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21 ROOTS: Farm offers fresh experience PAGE 9A
Social media alternative ‘off the grid’ BY SARA MARIE MOORE VADNAIS HEIGHTS EDITOR
“The Horn,” started by local entrepreneurs, is an ad-free social media alternative that doesn't sell your data. The social media site is fee-based — $30 per year or $3.99 per month, said one of its founders, Jeff Myer, who owns White Bear Glass and lives in Forest Lake. “Because of that, we don't take any analytics of what is driving people onto our site,” he explained. The site is walled off from the public web and can only be accessed via paid membership. The site is meant for small groups of people who would like to share photos and information with each other privately, Myer explained. It is a place to share photos with your close friends, in a place your employer isn't going to find, he said. Members can create private groups.
“It's for that more intimate relationship you have with siblings and family members and the three close high school friends you have, and the five close college friends you have,” Myer noted. The social media site was launched in November last year and has about 1,500 users, Myer said. Users have to be 18 and live in the United States. The site isn't meant to compete with or replace Facebook or other sites but instead offer an alternative. “We have no illusion we are going to replace Mark’s (Zuckerberg) product,” Myer said. The Horn was started by Myer, his brother-in-law John Podgorak of Mahtomedi, and family friend Jim Touchi-Peters of Minneapolis. Myer and Podgorak, who owns a utility and excavating company, offer their business sense while Touchi-Peters is the chief creative offiSEE THE HORN, PAGE 10A
PAUL DOLS | PRESS PUBLICATIONS
Jeff Myer displays The Horn social media site in his White Bear office.
Reports of lung illness surge in Minnesota teen vaping rates BY ELIZABETH CALLEN STAFF WRITER
PAUL DOLS | PRESS PUBLICATIONS
Pumpkin picking perseverance A light snow falls while Sam Brown and his son Artie choose from the dozens of pumpkins available for sale during the Wildwood Lions Club sponsored Punkinmania event Saturday, Oct. 12 outside the Mahtomedi District Center. They were among the hundreds of local residents who didn’t let the early snow deter them from outdoor activities. Find more photos on page 1B.
Once touted as a safer alternative to smoking, vaping has come under increased scrutiny, particularly as reports of lung illnesses potentially linked to the practice have surged throughout both the U.S. and Minnesota. E-cigarettes (and similar products, known as vapes, vape pens/sticks, dab pens and e-hookahs) are battery-powered devices that allow users to inhale the vapor of a heated liquid, which typically contains nicotine, flavoring and other chemicals. Because vaping does not involve inhaling smoke from burned tobacco leaves, it has typically been assumed to be safer than smoking traditional cigarettes. But as the steady stream of recent reports of acute lung disease among regular vapers suggests, “safer” and “risk-free” are not synonymous. As of Oct. 1, the U.S. Centers for Disease Control and Prevention had confirmed 1,080 lung injury cases associated with vaping nationwide, including 18 deaths—one of which took place in Minnesota. The Minnesota Department SEE VAPING, PAGE 11A
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