Exaggerate by Jennisa Praditpusasin

exaggerate.

Exhibition Concept

EXHIBITION FLOOR PLAN

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3D EXHIBITION 3 ENTRY & EXIT

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PLINTH ROOM

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PHOTOGRAPHY INSTALLATION

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VIDEO SELECTA

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LED SCREENS

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COLLATERALS

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EXHIBITION FLOOR PLAN over view 1

ZONE 3: Photograph Display in different frames size.

ZONE 2 : Showcasing Designers garments on mannequin

ZONE 3: Photography

ZONE 4: Video Room, using Projectors around the room.

ZONE 4: Video

ZONE 3 : Photography

ZONE 5 : LED screens

ZONE 5: Photography and digital illustrator projecting on LED screens, Entry / Exit

ZONE 1 : Infomation & Bussiness Card hand out & selecting invitation cards.

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3D EXHIBITION concept statement The 3D rendering help showcase the seriousness of our project to the investors/ consumer, as well as allowing them to see the project before it even begins such as a teaser. “artistic portrayal of the design offers real experiences of using the design to its viewers” (3D Visualization Brings Design to Life | veetildigital, 2020). The case study shown millennials would value experience over goods. “More than three in four millennials (78%) would choose to spend money on an experience or event over buying something desirable (Harris study)”. It is innovative because it aims to target online consumers and reach a wider customer base while exhibiting 3D renders for show and purchase.

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ENTRY & EXIT zone one

When guests arrive at the entry; they are greeted by an audacious pink headline that stands out from the black backdrop. As guests move forward through the exhibition, a plain white pillar stands as a contrast to the black background introducing the creator and exhibition concept. A narrow kiosk is situated in front of the pillar with exclusive invitations and business cards for interested prospects navigating the exhibition.

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PLINTH ROOM zone two Exaggerate supports and collaborates with local designers from Bangkok, Thailand to showcase their creativity and designs. This exhibition commemorates culturally diverse backgrounds and beautiful wonders of colours and textures in the fashion design world.

The designers are specially chosen due to similarity of perspective, design and inspirations. Their garments will be showcased in the Plinth Room as shown above. The exhibition was inspired by a variety of origins ranging from the first designer Kanathip Phromdoung’s concept of ‘Gleam and Glow’, the development wisdom of hand

LEFT ANGLE

woven cloth project to Ban Don Loung Cotton Handicraft Village Mae Raeng in Pasand District, Lumphun Province. The second fashion designer Kanthima Kongpol collection concept has been inspired by the Mon Bridge; a famous tourist attraction in Kanchanaburi. This reveals her flair and appeal to Thailand’s multi culture and traditions. The last fashion designer Meekom Wongkiatsuparp created 3 styles under the concept of Thai wisoms and bio circular green (BCG). Finally Garland salesman inspired the collections demonstrating new design perspective to the audience while helping the preserve the traditional wisdom in Thailand.

RIGHT ANGLE

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PHOTOGRAPHY INSTALLATION zone three 9

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VIDEO SELECTA

zone four

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Exaggerates boast the city of Bangkok proudly from home roots and lifestyle of the creator. The video immerse the audience into the bustling city of Bangkok showcasing the lifestyle of the nation. This video was shot at the heart of Bangkok filled with vibrant atmosphere of bypassing vehicles and crowd of people. It showcased our stunning models dressed in unique combination of colours and style to stand out through the cycle of day and night. A beautiful sight for the audience to behold.

LED SCREENS zone five

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