE FRESH INGREDIENTS & GARNISHES!

5 4 CAPTAIN'S MAI TAI

Ingredients: 50ml Captain Morgan Original Spiced Gold, 12.5ml Orange liqueur, 20ml Teisseire Orgeat (Almond) Syrup, 20ml Teisseire Lime Syrup, 200ml Britvic Orange Juice Method: Add all ingredients to a highball or tankard glass filled with ice. Stir to mix. Garnish with a slice of lemon or lime and serve.

GORDON'S SICILIAN LEMON & TONIC

Ingredients: 50ml Gordon’s Sicilian Lemon Gin, Britvic Tonic Water, 1 lemon slice Method: Fill a chilled highball glass with ice cubes. Pour 50ml of Gordon’s Sicilian Lemon over the ice and top up with chilled Britvic Tonic Water. Gently squeeze a slice of lemon into the glass before dropping it in, then give it all a final stir.

TAILOR YOUR OFFERING ON WHETHER YOU’RE TARGETING FOOD OR DRINK-LED VISITS

6 J2O SUMMER PITCHER: PASSION FRUIT FIZZ

Ingredients: 2 x 275ml bottles of J2O Orange & Passion Fruit, 1 x 200ml bottle of Britvic Low Calorie Tonic, orange and lime wedges Method: Pour all the ingredients into a 1.2L jug and add the orange and lime. Fill to the top with ice and stir. Top with Soda Water from your dispense gun as needed, and serve.

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IN ASSOCIATION WITH MOLSON COORS

Bringing back sport Live sport is back and it’s a great way to get people back into your pub, even with COVID-Secure guidelines in place.

T

he combination of pubs reopening and the return of sport means there’s a lot for sports fans to be excited about, and following the government’s announcement that pubs can reopen from 4 July with social distancing of one metre plus risk mitigation, it’s time to think about how you can safely show live sport.

BT Sport has announced a sliding scale of discounts, effectively giving its pub partners

Live sport is back.

a blended support package of 50% discount through to 2021 while Molson Coors has updated its Sky Sports discount criteria, reducing the volume requirement by 50% throughout July, August and September.

On top of this, all Carling stockists who show sports, as usual, receive free Monthly Live Sport Fixture Kits.

You’ll need to ensure that tables are spaced safely

MORE INFO

• See the Punch Getting Garden Ready Round Up Guide for more on advice on running a safe sport zone outdoors • For more tips on everything from ranging to reopening visit molsoncoors.com/InYourCorner

apart, but you also need to make sure that fans can clearly see your TVs. You may even want to consider an outdoor screen to maximise this opportunity and TVC have a great range of outdoor screens. Call 01204 377694 to find out more.

Whilst table service is a must, one of the safest ways to manage crowds is to only allow pre-booked tables when the match is on. This helps you to manage customer flow and keeps watching live coverage at the pub as a noncontact sport.

SPORTS FIXTURES JULY

AUGUST

SEPTEMBER

FOOTBALL

Premier League Runs to end of July Serie A Resumed June

FA Cup SF 18-19 July

FA Cup Final 1 Aug

La Liga Resumed June

League 1 Play-Offs 1st & 2nd legs: 3 & 6 July. Final: 13 July

SPFL 1 Aug 2020/21 season

F1

Hungary 19 July

Champions League Final 29 Aug (TBC)

New football season starts 12 Sep (TBC)

EFL Championship Play-Offs 2/3 Aug

EFL Championship Runs to 21/22 July

Austria 5 & 12 July

Champions League & Europa League 9-29 Aug (TBC)

Silverstone 2 & 9 Aug

Spain 16 Aug

Belgium 30 Aug

Italy 6 Sep

Eurasia & Asia Sep-Oct (TBC) Asia & Americas Oct-Nov (TBC) Middle East Dec (TBC)

GOLF

PGA Tour Resumed June with weekly tournaments US PGA Champs 6-9 Aug

Ryder Cup 25-27 Sep

European Tour Resumes 22 July. British Masters, followed by weekly tournaments

OTHER

Cricket England v WI. 8, 16 & 24

Cricket England v Pakistan. Three Test series in Aug. Three T20s in Sep (TBC)

UK, French and US Horse Racing Super Rugby Resumes 3 July

World Matchplay Darts 18-26 July

Domestic cricket season 1 Aug (TBC)

UFC & WWE Source: Sky Sports

14

THE ROUND

JULY 2020

PUNCH NEWS

Bumper first year for Punch Training Academy

2

1

80

1,000

Fully-fitted and functional bars

Year open

Events held for Publicans

Visitors in first year

FREE TRAINING RESOURCES FOR PUNCH PUBLICANS

During the lockdown, Punch teamed up with CPL Learning to offer a CPL Learning site licence eight-week trial to allow Punch Publicans to access courses and bookshelf items, supporting teams in maintaining their skills and wellbeing while at home.

By the end of June, 1,114 Punch pubs were registered to access all the CPL Learning catalogue of digital programmes and online resources – that’s a whopping 92% of all Punch pubs!

This offer opened on 1 April and was initially due to come to an end in early June. However, it’s now been extended, and you will continue to have free access until 17 July 2020, ensuring that you and your teams can return to work safely.

Punch Publicans can continue to access a huge range of free training resources to support teams in safely reopening pubs.

GETTING YOUR TEAMS READY TO SERVE

Alongside this support, Punch has also joined up with CPL Learning to develop a new Ready to Serve course to help team members and managers as you begin to safely reopen your pubs.

This course provides step-by-step guidance and support for reopening safely and helps managers and team members manage potential risks whilst maintaining excellent service.

It covers key compliance procedures and measures and team members will

be COVID-secure upon completion. The programme contains several modules covering hospitality skills so that team members are confident in how to deliver service and sales in this new environment.

Modules include: COVID Secure; Conflict Management; Delivering Guest Excellence; Creating Hospitality in a Sterile World; Delivery and Take Away; Cellar Cleaning and Equipment; Kitchen Cleaning and Equipment; Fire Safety; Age Verification; Food Safety; and Allergens.

Now these free resources will help you to ensure that your teams are ready to serve your customers once again. o get your free T training, email contact. us@cpllearning.com

NEW PUB INVESTMENTS The Princess Royal Inn in Taunton has reopened after a £95,000 investment, with Publican Jessica Biddiscombe remaining at the helm. This traditional community pub has received a full makeover inside and out, with warm, soft furnishings and a new lounge snug area. New, contemporary signage and lighting has been installed outside too.

The Ship Inn in Wadebridge has undergone a £30,000 investment and rebrand, restoring it to its former glory (and former name!) with well-known local Publican Peter Penhallurick taking charge. Formerly the Bear Bar, it has benefited from new signage and decoration as well as the addition of new furniture and traditional pub accents.

The Derwent Arms in Malton is unrecognisable following a £315,000 investment with best friends Alan and Sam stepping up to run the pub.

It's been refurbished inside and out to create a traditional, warm country feel that is complimented with deep wooden furnishing, booth seating and enhanced facilities.

The Cookhouse Pub & Carvery, formerly known as the Albion, in Widnes, will soon reopen following a transformational investment, with experienced operators, Colin Stuart and Kenny Watson, taking the helm. The investment includes a full external redecoration and brand new, enhanced outdoor space, along with a full restructure inside.

JULY 2020

THE ROUND

15

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