SUN AND FUN WITH HOUSE OF POPS REFRESHING SUMMER DELIGHTS IN DUBAI

Article by Lorraine Alfonso

When the scorching sun shines down in Dubai, there’s nothing quite like the feeling of indulging in a cool and refreshing treat. That’s where House of Pops comes in, offering a delightful range of allnatural ice pops that are perfect for beating the summer heat. Established in 2018 by co-founder Marcela Sancho, House of Pops has quickly become a go-to destination for those seeking a healthier and guilt-free dessert option.

Dubai, with its vibrant and diverse culinary scene, needed a brand that provided frozen treats made with wholesome, natural ingredients. House of Pops answered that call by introducing 100% natural ‘pops’ inspired by Mexican paletas. Unlike traditional ice creams loaded with additives and artificial ingredients, House of Pops focuses on creating healthy, plant-based popsicles that are free from refined sugars and allergens.

What sets House of Pops apart from the rest is their commitment to sustainability and environmental consciousness. Not only are their pops made without any artificial additives or colors, but the packaging is also plastic-free. They use compostable biofilm, making them an eco-friendly choice for conscious consumers. This dedication to sustainability sets House of Pops apart from other brands in the region, making them a leader in the F&B industry.

With over 20 kiosks spread across the UAE, House of Pops has become a popular destination for ice cream enthusiasts. Their popsicles can be found in prestigious 4 and 5-star hotels, as well as major supermarkets like Carrefour. Additionally, House of Pops has expanded its reach through franchising, with locations in Saudi Arabia and Bahrain. Their popsicles are also available for events, weddings, and corporate launches, catering to a wide range of occasions.

The results speak for themselves, as House of Pops has experienced phenomenal growth since its inception. Selling over 1.3 million popsicles in the last year alone, they have become a household name in the UAE. The brand’s popularity is reflected in their presence in 100 hotels, cafes, and restaurants across the country. Furthermore, House of Pops has received prestigious awards, such as the MEED SME Business of the Year award, recognizing their remarkable growth and sustainable business ethos.

Marcela Sancho, the co-founder of House of Pops, brings a wealth of experience to the table. With a background in hospitality and a passion for creating healthier dessert options, she has meticulously crafted a brand that resonates with consumers. Her dedication to delivering clean-label products and fostering a female-forward enterprise has earned her recognition and accolades, including the Retailer Category award at the Entrepreneur Middle East Women SME Leaders Awards.

Looking ahead, House of Pops aims to continue spreading happiness through their delicious and natural ice pops. They prioritize innovation and adapt to changing consumer trends, offering options that cater to various dietary preferences, including plant-based and keto-friendly popsicles. Additionally, the company places a strong emphasis on creating an inclusive and diverse working environment, promoting equal opportunities and work-life balance for their staff.

To aspiring entrepreneurs, Marcela Sancho’s words of inspiration ring true: try and keep trying. With passion and belief in your ideas, anything is possible. House of Pops is a testament to the power of perseverance and appreciating the process of building a successful business.

So, this summer in Dubai, when the sun is shining and the temperature rises, head over to House of Pops for a refreshing and guilt-free treat. Indulge in their delightful popsicles, knowing that you’re making a healthier choice for yourself and the environment. With their commitment to natural ingredients, sustainability, and fun flavors, House of Pops is sure to bring sun and fun to your summer adventures.

To learn more about House of Pops and their delicious offerings, visit their website at www. houseofpops.ae.