Issuu

MODELS: Renata Liu & Nethmi Viyara PHOTOGRAPHER: Gabrielle Toohey (washedupdaydream) DESIGNS: Ella Tardrew, including Fabrication/Prints

ELLA TARDREW

EMBRACE THE UNKNOWN

03.

MOOD BOARD

05.

TRENDS

07.

BRAND POSITIONING

BODY 1

11.

BODY 2

ONTENT

CONTENTS ONTENT

CONCEPT STATEMENT

CONTENTS

CONTENTS 01.

13.

BODY 3

15.

BODY 4

17.

ILLUSTRATION

21.

STYLING

23.

PHOTOGRAPHY

31.

MELBOURNE FASHION WEEK

37.

REFERENCES

CON

CEP

TEM

TA TS

ETU

me eco the b f e d an r o t w ge e fea tha sible n a h g s , ch d, t thin po row ence ome and g s th nt to ri rta tly ity expe fear grow l o i p b im stan n, r a ve we lf of ou ha o ost s con know ng of we hy d ourse m i s n hi u w t the r life he u eryt bs tha But strict k o v t r u n g . It in ad. re thi . O g at e . I ange fearin ing s to see meth ahe k and e t w u seen l b s ch an look no l so at is bac l o i l n l w e i th rt e ca al h ld ta me lif er sta ll i ly b we is f w ho wi final at le. It are o we tco our rath and , h u r re e o in o d w p w o ntu gh old , can he hing ke. S stea ng peo una hy d e t i h r v t s e t a in a d b ea tter wn, ? W ad rou wh nent e m ce it le n th he r min t b be kno t see i w w a e ss ee ar ou no rm es bra un n no ? ’s po r. S ou in ’t k pe oic m ism he eare t y put ca nity t on only e ch ust e a d da trage s w h u e a t n t e h i m r t e D u g tw w he ga the po m. r o er. din ha se at t ugh , w it a wer op ais se, o geth en ear t e d cau is th thro rong h s o a e re e f b er g t to po p w , D fu to bu the mp e. Th 0s , con st go xta d em t is emb lvin go , o i 2 u y c j f k l l 9 u e m evo uld an d ral s o ace nd op ev d 1 hoc m an s, co eli o re d lite sciou r to f mi ld s what r’, a er pe ar fear e e e d I b ing t g an what ght. t f u d u h t n n l t wo of f he . ho be m a y a co mo th owin g at go ri n o t t tte be into all sub n ar ey fro that e ide tio ains pale t u e gr kin uld s o Th g a n t h n i r g ur t row . h e s v m o t w a a n f e a o l e o o y h l at c r em e ld o ss el eo g ab tro ov mak pus ese shie d col ey s to sol m ou acro th dg are s h m t e d t e l u y l t h n d o r e ll no fro me ow ey n t elp e a efu ty a tur an d b art eate o co kn g. Th can is i ill h . s th rpos beau cap ction ts an e y d t i r t e ’ ey , c w n o y in t s u d nit t n h u e a n f e h a t fi t i t s o p o r e t n e o ro ow d t r w ed t ‘b ar a ortu rav cl aim f p d p tha kn and ard orl e fea tailor w , b their tha e fe opp Un iety, tand on ur o e lou w o i e t h t e v h e t a s s h c ti th rn t w w lec mo , th e T so he t th om ng to lea tha ne rea wi col ar ts gh on fr ovidi rac s of ge t , c ries ng u ’ve ces ht, a i n‘ e an rmen b d a n u i r w u t a m rm le t im P o o yo la lig .A kn to b f ga s l nd ich pira er. e ‘E no hal ce to p ul als o i e bou Un ims ut of wh ins wear f th ocial at c u On k in autif h , o e t d w h a h c s th n n ng e ivi loo a be e T . It nd on h t sig he ts me ki th ind rac ome ng a de ge t rmen ve ell. Ta wer ers pus in g b o e p n i o c r m w p to o th en a a Em str is aid e ‘ uld ilo for all e g list as m Th at co rp ta be r. ce to ch mak ea evel g to e on ’t afr r i n r t o a l t ec n su s ue as e to th e sh in m fea oll re 0s iou im infl w th the n the ‘ c nd a in pose ing m 93 onsc nts a n g a 1 a i in ith e c ow , e m ur pir sh kn stry rom ub rm Th ain p . Ins pu uty w e f in a s e ga Un indu rld. , c e r l e a n k m op o re h ue e it ma ea e be e T ion e w pe infl ciat hen n. e w e th rac fash n th g h e b t t o r e o e in p s o d e ‘Em f th ake Tak o ap wn, t hea rat , to the ing o y to t ibe hem l als kno ears r t o d fo d s t at un ose f er stan rea ork rows th w ts om nder o are n‘ th u h ow ife e c nu w Th ve a uals kn cle l n U ta ha divid he bs in e T any o c a br me ‘Em erco ov

