KATIE LOVE
JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
CLIENT OVERVIEW 02 CLIENT BRIEF 03 SITE ANALYSIS 04 SITE CONTEXT & DEMOGRAPHIC 05 EXISTING SITE PLAN: SHOP 80 07 CASE STUDIES 08
DESIGN STATEMENT 15 CONCEPT - LA PISCINE 16 PROPOSED MATERIALITY 17 PROPOSED FURNITURE 18 PROPOSED ZONING 25 VISUALISATIONS 28
LA PISCINE
RESEARCH & DEVELOPMENT
KATIE LOVE
JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
JACQUEMUS IS A PREMIUM FASHION AND ACCESSORY BRAND CREATED BY SELF-TAUGHT FRENCH DESIGNER SIMON PORTE JACQUEMUS. JACQUEMUS STARTED HIS BRAND AT THE AGE OF 19 IN 2009 AND REMAINS PRIVATELY OWNED AND RUN BY HIMSELF PERSONALLY TO DATE. ORIGINATING FROM THE SOUTH OF FRANCE, HIS VIBRANT COLOUR PALETTE IS INSPIRED BY THE DESIGNER’S SMALL VILLAGE INFLUENCES AND IDYLLIC RUNWAY SETTINGS. NOTABLY SS20 RUNWAY ‘LE COUP DE SOLEIL’ IN A LAVENDER FIELD WITH AN ICONIC PINK RUNWAY AND IN 2020 AS A RESPONSE TO THE WORLD IN LOCKDOWN, SS21 ‘L’AMOUR’ RUNWAY WAS A VIRTUAL SNAKE SHAPED RUNWAY SET IN A BARON WHEAT FIELD CREATING A BEAUTIFUL, NATURAL AND ORGANIC BACKDROP TO HIS COLOURFUL COLLECTION WHICH WENT VIRAL ON INSTAGRAM. JACQUEMUS HAS A STRONG SOCIAL MEDIA PRESENCE WHICH HE RUNS HIMSELF AND IS A REFLECTION OF HIS PLAYFUL PRESENTATION OF HIS OWN IMAGES ON HOLIDAY, SOCIAL EVENTS, NOSTALGIC MEMORIES AND ARE NOW PUBLISHED IN TWO SUCCESSFUL PHOTOGRAPHY BOOKS; 1 MARSEILLE AND 2 IMAGES. SIMON PORTE-JACQUEMUS HAS FORGED HIS REPUTATION THROUGH REPEATED SUCCESSFUL RUNWAY COLLECTIONS AND REMAINS INDEPENDENT. JACQUEMUS FASHION AND ACCESSORIES ARE PURCHASED DIRECTLY ONLINE OR EXCLUSIVELY THROUGH GLOBAL ONLINE RETAILERS SUCH AS NET-A-PORTER, FARFETCH, HARRODS, MATCHES FASHION AND LOCALLY IN AUSTRALIA THROUGH DAVID JONES, PARLOUR X OR MYCHAMELEON. PRESENTLY, JACQUEMUS HAS NO PHYSICAL RETAIL STORE.
