Contents
1-2: Who is Christian Dior 3-4: Seeing without Observing 5-6: Banksy For Dior the new Warhol 7-8: Rose Thrower 9-10: Dior Denim Campaign 11-12: Wheatpaste Denim 13-14: Badge Blazer 15-16: Warhol Gloves 17-18 Final Word From Kim Jones
“My fascination with letting images repeat and repeat— or in film’s case, “run on”– manifests my belief that we spend much of our lives seeing without observing.” - Andy Warhol
Who is
Christian Dior Dior today is one of the most recognisable names as a couture fashion design house as well as creating luxury perfume, accessories and beauty products. Christian Dior established his label in 1947 and one of his main focuses was to redefine the silhouette of the female body. On the 12th of February 1947, Christian Dior, who trained under legendary designers such as Lucien Lelong and Robert Piguet, presented a and enormous 90 piece collection to magazine editors at his Parisian townhouse on Avenue Montaigne. The collection “Corolle” commonly referred to as “The New Look” as named by Carmel Snow (the editor-in-chief of Harper’s Bazaar) was a refreshing take on female form and shape with a big focus on a slim waist and exposed shoulders. The controversy behind the innovative clothing line was that during this post war period of austerity, Dior was lavishly using large amounts of fabric that had never been seen before. In 1955 Dior received an Academy Award nomination for Best costume design for the movie “Terminal Station”. Tragically In 1957 While on holiday in Montecatini Italy Dior suddenly died of a heart attack, the circumstances of which are uncertain. This left Diors former assistant Yves Saint Laurent to succeed him as head designer and at age 21 this made him the world’s youngest couturier designer. His first collection was presented in 1958 before being drafted into military service in 1960. Dior has had many great designers through the years such as John Galliano, Bill Gaytten and Raf Simons.
b
b Banksy is a pseudonymous Englandbased street artist, political activist, and film director whose name and identity remain unconfirmed and the subject of speculation. Banksy to anyone who’s knows his work might expect Banksy be an odd choice for the world of fashion. But his design work and artistry is in no way estranged to the House of Dior. With strong and clear messaging, an overwhelming global influence (and an attitude at that) Banksy himself and his work are a clear choice for the Dior Magazine
Banksy for
Dior the new
representative of the brand values here at Dior. We are not opposed to art as Christian Dior our name-sake was a lover of high art,In the height of his life owned his own Art Gallery including work from the likes of Pablo Picasso.
Warhol
Inspiration from Andy Warhol has also had an integral mark on visual arts in the 80s that has translated all the way high art now - Banksy. Alternatively
Resort 2022. The elements of his artworks and persona is culturally fitting for this Dior collection due to his quirky-ness, which undoubtedly makes his work more attractive globally. Using common motifs like Rose, Bees and Hearts this is
Instead of taking a completely pop culture standpoint, Banksy generally takes a political standpoint using Wheatpastes, Spray paint, and Screen work to achieve a statement piece - similarly the way Andy Warhol would have. Though political motives run through Banksys work, for the most part, he creates art.
Inspiration ANDY WARHOL
Our collection inspiration is Andy Warhol. Obviously its 2021 and Andy Warhol Passed a long time ago however I believe that Andy Warhol was such an inspiration to art and fashion that he’s prevalent in the lens of pop culture today. Ive chosen him and his work because not only has his work been used in Dior in 2013 Raf Simons using one of Andy Warhols early works on a Dior bag as it was a fitting
choice. Dior choosing to be synonymous with high art because of its luxury status. High Art was also a keen interest of Diors Name sake christian Dior as before he started designing he had a gallery that housed the art of even Pablo Picasso. Furthermore, one of Andy Warhols most famous quotes is “I want to die with my blue Jeans on” as an ode to the classic nature of the
Denim Jean. the artist was often found wearing his denim Jeans so it feels fitting that Dior being the client. Having had worked with Warhols work in the past its a consistent choice for him as an inspiration for a denim campaign. Also considering that even his art style relies heavily on pattern and repetition that which is in the likeness of Dior.
David
The sculpture work that inspired Kim Jones’ deteriorating crystal idea for Dior Spring Summer 2020 was Daniel Arsham’s Blue Calcite Eroded Moses. Dior has embraced spirituality from the time of its conception with Christian Dior’s strong spiritual ties. Although most recently and notably, Maria Grazia Churio using 70s Taro Cards have been big inspirations for her womenswear collections and so forth. So when choosing a symbol for the Wheat-paste Dior Denim, despite its spiritual ties, David is one of the most popular sculptures of high, and visual arts of the last millennium. So that being said, David felt like the right choice. Diors Namesake himself followed art intently and David is a symbol that would encompass visual arts, Andy Warhol and Banskys Style all Together.
Dior Resort
2022
Dior Denim
Dior has a contemporary history with denim. Our most notable moment of denim is when they made the slim (skinny) Jeans in 2005. Hedi Slimane in 2005 redesigned the denim silhouette as fashion knowns it. Hedi Slimane made denim that was particularly skinny and only had 17cm15cm openings at the bottom. This revolutionised denim as skinny jeans became the most popular trend in fashion for the 2000s. Every shopping centre, mall and high fashion house has taken from this shape and fit since. Now it is the blue print to make different iterations and styles in almost every blue/black jeans to date. Dior pioneered the way for denim with this shape.
Dior Wheatpaste Denim Available Now Dior.com ($2500)
Dior Badge Blazer
Available Now Dior.com ($4200)
Dior Warhol Gloves Available Now Dior.com ($1200)
Final Word From
Kim Jones Kim Jones with every collection for Dior menswear sees him integrate a contemporary visual artists style with his Runway collections. From Daniel Arsham in 2020 to Sorayama summer 2020, to the likes of Kaws, Travis Scott etc. He is no stranger to contemporary or street art. Which is why Bansky is such an excellent choice for this collection (Resort 2022). With an elegant standpoint on street fashion, he has a lot to offer in terms of the branding and the overall collection integration. Kim favours the strong black silhouettes in the Bansky artworks as well as the use of contrasted colours to make a bold point. Most of Banksy’s work being amongst common street art makes it available to anyone interested in the art world or even getting in to the art world, makes it more a clever marketing choice.
“Andy Warhols Imprint on art and fashion is second to none with the movement of his own art and pushing artists like Banksy, Basquiat, Takashi Murakami etc. This repetition style is something that coincides with brand strengths like the Dior monogram on the Dior Saddle bag of late. So as an ode to his work Using the style and pop culture reference of Banksy it delivers a message that is sound to the core of Dior.” Having consulted and designed for more than a dozen fashion brands in a career of less than two decades, Jones thinks of his work as the process of cloning a brand’s DNA into something more refreshing, exciting, and shoppable than ever before.
“I look at things some people write about creativity, and they’re like, ‘It’s all led by marketing,’ ” Kim Jones says. “But it’s kind of an ignorant thing when people write stuff like that. I like working to a creative brief and being commercial. It’s the path you choose, and not everyone is going to be Rei Kawakubo.”