MAYA V2

YOU ARE DRIVING ME INTO MANIC.

TRANSEASONAL 2023 COLLECTION BY

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CONTENTS

08

mood imagery

14

concept

18

colour story + pantones

20

trend research

22

behind the designer

body one (hero)

26 body two

28 body three

30 capsule collection

32 complete works + credits

03

14

concept statement.

You Are Driving Me Into Manic is an 8-body Transeasonal 2023 unisex collection by Maya Williams Augustincic of bluejeanorbit. The collection is inspired by 90’s grunge, human anatomy and Victorian harlots, and is influenced by 90s Harajuku culture.

These timely influences have created a sense of cool nostalgia and sleaze, and is infused into unassumed silhouettes, considered prints, and high-end textures.

This collection has a strong focus on sustainable elements, all while exploring reconstructed ideas, deconstructed features, and refined details. A range of recycled fabric prints, deadstock materials, and upcycled fabrics have been considered, as sustainability is a key feature throughout this collection.

Community is another important value that had been highlighted during the planning and development process, and this has been achieved by working with local printing company Next State.

Next State Print is local fabric printer, located in Thornbury, who offer a boutique range of recycled cottons and polyesters, which have been evidenced within this collection. Next State is

accredited by Ethical Clothing Australia, and they strive for sustainability as a brand value (Next State 2022). They achieve this by offering print-on-demand production, increasing recycled yarns made from PET, offering organic yarns, and ensuring a safe work environment within the international suppliers that they work closely with (Next State 2022).

Nostalgia and industry trends have shaped the research development of You’re Driving Me Into Manic 2023, through the likes of notable collections, including; Blumarine Resort 23, Y/ Project SS23, Vivienne Westwood SS22, and Dsquared2 Resort 23 (Vogue 2022). Human anatomy and Victorian harlots have also shaped the development process of this collection.

Anatomical boning, sleazy cut-outs and layering are some elements that have been derived from these themes (Recollections 22). The use of lace and other tactile textures have also been transformed into a modern-grunge take on Victorian frills and fashion, with the use of deconstruction and metal applique, which has been created with off-cuts and thrifted hardwares.

Next State. 2022. Sustainability | Next State. [online] Available at: <https://nextstateprint.com/sustainability/> Recollections. 2022. Dressing During the Victorian Era - Recollections Blog. [online] Available at: <https://recollections.biz/blog/dressing-victorian-era/> Vogue. 2022. Fashion Shows: Fashion Week, Runway, Designer Collections. [online] Available at: <https://www.vogue.com/fashion-shows>

PANTONE

PANTONE

PANTONE

PANTONE

PANTONE

PANTONE

PANTONE

PANTONE

PANTONE

7545 CP

P 89-6 C

17-1227 TCX

18-3838

P 159-12 C

19-4536 TCX

P 89-6 C

P 179-12 C

P 94-15 C

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COLOUR STORY. 1990s grunge and Harajuku colour palettes have been considered when creating the perfect mood for 'You Are Driving Me Into Manic' 2023.

The dark, moody grunge tones have been infused and contrasted against the pops of playful colour derived from Harajuku 90s trends. Current trends from the likes of Ambush and Gypsy Sport have also been considered, as seen in Vogue Runway (see below).

The overall mood created from this transeasonal colour palette is angst and playfulness.

AMBUSH SS23

GYPSY SPORT SS23

AMBUSH SS23

2023 COLOUR TREND

S I L H O U E T T E VIVIENNE WESTWOOD SS20 BRIDAL

D

E

SCHIAPERELLI FW22 COUTURE

HERO NECKLINE TREND

SCHIAPERELLI SS22 COUTURE Y/PROJECT SS23

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DQUARED2 RESORT23

SUKEINA FW22

N

I

VIVIENNE WESTWOOD FW22

M BLUMARINE SS23

HERO TEXTURE TREND

BETSY JOHNSON FW12 SCHIAPERELLI FW22 COUTURE SCHIAPERELLI FW22 images from vogue.com

P

R

I

N

CHOPOVA LOWENA SS22

STELLA MCCARTNEY RESORT23

L

Y

A

Y/PROJECT SS23

E

DQUARED2 RESORT23

T

ROBERTO CAVALLI RESORT

R

S

MOSCHINO RESORT23

T E X T U R E DION LEE FW22

VIVIENNE WESTWOOD SS23

Y/PROJECT SS23

Pictured: Maya Williams Augustincic Photography: Ettienne Schober Shot on 35mm film

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behind the designer.

about me. Some other notable era’s that I believe have made me who I am as a designer My name is Maya Williams Augustincic and individual include the 1960s and and I am a Melbourne-based fashion 1970s; as a result of my admiration of designer. I am currently in my graduate Audrey Hepburn, statement prints, mini year of the Bachelor of Design at skirts and Twiggy.