Valentino, Couture 2021

Jean Paul Gaultier, Courture 2021

Christopher Esber, Fall 2021

5 oh

he ers

nR og

Azzaro, Couture 2021

Emilio Pucci, Resort 2022

rt 2

,R eso

Zimmerman, Resort 202 2

Undercover, Fall 2021

top

ris

Nina Ricci, Resort 2022

Ferrari, Spring 2022

Sacai , Fall 2021

Givenchy, Fall 2021

Sacai , Fall 2021

Rachel Corney, Fall 2021

Off-white, Fall 2021

6 Duran Lantink, Fall 2021

Dion Lee, Fall 2021

Alexander , Fall 2021

McQueen

021

bs, Fall 2

Marc Jaco

Fendi, Resort 2022

Louis Vuitton, Reosrt 2022

Paco Raba nne, Sprin g 20

MODELS: Renata Liu & Nethmi Viyara PHOTOGRAPHER: Gabrielle Toohey (washedupdaydream) DESIGNS: Ella Tardrew, including Fabrication/Prints

MODELS: Nethmi Viyara PHOTOGRAPHER: Gabrielle Toohey (washedupdaydream) DESIGNS: Ella Tardrew, including Fabrication/Prints

MODELS: Renata Liu PHOTOGRAPHER: Gabrielle Toohey (washedupdaydream) DESIGNS: Ella Tardrew, including Fabrication/Prints

MODELS: Nethmi Viyara PHOTOGRAPHER: Gabrielle Toohey (washedupdaydream) DESIGNS: Ella Tardrew, including Fabrication/Prints

MODELS: Renata Liu PHOTOGRAPHER: Gabrielle Toohey (washedupdaydream) DESIGNS: Ella Tardrew, including Fabrication/Prints

MODELS: Renata Liu & Nethmi Viyara PHOTOGRAPHER: Gabrielle Toohey (washedupdaydream) DESIGNS: Ella Tardrew, including Fabrication/Prints

Melbourne Fashion Week, 19th of November PHOTOGRAPHER: Liana Hardy DESIGNER: Ella Tardrew

Melbourne Fashion Week, 19th of November PHOTOGRAPHER: Naomi Rahim DESIGNER: Ella Tardrew

Melbourne Fashion Week, 19th of November PHOTOGRAPHER: Liana Hardy DESIGNER: Ella Tardrew

REFERENCE

CONCEPT Martin, G., 2021. ‘Beauty is in the eye of the beholder’ - the meaning and origin of this phrase. [online] Phrasefinder. Available at: <https://www. phrases.org.uk/meanings/beauty-is-in-the-eye-of-the-beholder.html> [Accessed 11 July 2021]. Tate.com, 2021. Surrealism – Art Term | Tate. [online] Tate. Available at: <https://www.tate.org.uk/art/art-terms/s/surrealism> [Accessed 11 July 2021]. Tata.com, 2021. Dada <https://www.tate.org.uk/art/art-terms/d/dada> [Accessed 11 July 2021]. MOODBOARD Attitude, 2020. Rina Swayama <https://attitude.co.uk/article/rinasawayama-doesnt-know-where-shed-be-without-her-lgbtq-chosen-family/24111/> Duchamp, M., 1917. Fountain (1964 replica of 1917 original (now lost)). [Porcelain]. JMSN, 2014. JMSN – Priscilla (mixtape). [image] Available at: <http://www. fubiz.net/2014/11/24/the-best-albums-covers-of-2014/11-jmsn-priscillamixtape/> [Accessed 3 July 2021]. Ling, T., 2018. Line Painting. [image] Available at: <https://www.mayorgallery.com/exhibitions/527-tanya-ling/> [Accessed 3 July 2021]. n.d. Olga Solarics. [image] Available at: <https://www.flickr.com/photos/27862259@N02/5937754603/> [Accessed 3 September 2021] n.d. Vintage Bat & Dragonfly masks, 1950s <https://twitter.com/ddoniolvalcroze/status/1337213232730185728?s=12> TREND

