Your Dreams Are Mine. My Dreams Are Yours.
Phoebe Ziebarth
Your D Are M My D Are Y
Dreams Mine. Dreams Yours.
The Collection Phoebe Ziebarth is an independent fashion designer from Melbourne, Australia. She studied at the Whitehouse Institute of Design where she developed her design philosophy of manipulating unconventional structures challenging a juxtaposition between the body and the silhouette. Arousing curiosity, Phoebe works with exaggerated silhouettes and an intricate fabric selection detailing the experience of the collection. Her artistry is exhibited through the exploration of postmodernism along with surrealist values heightening the theme of the collection to have an abstract realm of its own. With a curiosity of forming a metamorphosis between sculptural and exaggerated elements, Phoebe’s work presents a showcase of structured looks unlocking unbridledcreativity and innovation.
The Concept Phoebe’s collection “Your Dreams Are Mine, My Dreams Are Yours ‘, creates a fantasy world heightened by the garments. The reality of the garments contradicts the silhouette by the use of these bold and unconventional structures challenging traditional clothing. The pieces are designed to exist as a sculpture or object giving the garments this sense of life. The idea of juxtaposition clearly represents this contrast between the body, garment and nature vs artificial bringing this collection into an abstract realm of its own. Phoebe’s creative process has significantly revolved around the exploration of blurring the lines between sculpture, art and fashion to achieve this new innovative look.
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Colour Palette
lOOK 1.
POLYESTER 45% VISCOSE 35% Crystal silk (Rayon+Nylon) 20%
Composition: 55% Wool, 45% Poly
lOOK 2. Composition: 100% Cotton
lOOK 3.
POLYESTER 45% VISCOSE 35% Crystal silk (Rayon+Nylon) 20%
Market Placement The target market can be described as having an ‘urban lifestyle’, centralised in the city. This is a high energy, fast paced environment where people like to explore the opportunities they have in their life. City life is often tough but exciting. Urban lifestyle brings more material goals to you. People thrive to achieve more in this lifestyle. The brand mainly segments customers by age and gender. The brand is suitable for those who want to be considered as bold. The colours and patterns are fulfilled with excitement and surprises heightening the opulence and the experience of the brand. The garment is made to be worn by those who are brave, eccentric, and vigorous. The collection is focused on the age of 20 to 35 years, as the brand focuses on fashion with a high taste wanting to show high quality of beautiful garments.
Collection By Phoebe Ziebarth Pattern making, construction, model selection, creative direction, styling, illustrations & materials done by Phoebe Ziebarth
Credits Fashion Design & accessories by Phoebe Ziebarth Photography By Ella Bell & Phoebe Ziebarth
Your Dreams Are Mine. My Dreams Are Yours. Phoebe Ziebarth