Madison Georgey SD2

DIOR x

DENIM

CAPSULE COLLECTION

2022

AT DIOR

2

tella S BEN Rose

(she/her)

NET,

better known as Benee is an indie-pop/ alternative artist from Auckland New Zealand, gaining fame and praise with hits like and ‘Supalonely’ from her EP Stella and Steve.

Loved by young people around the globe, her career launched in twentynineteen, followed by the release of her debut album ‘Hey U X’ in November of 2020.

Photograph by Ella Heckman

3

4

ria a MGrazi a C

HI U RI,

the

current

head

Creative Director for Dior, is an Italian fashion designer who previously worked for Valentino and Fendi. Her style and creative vision for Dior is heavily influenced by Diors archive, notably the 1947 ‘New Look’, as well as her feminst beliefs and Vicki Noble and Karen Vogle’s Motherpeace Tarot Card deck. The silhouette of Christian Dior’s ‘New Look’ is echoed across several new collections, where Maria Grazia Chiuri draws from the archives and the classic Dior look to modernise it, maintaining the feminine feel yet expanding the

look

into

something

fresh

and

new.

5

O I D “

I think it’s

completely different, ...

the way that

women look at

other

women.

6

O I If Dior is to speak about

femininity,

women

I want to hire

”

to look at femininity

- Maria Grazia Chiuri

7

A B O U T T H E COLLECTION: Dior x BENEE Denim Capsule Collection 2022 brings you a

spirited

with of

young

creator

the

same

nature,

drawing of

collaboration

a

on

denim

the

workwear

reimagining utility Dior

origins and

elements

of

for high fashion. is

collaborating

with

BENEE

for

Denim

Capsule

collection

to

create youthful

this

something and

spry

for the active woman.

CAPSULE COLLECTION

2 0 2 2

9

Dior x BENEE cropped patchwork denim jacket $3,600 AUD Dior x BENEE mini patchwork denim skirt $3,100 AUD

10

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Dior x BENEE cropped denim patchwork jacket $3,600 AUD Dior Toile de Jouy Square Scarf $650 AUD Dior Signature brown square sunglasses $850 AUD

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13

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was a French Fashion designer born in Normandy in 1905, and founded the house of Christian Dior in Paris, December 1946, amidst the end of WW2. His first collection was released in February of 1947, called Diors ‘New Look’.

The silhouette featured “rounded shoulders, a cinched waist, a very full skirt” and “celebrated ultra-femininity and opulence” A hallmark of the brand today

that Christian Dior introduced is the 1950’s ‘Oblique’ line, which features a cinched waist, midi-length skirt and exaggerated s h o u l d e r s , carrying the silhouette of the ‘new look’ into a more modern and professional feel, while maintaining the femininity of the owwriginal design.

Other designers that have led the brand since Dior’s death include Gianfranco Ferre, Mark Bohan, John Galliano and

Bill

Gayten.

15

orkwea

luxe

16

e h t

word

DEN

IM

i s a n English colloquialist translation of the French term: “de nim”, first made as a workwear fabric in France because of it’s strength and durability.

Previous and current creative directors at Dior, John Galliano, Kim Jones and Maria Grazia Chiuri reimagined denim for luxury couture, introducing it across several collections.

Dior Cruise 2020 featured an array of statement denim pieces, most notably our Dior Cruise Womens Pantsuit.

Rewinding a decade to 1999, Galliano’s Dior Spring 2000 featured iconic denim looks, most of them accessorised with the Dior Saddle Bag [in denim, of course] and inspired by Lauryn Hill.

Dior Spring 2000

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DIO 18

OR 19

Dior x BENEE Exclusive Vinyl Record $320 AUD

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out b A COLthe

LAB Dior

x

Other

BENEE’s

Capsule

Denim

Collection

will

including

an

vinyl

apparel will be available

of

for

tracks

purchase

March,

2022

Dior

stores

Auckland, New Sydney, and

Los

from

at

collateral

material

record

BENEE’s from

retail,

exclusive with

some

most-loved

Hey

U

X,

pop-up

Stella and Steve,

across

Fire on Marzz, and and

Zealand, Australia

Angeles,

USA.

an

exclusive

with the

Dior

and

interview about

collaboration.

“This collab really speaks to my style” says BENEE in an interview about the collection.

“An opportunity like this is, well, its so cool, to collaborate with Dior and with Maria Grazia Chirui on a capsule collection.

As young women and creators, working together and really injecting our femininity and creativity into this was so important”

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DIOR x