Workout - November 2022

ISSUE 344 November 2022 £3

Funxtion partners with CycleMasters to enhance member experience Page 3 Industry veteran urges physical activity sector to embrace active ageing Page 6 Active Nation becomes first to offer Les Mills via Wexer’s new mobile app Page 8

SPORTEC® Gym Flooring Suppliers of flooring solutions to suit any sporting and fitness space, including: Impact-resistant rubber tiles for free weight areas.

Rubber rolls for functional fitness zones and studios.

Customised sled tracks.

Synthetic surfaces for indoor and outdoor sports.

Artificial turfs and shock absorbing underlays.

Acoustic solutions to control noise, vibration and reverberation.

Contact us now: T: +44 (0) 1706 260 220 E: Sales@TVS-Group.co.uk www.TVS-Group.co.uk

UK FITNESS SCENE

Funxtion partners with CycleMasters to enhance member experience FUNXTION, experts in B2B personalised digital fitness content, has partnered with CycleMasters, directto-customer indoor virtual cycling experiences, to help gym operators engage and retain their members.

The partnership comes after Funxtion recently secured €5.8million in equity capital to boost the innovation of its customisable digital fitness content SaaS platform and further internal development and international growth.

On the collaboration, Laurens de Kock, co-founder and managing director of CycleMasters, said: “Funxtion shares our passion for continuous innovation.

“We will work together to create solutions that will open up endless opportunities for our businesses and customers.”

Ernst de Neef, co-founder and CEO of Funxtion, added: “CycleMasters shares our belief that the future of fitness is in the hyper-

personalised omnichannel member journey.

“Together, we will strengthen and advance the development of our intelligent digital fitness content platform.”

Funxtion offers CycleMasters content to their customers as an optional add-on via the Funxtion Platform which enables gym operators to deliver customisable content to their members via the delivery devices of their choice, such as a member app or in-gym streaming display.

“CycleMasters has a high customer lifetime value, and their virtual Scenic and Studio classes are very popular with consumers,” Ernst added.

“Offering their content to our customers via our platform will provide gym operators with a wider variety of engaging content they can leverage to attract and retain more gym members long-term.”

The leisure industry’s ‘one stop’ clothing and merchandise provider.

BESPOKE CLOTHING Every garment you’ll need to keep your business looking fit!

Places Leisure extends partnership with TMD PLACES Leisure has re-appointed Taylor Made Designs as its preferred uniform supplier following a nationwide competitive tender.

This decision means an extension of the existing six-year relationship for a further three years.

Laura Lane, head of people at Places Leisure, said: “Having sense-checked the market through an official tender process, we have confirmed that Taylor Made Designs is providing the best range of garments for our business at competitive prices and we are pleased that they will be continuing to provide us with the high level of service we require.”

Taylor Made Designs first began working with Places Leisure in April 2014.

James Taylor, managing director of Taylor Made Designs, added: “Places

Leisure continues to be one of our largest, long running partners and we are delighted that the relationship will continue.

“We have strived to update and evolve the uniform range over the years, as well as provide high service levels, and the latest SLA and financial reporting data, so I am delighted to have retained the contract. We look forward to being of continued service to Places Leisure.

“Taylor Made Designs has been supplying uniforms and merchandise to the leisure industry since 1993.

This contract extension cements our position as the leading supplier of uniform and merchandise to the leisure sector.”

For more information contact the team on 01202 473311, visit taylormadedesigns.co.uk or email hello@taylormadedesigns.co.uk

SPORTS SWEATS

LIFEGUARDS

BESPOKE DESIGN

OUTDOOR

TEA BAG TOPS

RETAIL

GYM WEAR

NAME BADGES

BRANDED MERCHANDISE Products that complement your brand perfectly.

BAGS

VENDING

HYDRATION

PADLOCKS

TOWELS

SHAKERS

Ask us about our range of ECO products including 100% recycled sports bottles

Please call 01202 473311 or visit www.taylormadedesigns.co.uk

3

UK FITNESS SCENE

4

New inclusive cycling guide launched SPORT for Confidence has joined forces with The Royal College of Occupational therapists, Moving Occupational Therapists and Sport England to drive ‘The Therapeutic Value of Cycling – a resource for health professionals’.

