CLIENT

NICK JONES, SOHO HOUSE

Soho House, a string of private members clubs, hotels and restaurants, seeks to accommodate the young, city-dwelling creative class. Providing captivating spaces for members to network, interact, grow and make an impact, Soho House assembles diverse social contexts for “creative-souled individuals”. Soho is a home away from home for dynamic creatives, bringing a multidisciplinary group of members together under one collective umbrella.

At the heart of every decision, from design to daily operations, is a deep value for the members who keep Soho’s atmosphere fresh, inspiring and unique. Since the first Soho house establishment on London’s Greek Street in 1955, the club has expanded to include 33 Houses in 14 countries including Europe, Asia, and North America. Soho’s Sydney location set to open in 2023 will solidify plans for expansion into the southern hemisphere.

Drawing focus towards enduring comfortability versus contemporary trends, each Soho house reflects the history and atmosphere of the city in which it stands. An emotive feeling-focused design approach celebrates the innate mood of individual spaces, creating invigorating social atmospheres by “experiencing what it feels like” rather than “studying a plan” (Jones, 2021). The Soho House dynamic seeks to reflect high-comfort and highfunctionality, to aid the ease and flow of members’ visits, and provoke impactful, world changing conversations.

SOHO HOUSE AMSTERDAM SOHO HOUSE DOWNTOWN LA

SOHO HOUSE AMSTERDAM SOHO FOUNDER: NICK JONES SOHO HOUSE AMSTERDAM

SOHO HOUSE DOWNTOWN LA SOHO HOUSE AMSTERDAM