2018 Sponsorship Guide

Support

Your Community

OPPORTUNITIES 2018 CALENDAR YEAR

Tel: 847-465-7679 | jacevedo@wheelingparkdistrict.com | www.wheelingparkdistrict.com

SPONSORSHIP OPPORTUNITIES Wheeling Park District

Special Events | Strategic Locations | Special Programs | Print

Memorable Experiences Long-Lasting Relationships

Support Community Programs

WHY SPONSOR?

According to a recent study by the Event Marketing Insitute (2016), 72% of consumers positively view brands that provide quality experiences and 74% of respondents admit that engaging with brands that create memorable moments make them much more likely to engage with those products and/or services. Previous and current sponsors of the Park District can testify to the many benefits they’ve received by assisting the Park District in providing memorable experiences in parks and recreation.

Friday Night Concert at Heritage Park Performance Pavilion (Photo Credit: Wheeling Park District)

WHY WHEELING PARK DISTRICT?

Every day the Wheeling Park District provides memorable experiences in parks and recreation that enrich the lives of our community. Last year alone, more than 374,000 visitors took part in programs, events, and activities at Wheeling Park District at extraordinary facilities like Heritage Park, the Family Aquatic Center, and Chevy Chase Country Club. The Park District also manages 20 sites on 342 acres, providing programs, activities and events throughout the year, reaching every corner of our community.

advertiser. Park District guests tend to support the businesses and organizations that associated with programs that benefit the community as a whole. If your business or organization is interested in building a long-lasting relationship with clients, we encourage you to look at the many sponsorship opportunities available at the Wheeling Park District.

Research also shows that 98% of guests share their experiences directly with friends and neighbors, and indirectly with their social media contacts and followers. These numbers demonstrate that being the right kind of sponsor means much more to your target audience than just being an

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BENEFITS OF A SPONSORSHIP Guests and participants of the Wheeling Park District are eager to recognition, and increased sales, all while making a positive learn about the businesses that support the programs and activities impact in the lives of our residents. that benefit the community. During their time at one of our many facilities, guests are engaged in meaningful activities with family, friends and neighbors. Testimonials recount a similar story; in these relaxed and comfortable sorroundings, most participants tend to feel cared and connected with the organizers and sponsors of the program and/or event.

Gathering under the same roof and engaging with hundreds or thousands of guests during their time at the Park District offers a excellent return on investment. Through sponsorship, your organization will gain a long-lasting relationship with customers, Kaira Klinger, OMNI Youth Services “Having a partnership with the Wheeling Park District has served to further our mutual goal to best serve Wheeling residents. Together we have identified and met community needs, collaborated in developing positive healthy youth and family programming to strengthen the Wheeling community and its residents, and engaged in cross promotion of programs.”

PERCEPTION PERCEPTION

ENGAGEMENT

Improve the way you are perceived by the community

Increase your involvement in the community and brand loyalty

SALES Reach your target audience and build loyal customers

YOUR ORGANIZATION’S SPONSORSHIP

RE TIONSHIPS Strengthen relationships through faca-to-face interactions

REPUTATION Build a positive reputation in the community around your brand

VISIBILITY Increase your visibility

ACCESS

LEADS

RECOGNITION

PARTNERSHIPS

Direct access to your target market.

Collect new contacts

Make your brand more recognizable

Meet like-minded professionals

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IDEAL COMMUNITY Who will you be reaching?

COMMUNITY CHARACTERISTICS POPULATION 42,828

49%

SURROUNDING AREA POPULATION 293,778

UNDER 20 24.7%

15,708 HOUSEHOLDS OVER 55 24.8%

ETHNICALLY DIVERSE 67

Identify as Asian, Hispanic, American Indian, Black, or some other race

SPEAK ANOTHER LANGUAGE

61

39 ENGLISH ONLY

31

BILINGUAL

31

SPANISH LANGUAGE

9

ASIAN LANGUAGE

20

INDO-EURO LANGUAGE

51%

AGE

21-34 23.8%

35-54 26.7%

AGE

%

<5

7%

5-9

7%

10-14

6%

15-19

4%

20-24

5%

25-34

18%

35-44

14%

45-54

13%

55-59

7%

60-64

6%

65-74

6%

75-84

3%

85+

3%

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N

Micro-Urban

BUFFALO GROVE

DEERFIELD

RIVERWOODS

Home to”Restaurant Row,” corporate families, and great technological advancements