Whitehouse Institute of Technology, majoring in fashion design. I have prior design practice + inspiration. tertiary experience undergoing the Bachelor of Media and Communication As a designer, I am inspired by art, at Swinburne University of Technology, technology and nostalgia, and use these majoring in digital advertising technology, elements to create original fabric prints, which I have found to greatly compliment contemporary silhouettes and considered my current degree and prove useful within colour palettes. I aim to make the wearer my new field. feel unique, powerful and expressionistic, all while providing comfort within my Growing up, I expressed creativity designs. through art, music and personal style.

I have always opted for art and media design techniques + sectors. classes, which aided me in discovering my own personal influences, in and out of The design sector that I fall into is the fashion world. Some of my favourite sustainable, inclusive and expressive artists include Vincent van Gogh, Lizzy fashion. My personal label, bluejeanorbit, Grant and Banksy. aims to provide ethical, creative garments in an inclusive way. As a designer in My personal style fluctuates, yet remains the queer community, this is especially constant with my own expression of cool- important to me by doing my part to nostalgia, which is also a major inclusion eliminate any discrimination possible in within my design projects. My major my field and brand, and questioning poor source of style inspiration can be pinned industry ethics and norms. I will do so by down to 1990s, punk and grunge culture. promoting diversity wherever possible This is a result of music influences that I within my brand, such as hiring models was both raised on and continue to enjoy, of any gender, ethnicity and culture when including artists such as Metallica, No scouting models for campaigns, and Doubt and Blink-182. utilising ethical and sustainable practices.

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HERO DRESS composition: recycled denim remnant (100% cotton) colour: navy description: strapless midi dress with straps, hip extensions + 3D neckline.

KNIT SLEEVES

BODY ONE

composition: recycled wool (50%), recycled cotton (50%) colour: black, grey description: knit textured arm warmers.

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MINI DRESS composition: voile remnant (100% polyester), upcycled denim (100% cotton), recycled canvas (100% cotton). colour: green, blue, grey, black, white. description: assymmetrical corsetted mini dress with pleats, belt + faux fly.

CROPPED JUMPER composition: recycled wool (50%), recycled cotton (50%). colour: black, grey description: mini crop jumper with flared sleeves, cargo pocket and strap closures.

BODY TWO

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SUIT JACKET composition: printed twill (100% cotton) colour: black, purple, white description: cropped, fitted suit jacket with breast pocket + rever collar.

CROP TOP composition: denim remnant (100% cotton) colour: indigo description: cropped assymmetrical top with D-ring hardware along hem.

MAXI SKIRT composition: printed twill (100% cotton) colour: black, purple, white description: assymetrical maxi cargo skirt with cargo pockets + belt loops.

BODY THREE

capsule collection.

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Illustrations 1, 2, 6, 7 & 8 by Maya Williams Augustincic (digital illustrations).

Illustrations 3, 4 & 5 commissioned fulfilled by Cinnamon Kingsland (mixed media, digital highlights by Maya Williams Augustincic).

COMPLETE WORKS DESIGN, PATTERNMAKING, CONSTRUCTION, TECHNICAL SKETCHES, TREND SEARCH, TOILES, PRINT DESIGN / DEVELOPMENT, FABRIC SELECTION, MODEL SELECTION, LOOKBOOK, ILLUSTRATIONS, SWATCHES, PHOTO EDITING, ANIMATIONS, GRAPHIC DESIGN, BIO, PHOTOGRAPHY, STYLING, ACCESSORIES, HAIR AND MAKEUP, SET DESIGN, LIGHTING ASSISTING, MODELLING

by Maya Williams Augustincic

CREDITS. FASHION DESIGN by Maya WIlliams Augustincic PHOTOGRAPHY by Maya Williams Augustincic, Ella Carson and Lilly Pearce MODELLING by Maya, Faye, Yauda and Seraph MAKEUP by Maya Williams Augustincic HAIR by Maya Williams Augustincic and Ettienne Schober STUDIO ASSISTANCE by Ettienne Schober, Isabella Gampia and William D’Arcy SPECIAL MENTION to Ella Carson, Ettienne Schober, Michelle and Jamie.

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