TURTLE NECK Duran Lantink, 2021. Duran Lantink, Fall 2021 Ready To Wear [image] Available at: < https://www.vogue.com/fashion-shows/fall-2021-ready-to-wear/ duran-lantink#gallery-collection> Off-White, 2021. Off-White, Fall 2021 Ready To Wear [image] Available at: < https://www.vogue.com/fashion-shows/fall-2021-ready-to-wear/off-white> Sacai, 2021. Sacai, Fall 2021 Ready To Wear [image] Available at: <https:// www.vogue.com/fashion-shows/fall-2021-ready-to-wear/sacai#gallery-collection> Rachel Comey, 2021. Rachel Comey, Fall 2021 Ready To Wear [image] Available at: <https://www.vogue.com/fashion-shows/fall-2021-ready-to-wear/ rachel-comey>

Dion Lee, 2021. Dion Lee, Fall 2021 Ready To Wear [image] Available at: <https://www.vogue.com/fashion-shows/fall-2021-ready-to-wear/dion-lee#gallery-collection> PRINTS Marc Jacobs, 2021. Marc Jacobs, Fall 2021 Ready To Wear [image] Available at: < https://www.vogue.com/fashion-shows/fall-2021-ready-to-wear/ marc-jacobs > Paco Rabanne 2021. Paco Rabanne, Spring 2022 Ready To Wear [image] Available at: < https://www.vogue.com/fashion-shows/spring-2022-readyto-wear/paco-rabanne> Fendi, 2021. Fendi, Resort2022 Ready To Wear [image] Available at: < https://www.vogue.com/fashion-shows/resort-2022/fendi > Louis Vuitton, 2021. Louis Vuitton, Resort 2022 Ready To Wear [image] Available at: <https://www.vogue.com/fashion-shows/resort-2022/louis-vuitton#gallery-collection> Alexander McQueen, 2021. Alexander McQueen, Fall 2021 Ready To Wear [image] Available at: < https://www.vogue.com/fashion-shows/fall-2021ready-to-wear/alexander-mcqueen > TEXTURE Valentino, 2021. Valentino, Couture 2021 [image] Available at: < https:// www.vogue.com/fashion-shows/fall-2021-couture/valentino > Zimmermann, 2021. Zimmermann, Resort 2022. [image] Available at: <https://www.vogue.com/fashion-shows/resort-2022/no-21/slideshow/ collection#1 - first image > [Accessed 11 June 2021]. Emilio Pucci, 2021. Emilio Pucci, Resort 2022. [image] Available at: <https://www.vogue.com/fashion-shows/resort-2022/emilio-pucci/slideshow/collection#3 > [Accessed 11 June 2021]. Christopher Esber, 2021. Christopher Esber, Resort 2022. [image] Available at: <https://www.vogue.com/fashion-shows/australia-resort-2022/christopher-esber/slideshow/collection#38> [Accessed 11 June 2021]. Jean Paul Gaultier, 2021. Jean Paul Gaultier, 2021 Couture [image] Available at: < https://www.vogue.com/fashion-shows/fall-2021-couture/ jean-paul-gaultier > Azzaro, 2021. Azzaro, Fall 2021 Ready To Wear [image] Available at: <https://www.vogue.com/fashion-shows/fall-2021-couture/azzaro> LAYERS Christopher John Rogers, 2021. Christopher John Rogers, Resort 2022. [image] Available at: < https://www.vogue.com/fashion-shows/resort-2022/ christopher-john-rogers/slideshow/collection#2 > [Accessed 11 June 2021].