94 94

Educated Wheeling Park District

PALATINE

42

NORTHBROOK

Some college or higher 294

Accessible

ARLINGTON HEIGHTS

PROSPECT HEIGHTS

Accessible from three major highways and regional train station

94

294

ILLINOIS

53

STRONG YOUNG ADULT POPULATION

RISING MEAN INCOMES $100k $80k $60k

51

24

ADULTS AGE 21-54

ADULTS AGE 21-34

19K STUDENTS IN COLLEGE

(SURROUNDING AREA)

$40k $20k

2000

2006

2011

2015

2020*

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OPPORTUNITIES SPECIAL EVENTS

LOCATIONS

SPONSORSHIP OPPORTUNITIES SPECIAL PROGRAMS

PRINT

WHAT TO EXPECT?

• 37 special events with a total of over 15,000 attendeeS • High-traffic facilities with local and out-of-town guests • Special programs to assist at-risk youth • Publications sent to over 24k households

INTERESTED IN LEARNING MORE?

Our sponsorship packages offer you a wide range of opportunities to meet your needs and reach the level of visibility you seek.

In addition to existing packages, we have the flexibility to create a program customized to fit your specific strategy.

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SPECIAL EVENTS | LOCATIONS | SPECIAL PROGRAMS | PRINT

FIND THE CHANNEL THAT IS RIGHT FOR YOU! Page. 7 - SPECIAL EVENTS

Page 14 - LOCATIONS

Page 20 - SPECIAL PROGRAMS

Page 23 - PRINT

jacevedo@wheelingparkdistrict.com

847-465-7679

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Support

Your Community

pecial

EVENTS 2018 CALENDAR YEAR Tel: 847-465-7679 | jacevedo@wheelingparkdistrict.com | www.wheelingparkdistrict.com

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EVENTS

SMALL SCALE EVENTS:

200 - 500 PROJECTED ATTENDANCE

Earth Day Date: Sunday, April 22 Time: 11:00 am - 1:00 pm Location: Heritage Park Estimated Attendance: 500 Age: All Guests have an opportunity to take a nature walk, learn about all the beautiful wildlife Wheeling has to offer, help plant a butterfly garden, visit the many exhibitors whose mission is to preserve the environment, and more!

Health Fair Date: Sunday, May 20 Time: 1:00 pm - 4:00 pm Location: Performance Pavilion at Heritage Park Estimated Attendance: 500 Age: All With the collaboration of over 50 local health organizations, the Park District and OMNI Youth Services present an opportunity to learn about the many health programs and organizations available in the community.

Dance Recital Date: Sunday, May 6 Time: 4:00 pm - 7:00 pm Location: Chevy Chase Country Club Grand Ballroom Estimated Attendance: 500 Age: All A time for our Dance Studio students to all come together and showcase their talents in front of the community.

Teen Pool Party Date: Friday, June 1 Time: 6:00 pm - 8:00 pm Location: Family Aquatic Center at Heritage Park Estimated Attendance: 350 Age: 12 - 15 years Middle School students from CCSD21 are invited for a night of fun, music, and swimming.

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EVENTS

SMALL SCALE EVENTS:

200 - 500 PROJECTED ATTENDANCE

Sounds of Summer Concerts Day: Sunday Dates: June 10, July 8, August 5 Time: 5:00 pm - 6:30 pm Location: Performance Pavilion at Heritage Park Estimated Attendance: 200 - 500 Age: All Held every Sunday from June to early August, the Sounds of Summer concerts provide a wide range of musical performances that represent the diversity of our community.