The guide has been co-created with students on their clinical placement, drawing on insight and experience from a number of other partners with the aim of encouraging health care professionals to promote and use cycling within their clinical practise.

“If physical activity was promoted by all health care professionals and used more widely as an assessment and intervention tool, this could make a significant contribution to reducing inactivity and levelling up health inequalities,” said Lauren Walker,

professional adviser at RCOT. “Through education and resources such as this new guide to the therapeutic value of cycling, we aim to support health professionals to understand the benefits cycling can deliver in terms of therapeutic outcomes and encourage them to embed it within their practise.”

The Therapeutic Value of Cycling guide has been produced by occupational therapy students from Derby and Sheffield University, supported and supervised by Sport for Confidence, in collaboration with British Cycling, Wheels for Wellbeing, Mixed Ability Sports, Sheffield Cycling 4 All, Cycling UK and Sheffield Health and Social Care NHS Foundation Trust, Disability Rights UK, Disability Sheffield and Health Education England.

“This project has been a true collaboration,” added Liz Fletcher, occupational therapist at Sport for Confidence.

“It is full of information about how cycling can be adapted and embedded within assessment and intervention, giving health professionals the professional permission they need to embrace cycling as a core component of their clinical delivery.

“It also explores the range of cognitive, sensory and physical outcomes that can be achieved through participation, brought to life by lived experience case studies and backed up by scientific evidence.

“Across the UK, disabled people and those living with a long-term health condition are less likely to be active.

This is leading to widening health inequalities.

“Through education and support that enable the inclusion of cycling in clinical practise, we aim to mobilise health care professionals to play a significant role in closing the inequalities gap, creating a more equitable society where everyone has access to the services and facilities they need to live a healthy, happy and fulfilling life.”

This project has been funded and supported by Sport England and coincides with the start of a £12.7million trial, announced by the Department of Transport, to encourage GPs to prescribe cycling as part of a wider social prescribing movement designed to improve the nation’s mental and physical health.

UK FITNESS SCENE

Mike completes Versaclimber charity challenge BRISTOL-based online body transformation coach Mike Spiring, 55, took on a charity challenge of a lifetime, climbing 60,000 feet with a Versaclimber LX Model, all in aid of raising money for Bristol After Stroke Charity.

The 10-hour challenge, twice the height of Everest, took place on Keynsham High Street in the city.

Bristol After Stroke is an independent, local charity based in Bristol and South Gloucestershire, helping people to rebuild their lives after a stroke.

Its services include a combination of practical, social, emotional and psychological support to stroke-affected people and their loved ones.

Mike set up Leaner for Life in 2020 to help people lose weight, reduce the risks of coronary heart disease, lower cholesterol and blood pressure, and to just enjoy exercise as part of this process.

As part of his work, Mike works to change his client’s mindset and create

weekly or daily habits, from exercise to diet, that will stay with them once they have finished.

He said: “Last year, my old school friend had a life-changing stroke at the age of 54.

“Being in the fitness industry myself, he asked me if I’d help him with his rehabilitation while he was in care at Bristol After Stroke Charity.

“Not only did I want to help my friend, I also wanted to raise funds for the charity that does so much good for so many people. In the last few months alone I’ve known three people who have suffered strokes.

“I was doing the charity climb on the Versaclimber LX, which I have used for a number of years now.

“To me, it’s about getting a cardiovascular workout to improve stamina and burn calories, but the biggest advantage is that it’s low impact so it’s perfect for rehabilitation. It also

works a whole range of muscles.

“The clients I work with also enjoy training on the machine. If they have hip or back injuries, they can get a great workout, without having to go running or participate in high-intensity interval training (HIIT).

“They just simply enjoy training on the machine.”

Operations manager of Versaclimber UK Ltd, Ryan Kelford, added: “We’re delighted to have played even a small role in such a fantastic challenge for charity.

“It’s always a pleasure to be able to give to people, and we’re glad that Mike’s open air challenge prompted other passersby to exercise and stay fit.

“Bringing a second climber on the day to support Mike’s challenge proved to be successful, as people walking on the High Street were keen to join in, help raise money for the cause and see how the machine works.”

