CREATIVE DIRECTOR
GABRIELLE TOOHEY
FLIP SIDE
FLIP
WHATS YOUR
Creative Director Gabrielle Toohey presents her signature project “Flip Side”. The visual language represented throughout this fashion editorial project showcases Gabrielle’s key design formula represented consistently throughout her creative work. Cinematic, Insatiable, Experimental and Innvovative. Flip Side encourages it’s target audience to keep their heads in the clouds. “New research shows that daydreaming can inspire happiness if you purposefully engage with meaningful topics, such as pleasant memories of loved ones or imagined scenes of triumph in the face of all odds.”Gabrielle’s primary focus for Flip Sides imagery is to be recognised by publishing agencies such as “Brick the Magazine” and “Office Magazine.” These companies celebrate life, art and written word, using there platform to showcase fashion photography for young talent and up coming creatives work. Gabrielle intends to execute a captivating concept and imagery that explores scale, proportion, anomaly and 360 photography. These elements will create engaging compositions and worlds, communicating the narrative of “Im here,but mentally I’m somewhere else.” Viewers will naturally interact with this imagery as each image will have a focal point. Viewers can all relate and connect with the story visually told, as we have all experienced a daydream or wished we were experiencing the flipside of our realities.
SIDE
I’LL FOOD THOUGHT, FOOD FOR FURNITURE? LOOKING THROUGH THE WINDOW OF BURNETTIS ON FLINDERS LANE. I GET DISTRACTED BY ALL THE COLOURS AND SHAPES OF CAKES AND PASTERIES LOST IN A DAYDREAM OF DANCING ACROSS THE INCREDIBLE DESSERTS.
L
TAKE THE LOT
720
AGILE AND LIGHTENING SPEED COMES INTO PLAY WHEN YOUR RUNNING TO YOUR FAVOURITE BAKERY BEFORE CLOSING TIME. GARMENTS FEATURED BY DESIGNER CINNAMON KINGSLAND
AGE BANK OF FLIPSIDE, CREATIVE DIRECTOR G A
ELLE TOOHEY WILL GET BACK TO YOU SHORTLY. I BR
YOU HAVE REACHED THE MESSAGE BANK O F
FL
IDE, CREATIVE DIRECTOR GABRIELLE TOOHEY WILL GET BA IPS C
K
YOU SHORTLY. YOU HAVE REACHED THE MES TO
DONT SUCCOMB TO GROUND HOG DAYS IN THE OFFICE CUBICLE, COUNTING DOWN THE HOURS UNTIL KNOCK OFF GARMENTS FEATURED BY DESIGNER PERLL
U
OF OFFICE
UT
ENTER AN ALTERNATIVE DAY DREAM AND STOP THE MONDAY BLUES. GARMENTS FEATURED BY DESIGNER GRACE KIM
FOREVER RUNNING FOR THE 8AM EXPRESS MONDAY TO FRIDAY. THE DAILY MONOTNOUS COMMUTE WILL HAVE YOU LOOKING OUT THE WINDOW WAITING FOR YOUR NEXT DAYDREAM. GARMENTS FEATURED BY DESIGNER ELLA TARDREW.
OM RESPONSIBILITIES, RIDING AWAY FROM RESPONSIBILIT IE
S,
RI
FR AY W
AWAY FROM RESPONSIBILITIES, RIDING G A N DI
RID
ING AWAY FROM RESPONSIBILITIES,
FLIP SIDE