SIMON PORTE-JACQUEMUS CREATIVE DIRECTOR
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KATIE LOVE THE BRIEF
JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
JACQUEMUS IS A PREMIUM RETAIL FASHION BRAND THAT SELLS FASHION, FOOTWEAR AND ACCESSORIES FOR BOTH MEN AND WOMEN. PREVIOUSLY AVAILABLE TO PURCHASE ONLINE AT EXCLUSIVE RETAILERS, JACQUEMUS ARE NOW LOOKING TO OPEN THEIR FIRST PHYSICAL FLAGSHIP STORE IN SYDNEY. THE SPACE JACQUEMUS HAVE ACQUIRED IS SHOP 80, LEVEL 1 OF THE ICONIC STRAND ARCADE WHICH IS 412-414A GEORGE STREET, SYDNEY NSW 2000. LEVEL 01 OF THE STRAND ARCADE IS A PREMIUM FASHION DESTINATION FOR LOCAL AND INTERNATIONAL DESIGNERS. THE SITE HAS BEEN CHOSEN BY JACQUEMUS AS IT RESEMBLES THE GRAND SCALE AND NEOCLASSICISM PERIOD FEATURES THAT PAY HOMAGE TO THE FRENCH BRANDS ORIGINS. JACQUEMUS ASPIRE TO CREATE A SPACE THAT IS SYMPATHETIC TO TRADITION WHILE INJECTING THE BRANDS PLAYFUL APPROACH TO DESIGN AND EXPLORATION. RETAIL STORE SPATIAL REQUIREMENTS INCLUDE: • • • • • • •
MAIN POS COUNTER MEN’S FASHION DISPLAY WOMEN’S FASHION DISPLAY LEATHER GOODS AND ACCESSORIES DISPLAY SMALL FLOWER POS COUNTER AND FLOWER DISPLAY BACK OF HOUSE STORAGE UNISEX CHANGE ROOMS
SITE ADDRESS: SHOP 80, LEVEL 1, 412-414A GEORGE STREET, SYDNEY NSW 200
JACQUEMUS WOMENSWEAR, MENSWEAR & ACCESSORIES
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KATIE LOVE SITE ANALYSIS SHOP 80, 412-414A GEORGE STREET SYDNEY NSW 2000 LOT PLAN NO 1/-/DP580910 LAND SIZE 2101m2 SHOP SIZE 217m2 COUNCIL CoS COUNCIL LEP SYDNEY LEP 2012 DCP SYDNEY DCP 2012 LAND ZONING B8 METRO CENTRE BUSINESS CLASS CLASS 6 HEIGHT OF BUILDING 130M FLOOR SPACE RATION n:1 HERITAGE NSW SHR RESIGSTAR ITEM NO. 01864 SITE DIRECTION WEST RL OF SITE 20M
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JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
KATIE LOVE SITE CONTEXT LOCALITY & DEMOGRAPHIC
JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
THE SITE IS LOCATED IN THE PITT STREET MALL SPECIAL CHARACTER AREA. THIS LOCATION IS IDEAL FOR THE JACQUEMUS
DEMOGRAPHIC AS IT IS CENTRALLY LOCATED IN THE CBD AND WITHIN CLOSE PROXIMITY TO OTHER PREMIUM SHOPPING LOCATIONS SUCH AS PITT STREET MALL, MID CITY CENTRE AND QUEEN VICTORIA BUILDING (QVB). SHOP 80 SITS ON LEVEL 1 WHICH IS A HIGH END FASHION RETAILER LOCATION WITH NEIGHBOURING DESIGNERS SUCH AS CAMILLA & MARC, BASSIKE, AJE, MECCA COSMETICA, AKIRA GINGER & SMART, DINOSAUR DESIGNS AND JAC+JACK. OPENING ON LEVEL 1 EXPOSES JACQUEMUS TO LIKE-MINDED AND DESIGN FOCUSSED CONSUMERS. THE STRAND ARCADE ATTRACTS JACQUEMUS TARGET AUDIENCE OF YOUNG PROFESSIONALS WHO EITHER WORK IN THE LOCAL AREA OR ARE TECHNOLOGICALLY COMPETENT AND ARE REGULARLY INFORMED OF EVENTS OR STORE OPENINGS VIA SOCIAL MEDIA PLATFORMS. JACQUEMUS’ ATTRACTIVE PRICING FOR HIGH QUALITY & PREMIUM GOODS MOSTLY ATTRACTS WOMEN 23-35, HOWEVER THERE IS A BROADER MILLENNIAL MARKET, PREDOMINATELY FEMALE, THAT ARE REGULARLY UPDATING THEIR SOCIAL MEDIA PROFILES . THIS DEMOGRAPHIC USES SOCIAL MEDIA TO BROWSE/SHOP NEW PRODUCTS REGULARLY AND ARE SOCIALLY ACTIVE. AFTER SOCIAL MEDIA EXPOSURE OF THE FLAGSHIP STORE AND FLOWER POP-UP, THIS DEMOGRAPHIC WILL BE CURIOUS AND SHOULD FEEL WELCOME AND INVITED TO THE STORE TO TAKE PART. IT IS IMPORTANT TO SHOW THEM THE YOUTHFUL QUIRKINESS OF THE BRAND FOR THEM TO RELATE AND VISIT. THE STRAND APPEALS TO THIS CONSUMER AS A SHOPPING EXPERIENCE, VISITING THE NEW STORE CAN CONTRIBUTE TO THEIR PERSONAL SOCIAL MEDIA CONTENT WHICH IS IMPORTANT TO THEM.
