Pilates brand announces global franchise plans

PILATES brand Heartcore has announced new expansion plans with the launch of an international franchise model seeking to open new studios across the globe.

Known as the experts in Dynamic Pilates, the Heartcore Method delivers transformative results for both mind and body. Improving mobility, flexibility and strength, Heartcore has had more than 100,000 people moving together since its doors opened.

Classes are low-impact, making them accessible to a wider demographic, and with a level of adaptability that makes it suitable for all body types.

Heartcore founder Jessie Blum said: “Over the last 17 years Heartcore has gone from strength to strength. From the success of our London studios, each unique to their neighbourhood, to the thousands of members that move with us from around the world; our success is in the results we continuously achieve.

“Now, we’re excited to replicate this success in markets across the globe by inviting those that share our values to join our community.

“By doing so, not only will our partners gain a unique wellness offering and tailor-made equipment, but they will reap the knowledge and insight of a founder-led business nearly two decades in the making.”

Franchisees will receive a tailor-made Heartcore franchise package, which includes expert support in business planning, studio management and marketing, alongside in-depth teacher training.

Teachers at franchise studios will also be part of Heartcore’s ongoing training programme, enabling them to continue their education and consistently deliver the most transformational workout.

Franchisees will also get access to the unique Coreformer, referred to as the Rolls Royce of reformers and designed by Jessie herself. The Coreformer is exclusive to Heartcore and its innovative design, including an extra-wide and long carriage, two platforms, and patented foot bar mechanism, make it easy to use and adaptable for every shape.

Each Heartcore studio is an expression of the brand – carefully designed to feel like a home away from home to make the member experience truly immersive, and its distinctive franchise opportunities will enable like-minded entrepreneurs to establish a studio in their own market, joining on an international community passionate about mindful movement already established by Jessie.

As well as its studios, Heartcore has a thriving digital platform. Launched in 2020, Heartcore Online was initially launched to maintain operations during Covid lockdowns, but has led to the creation of a global community numbering in the tens of thousands, in markets including Oslo, Dubai, Cape Town, Paris, New York, Los Angeles, Sydney and Tokyo.

This means franchisees will join the Heartcore business at an exciting point in the brand’s development, with the increasing international membership underpinned by a period of significant growth for the Pilates industry.

According to Mindbody, the global market is booming; figures show classes combining resistance training with Yoga/ Pilates saw an increase of 471 per cent year on year.