Childrenâ&#x20AC;&#x2122;s Entertainment Day: Saturday Dates: June 16, July 7, August 4 Time: 11:00 am - 1:00 pm Location: Performance Pavilion at Heritage Park Estimated Attendance: 500 Age: Ideal for children under 12 years Held once a month, the children shows feature kid-friendly entertainers that get the little ones excited about singing, dancing, and jumping. The events also feature balloonists, face painters, bounce houses, and more.

Movies in the Park Date: June 28, July 19, August 9 Time: 8:00 pm - end of movie Location: Performance Pavilion at Heritage Park Estimated Attendance: 300 - 400 Age: All Held once a month on Thursdays, the Family Movie Night events feature kid-friendly entertainers before the start of the screening that keep the little ones entertained.

Chevy Chase 5k & STRONGKids Run Date: Sunday, November 4 Time: 8:00 am - 10:00 am Location: Chevy Chase Country Club Estimated Attendance: 150 - 200 Age: All Located at the beautiful Traditions at Chevy Chase Golf Course grounds, this race gives participants an opportunity to enjoy the fall season in a picturesque environment, full of natural beauty.

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SMALL SCALE EVENTS:

EVENTS

200 - 500 PROJECTED ATTENDANCE

Breakfast with Santa Dates: Sunday, December 8 Time: 10:00 am - 11:30 am Location: Chevy Chase Country Club Estimated Attendance: 250 - 300 Age: All Guests enjoy a delicious buffet brunch at the Chevy Chase Country Club, while carolers bring the holiday season ambience. All children meet Santa. Back by popular demand is a performance by “Those Funny Little People.”

Happy Noon Year Date: Monday, December 31 Time: 11:00 am - 12:15 pm Location: Community Recreation Center at Heritage Park Estimated Attendance: 150 Age: Ideal for children under 10 years Kids celebrate the New Year at NOON! Festivities include music, dancing, activites, balloon drop at Noon, and sparkling grape juice toast.

SPONSORSHIP PACKAGES: SMALL SCALE EVENTS

SELECT YOUR SPONSORSHIP LEVEL*

$300

$375

$425 $800

TABLE/BOOTH AT EVENT PUBLIC ANNOUNCEMENT AT EVENT SOCIAL MEDIA RECOGNITION PRINT ACKNOWLEDGEMENT AT EVENT WEBSITE RECOGNITION DIGITAL DISPLAY (at WPD Facilities) FLYER (LOGO PLACEMENT) BANNER (LOGO PLACEMENT) SOLE SPONSOR OF EVENT *Price is per event.

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MID SCALE EVENTS:

EVENTS

500 - 1000 PROJECTED ATTENDANCE

Winter Wonder Wonder Fest Fest Winter Date: Sunday, January 14 Time: 1:00 pm - 4:00 pm Location: Chevy Chase Country Club Estimated Attendance: 700 Age: All Families celebrate the winter season with the Wheeling Park District. Activities include arts and crafts, winter-themed games, face painting, and more. New this year is a giant inflated snow globe big enough for participants to walk in and get their photo taken!

Friday Night Concert Date: June 8, July 13, August 10 Time: 7:00 pm - 9:00 pm Location: Heritage Park Performance Pavilion Estimated Attendance Per Event: 700 Age: Open Held once a month from June - August, the Friday night headliners featurethe most popular bands in the area! Past performers include "Semple", "7th Heaven", "Bella Cain", "Hi-Infidelity", and more!

SPONSORSHIPS PACKAGES: MID SCALE EVENTS

SELECT YOUR SPONSORSHIP LEVEL*

$400

$475

$525 $1000

TABLE/BOOTH AT EVENT PUBLIC ANNOUCEMENT AT EVENT SOCIAL MEDIA RECOGNITION PRINT ACKNOWLEDGEMENT AT EVENT WEBSITE RECOGNITION DIGITAL DISPLAY (at WPD Facilities) FLYER (LOGO PLACEMENT) BANNER (LOGO PLACEMENT) SOLE SPONSOR OF EVENT *Price is per event

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LARGE SCALE EVENTS:

EVENTS

1000-2000+ PROJECTED ATTENDANCE

Spring Egg Scramble Date: Sunday, March 24 Time: 10:45 am - 11:30 am Location: Wheeling High School Football Stadium Estimated Attendance: 1200+ Age: 2 - 6 years Families head out to the Wheeling High School turf field and take pictures with Park District mascots Willie the Whale and Petie the Polar Bear before the hunt for candy- and toy-filled eggs begins.