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SYDNEY DCP 2012: FIGURE 5.11 PITT STREET MALL SPECIAL CHARACTER AREA
KATIE LOVE
JACQUEMUS FLAGSHIP STORE
SITE CONTEXT & HISTORY
THE SITE SITS WITHIN THE ‘STRAND ARCADE’, A FIVE-STOREY VICTORIAN-ERA COMMERCIAL BUILDING WHICH INCLUDES RETAIL STORES AND HOSPITALITY PREMISES. THE STRAND ARCADE IS LOCATED IN CLOSE PROXIMITY TO THE QVB AND GOWINGS BUILDING, BETWEEN PITT STREET MALL AND GEORGE STREET.
STRAND ARCADE
THE SURROUNDING AREA IS A MIXTURE OF LAND USES, PRIMARILY BEING RETAIL, COMMERCIAL AND MIXED USES. THE STRAND ITSELF IS A STATE HERITAGE ITEM KNOWN AS: 1780 COMMERCIAL BUILDING ‘STRAND ARCADE’ INCLUDING BUILDING AND LIGHTWELLS. HOWEVER IT IS NOT LOCATED IN A HERITAGE CONSERVATION AREA. THE STRAND WAS DESIGNED BY ENGLISH ARCHITECT JOHN SPENCER, BUILT IN 1891 AND OPENED IN 1892. IT IS THE ONLY ARCADE IN SYDNEY REMAINING IN ITS ORIGINAL FORM TODAY. THE ARCADE WAS ORIGINALLY KNOWN AS THE ‘CITY ARCADE’ OR ‘ARCADE STREET’. IN 1891 IT WAS NAMED AFTER THE FAMOUS LONDON STREET THAT LINKS THE CITY OF LONDON AND THE CITY OF WESTMINSTER. THE STRAND WAS LONDON’S STYLISH THEATRE, HOTEL AND SHOPPING STREET IN THE EARLY 1900S. RESTORATION WORK WAS CARRIED OUT IN THE 1970S, ALTHOUGH A FIRE OCCURRED ON THE 25 MAY 1976 AND THE ARCADE WAS PARTLY DESTROYED. DURING THE RESTORATION, CONTRACTORS FORTUNATELY FOUND A SHIPWRIGHT WHO HAD SIMILAR AUSTRALIAN RED CEDAR LOGS TO THE ORIGINAL THAT WAS USED BEFORE THE FIRE. THIS ENABLED THE SHOP FRONTS TO BE AN EXACT REPLICA OF THE ORIGINAL INTERNAL SHOPPING FACADES. THE STRAND ARCADE RE-OPENED IN 1977. MODERN DAY, THE STRAND HAS TRANSFORMED INTO A PREMIUM FASHION AND RETAIL DESTINATION HOUSING BOTH AUSTRALIAN AND INTERNATIONAL DESIGNERS, DINING HUB AND POPULAR TOURIST DESTINATION.
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THE STRAND ARCADE BY SIMON FIELDHOUSE
KATIE LOVE EXISTING PLAN SHOP 80 THE SITE SITS ON LEVEL 1 OF THE STRAND ARCADE AND IN CLOSE PROXIMITY TO THE PITT STREET MALL PEDESTRIAN CONCOURSE. ACCESSIBLE VIA THE EAST LIFT AND STAIRS.
