5 Star Reserve

Great Beef Begins with Great Cattle PUREBRED FED HOLSTEINS

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Over 3.2M marketed annually (14% of fed cattle harvested in US) 25% of industry USDA Prime is Holstein Grain-fed from an early age Consistent genetic base results in uniform carcass weights, primal confirmation, meat quality, tenderness & flavor

HOLSTEIN PERFORMANCE

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Above average quality grade, 10-12% USDA Prime & 70-72% USDA Choice Delivers a more flavorful & tender eating experience consumer prefer Over 90% Yield Grade 1, 2 & 3 Superior saleable yields deliver a retail gross margin advantage

5 STAR RESERVE

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Marbling Score Modest or Higher (Upper 2/3 Choice) Only youthful (< 30 months) / A Maturity cattle qualify into program Ribeye Area of 9 to 14 in2, Carcass Weight less than 1,050 lbs No dark cutters allowed *National Beef Quality Audit, 2016

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Uniform Carcass Sizing & Weights

77% of 5 Star carcasses weigh between 700 and 900 lbs, whereas only 65% of carcasses from conventional beef cattle are within this range.

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Exceptionally Consistent Primals • 98% of 5 Star Reserve Ribeye Areas are between 10 & 16 in2, while only 75% of ribeye areas from conventional beef all within this range • Allows you to cut thicker steaks while maintaining portion size • Provides more uniform presentation & predictable preparation • 5 Star middle meat complex is 5.5 lbs lighter compared to conventional beef *Howard, S.T. Luzardo, S. Woerner, D.R. Tatum, J.D. and Belk, K.E. (2013).Comparison of Retail Yields and Sensory Attributes of Cuts from Fed Holsteins and Conventional Beef-Type Cattle. Colorado State University – Center for Meat Safety and Quality.

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Notable Tenderness • 5 Star Reserve steaks are inherently more tender than conventional beef • 5 Star Reserve steaks reach favorable tenderness at just 14 days of aging • Even with 21 days to age, tenderness levels of conventional beef do not compare Slice Shear Force Testing Days of Product Age

5 Star Reserve Beef

Certified Angus Beef

14 Days

13.5b kg.

15.6a kg.

21 Days

11.4b kg.

14.1a kg.

*Howard, S.T. Luzardo, S. Woerner, D.R. Tatum, J.D. and Belk, K.E. (2013).Comparison of Retail Yields and Sensory Attributes of Cuts from Fed Holsteins and Conventional Beef-Type Cattle. Colorado State University – Center for Meat Safety and Quality.

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Superior Sensory Attributes • 5 Star Reserve steaks outperform those from conventional beef for all sensory attributes at 14 days of age • 5 Star steaks excel in buttery flavor, a profile associated with overall high ratings by heavy beef consumers Trait*

5 Star Reserve Beef

Certified Angus Beef

Juiciness

8.6a

8.1b

Beef Flavor

8.8a

8.7b

Buttery

3.0a

2.3b

*Higher numbers indicate better performance; 15-point scale Means in the same row lacking a common letter superscript are statistically different (P<1.05) A,bLS

*Howard, S.T. Luzardo, S. Woerner, D.R. Tatum, J.D. and Belk, K.E. (2013).Comparison of Retail Yields and Sensory Attributes of Cuts from Fed Holsteins and Conventional Beef-Type Cattle. Colorado State University – Center for Meat Safety and Quality.

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Holstein Ribeye Kernel Fat Compared

Steger, Jessica R. Discovering Dimensional Differences Among Holstein and Conventional Beef Middle Meat Cuts and Consumer Preferences for Appearance. Colorado State University, Sept. 2014.

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5 Star Reserve Yield Savings*

In a study* conducted by Colorado State University, beef from Fed Holstein cattle (5 Star beef) was compared to products from Conventional Beef-Type Cattle, and key yield differences were identified. *Based on 2019 market values.

*Howard, S.T. Luzardo, S. Woerner, D.R. Tatum, J.D. and Belk, K.E. (2013). Comparison of Retail Yields and Sensory Attributes of Cuts from Fed Holsteins and Conventional Beef-Type Cattle. Colorado State University – Center for Meat Safety and Quality.

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Yield Savings - Example LIP-ON RIBEYE Retail component 1 Ribeye Steaks 2 85 Trim Saleable Yield (1+2) 3 Fat 4 Purge

STRIP LOIN Retail component 1 Strip Steaks 2 Stew Meat 3 85 Trim Saleable Yield (1+2+3) 4 Fat 5 Purge

Conventional Beef-Type Cattle

Percentage Price/unit (%) ($/lb) 79.4 10.41 7.8 4.35 87.2 11.2 0.00 1.0 0.00

Value ($/lb) 8.27 0.34 8.60 0 0

Conventional Beef-Type Cattle

Percentage Price/unit (%) ($/lb) 70.5 9.21 4.7 4.79 8.9 4.35 84.1 13.8 0.00 2.1 0.00

Value ($/lb) 6.49 0.23 0.39 7.11 0 0

5 Star Beef

Percentage Price/unit (%) ($/lb) 83.6 10.41 7.1 4.35 90.7 7.2 0.00 1.7 0.00

5 Star Beef

Percentage Price/unit (%) ($/lb) 73.0 9.21 7.0 4.79 7.8 4.35 87.8 10.5 0.00 1.7 0.00

500,000 lbs Value ($/lb) 8.70 0.31 9.01 0 0

Value ($/lb) 6.72 0.34 0.34 7.40 0 0

Tonnage

$0.41

$/lb Savings

$205,000

Total Savings

500,00 lbs Tonnage

$0.29

$/lb Savings

$145,000

Total Savings

5 Star Reserve Compared 5 Star Reserve

Native Commodity

Quality Grade

Upper 2/3 USDA Choice

Upper 2/3 USDA Choice

Cattle Type

Steer

Steer & Heifer

Cattle Breed

Purebred Holstein

Mixed Breeds or Angus

Average Harvest Age

14 – 16 Months

18 – 24 Months

Maturity Requirement

A Maturity Only, <30 Months

A & B Maturity

Avg. Carcass Weight

< 1050 lbs

< 1050 lbs

Diet & Finishing Period

Grain Finished for > 300 Days

Grain Finished for 90 – 160 days

Meat Color Requirement No Dark Cutters

Dark Cutters Allowed in Certain Grades

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5 Star Reserve Compared 5 Star

Certified Angus Beef

Marbling Score

Modest or Higher

Modest or Higher

Cattle Type

Steer

Steer & Heifer Mix

Cattle Breed

Purebred Holstein

Black Angus

Average Harvest Age

14 – 16 Months

18 – 24 Months

Maturity Requirement

A Maturity Only, < 30 Months

A Maturity Only, < 30 Months

Ribeye Area Restrictions

9 – 14 in2

10 – 16 in2

Avg. Carcass Weight

< 1050 lbs, avg 840 lbs

< 1050 lbs, avg 910 lbs

Diet & Finishing Period

Grain Finished for > 300 Days

Grain Finished for 90 – 160 days

Meat Color Requirement No Dark Cutters

No Dark Cutters

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Our 5 Points of Pride  Simply Delicious  Notably Tender  Always Consistent  Superior Yield  Product of USA

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