market placement

Plasticity is for women who are strong, spirited, and individual. The Plasticity woman is intelligent and has strong ideas and ethics, she values environmental responsibility and refuses to compromise her love for luxury fashion to achieve this. She is successful professionally, is very social, keeps active, is well travelled, takes fashion seriously, prides herself on her choices and likes to stay ahead of the trends. She covets beautiful and unique pieces and values quality and innovation. She loves exploring fashion trends and ideas. She also enjoys looking at vintage consignment and new emerging designers as a source of unique pieces.

The Plasticity collection is made to stand against modern day couture, bringing a cool edge to more traditional and elaborate couture while at the same time being recognised for a strong social conscience and a leader in finding sustainable solutions in fashion. The vibrant colours of the bioplastic contrast against warm earthy tones and the effortless style of this collection is sure to appeal to the modern, confident and stylish woman that appreciates the detail and craftmanship of high-quality, unusual pieces. The collection brings a sense of opulence and optimism, a positivity and fearlessness and an escape to a new more futuristic world where we live in harmony with plastics. Made from bioplastics, pineapple leather and other unusual materials, and paired with natural fibres such as silk and linen, with original prints and intricate hand embellished detailing, these pieces are made to remain a wardrobe favourite for many seasons to come.