Alana Jessop SD2

DIOR

The Denim Edit The use of denim at Dior began during the era of John Galliano in which denim was used in a nontraditional form, straying away from denims original emergence as a utilitarian material, but rather as what it can represent to the luxury market. The creation of the denim saddle bag by Galliano

helped to transform the forms in which denim as a material could take on. The bag has become one of Dior’s bestselling items. Furthermore, the work of Hedi Slimane for Dior saw the rise in slim fit denim for me, revitalising the notion of jeans not being seen as a typically luxe item for fashion houses.

EMMA CHAMBERLAIN A life online- the YouTube star talks fashion Emma Chamberlain is a twenty-year old YouTuber and internet personality who gained popularity through her relatable style of videos.

Chamberlain has partnered with a variety of fashion brands such as Louis Vuitton and Levi’s throughout her career due to her status as a fashion icon amongst her young audience. Chamberlain displays her keen eye for fashion through her styling

videos and frequent apperances as Paris Fashion Week. Chamberlain connects to Dior through shared beliefs in pushing the boundaries of fashion. The choice of Chamberlain to undertake the unconventional career as a YouTuber demonstrates her drive to succeed as an entirely self-made businesswoman, reflecting the values of both Dior and Maria Grazia Chiuri.

escape,

with Dior

M G C

ARIA

RAZIA

HIURI

“You must always be courageous.

Don’t let others define who you are” Maria Grazia Chiuri

and

was born in Rome,

landed a job at Fendi.

when

Chiuri

women

in

eventually

then

Italy were subjected

seventeen

to

Valentino

traditional

spent

years

at

before

roles. However, the

being

women in Chiuri’s

artistic

family

worked

Dior. Chiuri’s themes

supported

in her in work at Dior

and

all

themselves,

which

appointed director

of

include art (Georgia

inspired Chiuri to

O’Keefe),

go after her own

archives, tarot cards/

dreams.

mythical

Chiuri

dior

themes,

studied fashion at

nature, active women

university

and feminism.

evasion,

avec Dio r

ior D e r o d J’a

The

DIOR

Legacy

Christian Dior was a French fashion designer, born into a wealthy family, who began his career post World War II. Dior rose to prominence when he presented his first show in February 1947, which shifted away from the more c o n s e r v a t i v e,

boxy style of fashion that became common throughout the war. Dior became famous through his revitalisation of women’s fashion.

Dior’s iconic silhouettes featured more full skirts with a tight waist and an accentuated bust known as ‘Bar’, which became known as the ‘New Look’.

t a s u re t o e t e s M ior D the

Before you go, take us with you

DIOR