Hammer Strength announces partnership with Shaun Stafford PERFORMANCE strength training brand Hammer Strength has announced a new partnership with multi-award-winning fitness athlete, personal trainer, gym owner and author Shaun Stafford.

A long-time fan of the brand, Shaun has previously worked with Hammer Strength to equip his two City Athletic training facilities in London.

City Athletic combines world class trainers with state-of-the-art equipment to create a community atmosphere at its clubs, with its mission to provide

“Performance for All.” “Hammer Strength is a brand I’ve known, loved, and worked with for over 10 years, and I can’t wait to share with others why I believe it’s the number one performance strength training brand on the market,” said Shaun.

“As a loyal fan, customer and user of the products, I couldn’t be happier to be partnering with such a trusted and premium brand; Hammer Strength equipment has been a big part of City Athletic for a long time, so this feels like

UPHOLSTERY APP NOW LIVE! Take a photo of your torn and ripped pads Upload to the app Receive your quote

Scan the QR code to register on our app!

01257 264738

info@servicesport.co.uk www.servicesport.co.uk

a perfect fit – I can’t wait to share more of what’s to come.”

Craig Cocking, UK country manager for Life Fitness, owners of Hammer Strength, added: “We are really excited about the partnership with Shaun.

“Hammer Strength equipment is designed for elite athletes and those who want to train like one, and it’s this ethos, coupled with Shaun’s dedication to training and getting results, both personally and with his clients, that makes the partnership so well-aligned.”

5

6

UK FITNESS SCENE

Industry veteran urges physical activity sector to embrace active ageing ACTIVE ageing presents the biggest opportunity for the physical activity sector today, according to industry veteran David Stalker.

Speaking on the first webinar on Active and Healthy Ageing from Innerva, the world’s leading provider of power-assisted exercise equipment, the president of EuropeActive and CEO of Myzone EMEA said it was time for operators to focus on older adults.

He added: “As operators, if you can’t see that one of the biggest opportunities you have is the ageing population, then frankly I don’t know what you’re doing in the industry.”

In the UK there are 12 million people aged 65 and above.

By 2035, more than half of adults are expected to be 50 or over and the number of people aged 85 and over is projected to double by 2050.

Following Covid, the sector has the chance to move from being fitness delivery partners to health delivery partners. He believes the physical activity sector can make a far greater difference to ageing people and the lifestyle diseases they suffer than the pharmaceutical industry.

“For the first time health is sitting at our door with the opportunity to deliver it

and ageing is a crucial element of that, so let’s grab it,” he said.

David, who addressed more than 100 professionals from the fitness, rehabilitation, healthcare and social care industries on the online seminar, said some of the UK’s larger trusts were starting to address active ageing, and he urged other operators to follow suit.

He added: “As a sector, we have to embrace this challenge. It’s hard work, but it’s crucial that we make a difference to people’s lives. We must do it.”

Attendees also heard from Rachel Young, Research Fellow at the Advanced Wellbeing Research Centre (AWRC)

at Sheffield Hallam University, who shared the findings of research showing the impact of Innerva power assisted equipment in combatting the natural effects of the ageing process.

Jon Hymus, commercial director at Innerva and webinar host, said: “The ageing population represents a seismic shift in our society and we can’t afford to ignore the opportunities it presents.

“Helping people to sustain physical activity as they age is vital to creating a healthier nation. Operators have to broaden their current offering if they want to support the health and wellbeing of older people.”

Oldham Active launches free hot shower initiative OLDHAM Active (Oldham Community Leisure) has launched its ‘Shower and Go’ scheme to provide hot showers for people within the Oldham community who may be struggling to heat their homes and heat hot water.

Shower and Go follows the launch of Oldham Council’s wider Warm Banks initiative in creating welcoming, heated, sheltered spaces for those who cannot afford to put the heating on.

The move will see places like

libraries turned into Warm Banks as part of the council’s £3m plans to tackle the cost of living crisis.

Shower and Go launches this October, with the scheme being available at five of its locations across the town in Greater Manchester.

The showers will be provided in 10 minute slots, with shower gel and shampoo provided too.

