

AVENUE


Ralph Lauren Striped shirt paired with the Hermès Cape Cod watch

















Avenue is a fashion and lifestyle editorial that pays homage to Ralph Lauren’s timeless American archives. Delving into the legacy of vintage and traditional leisurewear, Avenue reimagines heritage with modernism, embracing recreation without sacrificing elegance. Drawing on the graphic language of sportswear, geometric patterns and bold stripes emerge as signature motifs, infusing the narrative with a dynamic cadence. Sporty nuances are vital to Avenue, as they infuse the editorial with a sense of movement and vitality, grounding elegance in recreation. Exploring these elements through a colour palette of reds, blues, greens and yellows, Avenue captures a harmonious balance of boldness and subtlety, each hue reflecting the heritage and vibrancy of its core theme. This interplay of past and present creates a captivating tension, where nostalgia and innovation intersect seamlessly, evoking timeless charm and contemporary sophistication. Capturing glorious moments of athletics focusing on the geometric and textures of the world, igniting energy and dressing to a tee, Avenue becomes a linear story.
AVENUE






Cartier Love Bangle













CartierLoveRing


Avenue’s visual storytelling celebrates movement, heritage, and modernism, featuring striking patterns, bold lines, and a curated color palette to evoke energy and timeless style.







Mixing tailoring with everyday and sportswear creates a modern versatile look, blending sophistication with comfort.
Left Image - Tiana is featured in Ralph Lauren with Vinatge Country Road. Right series of images - Antonia is featured in a Ted Lapidus suit jacket, paired with a Bec and Bridge mini wrap skirt.

OLIVIA HARTUP
FOR AVENUE
CREATIVE DIRECTOR | PHOTOGRAPHER | EDITOR | GRAPHIC DESIGN | CASTING | STYLIST | CONTENT CREATION | ILLUSTRATION
MODELS
Olivia Hartup
Viviens Management
Tiana Rukavina | Anais Lea | Antonia Vlad
FASHION
Bec + Bridge | Hermès | Edwina McLennan | Ralph Lauren | Ted Lapidus ASSISTANT / LOANS
Ruby Smith | Pia Malouf | Whitehouse Institute of Design, Australia ALL