Ferrari, 2021. Ferrari, Spring 2022 Ready To Wear [image] Available at: < https://www.vogue.com/fashion-shows/spring-2022-ready-to-wear/ferrari>

FarFetch, 2021. Ruslan Baginskiy, Red Tartan Cap <https://www.farfetch. com/au/shopping/women/hats-1/items.aspx?view=90&q=hat&rootCategory=Women&designer=6393963&colour=8>

Givenchy, 2021. Givenchy, 2022 Resort [image] Available at: < https:// www.vogue.com/fashion-shows/resort-2022/givenchy>

FarFetch, 2021. Gucci Black Sunglasses <https://www.farfetch.com/au/ shopping/women/sunglasses-1/items.aspx?view=90&q=sunglasses&rootCategory=Women&colour=1>

Nina Ricci, 2021. Nina Ricci, Resort 2022 Ready To Wear [image] Available at: < https://www.vogue.com/fashion-shows/resort-2022/nina-ricci#gallery-collection > Sacai, 2021. Sacai, Fall 2021 Ready To Wear [image] Available at: <https:// www.vogue.com/fashion-shows/fall-2021-ready-to-wear/sacai#gallery-collection> Undercover, 2021. Undercover, Fall 2021 Ready To Wear < https://www. vogue.com/fashion-shows/fall-2021-ready-to-wear/undercover> STYLING FarFetch, 2021. Red Heeled Sandal<https://www.farfetch.com/au/shopping/women/search/items.aspx?view=90&scale=280&q=red%20heels&rootCategory=Women> FarFetch, 2021. Red Heel <https://www.farfetch.com/au/shopping/women/ search/items.aspx?view=90&scale=280&q=red%20heels&rootCategory=Women> FarFetch, 2021. Black Boot<https://www.farfetch.com/au/shopping/women/shoes-1/items.aspx> FarFetch, 2021. Versace, Black Platform Heel<https://www.farfetch.com/au/ shopping/women/shoes-1/items.aspx> FarFetch, 2021. Black Wedge Boot<https://www.farfetch.com/au/shopping/women/shoes-1/items.aspx> FarFetch, 2021. White Doc Marten Sandal<https://www.farfetch.com/au/ shopping/women/shoes-1/items.aspx>

FarFetch, 2021. Balenciaga Black Sunglasses < https://www.farfetch.com/ au/shopping/women/sunglasses-1/items.aspx?view=90&q=sunglasses&rootCategory=Women&designer=2450|3613401&colour=1> FarFetch, 2021. Bottega Green Earrings <https://www.farfetch.com/au/shopping/women/bottega-veneta-twisted-triangle-earrings-item-16877733. aspx?storeid=13539> Blame J, 1985. Judy Blame Beret <kerrytaylorauctions.com/auction/lot/203-a-rare-judy-blame-customized-beret-and-belt-circa1985/?lot=28592&sd=1> Blame J, 2013. Judy Blame Top Hat<https://www.anothermag.com/fashion-beauty/2842/judy-blame> YSL, 2020. Rose Wearing YSL Glasses <https://vmagazine.hk/2020/11/20/ blackpink-rose-in-saint-laurent-mask-sl-364/> Twitter, 2021. Black Eyeliner<https://twitter.com/acid666host/status/1371558560732155909> mykitsch.com , 2021. Girl with Clips <https://mykitsch.com/products/ rhinestone-snap-clips-hematite> Blancmagazine, 2021. ERZULIE <https://blancmagazine.com/fashion/erzulie/> Dior, 2010. Ming Xi Dior Beauty<https://www.vogue.com/fashion-shows/ fall-2010-ready-to-wear/christian-dior#gallery-collection>

FarFetch, 2021. Black Doc Marten<https://www.farfetch.com/au/shopping/ women/shoes-1/items.aspx> FarFetch, 2021. Yellow Heel<https://www.farfetch.com/au/shopping/women/shoes-1/items.aspx> FarFetch, 2021. Red Susan Fang Purse <https://www.farfetch.com/au/ shopping/women/susan-fang/items.aspx?q=SUSAN+FANG&qst=2&qt=susan&ffref=autosuggest;Designers;SUSAN%20FANG;1> FarFetch, 2021. Pink Yuzefi Purse <https://www.farfetch.com/au/shopping/ women/bags-purses-1/items.aspx?view=90&rootCategory=Women&designer=306838&colour=7>

MODELS: Renata Liu & Nethmi Viyara PHOTOGRAPHER: Gabrielle Toohey (washedupdaydream) DESIGNS: Ella Tardrew, including Fabrication/Prints