Shamaamah Shahriar
Nymphae
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Contents Concept Statement............................................................4 Concept Moodboard.........................................................6 Colour Moodboard...........................................................8 Print Development...........................................................9 Fabric Manipulation.......................................................10 Body 1......................................................................11-16 Body 2......................................................................17-22 Body 3......................................................................23-28 Trend........................................................................29-34 Styling......................................................................35-37 Market Placement .........................................................38 References.................................................................39-43
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Concept Statement Nymphaea- the genus name of the water lily- is derived from the Greek myths of water lilies being physical manifestations of water nymphs. Inspired by the anonymous words of ‘The Water Lily’, this collection embodies the principal character who signifies nature itself and is all powerful. It comprises three bodies, using a colour palette informed by various types of the flower and lilypad. This resort collection is for the woman who is elegant, dynamic, and confident. The pieces can be worn for any occasion where the wearer wants to stand out and feels
comfortable in their own skin. Being a significant motif in both Eastern and Western cultures, the elements and silhouettes of the garments reference both hemispheres. Pleating as well as a take on embroidery can be seen throughout the collection as a nod to traditional dressmaking. Exploring volume and femininity, each individual body can stand alone and represent the titular muse.
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Concept Moodboard
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Colour Moodboard Nymphaea | 8
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Inspired by the poem, the text was transliterated to Bangla to honour heritage and manipulated by Shamaamah to create a water ripple effect to mimic water behind the water lily illustrations.
Fabric Manipulation The texture featured on the wide leg shorts and pants were created by Shamaamah, using unconventional materials such as bricklayers line and builder’s rope. The style of winding rope was done to emulate the look of traditonal embroidery.
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Custom ‘The Water Lily’ print Polyester/spandex
Suki Cotton Eucalyptus DrillArtichoke 50% Cotton, 50% Eucalyptus
Technical Sketches
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designer: Shamaamah Shahriar creative direction/styling: Shamaamah Shahriar model: Carmen Yih photography: Karen Andrianaharison
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designer: Shamaamah Shahriar creative direction/styling: Shamaamah Shahriar model: Renata Liu photography: Karen Andrianaharison
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Silk Crepe de Chine - Pink 100% Silk
Cotton Drill- Pink 100% Cotton
Technical Sketches
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designer: Shamaamah Shahriar creative direction/styling: Shamaamah Shahriar model: Renata Liu photography: Karen Andrianaharison
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designer: Shamaamah Shahriar creative direction/styling: Shamaamah Shahriar model: Renata Liu photography: Karen Andrianaharison
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Charoite print Silk Crepe de Chine - Purple 100% Silk
Nadine- Peacock Green Stretch Acetate Satin 97% Acetate, 3% Lycra
Metallic Green Flower print Jacquard 95% Cotton, 5% Metallic
Technical Sketches
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designer: Shamaamah Shahriar creative direction/styling: Shamaamah Shahriar model: Renata Liu photography: Karen Andrianaharison
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designer: Shamaamah Shahriar creative direction/styling: Shamaamah Shahriar model: Renata Liu photography: Karen Andrianaharison
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Tren Nymphaea | 29
(from left to right)Armani Prive Fall 2021 Couture, Sara Battaglia Spring 2022 Ready-to-Wear, AZFactory Spring 2022 Ready-to-Wear, Balenciaga Spring 2022 Ready-to-Wear, Dior Resort 2022, Maison Rabih Kayrouz Spring 2022 Ready-to-Wear, Beatrice B. Spring 2022 Ready-to-Wear
Pretty in Pleats
(from left to right) Marine Moscone Resort 2022, Brandon Maxwell Resort 2022, Paco Rabanne Spring 2022 Ready-to-Wear, Anna Sui Resort 2022, Emilia Wickstead Resort 2022, Jil Sander Resort 2022, Plan C Spring 2022 Ready-to-Wear, Badgley Mischka Resort 2022
Pretty in Prints
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(from left to right)Anna Sui Spring 2022 Ready-to-Wear, Deveaux Spring 2022 Readyto-Wear, Emporio Armani Spring 2022 Ready-to-Wear, TRE by Natalie Ratabesie Spring 2022 Ready-to-Wear, Luar Spring 2022 Ready-toWear, Hermes Spring 2022 Ready-to-Wear, Valentino Spring 2022 Ready-to-Wear, Laquan Smith Spring 2022 Ready-to-Wear, Elie Saab Spring 2022 Ready-to-Wear, Batsheva Spring 2022 Readyto-Wear, Ports 1961 Spring 2022 Ready-to-Wear, Saint Laurent Spring 2022 Readyto-Wear
Fiercely Full
(from left to right)Alexander McQueen Spring 2022 Ready-to-Wear, Christian Cowan Spring 2022 Readyto-Wear, David Koma Spring 2022 Ready-to-Wear,Gucci Spring 2022 Ready-to-Wear, Valentino Spring 2022 Ready-to-Wear, Balenciaga Spring 2022 Ready-to-Wear, Bora Aksu Spring 2022 Ready-to-Wear, Marques’ Almeida Spring 2022 Readyto-Wear, Blumarine Resort 2022
Pink Please
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(from left to right)Lorena Antoniazzi Spring 2022 Ready-to-Wear, Amiri Spring 2022 Ready-toWear, Libertine Spring 2022 Ready-to-Wear, Etro Spring 2022 Ready-to-Wear, Alice +Olivia Spring 2022 Readyto-Wear, Anteprima Spring 2022 Ready-to-Wear, Alberta Ferreti Spring 2022 Readyto-Wear, Duru Oluwu Spring 2022 Ready-to-Wear
95 cm
(from left to right)Xuly.Bet Spring 2022 Ready-to-Wear, Rodarte Spring 2022 Readyto-Wear, Self-Portrait Spring 2022 Ready-to-Wear,Saint Laurent Spring 2022 Readyto-Wear, Valentino Spring 2022 Ready-to-Wear, Calvin Luo Spring 2022 Ready-toWear, Gucci Spring 2022 Ready-to-Wear, Lanvin Spring 2022 Ready-to-Wear, Marques’ Almeida Spring 2022 Ready-to-Wear
Pop of Purple
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Market Placement The target market is women aged between 20-35. They are direct consumers of my brand and have a high disposable income. Most customers would be located in the cosmopolitan areas around the world, regularly attend high society events, and enjoy luxurious vacations. Aspirational consumers of my brand would purchase one of the pieces from the hero body and they appreciate standing out from the crowd.
The brand would be available at department stores such as Harrods and Bergdorf Goodmans and on online retailers such as NET-A-PORTER and SSENSE. The garment pricing would sit next to brands such as Self-Portrait, Galvan, Proenza Schouler, and Zimmermann.
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