CRUISE COLLECTION

2021 CRUISE COLLECTION

CRUISE 2021

CRUISE 2021

GLOBAL MARKET

This detailed white dress would complement the romantic aesthetic in Europe. Somewhere in the south of France, would be a perfect example, especially during the summer months. In the warmer season, we see flowy and romantic dresses. The material of the dress, makes it perfect for the season and also comfortable as well. Dior sales in France especially, bought in about 8% of the revenue just in 2020 alone. So, it would be no surprise to see something like this be sold in the summer.

In this look, we see a matching navy and colourful tie dye jacket and pants. This look could be typically seen and sold in North America. This casual and fun look would work the best being sold in Los Angeles. The fashion in this location is typically casual with a bit of street-wear influence as well. This look also targets more of a younger demographic compared to many of the looks from the 2021 Cruise collection. The colourful tie dye can be reflected in the fun and carefree culture that surrounds L.A. In L.A the weather would be quite warm for this look, so we would see this as more of a night-time or towards the winter months for this overall look. About 24% of Dior’s revenue last year came from the United States.

Moscow has quite history when it comes to Dior. Since 1959, when Dior came and held a fashion show there. Moscow climate is quite well known for its cold season, so for this look we see quite a few layers. The boots are a great addition, fashionable and serve a function for snow walks. The jacket volume paired with the corset and shirt, add that warmth needed for the cooler seasons ahead.