Letter for the Editor

Dear Readers,

Welcome to the inaugural issue of When in UAE, a magazine dedicated to showcasing the wonders, stories, and vibrant culture found within the United Arab Emirates. We are thrilled to present this publication as your go-to source for everything inside the UAE, where tradition meets innovation and where the past intertwines seamlessly with the future.

When in UAE was born out of a passion to capture the essence of this remarkable country and share it with both residents and visitors alike. My greatest gratitude to our team at Platinum Group, our Managing Editor, Lorraine Alfonso, the main believer, to our Head of Research Marc Cabusora and in-house Fashion Writer, Chris Daymon and of course, Paul Leadbeater for endless support and motivation. Last but will never be the least, my family who will be very much surprised to discover that this magazine has finally come to life, my wonderful parents, Capt Cornelio Sawali and Marilyn Sawali,

In the pages of this magazine, you will discover a captivating blend of compelling features that delve deep into the heart and soul of the UAE. From vibrant cultural festivals to hidden gems off the beaten path, from luxurious experiences to everyday life, When in UAE aims to be your companion on a journey of discovery.

We will dive deeper into the stories of inspiring individuals who have contributed to the country’s growth and transformation, as well as celebrate the diverse communities that make the UAE a vibrant tapestry of cultures.

At When in UAE, we believe in the power of storytelling to connect people, inspire exploration, and foster a deeper understanding of the world around us. Our mission is to provide you with a platform that brings to life the true essence of this extraordinary nation and encourages you to embark on your own adventures within its borders.

The team behind When in UAE are delighted to have you as our readers with the hope that this magazine will be your trusted companion as we offer you a wealth of inspiration, information and an invitation to truly experience UAE like you’ve never before.

Thank you for being a part of this inaugural issue, as we look forward to exploring the UAE’s incredible stories and its people together in the pages of When in UAE adding inspiration to all our daily lives.

Warm regards,

Cassandra Sawali Editor-in-Chief, When in UAE