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JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
KATIE LOVE CASE STUDY 01 JACQUEMUS HEAD OFFICE, PARIS ‘’IT’S NOW BEEN MORE THAN 10 YEARS THAT THE BRAND HAS EXISTED AND I AM SO HAPPY THAT MY TEAM AND I CAN WORK IN A SPACE THAT REFLECTS THE SUNNY AND INSPIRING ENERGY OF THE JACQUEMUS BRAND. IT’S FULL OF POSITIVE ENERGY THAT I HOPE MAKES MY TEAM HAPPY TO COME TO WORK EACH DAY.’’ SIMON PORTE-JACQUEMUS, 2021
JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
JACQUEMUS IS AN INDEPENDENT FASHION LABEL AND THIS PROJECT IS THEIR RECENTLY COMPLETED HEAD OFFICE. CURATED TOGETHER WITH SIMON PORTE-JACQUEMUS AND FRIEND SAMUEL BÉGIS OF TILL DUCA STUDIO, WHICH IS LOCATED IN THE 8TH ARRONDISSEMENT. JACQUEMUS HEAD OFFICE ACTS AS THEIR HEADQUARTERS WHICH OPERATES AS A SHOWROOM AND WORKING STUDIO WITH RECEPTION, WORKSTATIONS, STUDIO, BREAK OUT AREAS, COURTYARD AND MEETING ROOMS. THE HEADQUARTERS OCCUPIES 2 LEVELS WITH A CENTRAL COURTYARD ON THE FIRST FLOOR WHICH IS OVERLOOKED BY EACH CENTRAL WINDOW. THE SHOWROOM, MEETING ROOMS AND CENTRAL COURTYARD ARE STRATEGICALLY FOR CLIENTS ON THE FIRST FLOOR, WITH THE SECOND LEVEL FOR THE WORKING STUDIO, EMPLOYEE WORKSTATIONS AND BREAK OUT AREAS. THE MINIMALIST SPACE FEATURES A PASTEL GREY EPOXY FLOOR COVERING WITH A SUBTLE TEXTURED RENDER ON THE WALLS AND FEATURES A STRIKING LIGHTING DESIGN ON EACH LEVEL ON THE CEILING. PAIRED WITH ECLECTIC AND ICONIC FURNITURE PIECES ADDING SHAPE AND SCULPTURAL FEATURES. FITTED OUT WITHIN A RUSTIC AND TRADITIONAL PARISIAN CONDO BUILDING, THE RUSTIC EXTERIOR PAIRED WITH THE CURVED, SCULPTURAL AND DRAMATICALLY MINIMAL INTERIORS TO THE FACADE DISPLAY HIS PLAYFUL PERSONA AND APPROACH OF DESIGN. I PERSONALLY LOVE THE MATERIAL CHOICES AND ECLECTIC PIECES OF FURNITURE, THE SPACE FEELS COLLECTED WITH A BALANCE OF NEW AND OLD. THE BROWN VELVET UPHOLSTERY, BLACK LEATHER, CHROME AND CONCRETE ARE A CLASSIC COMBINATION - WHILE THE COLLECTED FURNITURE CREATES PERSONALITY AND INTEREST.
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JACQUEMUS HEAD OFFICE, SHOWROOM & WORKSHOP
KATIE LOVE
JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
BISTRO SEATING ON TERRACE AREA CREATE GROUPS ZONES ON THE SHARED TERRACE.
CENTRAL WORKSTATIONS THAT AREN’T PERMANENT ALLOW FLEXIBILITY IN ITS USE.
WARM, RICH BROWN TONES APPLIED IN SOFT VELVET FURNISHING AND HANDCRAFTED TIMBER ARTWORK COMPLIMENT THE HARD FINISHES PALETTE OF MIRROR AND POLISHED FLOORS.
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EACH SPACE IS ADORNED WITH SCULPTURAL FURNITURE ELEMENTS USED AS AN ACCESSORY SIMILAR TO ART.
A CENTRALISED TERRACE WITH ONLOOKING VIEWS FROM EACH INTERNAL SPACE.
DRAMATIC SCALE AND FEATURE OF THE CUSTOM LIGHTING TREATMENT CREATES A GALLERY LIKE SPACE FOR THE DEDICATED SHOWROOM, FEATURING THE CLASSIC CAMALEONDA SOFA.
