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To CBD or not to CBD?
Jason Vale, also known as ‘The Juice Master’, is this generation’s hottest health, food and lifestyle guru. He has made a movie, opened a couple of health retreats in Portugal and Turkey, sold over five million books, and over one million apps. His health and addiction apps for Android and iOS have all reached No 1 in their categories, even beating Jamie Oliver, Nigella Lawson and Gordon Ramsey in the extremely competitive Food & Drink category. Celebrity fans include Alesha Dixon and Carol Vorderman.
How did you become the ‘King of Juicing’ and an ambassador for a healthy lifestyle?
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I actually wrote a psychology book about addiction before I ever started juicing. Our three nemeses are drug food (junk food), cigarettes and alcohol. They transcend logic and intelligence. It’s addiction. People cannot understand why they do it. So I learned – from other teachers – the way out of this maze and then gave the map to others. But you need the right map: The Freedom Technique. Because there is no genuine pleasure in it. That’s why all my books have 100 pages of psychology before you get to any recipes! The ambassador bit just comes from enthusiasm and passion. I wanted to tell all my friends!
Why juicing? What are its key benefits?
I don’t like vegetables, especially raw veg, but I know they’re good for me. Veggies are 90% water and the insoluble fibre that’s left can’t feed us, it’s the liquid that feeds the cells – we don’t need the fibre. So I thought: Why can’t I drink it?
How did you get to where you are today? Any key moments or people?
My Mum was my mentor. There was no other human being like her. She was everything to me and I was so lucky to have her in my life for 40 years.
When I was younger I did a Tony Robbins audio cassette course. It lasted 30 hours! It was called Personal Power. Then I stopped smoking. I went from smoking 40 cigarettes a day to zero in a day.
