Amani Hammoud

LOU M I Amani Hammoud

2 CONTENTS Moodboard Trend Concept Fabrics Hero body Body 2 Body 3 Range plan Photoshoot Acknowledgments 03 04 07 08 10,11 12,13 14,15 16,17 18,31 32

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concept

“Loumi” is a fashion collection that aims to capture the energy and humour of cats. Amani was inspired by her own cat and its kooky behaviour. She has used a rich saturated colour palette and designed a custom print to communicate funky feline vibes. Details such as cat scratching within the collection relates to their certain expressive emotions. Being around a number of cats and learning their individual characters makes you realise they all have their own unique and individual personalities.

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SCUBA LINING

$25 POLYESTER 95% / SPANDAX 5% 148CM 260 GSM

SCUBA CUSTOM PRINT PINK $35 POLYESTER 95% / SPANDAX 5% 140CM 260 GSM

SILK DUPION PINK $37 INDIAN SILK 100% 112CM 80 GSM

SCUBA CUSTOM PRINT ORANGE $35 POLYESTER 95% / SPANDAX 5% 140CM 260 GSM

SILK DUPION ROYAL BLUE $37 INDIAN SILK 100% 112CM 80 GSM

SILK DUPION ORANGE

INDIAN SILK 100% 112CM 80 GSM

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10 HERO LOOK

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12 LOOK 02

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14 03LOOK

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32 ACKNOWLEDGEMENTS ALL CONTENT IS THE ORIGINAL WORK OF AMANI HAMMOUD INCLUDING FASHION DESIGN, ORIGINAL PRINT DESIGN, ILLUSTRATION, TEXTILE MANIPULATION, ACCESSORY DESIGN, STYLING & CASTING. PHOTOGRAPHER: Stephanie Papoutsis (@stephaniepapoutsis) MUA/ HAIR STYLIST: Amani Hammoud MODEL : Mia Wardrop (@miawardrop_)

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Hammoud

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lou

I Amani

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