Precious Daughter by PHOEBE POTTER

Daughter G R A D UAT E PA N E L F O L I O

Contents: Concept Statement ............ 1 Student Bio ............................. 2 Moodboard .................. 3 ............... 4 Tr e n d R e s e a r c h . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 - 8 Illustrations ................... 9 Range Plan ............................... 10 & 11 Development Sketches ........... 12 &13 To i l e D e v e l o p m e n t . . . . . . . . . . . . . . . . . . . . . . 1 4 - 2 3

WILD

F o r P r e c i o u s D a u g h t e r, t h e w o r d f reedom means absolutely any person can wear these garments, Males are FREE to wear these pieces and someone who usually wears gothic clothing wants to be a s e x y, e t h e r i a l g o d d e s s f o r a d a y t hen t he y are FREE to do s o. throughout my time at Whitehouse, it has been a recurring theme within my designs. this trimester i been par ticularly looking into my p e r s o n a l d e s i g n i d e n t i t y. E t h i c s and Freedom are two ver y strong themes.

Freedom and Ethics are two ethics that will stand out and appeal to the target market for this Graduate C ollection. The Precious Daughter ‘G i r l ’ i s a w o m e n w h o e x o t i c w h i l e remaining cultured, She loves to travel, see the world and hates to be tied down.

Concept Statement

P

recious Daughter is the name of my graduate collection. the name holds a lot of meaning towards the concept of the collection. This Tr i m e s t e r s’ C o l l e c t i o n s h o w c a s e s the delecac y yet fun loving nature of a women. Precious Daughter as a brand, conveys this through its bright colour palette, volume and magnitute, in combination with its delecate and soft fabrication.

The label is targeted towards those who are exotic and bold. The soft colours and fabrics within the collection, mix with elegant yet sexy silhouettes, illustrating a p l a y f u l a n d w i l d d e m e a n o u r. “wild” is a word i us e wit h gre at purpose as i closely associate the w o r d w i t h “f r e e d o m”. F r e e d o m in an ethical sense as well as in a fashion sense as always meant a l o t t o m e a s a p e r s o n a n d d e s i g n e r.

Fabrications

Body 01 Body 02 Body 03

Latte Silk 112cm The fabric store To p a n d S k i r t

Cheesecloth 130cm Jacket Sleeves

Oxford Georgette

Shirt & Pants

129 gsm oxford

Soho

130cmv Dress 228 gsm

Aspen

Over pant 290 gsm

Knit blanket & hand knitted ribbing K n i t Ve s t

Jaquemus Spring 2021

Gucci Fall 2020 ready to wear

Johanna Ortiz Spring 2021

J u n y a Wa t a n a b e Spring 2021

Prabal Gurung Spring 2020

Trend Research

Dior Resort 2021

Jaquemus Spring 2020

Jaquemus Spring 2021

Thebe Magugu Fall 2020

Dion Lee Spring 2021

Johanna Ortiz Spring 2021

Micheal kors Collection Spring 2021

Range plan

Development