KATIE LOVE CASE STUDY 02 BRIONI SHOWROOM, LONDON ‘“IT’S MORE LIKE A PRIVATE RESIDENCE THAN A RETAIL SPACE.. FORTUNATELY, THIS BUILDING STILL EXISTED AS A HOUSE, SO IT WAS MORE A CASE OF PEELING BACK LAYERS OF TRADITIONAL RETAIL FIXTURES TO REVEAL ITS BEAUTY.” PHILIP JOSEPH, P. JOSEPH STUDIO 2020
JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
THE BRIONI SHOWROOM SITS WITHIN A CLASSIC, FOUR STOREY, GEORGIAN STYLE BUILDING WHICH WAS BUILT IN 1736 IN MAYFAIR, LONDON. WITH THE ORIGINAL FACADE INTACT, THE INTERIORS ARE CHARACTERISTIC OF AN 18TH CENTURY RESIDENTIAL TOWNHOUSE WITH ORNATE DETAILING, MOULDED FIREPLACES, HIGH CEILINGS AND BEAUTIFULLY DETAILED INTERCONNECTING STAIRCASE. P. JOSEPH APPROACHED THE DESIGN OF THE SHOWROOM BY CREATING A NARRATIVE AND CONCEPT AROUND AN IMAGINARY ROMAN COLLECTOR MOVING INTO HIS LONDON HOME. ESSENTIALLY CREATING A PERSONA FOR THE ITALIAN BRAND BRIONI AND BRINGING THIS TO LIFE THROUGH THE INTERIORS OF EACH LEVEL. EVIDENT IN THE DECOR OF MID-CENTURY ITALIAN FURNITURE AND ROMAN MATERIALS SUCH AS TRAVERTINE AND AREBESCATO MARBLE. HOWEVER, TAKING INTO CONSIDERATION THE IMPORTANCE OF PLACE BY CREATING A CLASSIC LONDON TOWNHOUSE WITH AN ITALIAN SOUL. P. JOSEPH COLLABORATED WITH DESIGN HISTORIAN DR. CATHARAINE ROSSI TO CREATE A FRAMEWORK FOR SUCCESSFUL RESTORATION OF THE TOWNHOUSE AND ALSO SOURCE A COLLECTION OF HISTORIC POST-WAR ITALIAN DESIGNER FURNITURE PIECES. A KEY FEATURE AND SUCCESS TO THE DESIGN IS THE LEVEL OF ALMOST PLAYING DOWN TRADITIONAL RETAIL FIXTURES AND DISPLAY SHELVING IN PLACE OF MORE SOPHISTICATED DISPLAY PIECES AND SCULPTURAL ELEMENTS. THIS CREATES AN APPRECIATION FOR THE EXISTING HISTORIC BUILDING FORMS AND RESIDENTIAL AMBIENCE. THE ITALIAN FURNITURE, LIGHTING AND TEXTILE COLLECTIONS ON DISPLAY SIT COMFORTABLY WITHIN THE ENGLISH ARCHITECTURAL FRAME AS SOFT WALL COLOURS REFERENCE THE PALETTE OF ROME. THERE IS A LAYER OF CRAFTSMANSHIP THAT TIES BOTH CULTURES TOGETHER BEAUTIFULLY. FEATURING FURNITURE AND LIGHTING PIECES FROM DESIGNERS SUCH AS CARLO SCARPA, PIER GIACOMO CASTIGLIONI, LUIGI CACCIA DOMINIONI AND ANGELO MANGIAROT.
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BRIONI MENSWEAR SHOWROOM, MAYFAIR, LONDON.
KATIE LOVE
JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
EACH SPACE IS OPEN AND NOT CLOSED OFF, INTERCONNECTING CREATIVELY.
MICHAEL RACHLIS TAPESTRY FROM 1952 CREATES AN ART PIECE/CHANGING SCREEN.
LUIGI CACCIA DOMINIONI FOR AZUCENA CIRCA 1940’S PENDANT LIGHT SITS DELICATELY ABOVE A GRAND TRAVERTINE GIALLO CUSTOM DISPLAY TABLE AND FEATURE ELEMENT.