Classic Car Show & Touch-a-Truck Date: Saturday, July 28 Time: 1:00 pm - 4:00 pm Location: Performance Pavilion at Heritage Park Estimated Attendance: 1000+ Age: All Guests enjoy a wide selection of classics and classics in the making. while learning from car enthusiasts. "Touch-A-Truck," introduces children to different types of service vehicles allowing them to get inside firetrucks, bulldozers, dump trucks, and more.

International Festival Date: Sunday, August 19 Time: 1:00 pm - 7:00 pm Location: Performance Pavilion at Heritage Park Estimated Attendance: 1,200+ Age: All Over 30 cultural and ethnic performances, over 20 cultural organizations, and ethnic food vendors join our guests to celebrate the diversity of our community.

Fallapalooza Date: Sunday, September 16 Time: 1:00 pm - 5:00 pm Location: Performance Pavilion at Heritage Park Estimated Attendance: 1500+ Age: All Guests celebrate the start of fall with an afternoon full of live music, petting zoo, pony rides, inflatables, hayrides and more!

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LARGE SCALE EVENTS:

EVENTS

1000-2000+ PROJECTED ATTENDANCE

Oktoberfest Date: Saturday, September 29 Time: 3:00 pm - 8:00 pm Location: Performance Pavilion at Heritage Park Estimated Attendance: 1000 Age: Open, 21+ to purchase alcohol Guests enjoy an evening of German and domestic beer, bratwurst, and live entertainment.

Boonanza Date: Friday, October 26 Time: 4:00 pm - 7:00 pm Location: Community Recreation Center at Heritage Park Estimated Attendance: 1200+ Age: 10 years and under Children, ages 10 years and younger, are welcome to spend a bewitching afternoon at the CRC. Guests decorate their own pumpkins, create a craft, enjoy spooky storytelling, take a hayride around the park, and more!

SPONSORSHIP PACKAGES: LARGE SCALE EVENTS

SELECT YOUR SPONSORSHIP LEVEL*

$600

$675

$725 $1400

TABLE/BOOTH AT EVENT PUBLIC ANNOUNCEMENT AT EVENT WEBSITE RECOGNITION PRINT ACKNOWLEDGEMENT WEBSITE RECOGNITION TV AD (Displayed at WPD Facilities) FLYER (LOGO PLACEMENT) BANNER (LOGO PLACEMENT) SOLE SPONSOR OF EVENT * Price is per event.

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Support

Your Community

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LOCATIONS

2018 CALENDAR YEAR

Tel: 847-465-7679 | jacevedo@wheelingparkdistrict.com | www.wheelingparkdistrict.com

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LOCATIONS: HIGH TRAFFIC AREAS

LOCATIONS

Sports Complex | Performance Pavilion | Family Aquatic Center | CRC

High Traffic Areas Brand Recognition Increase Brand Value

BUILD YOUR BRAND!

The Wheeling Park District owns and manages many high traffic locations that are ideal for building and marketing your brand. In 2017, more than 374,000 visitors took part in programs, events and activities at the Wheeling Park District and enjoyed venues like the Sports Complex and Family Aquatic Center at Heritage Park as well as Chevy Chase Country Club.

Research shows the ideal times to showcase your brand is while people are engaging in meaningful and free-time activities. What better way to get the positive response you are seeking than when families are at the park enjoying recreational or leisure activities! Capture the attention of potential customers while they are receptive to learning more about your business or organization.