Stuart Lockwood , Oldham Active, CEO, says: “Having a warm shower and being able to get clean is a basic

human right.

“As a community interest company it was important for us to be able to provide these facilities to people and families who maybe struggling this autumn and winter.

We support our community on a daily basis, and this is just an extension of our core values.

Oldham Active is determined to support our local community during these difficult times, and we want to make sure nobody is left to suffer this winter.

We will provide hot showers to those most vulnerable, treating them with respect, dignity and a warm welcome.

“Times are tough for everyone, but it is local residents on the lowest incomes who are feeling the brunt of rising prices the most,” added Stuart.

“We have trained our staff to be on hand to help or to answer any questions people may have, and will be able to provide and signpost other warm and food bank schemes in the area.”

Advertiser’s announcement

Striving for excellence with 3D printing AS THE UK’s leading gym equipment service provider, ServiceSport UK strives for excellence, which is why our latest investment further supports our 3D printing department.

The purchase of a high-definition handheld 3D scanner enables us to print almost any gym equipment part that our customers require.

ServiceSport UK has already invested in four 3D printers and we’re regularly manufacturing a range of gym equipment parts for our customers across the world.

We know how difficult it can be to source gym equipment parts and have them delivered on time and this will soon be a long-lost memory with the introduction of 3D printing.

These printers can create physical, tangible products from a digital 3D model.

They can be used for prototyping, customised production runs and even individualised items.

3D printing has been around for more than 20 years, but it’s only now becoming a real mainstream phenomenon.

The technology has reduced the cost of goods by as much as 80 per cent, and that saves manufacturers and companies money on production.

We’re now starting to manufacture gym equipment parts using the newly purchased

handheld 3D scanner to get accurate dimensions of any gym equipment part.

Our 3D scanner has lighting projection hardware and software algorithm, the 3D scanner is capable of scanning a wide range of objects of dark or black colour and casting metal surfaces, improving the capability for 3D scanning of materials.

This new approach in scanning capability allows processing up to 3,000,000 points per second, it also means inspection can be automated and creates a repeatable process

that can be trusted time and time again.

Taking measurements using hand tools to create products is a tedious task and yields inaccurate results.

It’s much easier to get precise and accurate measurements quickly with a 3D scanner.

As well as scanning for the sake of printing or designing from a blank slate, it’s easier to use existing objects as a reference for the new design with reverse engineering.

There are also times when the original CAD drawings of a design are no longer

available but documentation is essential to manufacture the product.

By scanning the object with a 3D scanner, it’s easy to identify all the surface measurements required to analyse its construction.

It’s also much easier to understand, recreate or improve a design.

For further information on 3D printed gym equipment parts, drop our team an email at info@servicesport.co.uk or visit www.servicesport.co.uk/3d-printing/

“CFM generate the leads and sign up new members on your behalf.

With an industry leading appointment to sale close rate of up to 85%”

150-400 MEMBERS IN 4-6 WEEKS ON-SITE FITNESS SALES STAFF

NO UPFRONT FINANCIAL OUTLAY! MULTI-FACETED MARKETING

CREATIVE FITNESS MARKETING WWW.CFM.NET | 0115 777 3333

5.0 Google reviews

8

UK FITNESS SCENE

Active Nation becomes first to offer Les Mills via Wexer’s new mobile app ACTIVE Nation has become the first operator in the UK to offer Les Mills content to members via Wexer’s new white-label mobile app.

The move is a continuation of the leisure operator’s strategy to break down barriers to participation, making it as easy as possible for anyone to access high quality fitness content, whenever, wherever they choose.

“Active Nation Anywhere, our first mobile member app is powered by Wexer’s new mobile app technology and enables individuals to better selfmanage their health and wellbeing journey through access to world-class fitness content”, said Stuart Martin, managing director, Active Nation.

“Les Mills classes have been integral to our group exercise offer for many years.

“Now, through offering access to this familiar and best-in-class content from anywhere via our mobile app, we can reach more people, encouraging them to lead more active lifestyles for a happier, healthier and more fulfilling future.”

Les Mills content is accessible free of charge to anyone who has downloaded the Active Nation Anywhere app.

