THE M
SUNGHEE (KATE) NA SPRING SUMMER 21
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CONTENTS
MOODBOARD Pg 4 CONCEPT STATEMENT Pg 5 TREND RESEARCH Pg 6 - 7 DEVELOPMENT Pg 8 - 9 FABRIC SWATCH & HERO TECH SKETCH Pg 10 HERO ILLUSTRATION Pg 11 FABRIC SWATCH & BODY 2 TECH SKETCH Pg 12 BODY 2 ILLUSTRATION Pg 13 FABRIC SWATCH & BODY 3 TECH SKETCH Pg 14 BODY 3 ILLUSTRATION Pg 15 PHOTOSHOOTS (HERO BODY) Pg 16 - 21 PHOTOSHOOTS (LOOK 2) Pg 22 - 27 PHOTOSHOOTS (LOOK 3) Pg 28 - 31
ABOUT “THE MOOD” The collection “The Mood” echo traditional Parisian aesthetic and is characterised by the combination of chic playfulness through the use of bold and extraordinary floral prints layered together. The structure of the design is mostly inspired by interior and exterior shapes, such as different styles of floral prints. Therefore, excessive volumes and ruffles are applied to show a feminine appearance to the design. The colour palettes I have selected are vibrant colours to draw attention to details including use of fabrications. THE MOOD has a passion for details and a love of colour and print.
TRE ND Marc Jacobs Spr ing 20 R e ad-To-We ar
Va lent ino Spr ing 20 R e ady-To-We ar
A lexander McQ ue en Spr ing 20 R e ady-To-We ar
Va lent ino Spr ing 20 R e ady-To-We ar
Jacquemus Fa l l 20 R e ady-To-We ar
Marc Jacobs Fa l l 20 R e ad-To-We ar
RESEAR CH Jacquemus Fa l l 20 R e ady-To-We ar
Jacquemus Fa l l 20 R e ady-To-We ar
Jacquemus Spr ing 20 R e ady-To-We ar
Jacquemus Spr ing 21 R e ady-To-We ar
Gucci Pre-Fa l l 20
Gucci Pre-Fa l l 20
DEVELO
Mc Qu e en S le e v e s
S hi r t d e t a i l
Lo w bac
OPMENT
k d et ail
L o w b a c k m i ni d r e s s
J a cke t d e tail
SPRING SUMMER 2021
100% Cotton Lawn - Garden Wonderland Maxi Dress
H E RO B O DY
SPRING SUMMER 2021
Ditsy Print Cotton Lawn - Summer Set Short, Summer Set Blouse Lemon Double Sided Satin - Summer Set Cami
B O DY T H R E E
SPRING SUMMER 2021
Kate Na Exclusive Print Satin Spandex Polyester - Floral Jacket, Floral Pants Peach Silk - Basic Top
B O DY T WO
LO O K T WO
LO O K T H R E E
Photographer. Junelisha Mendoza Creative Director. Jazmin Grace Wotton Makeup Artist. Jennifer Lee
THE MOOD S/S 21
model. Alex Williams Bold and colourful floral prints brought charming and chic to “THE MOOD� resort 21 collection.
RECIPIENT OF M/FW20 Designed, print made, garments made by SungHee (Kate) Na
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REFERENCES FOR TRENDS
Cardini, T 2019, ‘Gucci Pre-Fall 2020’, https://w w w.vogue.com/fashion-shows/pre-fall-2020/gucci
Mower, S 2019, ‘Jacquemus Fall 2020 Ready-To-Wear’, https://w w w.vogue.com/fashion-shows/fall-2020-ready-to-wear/jacquemus
Mower, S 2019, ‘Jacquemus Spring 2020 Ready-To-Wear’, https://w w w.vogue.com/fashion-shows/spring-2020-ready-to-wear/jacquemus
Mower, S 2019, ‘Valentino Spring 2020 Ready-To-Wear’, https://w w w.vogue.com/fashion-shows/spring-2020-ready-to-wear/valentino
Phelps, N 2019, ‘Marc Jacobs Spring 2020 Ready-To-Wear’, https://w w w.vogue.com/fashion-shows/spring-2020-ready-to-wear/marc-jacobs
Singer, S 2019, ‘Alexander McQueen Spring 2020 Ready-To-Wear’, https://w w w.vogue.com/fashion-shows/spring-2020-ready-to-wear/alexander-mcqueen
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