5 Star Sell Sheet

PPERFECTION eak

THE

OF

SIMPLY DELICIOUS | NOTABLY TENDER | ALWAYS CONSISTENT | SUPERIOR YIELD | PRODUCT OF USA

LEGENDARY CUTS OF BEEF An outstanding cut of beef ...

transforms a great dinner into a truly memorable experience.

5 Star delivers an unmatched eating experience for your customers — building loyalty and assuring repeat business. The depth of flavor, tenderness and satisfying richness linger long after the meal is over. Customize your mix with 5 Star Beef, a purebred beef program offering USDA Prime to Select grades.

5STARBEEF.COM

5 STAR PROGRAM SPECIFICATIONS FEATURES

BENEFITS*

Consistent Sizing & Uniformity

• Lower and tighter ranged carcass weights provide exceptional uniform ribeye size and lighter middle meat complex.

• Provides uniform presentation and predictable preparation.

• Allows the opportunity to cut thicker steaks, while maintaining desirable portion size.

• Above average grade out of 80% USDA Prime & Choice.

• Less external fat for better yields and less bench trim.

• Delivers increased saleable yield for a retail gross margin advantage: Middle meats: $0.49/lb, average; End meats: $0.17/lb, average. Averages based on primal yield and 2019 market value.

Superior Saleable Yield

• Provides inherently more tender beef at just 14 days of aging, as compared to conventional beef.

• Increased internal marbling for more flavor and extra tenderness.

Notable Tenderness Unmatched Eating Experience

• Exceeds conventional beef in tenderness, juiciness, flavor and butteriness.

• 5 Star steaks excel in buttery flavor, a profile associated with overall high ratings by heavy beef consumers.

Small Box Program Available

• Lighter case weights accomodate mid-sized retailers and foodservice operators upfront investment costs.

• Reduce operational costs, drive sales and increase bottom line by adding variety to your meat case with consumer ready beef.

Consumer Ready

QUALITY FACTORS

Steer Carcass Weights: 5 Star Beef and Conventional Beef

USDA Prime, Choice and Select

Quality Grade

Over 90% Yield Grade 1, 2 & 3

Yield Grade

CARCASS SELECTION Carcass Class (type) Maturity

Steers A Maturity

Meat Color Requirement

No Dark Cutters

Avg Hot Carcass Weight

830 lbs

Production Diet Production

High-energy, grain Tolleson, AZ; Green Bay, WI; Plainwell, MI; Souderton, PA

PACKAGING

Slice Shear Force Testing: 5 Star and Conventional Beef 5 STAR BEEF

Branded box-end label

CONVENTIONAL BEEF-TYPE CATTLE

14 DAYS

14.5 kg.

VS

16.4 kg.

21 DAYS

12.7kg.

VS

14.8 kg.

Packed in 5 Star box

Packed in a graded bag

5 STAR BEEF | GREELEY, CO 80634 | 1.800.727.BEEF | 5STARBEEF.COM

* Howard, S. T., S. Luzardo, D. R. Woerner, J. D. Tatum, and K. E. Belk. 2013. Comparison of Retail Yields and Sensory Attributes of Cuts from Fed Holsteins and Conventional Beef-Type Cattle. Submitted to JBS USA, LLC. Center for Meat Safety and Quality, Colorado State University, Fort Collins, CO.

01-042020