WORMBETE
‘WORMBETE’
COLLECTION
28
This campaign is a love letter to real women, women who laugh loudly, move freely, and live unapologetically. It’s about capturing moments that feel alive: sunlight brushing against skin, linen dancing in the breeze, and a quiet confidence that can’t be staged. I want the audience to feel as though they’re stepping into this world tasting the freedom, feeling the textures, and living the lifestyle through every garment. Each piece tells a story of rebellion wrapped in grace playful, feminine, and fearless. With vintage tones and an old-money sensibility, the imagery will feel timeless yet raw an intimate portrait of women who break rules softly, with a wink and a smile. It’s not just fashion; it’s a feeling a whisper of nostalgia and a celebration of the woman becoming her own muse.
Claire Harriette Coulson
Creative Direction- Claire Coulson
Styling- Claire Coulson
Photography- Claire Coulson
Editing and Graphics- Claire Coulson
Fashion Designers- Lucy Bourne, Gracie Macleod & Charli Kuriel
Hair and Makeup- Essential Style Studio
Models- Sophie Watson & Linley Eastick
Styling Assisants- Sue Coulson & Savannah Jenkin
Location- ‘Wormbete’, Winchelsea, Victoria, Australia
By Claire Harriette Coulson