Concept statement............................... 27

CON

High society is a collection that merges Hollywood glamour and streetwear influence to better understand contemporary fashion. According to Heckmann(2021), after the rise of Hollywood’s golden age, well known actors and celebrities had an influential impact on society’s perception and standards of fashion. As described by Zimbio staff(2021) Hollywood glamour had an element of “derssing up” that is no longer as commonly seen in fashion today.

CEPT

High Society was inspired by the idea of communicating what Hollywood glamour now looks like in a more contemporary light. Elsewehere(2019) stated that streetwear has become the future and reality of high fashion. Taking a more contemporary approach to the old Hollywood aesthetic, this collection aims to create a modern streetwear glamour. Throughout the collection both these two conepts are met. The notion of old hollywood can be communicated through the use of evening wear silhouettes, elements of draping and glamorous styling. In light of having a more modern approach, the collection focuses on utilising sustainable fabrications. This has been achieved by deconstructing upcycled garments such as tshirts, sports jackets and denim along with incorporating plant based fabrics such as a plant based leather. Through the use of the thrifted sportwear fabrications and upcycled denim a sense of sport / streetwear is achieved. The target audience of this collection is a young woman aged between 18-35 who has an appreciation for historical influence and is attracted to clothing with a more casual aesthetic. The collection aims to target a clientele similar to brands such Diesel, Y/ project, Off White and Heron Preston.