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CLIENTS ARE GREETED UPON ENTRY AND AT THE BASE OF THE GRAND STAIRCASE, SETTING THE TONE OF THE OVERALL SPACE.
PORTLAND STONE AND CARRARA MARBLE FLOOR IN THE ENTRY FOYER, BASED ON THE FLOOR OF THE PANTHEON IN ROME
SEATING AS SCULPTURE: ANTONIO CITERRIO BLACK LEATHER DAY BED FOR B&B ITALIA CIRCA 1980’S PAIRED WITH MATCHING PAIR OF AFRA & TOBIA SCARPA FOR CASSINA BOUCLE FABRIC ARMCHAIRS
KATIE LOVE CASE STUDY 03 OLIVETTI SHOWROOM, VENICE ‘’A BUILDING IS INTENSIFIED THROUGH THE ELABORATION OF IT’S OWN MEDIUM ALANGUAGE OF STICKS AND STONES.” CARLO SCARPA, 1959
JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
CARLO SCARPA DESIGNED THE OLIVETTI SHOWROOM IN 1957 AND IT IS LOCATED IN THE HEART OF VENICE OVERLOOKING PIAZZA SAN MARCO. THE SHOWROOM IS ESSENTIALLY A DESIGNERS PILGRIMAGE AS IT IS CONSIDERED A SCARPA MASTERPIECE AND HAS BEEN ADORED AND FAVOURABLY DOCUMENTED WITHIN THE DESIGN WORLD. THE SHOWROOM CLOSED IN 1997 AND WAS REOPENED BY THE ITALIAN ENVIRONMENTAL FOUNDATION (IEF) IN 2011. THE IEF ENGAGED THE SCARPA FOUNDATION TO PRESERVE THE PERFECTLY FORMED CONCRETE AND SUBTLE YET PRECISE DETAIL OF IT’S PREVIOUS GLORY. THE ENTIRE SHOWROOM IS TACTILE IN THE APPROACH TO MATERIALITY OF CONCRETE, BRASS, HANDMADE WOODEN SCREENS, LIMESTONE, PLASTER, MARBLE AND GLASS. THE OFFSET AND BESPOKE CENTRAL CONCRETE STAIRCASE HAS BEEN STUDIED BY MANY AND IS A CLEAR INDICATION OF CARLO SCARPA’S ACUTE ATTENTION TO DETAIL AND CRAFT. ANOTHER PROMINENT FEATURE OF THE OLIVETTI SHOWROOM IS A LARGE SCULPTURE, “NUDO AL SOLE”BY ALBERTO VIANI, NEAR THE FRONT ENTRANCE. THE SCULPTURE SITS ON A SLAB OF BLACK MARBLE WITH WATER RUNNING OVER THE STONE. THE FLOOR TILES FEATURE A HAND CUT MARBLE MOSAIC AND ARE NOW SOLD THROUGH OLIVETTI AND OTHER DISTRIBUTORS. THE MOSAIC TILES COME IN VARIOUS MARBLE, TRAVERTINE AND OTHER PRECIOUS STONES. ALSO VARYING IN GROUT DISTANCES TO CREATE DIFFERENT LOOKS; EITHER NARROW OR WIDER GROUTS DEPENDING ON THE DESIRED OUTCOME.
OLIVETTI SHOWROOM BY CARLO SCARPA, VENICE
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KATIE LOVE
JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
THE FLOOR TILES CREATE VISUAL PERSPECTIVE THROUGH TO THE CORRIDOR.
RED AND WHITE FLOOR TILE MEETS A PLASTER WALL AND WOOD PANEL CEILING.
INDIVIDUAL STONE SLABS ARE SUPPORTED BY BRASS RODS AND FORM THE STAIR LEADING UP TO THE SECOND LEVEL AND BALCONIES. THE STAIRS APPEAR TO FLOAT AND ALLOW VIEWS THROUGH THE ROOM.
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EACH SPACE IS ADORNED WITH SCULPTURAL FURNITURE ELEMENTS USED AS AN ACCESSORY SIMILAR TO ART.
