énergie Fitness partners with WellnessSpace Brands to add recovery products to clubs

WellnessSpace Brands, the company known for developing massage beds and chairs that utilise hydrotherapy, cryotherapy and relaxation methods, has announced a partnership with énergie Fitness, a leading fitness franchise brand with more than 90 locations across the UK, Ireland and Spain.

énergie Fitness UK has selected WellnessSpace Brands as a recovery and wellness partner to provide members with a premium service by dedicating spaces for HydroMassage Lounges and other recovery methods.

Following a successful trial at the Wokingham club, énergie Fitness UK has since installed HydroMassage products at the Wolverhampton facility, with plans to expand its partnership with WellnessSpace Brands to bring wellness and recovery products to more of its franchised locations.

énergie Fitness UK will use the Lounge 440X chair, a product that uses hydrotherapy (water massage) technology to offer an effective recovery experience to gym members.

The installation of HydroMassage across énergie Fitness gyms will provide both an enhanced member experience and commercial return for franchisees.

“We saw the impact of HydroMassage right away,” said Anthony Cromack, franchise owner of énergie Fitness Wokingham.

“Our WOW package upgrades had been 47 per cent, but after we added HydroMassage, that number increased to 63 per cent for new members. Plus, many upgraded to a 12-month contract as a result.”

The agreement comes as énergie Fitness UK continues to focus on meeting the growing demand for physical and mental recovery within its gyms.

WellnessSpace Brands will work with each franchisee within the énergie Fitness UK network to highlight the importance of how their products can help meet the ongoing need for recovery.

“As more gym-goers continue to prioritise total mind and body wellness, our suite of recovery and wellness products including HydroMassage, RelaxSpace and CryoLounge+ are wellpositioned to meet those needs,” added WellnessSpace brands founder and CEO Paul Lunter.

“We’re thrilled énergie Fitness UK shares our commitment to provide these services to members.”