Catherine Ioannidis - Formulae Bio - SD5 MEL

A poisonous scene directed by ethereal aesthetics CATERINA DESIGNS Created and directed by Catherine Maree Ioannidis

E + P + D = CATERINA

ETHEREAL

E + P + D = CATERINA

CREATIVE VISION

E + P + D = CATERINA

M y n a m e i s C at h e r i n e M a r e e I o a n n i d i s , I a m a y o u n g u p a n d c o m i n g c r e at i v e w h o i s p a s s i o n at e a b o u t c o n c e i v i n g new and ingenious designs. I am c u r r e n t ly at t e n d i n g T h e W h i t e h o u s e Institute of Design where I am o b ta i n i n g m y B a c h e l o r D e g r e e . I a m c o n s ta n t ly i n s p i r e d b y m y p h y s i c a l surroundings and my inner circle.

W h e t h e r t h at b e i n g m y i m m e d i at e f a m i ly a n d m y f r i e n d s t h at h e l p m e t o e n v i s i o n r e v e l at i o n s , t h e y b e c o m e m y m u s e . I h av e a p o s i t i v e at t i t u d e t o wa r d s m y w o r k i n g e n v i r o n m e n t where I am able to solve problems a n d q u i c k ly d e t e r m i n e a n e w o u t c o m e .

Outside of the design field, I like to p l a y s o c c e r a n d c o o k f o r m y f a m i ly and friends, allowing me to live a double life. My work has a lack o f p r e d i c ta b i l i t y a n d / o r o r d e r i n i t c r e at i n g c u r i o s i t y i n t o l o o k i n g i n t o it deeper. Hence why I enjoy using m a n i p u l at i o n t o c r e at e t h i s s e n s e o f e n t r o p y t o r e p e at t h e f e e l i n g o f t h e ‘best of both worlds’ in my double life.

Colour and texture moodboard

E + P + D = CATERINA

Poisonous + Ethereal + Directed

My work transposes this mayhem in a collated way that allows me to express these ‘wild’ design ideas in a creative field. I am to intrigue the target markets with bold uses of colour and manipulation of photography to draw an unsee able interest into the main works.

E + P + D = CATERINA

E + P + D = CATERINA

I don’t do drugs. I am drugs.

H av e n o f e a r o f p e r f e c t i o n - you’ll never reach it.

Intelligence without ambition is a bird without wings.

T h o s e w h o d o n o t wa n t t o i m i tat e anything, produce nothing.

T h e o n ly d i f f e r e n c e b e t w e e n a madman and myself is t h at I a m n o t m a d . T h e r e are some days when I think I’m going to die from an o v e r d o s e o f s at i s f a c t i o n .

The thermometer of success i s m e r e ly t h e j e a l o u s y o f the malcontents. The secret o f m y i n f l u e n c e h a s a l wa y s b e e n t h at i t r e m a i n e d s e c r e t .

At t h e a g e o f s i x I wa n t e d t o b e a c o o k . At s e v e n I wa n t e d t o b e N a p o l e o n .

And my ambition has been g r o w i n g s t e a d i ly e v e r s i n c e .

D e m o c r at i c societies are u n f i t f o r t h e p u b l i c at i o n o f s u c h t h u n d e r o u s r e v e l at i o n s as I am in the habit of making.

S a l va d o r Dali

Model Jonathan Dennis

EM +O DPE+LD C=RCATERINA Y S TA L J A D E

GALLONE

C at h e r i n e Maree Ioannidis e m a i l : c at h e r i n e m a r e e i o a n n i d i s @ g m a i l . c o m I n s ta g r a m : c at e r i n a a d e s i g n s