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PARKS & RECREATION: An update on Bobby Theisen Park PAGE 11
Thousands of cookies, 1 oven and lots of joy BY MADELINE DOLBY SHOREVIEW PRESS EDITOR
Culture in the Commons celebrates Shoreview community
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Celebrate the various cultures in Shoreview at Culture in the Commons beginning this September. Attendees will experience an interactive afternoon of music, dance and singing. All performances take place at the Haffeman Pavilion at the Shoreview Community Center. The first concert will celebrate Afoutayi. Experience Haitian and Afro-Caribbean dance, music and storytelling at 2:30 p.m. Sunday, Sept. 15.
Sweet Cheeks Bake Shop, run by Bonnie Matrious, continues to bring cookies and joy to customers on a weekly basis. As she grew up in Dayton, Minnesota, Matrious and her mom would make Christmas goody boxes for their family members during the holidays. Shortly after, they began to give the boxes to close friends as gifts. Matrious moved to Shoreview in 2009. She was a bus driver before working in transportation as a recruiter. At the same time, Matrious was baking part time as another source of income. Around five years ago, Matrious began selling Christmas boxes again. “My husband and I thought, ‘Hey, not everyone can bake, so why don’t we try doing, at Christmas, the traditional cookies, but offer a box of five dozen SEE SWEET CHEEKS BAKERY, PAGE 2
Born Ready Clothing: Advocating purpose through brandwear BY ERIK SUCHY STAFF WRITER
It all began with a dream from one then-Mounds View High School senior. Then, it became a brand with a purpose. That is what is behind Born Ready Clothing, the brainchild of North Oaks resident Nick Isaacson. Describing it as a “motivational clothing brand,” Isaacson said the meaning behind its logo is to remind its wearers to stay prepared for whatever comes their way. “When you look at yourself in the mirror,” said Isaacson, “you’re seeing a reflection of yourself to prepare for life’s outcomes.
It exists to serve as a reminder.” Yet, the origin of Born Ready Clothing didn’t initially start as clothing. While still in high school, Isaacson sold wristbands he and a few classmates made to others with “Ferda” on them. The phrase is a shortened term for “for the boys” and “for the girls,” a slang term used in hockey to represent camaraderie. Not long after, Isaacson began brainstorming how to create his own brand with a similar meaning. “I decided I wanted to start something of my own,” explained Isaacson. “I was playing around with words one day and found the phrase
‘born ready.’ As you hear it often, people say, ‘Oh, yeah, I’m born ready.’” As he entered his first year at the University of St. Thomas in the fall of 2019, Isaacson switched from making wristbands to clothing. In the process, Isaacson got in touch with his uncle, Bart Brodt, to help design shirts and other outerwear for Born Ready. Brodt owns Isaksen Promotional Specialties, a St. Paul-based promotional products company that designs logos for apparel, awards, banners and other items. Isaacson later graduated from the University of St. Thomas last year
with a bachelor’s degree in marketing. As Born Ready’s CEO/ founder, Isaacson designs the
brand logos while focusing on marketing and accounting; Brodt is responsible for SEE BORN READY, PAGE 3
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Nick Isaacson (center) is the CEO/founder of Born Ready Clothing, a motivational clothing brand he founded in 2019. With him are Born Ready customers Daren Klum (left) and Jack Eibensteiner (right).
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