1 minute read
Market Placement
from Shamaamah V2
Market
Placement
The target market is women aged between 20-35. They are direct consumers of my brand and have a high disposable income. Most customers would be located in the cosmopolitan areas around the world, regularly attend high society events, and enjoy luxurious vacations. Aspirational consumers of my brand would purchase one of the pieces from the hero body and they appreciate standing out from the crowd. The brand would be available at department stores such as Harrods and Bergdorf Goodmans and on online retailers such as NET-A-PORTER and SSENSE. The garment pricing would sit next to brands such as Self-Portrait, Galvan, Proenza Schouler, and Zimmermann.
