SGC FOLIO

D R U M L I N E Sita Goodsir-Cullen

PHOTOGRAPHY - JORDYN HODGES

DRUMLINE - WOOLLEN VEIL

PHOTOGRAPHY - SOPHIE GREER

PHOTOGRAPHY - RIYA SWARUP

DRUMLINE - CYCLE ONE

PHOTOGRAPHY - RIYA SWARUP

DRUMLINE - THREAD LINES

PHOTOGRAPHY - RIYA SWARUP

DRUMLINE - MECHINA FEMINA

DRUMLINE - SPIN BLOOM

PHOTOGRAPHY - RIYA SWARUP

CON

TAT S T P CE E

DRUMLINE transforms the overlooked interior of the washing machine drum into a source of inspiration, reimagining it’s geometry and rhythmic motion into designs. Defined by circular silhouettes and reflective surfaces, the drum becomes a metaphor for domestic rhythm and cyclical renewal, highlighting the cyclical nature of the fashion industry. The collection translates these features into garments that embody these shapes and materials to create a sense of industrial precision whilst embracing organic shapes.

At the centre of DRUMLINE are natural fibres, in particular, wool. Celebrating the heritages of the fibre and the progressive nature of this material in sustainability, 5 different wool materials each chosen for their varying weights, textures and machine washable qualities form the foundation of the collection. The fibres versatility as well as experimentation through layering and screen printing push it beyond its expected role,

M

E

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demonstrating endless possibilities.

The Womenswear embraces sculptural silhouettes that reflect the tumbling motion of fabrics in water through drapery and circular 3D cut outs overlapping a screen printed circular texture on a jacket thats silhouette is exaggerated and rounded.

Metallic wool cut outs enhance the idea of garment meets machine. The hero piece celebrates the collaboration of art and fashion, making visible the strong and powerful connection these can have.

DRUMLINE is a connector between, fashion and sustainability, utility and creativity and art as a garment. Celebrating natural fibres as a sustainable canvas for innovation, the collection reframes the often overlooked as extraordinary, inviting its wearers and viewers to discover the beauty in what is hidden.

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COLOUR PALETTE

DRU

MLINE

L E L C TI O C

ON

DRUMLINE - CYCLE ONE

Yoshi Italian Wool Custom Screen Print 82% Wool 12% Nylon 144cm

Silver Holo Metallic Wool Felt 100% Merino Wool

Silver Metallic Wool Felt 100% Merino Wool

Zachary Duck Egg Blue 43% Wool 42% Linen 15% Nylon 140cm

Blue Spider Stripe 100% Wool 150cm

PHOTOGRAPHY - RIYA SWARUP

Blue Sky Net 100% Nylon 150cm

DRUMLINE - WOOLLEN VEIL

Wilma 43% Wool 42% Linen 15% Nylon 140cm

PHOTOGRAPHY - JORDYN HODGES

PHOTOGRAPHY - ELISSA TRLIFAJ

Yoshi Italian Wool Custom Screen Print 82% Wool 12% Nylon 144cm

Yoshi Italian Wool 82% Wool 12% Nylon 144cm

Stripe Denim Indigo 100% Cotton 145cm

DRUMLINE - THREAD LINES

DRUMLINE - MECHINA FEMINA

Yoshi Italian Wool Custom Screen Print 82% Wool 12% Nylon 144cm

Matteo Wool Coating 80% Wool 20% Nylon 150cm

Upcycled Cotton & Linen Blend 140cm

Ghost Webb Lace 100% Nylon 135cm

PHOTOGRAPHY - TIGER

PHOTOGRAPHY - RIYA SWARUP

Wilma 43% Wool 42% Linen 15% Nylon 140cm

Ghost Webb Lace 100% Nylon 135cm

Blue Sky Net 100% Nylon 150cm

Yoshi Italian Wool Custom Screen Print Cut out circles 82% Wool 12% Nylon 144cm

DRUMLINE - SPIN BLOOM

Zachary Duck Egg Blue 43% Wool 42% Linen 15% Nylon 140cm

PHOTOGRAPHY - RIYA SWARUP

PHOTOGRAPHY - RIYA SWARUP

PHOTOGRAPHY - TIGER

SCREEN PRINTING WOOL The custom print on the 100% Italian wool fabric was created through a screen printing process. To begin with the print was trialed using gouache and paper, printed with metal washers.

This was then tested on fabric using paint. Once the design was created it was transfered to screen paper with black in used to stamp the circles (using the same metal circles). Then this sheet was used to create two screen printing frames. The frames were then screen printed using two differing colours onto the fabric.

The fabric then went in the fabric oven to set the print.

SITA GOODSIR-CULLEN Design, pattern making, draping, custom screenprint design, graphic design, creative direction, illustration, technical drawings, styling, garment construction, editing, hair and makleup CONTACT ME Email - goodsirdesign@gmail.com Instagram - @goodsir._ Linked In - www.linkedin.com/in/sita-goodsir-cullen-268623392

ACKNOWLEDGEMENTS Riya Swarup - Photography Insagram - @riyaswarup_

Jordyn Hodges - Photography jordynhodges.creative@gmail.com Sophie Greer - Photography Insagram - @sophiegreer_ Elissa Trlifaj - Photography shotxstyledbyliss@gmail.com Tiger tigerkchao@gmail.com Grant Kholenburg - Videography grant@cuecreative.com.au Myka Cornish - Model Lois Breukel - Model Claire Curtin - Model Dillon Reichinger - Model Ava Jenkin - Model Poppy Giles - Model WHITEHOUSE INSTITUTE OF DESIGN, Australia All rights reserved

DRUMLNE A/W