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THE MAN HIMSELF
Christian Dior was born in France in 1905 and lived until 1957. In this relatively short lifetime Christian Dior was able to establish his brand not only for his life time but a brand that would continue and be as strong, well into the 20th Century. Christian founded the House of Christian Dior on December 16th 1946 at the age of 41. In 11 years’, time he would be dead. In 1955 he employed a 19 year old called Yves Saint Laurent as his design assistant and in 2 years had decided to tell Yves’ mother that he had chosen Yves Saint Laurent as his successor- which was fortuitous as he died soon after of a heart attack. Dior had amazing vision for fashion and surrounded himself with talented people. Dior was also very superstitious and was obsessed with numerology. He certainly created a legacy.
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MARIA GRAZIA CHIURI
Maria was the first women ever to oversea the creative destiny of Dior- she was appointed to the role in 2016. Maria brings a feminine aspect to how she runs her role at Dior- capacity to listen and collaborate and be less concerned with power. Pushes for all women photographers for a photo shoot- wants to empower women and for them to stop seeing themselves as objects. Working in the same direction as a team – collaboration- open everyone’s minds to the possibilities Dior can create. Fashion is popular and attracts a lot of people- it’s a wonderful platform to make changes in society’s perceptions.
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RE S ORT COLLEC TION
Dior went to Marrakech for the resort collection of 2020. The north African show was all about luxury, culture and the globalism of fashion- bringing everything together whilst at the same time showing the world that fashion is changing and it matters. The where, the why and the how of design have never matter as much as it does now. Maria Grazia Chiuri’s artistic direction presented the message of investing in items made with care, respect and love. The resort collection embodied Maria Grazia Chiuri’s vision of feminism though fashion. The resort collection was a true collaboration of many cultures, designers and world materials presented in garments such as red carpet gowns, mother of the bride outfits and even a groovy denim jumpsuit. The textiles to build the collection were sourced from far and wide and included raffia embroidery, Murano glass beading, authentic wax African prints- all being embodied in luxury fabrics at the highest level.
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DENIM X DIOR 12
Dior and Denim is not something that you would like has immediate affiliation with the sophisticated French brand- however in the Fall of 2017 models were dressed head to toe in indigo blue. This was likely to be Maria Grazia Chiuri influence of wanting to engage millennials in fashionpart of her underlying desire to make Dior a realistic choice for young people. Chiuri reasoning was to broaden what’s available and include more tastes of the consumers. Chiuri started with a navy belted skirt suit from the 1951 and expanded the range from there, bringing in all manner of surprising elements. A quote from Monsieur Christian Dior reading, “Among all colours, navy blue is the only one which can ever compete with black, it has all the same qualities,”
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THE LOOK
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dior Mizza Slingback Ballerina Flat $1,490 Dior Trbales earrings $1,ooo CD navy ring $570 Petit CD ring $630 dior Chez moi pants $2,700 V-neck sleeveless sweater $2,100 30 Montaigne choker $1,200
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Emma Watson is the resort wear ambassador for 2021. A well-known English Actor due to her role in Harry Potter movies Emma became one of the most recognised actors in the world., 31 years old now, Emma is very familiar with the fashion industry having been on the cover of Teen Vogue at the age of 15. Emma was born in France to English parents and is an all-rounded women with high intelligence, sporting ability and capable of carrying herself 16
impeccably in all situations. Emma uses her fame to promote women’s rights and became a United Nations Women Goodwill Ambassador in July 2014. Emma shares similar values at Maria Grazia Chiuri for the future of fashion. Emma will be the a wonderful Dior ambassador, as she has already started her own fashion label using organic clothes through fair trade practices in the way clothes are manufactured and sold.
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E M M A WAT S O N
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“THE LESS YOU REVEAL,THE MORE PEOPLE CAN WONDER.” “ E M M A W AT S O N
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A GIFT FOR YOU FROM EMMA
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