“NUDO AL SOLE”BY ALBERTO VIANI, NEAR THE FRONT ENTRANCE. THE SCULPTURE SITS ON A SLAB OF BLACK MARBLE WITH WATER.
SCARPA JUXTAPOSES ROUGH AND SMOOTH TEXTURES IN THE SAME LIMESTONE TO CREATE TEXTURE AND TO ELEVATE THE OLIVETTI SIGNAGE AT THE FRONT ENTRY - MAKING IT A PART OF THE STRUCTURE.
KATIE LOVE
LA PISCINE
JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
KATIE LOVE
JACQUEMUS FLAGSHIP STORE
DESIGN STATEMENT
JACQUEMUS FLAGSHIP STORE WILL BE AN HOMAGE TO SYDNEY’S LOVE OF WATER AND DRAW PARRAELL CONNECTIONS TO THE FRENCH BRANDS ORIGINS OF MARSIELLE AND PROVENCE-ALPES-CÔTE D’AZUR REGION. CREATING A SPACE THAT PROMOTES A VISCERAL FEELING OF A FRENCH SUMMER HOLIDAY AND TRANSPORTING THE CUSTOMER TO ANOTHER DESTINATION.
STRAND ARCADE
THE SPACE WILL FOCUS ON THE RETAIL JOURNEY AND HOW THE CUSTOMER MOVES AROUND THE SPACE. FOCUSSING ON THE FLOW OF PRODUCT DISPLAY AND ECCLECTIC ITEMS OF UNIQUE INTEREST WITH THE INTENTION TO GRAB THE CUSTOMERS ATTENTION, NATURALLY GRAVITATING AND MOVING THROUGH THE STORE WITH A SENSE OF DISCOVERY. THE STORE FRONT FEATURES CLASSIC GEORGIAN STYLE RETAIL DISPLAY WINDOWS THAT OFFERS A GREAT OPPORTUNITY TO SEE INTO THE STORE AND USE THE LEFT ENTRY WALL AS A FOCAL POINT. I WILL BE USING THIS WALL TO FEATURE JACQUEMUS ICONIC LEATHER GOODS WHICH ARE PRODUCED IN VARIOUS SHAPES AND VIBRANT COLOURS. THIS FEATURE WALL WILL HOST A UNIQUE TEXTURAL WALL TILE EMULATING THE INSIDE OF A POOL, WHILE PAIRED WITH A STONE FLOOR THAT CREATES A SENSORY FEELING OF BEING BY THE POOL. THE ENTRY STONE FLOOR WILL CREATE A PATHWAY LIKE PATTERN AND PLAY INTO THE SYMMETRY OF THE EAST WALL CURVED ARCH WINDOWS; DRAWING THE CUSTOMERS EYES UP TOWARDS THEM WITH THE NATURAL LIGHT AND HIGH CEILINGS. EACH DISPLAY CONSOLE, RACK OR FURNITURE ITEM WILL BE SCULPTURAL IN NATURE AND ADD TO THE CUSTOMER JOURNEY WITH POCKETS OF INTEREST. THE OVERALL MATERIALITY WILL MODERNISE THE CLASSIC GEORGIAN FEATURES OF THE EXISTING SITE AND INTRODUCED ELEMENTS WILL BE PLAYFUL, YOUTHFUL AND QUIRKY IN NATURE TO COMPLIMENT THE BRAND.
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‘LA PISCINE’ CONCEPT, JACQUEMUS FLAGSHIP STORE
KATIE LOVE MOODBOARD ‘LA PISCINE’
JACQUEMUS FLAGSHIP STORE
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STRAND ARCADE
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PLAYING INTO SYDNEY’S LOVE OF WATER AND APPROACH TO LEISURE. SUMMER DAYS SPENT BY THE POOL.
