June 6, 2024
Students Display Real Skills in Simulated Offset and Flexo Competitions See p. 4
Solema Explains “Industrial Automation” for Books and Packaging See p. 7
Cool Tools with David Zwang: Cutsheet Has Arrived! See p. 8
HP Indigo and Fiverr Collaborate to Bring Digital Print Closer to Freelancers See p. 38
Embellishment and Ecology with KURZ Veredelung und Umweltschutz mit Kurz BY DAVID ZWANG As a supplier of embellishment, KURZ is known for upgrading print, for making it unique, for making it super attractive, for making it different to other medias. At drupa they are showing many new developments in embellishment as well as sustainability. The DM-MAXLINER 3D uses the innovative “3D Inkjet on Substrate” technology for a particularly high-quality digital 3D embellishment. This enables high precision application of digital metallization and UV spot and relief coatings, creating tactile effects with a brilliant gloss. The DM-SMARTLINER is an easy-to-use “Transfer on Toner” technology. With the DM-SMARTLINER, users can carry out high-quality digital metallization without
having to rely on complex processes or specialist knowledge. The application process is divided into three simple steps, consisting of printing the design, metallization with the DMSMARTLINER, and optional overprinting. KURZ has announced DREAMCOMPOSER, a new software for making mockups showing embellishment with an amazing level of closeness to reality. Now with DREAMCOMPOSER customers in printing houses, brand owners, designers, can develop mockups with embellishment using many different colors and different optical effects.
People Profile: Kellie Northwood AKellie Northwood is the Chief Executive Officer of the Visual Media Association. The Visual Media Association is a merged organization comprised of the Print & Visual Communication Association and The Real Media Collective, the peak industry body across Australia. The association provides thought leadership, business support, advocacy, education, and “the power of print,” working to support its members in an evolving
KURZ has pioneered the industry in reducing the amount of PET carrier used and switched from the usual standard 12 micron used in the industry to 10 and occasionally to six, depending on the embellishment media. Additionally, the RECOSYS® 2.0 system enables the collection, processing and recycling of stamping transfer carriers. Continued on Page 2
industry. It launched and is continuing to grow the largest print effectiveness campaign, VoPP (Value of Paper and Print), which communicates to marketers the power of print and how to improve ROI through inspiring approaches to print media campaigns. Kellie is a strong advocate for the effectiveness and sustainability of media channels that deliver results. Throughout her career, she has held senior positions across industry associations such as Two Sides Australia, the Australian Catalogue Association, and the Australasian Paper Industry Association. When she Continued on Page 2