RITA BOUCHMOUNI
IN POWER
STATEMENT:
IN POWER is an trans-seasonal capsule collection that is inspired by the trends in streetwear and sportswear within our society, this collection has heavy-weight wool and recycled denim that is repetitive throughout IN POWER. Recycled Denim is essential within this collection because it has a lot of textures and can be represented as the highs and lows of life, especially since we had the hit of COVID. Denim can be rough and smooth, light and dark, patterned and plain, since it is recycled it helps the environment and allows denim to have a second life.
IN POWER is inspired by the masculinity within our society, due to the highs and lows we all faced with COVID and finding ways to support ourselves, gaining the confidence and knowledge to succeed and overcome the barriers. Using the fabrications of heavy-weighted wool, recycled denim and light-weighted cotton poplin, IN POWER has the representation of the power every person has gained through those hard times.
COLOUR: PANTONE 16-1439 TCX Caramel PANTONE 18-4140 TCX French Blue PANTONE 18-1663 TCX Chinese Red PANTONE 14-4318 TCX Sky Blue PANTONE 17-1746 TCX Sugar Coral PANTONE 14-0957 TCX Mimosa
DENIM:
ROUGH:
WOOL SET:
IN FOCUS:
DENIM VENOM:
IN CONROL:
Special Thanks To Rita Bouchmouni: Illustrator/Stylist/ Designer/Pattern-maker/Sewist Chris Wong: Photograher/Stylist Lochie Thomas: Male Model Stella Campbell: Female Model