ZeroThe -Alcohol Revolution

Erika Doyle is the Founder of Drink Dry and a true champion of the zero-alcohol revolution. A pioneer of the alcohol-free drinks scene, this expat entrepreneur has been winning Awards and is a force to be reckoned with. Who better to tell WHEREVER about the zero alcohol movement?

Growing Demand

The demand for alcohol-free drinks has been growing consistently over the last 7 years or more without showing any signs of stopping. The global pandemic has strengthened the movement and made it mainstream.

Alcohol-free drinks and brands are now competing for space on the menus. This has got to be one of the most fascinating trends in the last decade, as it was entirely driven by consumers. By actively looking for alcohol alternatives, producers start looking into bringing out products that matched the criteria. Non-alcoholic drinks brands have enjoyed unprecedented interest from angel investors as well as VC funds, allowing the category to grow much faster than originally anticipated by the drinks industry.