Chudier Kueth Ruach - Design Folio - FD5 MEL

CHUDIER KUETH RUACH F2B

Heritage

meets

with innovation

1

2

Concept Statement ....................... 1 - 2 Moodboard .................................... 3 - 4 Trend / Reference ...................... 5 - 7 Illustration ..................................... 8 Tech drawings ............................... 9 - 10 Capsule Collection ....................... 11 - 12 Photography.................................... 15 - 18 Styling ...............................................19 - 20

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Heritage

meets with 4

1

innovation

This collection primarily focuses on bringing African culture into western society and incorporating innovation into it, such as prints, designs, silhouettes, and especially fibres.

Want to make their time-consuming product produced at a much quicker rate by printing their handmade works with sustainable fabrics. The first design for my fashion collection was inspired by an African home decoration made of wool. I turned it into a print that will be used on a dress to see new innovative ways with their beautiful time-consuming pieces that can be used without limitation. Introduce more African designs into the Western culture to unite both cultures. I want my garments being worn by all cultures, no matter what their ethnic group is. My intentions as a designer are to create garments that give women confidence and a sense of individuality, focusing on vibrant colours, textures, prints, and volume. This collection is tailored for people who like versatility and like to buy one valuable item that they can keep for a long time and pass it on rather than buying multiple. These garments can be worn as an evening dress and a casual outfit; that’s why I have designed this versatility where you can make it and wear it on a typical day out by removing the sleeves and flounce at the bottom of the dress, completely changing the style. Target market Women aged 20-60 who have a disposable income and are business-oriented. This group can purchase things with a purpose in mind and would therefore lean towards choosing businesses that want to make a positive difference.

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CONCEPT MOODBOARD 3

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VISION

MOODBOARD 7

4

BIG SLEEVES

TRENDS 5

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PRE-FALL 2021 Alexander McQueen

PRE-FALL 2021 Stella Jean

RESORT 2022 Carolina Herrera

SPRING 2021 READY-TO-WEAR AZ Factory

RESORT 2022 Gabriela Hearst

RESORT 2022 Zimmermann

Fitted Dress

Trends

FALL 2021 READY-TO-WEAR Ashish

FALL 2021 READY-TO-WEAR Michael Kors Collection

SPRING 2021 READY-TO-WEAR AZ Factory SPRING 2021 READY-TO-WEAR Missoni

FALL 2021 READY-TO-WEAR Stella McCartney

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FLOWY DRESS TRENDS 7 10

RESORT 2022 Tory Burch

RESORT 2022 Christian Dior

RESORT 2022 Elie Saab

RESORT 2022 Proenza Schouler

RESORT 2022 Adeam

RESORT 2021 Oscar de la Renta

Illustration

11

Tech

drawings

9

12

Tech drawings

Wearability option 2

Wearability option 3

Wearability option 4

Wearability option1

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Capsule Collection 11 14

Collection

Capsule

12 15

Photography

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16

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15 18

16 19

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18 21

styling 19

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