Heritage Park, Wheeling Park District

Community Recreation Center

Friday Night Concert at Heritage Park Performance Pavilion (Photo Credit: Wheeling Park District) Family Aquatic Center

WHY WHEELING PARK DISTRICT?

Sports Complex

Performance Pavilion Heritage Lake

Family Aquatic Center

Walkers, Lake Heritage

Baseball Game, Sports Complex

Concert, Performance Pavilion

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LOCATIONS

LOCATIONS: HIGH TRAFFIC AREAS

Family Aquatic Center - Group Area Approximate Views Per Season: 59,700 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 80” Length x 50” Height Dates Available: June 1 - September 3 Cost: $1,950 (Includes cost of printing and banner material) The Family Aquatic Center at Heritage Park offers designated areas for camp groups, party groups, and families throughout the summer. These are in close proximity to the main “zero-depth” pool, and are visible from the main area of the facility.

Family Aquatic Center - TV Monitors Approximate Views Per Month: 20,000 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 1280 x 720 pixels (40” TVs) Dates Available: June 1 - September 3 Cost: $1,250 (30-second ad every 5 minutes) Two information TVs are located at the Admission and Guest Service Desk. All guests in the facility must enter through this area.

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LOCATIONS: HIGH TRAFFIC AREAS

LOCATIONS

Family Aquatic Center - Concessions Approximate Views Per Month: 20,000 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 30” wide x 36 “ tall Dates Available: June 1 - September 3 Cost: $1,250 The Family Aquatic Center at Heritage Park has a full concession area with shaded seating. No outside food or drink is allowed in the facility, increasing the number of daily concession transactions and making your brand highly visible.

Family Aquatic Center - Whirwind Approximate Views Per Month: 20,000 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 23” wide x 33“ tall Dates Available: June 1 - September 3 Cost: $1,250 Catch your audience’s attention as they walk between the most popular amenities inside the Family Aquatic Center.

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LOCATIONS

LOCATIONS: HIGH TRAFFIC AREAS

Sports Complex - Outside Baseball Field Approximate Views Per Month: 58,000 Impressions Target Market: Out-of-town families, youth ages 6 - 18, corporate athletic players Approximate Size: 100” wide x 60 “ tall Dates Available: March 1 - July 15, July 16 - November 30 Cost: $1,950 (Season) Over 280 teams play in various competitive and recreation tournaments each year, bringing in players and fans from all over the region. Before entering the complex, most players and fans come through this highly visible area.

Sports Complex - Facility Entrance Approximate Views Per Month: 58,000 Impressions Target Market: Out-of-town families, children ages 6 - 18, corporate athletic players Approximate Size: 80” wide x 48“ tall Dates Available: March 1 - July 15, July 16 - November 30 Cost: $1,250 (Season) Catch your target market as they watch a baseball/softball game, or right before they enter the facility.

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LOCATIONS

LOCATIONS: HIGH HIGHTRAFFIC TRAFFICAREAS AREAS LOCATIONS:

Sports Complex - Exit Approximate Views Per Month: 58,000 Impressions Target Market: Out-of-town families, youth ages 6 - 18, corporate athletic players Approximate Size: 100” wide x 60 “ tall Dates Available: March 1 - July 15, July 16 - November 30 Cost: $1,250 (Season) As every guest exits the facility, this is your opportunity to engage your target market with your brand on their minds as they move on to their next destination.

Sports Complex -Soccer Fields Approximate Views Per Month: 32,000 Impressions Target Market: Hispanic/Spanish speaking market, families, youth ages 6 - 18, regional soccer teams Approximate Size: 80” wide x 48“ tall Dates Available: May 1 - September 30 Cost: $1,200 Soccer is extremely popular sport in the community. This venue placement offers you an excellent and effective avenue to open your brand to new markets.

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LOCATIONS: HIGH TRAFFIC AREAS

LOCATIONS

Sports Complex - Preferred Vendor List Approximate Views Per Month: 20,000 Impressions Target Market: Out of town families, children ages 6 - 18, corporate athletic players Approximate Size: 80” wide x 48“ tall Dates Available: March 1 - July 15, July 16 - November 30 Cost: $200 (Season) Place your brand in front of those looking to move on to a new destination by becoming a preferred vendor.

