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“Happiness is the secret to all beauty. There is no beauty without happiness.” - Christian Dior
Our newest ambassador Lisa, believes happiness comes from the beauty of doing what you love.
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THE LEGACY OF DIOR
“Don’t buy much but make sure that what you buy is good.” - Christian Dior
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From his iconic New Look which brought him to fame to the tulip silhouette, Christian Dior is a name known around the world. Born in Granville, France in 1905 - he founded the House of Dior in December of 1946 amidst World War II. His goal? To reintroduce “joy, elegance and beauty” to women during wartime. Dior’s inspiration came from the elegant styles his mother would wear around him during the 1900’s. They were an interpretation of the “ideal woman”. He once stated ,
“We were emerging from the period of war, of uniforms, of women soldiers built like boxers. I drew flower women, soft shoulders, full busts, willowy waists, and wide skirts like corolla flowers in full bloom.”
Although he came from a wealthy family, Dior worked hard to get his name out there. His parents had hopes of him becoming diplomat - he had other plans in mind. He began selling his sketches on the street and once he left school, his father bought him a small art gallery. It was here where he and a friend sold artworks by the likes of Pablo Picasso. During the Great Depression, Dior watched his fathers business collapse. This forced him to close his art gallery, which then lead to work with fashion designer Robert Piguet. This was the start of Dior’s career in fashion, which he didn’t know at that point, would skyrocket him to becoming one of the greatest designers in history.
CHRISTIAN DIOR
THE LEGACY OF DIOR
Image circa. 1952
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MARIA GRAZIA CHIURI
As of October 2015, Maria Grazia Chiuri has been the successor for Dior. Chiuri has continued to stay true to Dior’s branding by finding inspiration from archives and reworking them into today’s fashion industry.
She has a deep appreciation for local craftsmen and reaches out to local artists where she is showcasing her collections.
CREATIVE DIRECTOR
As the first female creative director at Dior, she has introduced her own passion for the active woman into the brand, tying into spirituality. Dior was also known to have been spiritual. He was known to be superstitious and never began a show without having his tarot read.
Having been born in Rome in a time where women were constricted to traditional roles, she stems away from what she was brought up knowing and empowers women through her designs. For her debut at Dior, she sent out a t-shirt with the slogan “We should all be feminists”, clearly stating her beliefs and foreshadowing what she plans to do at Dior.
Portrait by Maripol / Courtesy of Dior
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MGC
“Like me, Lisa lives in her jeans which is why she is decidedly the perfect ambassador for our denim capmaign.” - Maria Grazia Chiuri
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DIOR RESORT 2022 Maria Grazia Chiuri’s most recent collection took place at the Panathenaic Stadium in Athens, the birthplace of sport. Having been inspired by movement and the lackthere-of during lockdown, Maria found inspiration in the idea of movement and the reference to Ancient Greece. She stated,
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DIOR RESORT 2022 Courtesy of VOGUE
This collection featured a mix of clean, neutrals mimicking that of Ancient Grecian statues as well as sweatpants with the occasional abstract print, in reference to sportswear of today.
DIOR RESORT 2022
“Sport is movement, sport is freedom. During lockdown, you would walk around your building just to get a sense of moving your body. That became our idea of freedom.”
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LISA X DIOR COLLABORATION
The team at Dior has partnered with Lisa Manoban of k-pop girl group sensation BLACKPINK for their Capsule Collection 2022 with a vintage inspired fulldenim collection featuring denim textures that perfectly represent LISA x DIOR. Born in Bangkok in 1997 and moving to Korea by herself at age 14 to pursue her dream of dancing, Lisa learnt to be independant from an early age. She was always told by her stepfather that she was strong. Her peers in BLACKPINK have described Lisa in interviews as the strongest person they know. Lisa has a deep love for denim and denim texture, having seen wearing all types of denim from jeans, tops, jackets, skirts or even boots. With 57.7 million instagram followers and an upcoming solo set to release on September 10 2021, Lisa’s success is undeniable.
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LISA MANOBAN
A WORD FROM LISA “I’ve always admired Dior and I’m so grateful to be representing them as an ambassador - it’s honestly a dream come true. This collection is something I’m feel very confident in. I feel it represents myself and Dior in a beautiful blend. It’s just perfect. The team and I have been working so hard to make this collaboration what it is. I couldn’t be happier with how it turned out and I cannot wait to share what we’ve been working on. I want to say thank you to Dior, and thank you to BLINKS for all the love and support.”
BLACKPINK ‘How You Like That’ Music Video 2020
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D’FEMININE BRINGING LISA’S HOMELAND TO DIOR
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DIOR&DENIM
DIOR AND DENIM
OUR LOVE AFFAIR WITH DENIM AT DIOR After leaving Givenchy in 1996, John Galliano secured a position as artistic director at Dior. A few years later he released his Spring/Summer 2000 collection inspired by Lauryn Hill’s 1998 debut album ‘The Miseducation of Lauryn Hill’ which was a worldwide hit at the time. Galliano was infatuated with the album and was fond of Lauryn herself, even stating,
“I was dancing with her onstage, with Nina Simone, when she was in concert in Paris last summer. She stands for all the things I love. She called us up onstage, and it was just incredible.”
Galliano’s collection featured thirty denim garments including denim over-theknee boots in Dior’s oblique pattern, cropped denim jackets, tops, skirts and more.
The most successful of this collection was the denim saddle bag which has been brought back by Maria Grazia Chiuri and is still a popular item to this day. This collection inspired icons of the early naughties such as Destiny’s Child, Britney Spears, J-Lo and Christina Aguilera.
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LISA X DIOR POP-UP STORE
The
LISA
September
x
DIOR 1st
in
pop-up four
store
cities,
will
Paris,
open
on
Bangkok,
Seoul and Sydney. The capsule collection will be featured in store along with other special items in collaboration with Lisa such as a phone case and a 2022 calendar marking important dates in Thailand.
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SPECIAL ITEMS
LISA x DIOR SILICONE iPHONE CASE $320 AUD
LISA x DIOR 2022 CALENDAR $160 AUD
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