The HOUSE OF DIOR Christian Dior, born January 21, 1905, and died October 24, 1957, a French fashion designer whose creations dominated world fashion in the decade following World War II, that is when he started his revolution in women’s attire.He founded the house of Christian Dior on December 16, 1947. After being in the army, he left in 1942 to pursue the fashion industry, although his family had hoped that he would become a diplomat. In 1937, he was employed by Robert Piguet. Dior says that he learned the virtues of fashion from Piguet. He believed, In 1960, he became the head of Christian Dior Paris. On December 8, 1946,
CHRISTIAN
Dior founded his fashion house, backed by Marcel Boussac, a cotton-fabric magnate. His Designs have been on over 43 Vogue covers he first Vogue cover he was on was in1947 (a year after he opened Christian Dior Paris) After naming ‘Miss Dior ’, the first Christian Dior perfume, named after his sister Catherine who survive the work camps during the holocaust, he provided his love for his family. Dior ’s designs were completely different than what the public had seen before; his designs weren’t as boxy and shape forming as the normal WW2 styles. Dior added extra fabric to his designs for a unique look , which unheard off at that time.
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Maria Grazia Chiuri is the first female head of a famous French fashion house, she is a succesful and inspirational fashion designer. Chiuri has previous experience in Fendi, Valentino and Christian Dior. From a young age, Chiuri loved sketching and creating in her mothers own tailor shop, that soon started her career in reaching the highest honour of the French Republic: the Legion d’Honneur. Born in 1964 in Rome, Italia. Chiuri studied at Istituto Europeo di Design in Rome. She joined Fendi as a designer in 1989. In 1999, she joined Valentino as an accessory designer. Then in 2008, she became the co-creative director of Valentino. In July 2016, almost nine months after Raf Simons stepped down as director of Dior, Chiuri was announced as his successor. The first female artstic director in the brand’s history showed her debut collection for Dior at Paris Fashion Week in September 2016. She is a vision of an elegant, modern woman. She is a woman and will. Underlying is
feminism
artist coming garments.
among other women, who is full of passion themes she continues to bring and the collaboration of together to design
MARIA GRAZIA Chiuri
The NEW LOOK
The ‘New Look’, was a post- war effort by Christian Dior to revive France’s universally acclaimed fashion industry. The post-war style had a major transformation in the late forties through the ‘new look’, which was Dior’s first collection launched in 1947. The idea of the skirts and excess use of fabric appealed to a friend of Dior, Marcel Boussac, who investments in the textile industry. Boussac had invited Dior to help with his struggling clothing company and invested 60 million Francs in launching Dior’s couture house which went on to be one of the biggest influence on post-war fashion.
Dior Look AROUND THE WORLD SNAP-BUTTON PANTS $3,700 REVERSIBLE MIZZA SMALL BRIM BUCKET HAT $1,350 Zipped Jacket $2,700 Dior I-D Sneaker $1,750 DiorSignature B1U $760 J’Adior Ring $570
AUSTRALIA Pre Fall 2021 Collection This looks goes with Australia’s climate during fall because the look has layers of clothing that you can take off and on depending how you feel. Wearing denim during this season gives you air because the clothing is not tight fitted. The shoes are a studding style that is easily slip on. This look is perfect for the Australian girl and the scarf is a fashion statement as well as tactical during this season. The Australian price of this look all together averages about $11,385.
PARIS Spring 2018 Read-To-Wear Collection This look during spring in Paris goes well with the fashion of being minimal yet affective in the style of clothing. It is luxury and streetwear that anyone cold pull off. The climate is not to nor so wearing less clothes helps, you are able to do many different activities wearing this look and the 2018 spring collection all together.
NEW YORK Fall 2019 Ready-To-Wear Collection During the fall in New York the season for this look is practical, stylish,elegant and fits appropriately on the body. Fall in New York is all about themixture of warm and cool days. You could wear this look on dates, to the park and many more casual events.
The Dior, 2018 Spring, Summer Resort collection designed by Maria Grazia Chiuri, was presented in the Upper Las Virgenes Canyon Open Space Preserve in Calabasas, California. A remote location on top of a mountain. The location created an atmosphere that represents the complete essences of the collection. For Maria Grazia Chiuri the location is close to LA while it is also close to nature resembling the Lascaux motifs and details of the designs. O’Keeffe work was among the show through the subtlest and chicest pieces, She had bead- embroidered easy denim looks along ethereally pretty prairie dresses. The collection created a crossseasonal garment that can be worn at any time of the year, which breaks that gap between seasons.
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The key silhouettes in the collection are the fitted dress that gradually widen, which gives it an ormarge to the new look coined by christian dior. The collection had cultural references from the handcrafted details to the location where the collection was presented as you can see in figure 1. They are references from native America as well as the Mexican culture. The collection had a ‘Pioneer-era Western vibes, prairie prettiness and Esalenappropriate new age bohemia come together in a melting pot of Californication dressing, which has exported well, far and beyond the Golden State’ (Lau, 2017). She has not only been only influenced by Georgia O’Keeffe exhibition for this collection but also Vicki Noble and the creator of the Motherpeace feminist tarot deck
Other inspirations of Chiuri is Georgia O’Keeffe exhibition she saw at the Brooklyn Museum, it had a link between femininity and feminism. Her collection somewhat resembles that through the connection with nature and women/ humans in general. Having that human touch and feel is the magic of Chiuri Dior.
LILY BRAND T h e b ra n d a m b as s a d o r fo r th is c a m p a i g n is Bri tish- A m e ri c a n a c tre s s L i l l y c o l l i ns , b o rn o n 18 th ma rc h 1 9 8 9 sh e has re c e ntl y p lay e d th e ro l e o f Em i l y i n e ma i l i n Pa ris . S h e wo l d b e a n o u t sta n d i n g b ra d a m b as s a d o r fo r D i o r b e c aus e o f th e ta rg e t ma r ke t sh e c o u l d re a c h a n d th e i n d i v i d u a ls sh e i ns p i re d th ro u g h h e r wo r k . B e c aus e o f th is re c e nt ro l e sh e s p e a k s to th e i d e a o f l u xu r y p re m i u m c l o th i n g. L i l y c o l l i ns is o fte n st y l e d i n f i tte d c l o th i n g that cu r ve s h e r b o d y i n a n e l e ga nt a n d natu ra l b e au t y. S h e is usu a l l y s e e n o n th e re d c a rp e t w i th l o n g d re s s that a re f l o ra l a n d have b e au ti f u l a r t wo r k p ri nt s . A tra d e ma r k that c a n b e e s e e n o n th e D i o r h o us e .
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Denim and Dior Drawing from Dior’s Resort 2018 collection, Denim is seen as a streetwear and associated with work class people rather than a high end couture garment that has a luxurious appeal one the runway. Denim has a quality craftsmanship because of the way Dior has designed it, seen on figure 2 it is a hallmark of luxury. The dark hues of blue denim give a silhouette like feeling rather than the mass marketed denim
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