Sample Frame

PREFERRED VENDORS RESTAURANT

Sample Brochure

t en

nm

tai ter En ng

Restaurants

gi Lod

LODGING

ENTERTAINMENT

Ask Sports Complex Concession Staff for list of vendors

Preferr ed Vendor List

Get your business in front of the people who are more likely to make a direct purchase in the near future.

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Support

Your Community

pecial

PROGRAMS

2018 CALENDAR YEAR

Tel: 847-465-7679 | jacevedo@wheelingparkdistrict.com | www.wheelingparkdistrict.com

pecial

SPECIAL PROGRAMS

PROGRAMS

SUPPORT SPECIAL PROGRAMS! The Wheeling Park District supports a series of programs that are aimed at reducing participation gaps among specific segments of our community while raising awareness about the benefits of parks and recreation. Most of these programs are free, or have reduced fees, in order to increase participation rates. Your support will help to make these programs possible and advance the benefits of parks and recreation in our community.

SPONSORSHIP BENEFITS PUBLIC ANNOUNCEMENTS SOCIAL MEDIA RECOGNITION PRINT ACKNOWLEDGEMENT PROGRAM GUIDE DIGITAL DISPLAY (at WPD Facilities) FLYER (LOGO PLACEMENT) MEET AND GREET EVENT

Unplug at the Park Number of Participants: 200 - 500 Target Market: Families Dates Available: Year-round Cost: $2,000 This summer, help the Wheeling Park District community unplug at their neighborhood park! Each week from , from 6 - 8 pm, June 13 - July 25, the Wheeling Park District will host an Unplug event at a different park: Childerley (June 13), Mark Twain (June 20), Horizon (June 27), Husky (July 11), Northside (July 18), and Meadowbrook (July 25).

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SPECIAL PROGRAMS

PROGRAMS

Ballet Folklorico Citlalli Number of Participants: 40 Target Market: Hispanic/Spanish speaking families, youth ages 6 - 13 Dates Available: Year-round Cost: $1,200 Ballet Folklorico is a new cultural program at the Wheeling Park District where students learn about the colorful culture of Mexico by dancing to the traditional and upbeat folkloric music. The basics of zapateado (tapping), posture, hand movement, rhythm and choreography are taught. The group receives many invitations to perform at different festivals and community events. This group is in need of sponsors to assist with costumes, presentation materials, and rehersal dresses.

Ballet Folklorico

CITLALI WHEELING PARK DISTRICT

Safe Swim Number of Participants: 150 Target Market: Families of low SES or whose children have never taken a swim lesson Dates Available: 1 week at spring break, and throughout the summer Cost: $1,500 for whole program Help children become self-confident in the water and learn about water safety by sponsoring a student through a one-week water-safety swim program. This program is specially designed for children who have never taken a swim lesson. “Remember, you can’t always be there. Learning to swim may save a child’s life one day.”

WHEELING PARK DISTRICT

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Support

P

Your Community

rint

Materials

2018 CALENDAR YEAR

Tel: 847-465-7679 | jacevedo@wheelingparkdistrict.com | www.wheelingparkdistrict.com

P rint

Materials

Program Guide Number of Prints: 21,000 per issue Target Market: Wheeling Park District Community # of Issues: 3 (Winter, Spring/Summer, Fall) Cost: $16,450 (Per Issue) Shelf Life: 4 months The Program Guide has consistently measured up to be the most popular way guests get information about the Wheeling Park District. Each issue is mailed to every household and business in the community and is available on our website and in our facilities.

Summer Entertainment Brochure Number of Prints: 5,000 Target Market: Wheeling Park District Community # of Issues: 1 Cost: $2,500 Shelf Life: 5 months This eye-catching brochure is distributed to area business as well as all our facilities throughout the spring and summer months. It is the reference guide for all of our extensive list of summer programs and also appears on our website.

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