Erika’s top 3

Le Rose

Crossip

Dandy

Built to add a fiery kick to any drink or cocktail it plays with. Expect burning pinewood and peat.

Biere des Amis

A premium Belgian Blonde beer crafted according to a traditional recipe for a beer with character. Alcohol is evaporated at a very low temperature guaranteeing that the qualities of the original beer remain.

Le Rosé offers a well-balanced complexity of minerality and freshness with rose petals and freshly picked berry aromas, to finish on delicate Follow

Creating Drink Dry

Drink Dry was started out of a personal passion of mine. I gave up alcohol 7 years ago and was really curious to learn more about this slowly growing trend. Fast forward to 2019 when I moved to Dubai with my family, I felt unheard and unseen as a consumer. There was no choice of premium alcohol-free drinks in the market, so I started Drink Dry, initially as a B2C eCommerce platform, before launching into the B2B space. We now supply 4 major retail chains in the UAE as well as close to 300 venues. Drink Dry now operates in three countries – UAE, Kuwait and the Kingdom of Saudi Arabia. We are also looking to expand our footprint in 2023 to further three markets.

Not Just a Phase

The quality of the products keeps on getting better and better. Just think of brands such as Crossip and Lyre’s – the extensive R&D that has gone into it is simply mind-blowing. And, people are getting more and more health conscious and cutting back and the obvious stuff is easiest – so alcohol is the first thing to go, then probably followed by dairy and meat.