CHUDIER KUETH RUACH F2B
Heritage
meets
with innovation
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2
Concept Statement ....................... 1 - 2 Moodboard .................................... 3 - 4 Trend / Reference ...................... 5 - 7 Illustration ..................................... 8 Tech drawings ............................... 9 - 10 Capsule Collection ....................... 11 - 12 Photography.................................... 15 - 18 Styling ...............................................19 - 20
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Heritage
meets with 4
1
innovation
This collection primarily focuses on bringing African culture into western society and incorporating innovation into it, such as prints, designs, silhouettes, and especially fibres. Want to make their time-consuming product produced at a much quicker rate by printing their handmade works with sustainable fabrics. The first design for my fashion collection was inspired by an African home decoration made of wool. I turned it into a print that will be used on a dress to see new innovative ways with their beautiful time-consuming pieces that can be used without limitation. Introduce more African designs into the Western culture to unite both cultures. I want my garments being worn by all cultures, no matter what their ethnic group is. My intentions as a designer are to create garments that give women confidence and a sense of individuality, focusing on vibrant colours, textures, prints, and volume. This collection is tailored for people who like versatility and like to buy one valuable item that they can keep for a long time and pass it on rather than buying multiple. These garments can be worn as an evening dress and a casual outfit; that’s why I have designed this versatility where you can make it and wear it on a typical day out by removing the sleeves and flounce at the bottom of the dress, completely changing the style. Target market Women aged 20-60 who have a disposable income and are business-oriented. This group can purchase things with a purpose in mind and would therefore lean towards choosing businesses that want to make a positive difference.
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CONCEPT MOODBOARD 3
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VISION
MOODBOARD 7
4
BIG SLEEVES
TRENDS 5
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PRE-FALL 2021 Alexander McQueen
PRE-FALL 2021 Stella Jean
RESORT 2022 Carolina Herrera
SPRING 2021 READY-TO-WEAR AZ Factory
RESORT 2022 Gabriela Hearst
RESORT 2022 Zimmermann
Fitted Dress
Trends
FALL 2021 READY-TO-WEAR Ashish
FALL 2021 READY-TO-WEAR Michael Kors Collection
SPRING 2021 READY-TO-WEAR AZ Factory SPRING 2021 READY-TO-WEAR Missoni
FALL 2021 READY-TO-WEAR Stella McCartney
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FLOWY DRESS TRENDS 7 10
RESORT 2022 Tory Burch
RESORT 2022 Christian Dior
RESORT 2022 Elie Saab
RESORT 2022 Proenza Schouler
RESORT 2022 Adeam
RESORT 2021 Oscar de la Renta
Illustration
11
Tech
drawings
9
12
Tech drawings
Wearability option 2
Wearability option 3
Wearability option 4
Wearability option1
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Capsule Collection 11 14
Collection
Capsule
12 15
Photography
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16
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15 18
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styling 19
22
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