The Art of Movement This project involves producing and creating the elements for a visual merchandising window based around avant-garde fashion. It explores, experiments and optimizes the presentation of products and services to better highlight features and benefits. I have applied my photography, creative direction and styling and design skills to develop each aspect of the project. With the aim to exceed what may be the norm, it will attract, engage, and motivate the customer towards making a purchase. The genesis of the concept was the ground-breaking African-American modern dancer and choreographer Martha Graham and poses and volumes have been inspired by images of her work in the C20th. I have abstracted movements in volume to create a statement about the dark world of fashion and give light to the notion of distorted still life.
Visual Merchandising Design 2020 Dance Is The Hidden Language Of The Soul Martha Graham
Product by LUI HON - Skirt - Vest Product by ZARA - Shirt
Product by LUI HON - Skirt
Product by CAROLINE CHEN - Hooded Jumper - Jumper
The Joy of Movement
Product by ZARA - Shirt - Gown
The Essence of The Human Sculpture
Visual Merchandising Design 2020
Product by LUI HON - Skirt
Product by LUI HON - Skirt - Vest Product by ZARA - Shirt - Dress
Art Direction Photography Stylist Videography Illustration Visual Merchandising Design By Dalia Eltigan Assisted by Sarafina Manyang Hair & Make-up Artist By Achingol Aliir