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5 6 1. PETROVIC, 2018, JACQUEMUS 2018 CAMPAIGN 2. LA PISCINE, 1969, MOVIE STILL 3. LOVE, 2020, OWN PHOTO 4. ELLSWORTH KELLY, 1972, ‘HARD FORMS’ 5. LA PISCINE, 1969, MOVIE STILL 6. SOURCE UNKONWN
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KATIE LOVE PROPOSED MATERIALITY
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JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
KATIE LOVE
JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
PROPOSED FURNITURE MARIO BELLINI ‘LE MURA’ LOUNGE FOR CASSINA (1972) IN MOHAIR
KIT KAT BY DENHOLM SCULPTURAL COFFEE TABLE IN LOUNGE SETTING
SCULPTOR VINCE SKELLY’S COMMISSIONED PIECE FOR LAUREN MANOOGIAN. A PART OF A 9 PIECE CAPSULE COLLECTION
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ARTEK AALTO SCREEN 100. DESIGNED IN 1936 AND PRODUCED BY ARTEK. 100 PINEWOOD STRIPS THAT ARE MALLEABLE
PONY CHAIR BY MAGNIBERG, STAINED OAK IN OFF WHITE
KATIE LOVE
JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
PROPOSED DISPLAY FRÉGATE CONSOLE BY MAXIME BOUTILLIER EXCLUSIVELY FOR STUDIOTWENTYSEVEN
FRÉGATE CONSOLE BY MAXIME BOUTILLIER EXCLUSIVELY FOR STUDIOTWENTYSEVEN
MANIBERG PONY STOOL. CRAFTED FROM SOLID SWEDISH PINE, STAINED IN OFF WHITE. MADE IN SWEDEN
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CUSTOM FLOOR FIXED METAL RACKS DESIGN FOR BOTH SCULPTURE AND CLOTHES RACKS - TO BE DESIGNED, ALL CUSTOM
CUSTOM RECESSED LEATHER GOODS FEATURE WALL DISPLAY
KATIE LOVE
JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
PROPOSED LIGHTING DAVID WEEKS NY TREBLE SCONCE IN WHITE USED AS ART/SCULPTURE IN THE SPACE
AURA WALL LIGHT BY MARSET WALL MOUNTED IN PAIRS VERTICALLY
HANNAH WOODHOUSE WHITE PLASTER WALL SCONCES WALL MOUNTED FOR SUBTLE DETAIL AND SOFT LIGHTING
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‘GILL’ TABLE LAMP DESIGNED BY ROBERTO PAMIO FOR LEUCOS, ITALY 1962. FOR THE POINT OF SALE COUNTER TO ANCHOR
DAVID WEEKS NY OTTO ONE ARM PENDANT LIGHT
JACQUEMUS FLAGSHIP STORE
KATIE LOVE EXISTING PLAN 1:100 SHOP 80 ON LEVEL 1 IS CURRENTLY A SCANLAN THEODORE STORE DESIGNED BY MEACHAM NOCKLES IN 2018
RETAIL AREA 216m2 L3 L2 L1 G
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STRAND ARCADE
KATIE LOVE CONCEPT PLAN 1:100 ENTRY 35m2 FEATURE DISPLAY 6m2 POS 10m2 RETAIL AREA 130.5m2 CHANGE ROOMS 9.5m2 CIRCULATION TO STORAGE 13.5m2 STORAGE 11.5m2 TOTAL FLOOR SPACE 216m2
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JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
KATIE LOVE
JACQUEMUS FLAGSHIP STORE
PROPOSED ZONES 1:100 ENTRY 35m2 FEATURE DISPLAY 6m2 POS 10m2 RETAIL AREA 130.5m2 CHANGE ROOMS 9.5m2 CIRCULATION TO STORAGE 13.5m2 STORAGE 11.5m2 TOTAL FLOOR SPACE 216m2
POS
RETAIL AREA
CIRCULATION
CHANGE ROOMS ENTRY
STORAGE
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STRAND ARCADE
KATIE LOVE
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JACQUEMUS FLAGSHIP STORE
STRAND ARCADE
KATIE LOVE
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STRAND ARCADE
KATIE LOVE
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STRAND ARCADE
KATIE LOVE
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STRAND ARCADE
KATIE LOVE
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STRAND ARCADE
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STRAND ARCADE
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