Currently, the library consists of a comprehensive mix of Les Mills product

offerings with functionality to enable Active Nation’s own, Les Mills certified instructors to upload their own content, helping to bridge the gap between the in-club and the out-of-club experience.

Stuart added: “Many of the tech giants are entering the wellness market, with mobile fitness offers. Where we still have the advantage is the opportunity to link app users back to purpose-built facilities

housing expertise and an opportunity to work out with other, like-minded people.

“Creating a wraparound solution that enables people to connect with our brand and services wherever they are and build an experience that fits in with their lifestyle helps us to build a sustainable future.

“The introduction of Les Mills content via Active Nation Anywhere adds huge value to our digital offer and we are really pleased to be the first to bring this integration to market.”

Karen Mason, senior customer experience manager at Wexer, added: “It’s great to be a part of another first with Active Nation – from the launch of the Wexer app to now first in the UK with the mobile content collaboration of Les Mills classes.

“The Les Mills content will be updated regularly, along with our wider content library, in line with emerging consumer trends and preferences – which will ensure content through their app remains consistently relevant for their community of users.”

Active Nation Anywhere is available to anybody.

To download the app visit either the Apple App Store and Google Play.

Myzone moves into the metaverse with new partnership MYZONE has partnered with digital health and fitness company OliveX Fitness Metaverse to explore new ways of inspiring people to move more through Web3.

Due for launch in 2023, the digital space will offer a platform for participants to experience Myzone’s five coloured heart rate zones and better understand the effect these have on the body during exercise.

“This is a fantastic opportunity for Myzone to replicate our technology in the virtual world to help encourage more people to become more active,” said Dave Wright, CEO, Myzone Group.

“We’ve already built a large community of fitness enthusiasts that are rewarded for their efforts, so bringing that ethos and aim to the Fitness Metaverse is perfectly in-line with what OliveX and Myzone are trying to achieve.”

Publishing manager: Dominic Musgrave Tel: 01226 734407 dm@scriptmediagroup.co.uk Studio manager: Paul Hopkinson ph@scriptmediagroup.co.uk Assistant studio manager: Scott Firth sf@scriptmediagroup.co.uk Sales and marketing director: Tony Barry Tel: 01226 734605 tb@scriptmediagroup.co.uk

www.workout-uk.co.uk

Myzone brings to the metaverse extensive knowledge around the gamification of fitness and the move-to-earn model.

With years of experience in setting challenges, personal goals and building an online social community, the two brands are connected in their aim of motivating users to sustain physical activity.

“Myzone is one of the largest brands within the fitness industry and the leading brand for wearables and gamification, so we’re incredibly proud to be able to welcome them to our Fitness Metaverse,” added Andy Hall, COO at OliveX. “Dave and his team have created a globally recognisable brand with a great purpose and their vision and forward thinking aligns well with the work that we are doing at OliveX.”

Operator to become carbon net zero by 2030

DAVID Lloyd Leisure has set a target of becoming carbon net zero by 2030, 20 years ahead of the current UK target.

The group has established five key areas which will help it deliver its goal and is making changes throughout its operations including generating renewable energy on site, reducing indirect emissions in the supply chain, reducing overall water and energy consumption, using sustainable modes of transport and reducing plastics and waste.

The group has invested £20million on energy efficient technology, including low energy LED lighting on tennis courts and overhauled the heating and cooling systems.

Solar panels will be installed in some clubs which will result in the

generation of 20% of each club’s energy usage.

The group has also switched to green energy resulting in 100 per cent of its UK electricity now coming from renewable sources and has become the first health and fitness club in the UK to gain a water selfsupply license.

David Lloyd Leisure is Europe’s largest health and fitness group by revenue, operating 127 clubs – 100 clubs in the UK and a further 27 clubs across mainland Europe.

David Lloyd CEO Russell Barnes said: “We are always striving to make a positive impact on the environment and the communities in which we operate.

“The steps we have taken so far have resulted in a reduction

of 10,000+ tonnes of CO2 which equates to over 10,200 flights to New York and back.

“There’s so much more to be done and we will continue to prioritise tackling climate change across all our clubs.”

Further actions taking place over the next 12 months include: n Trialling energy efficient showers. n Rolling out solar panels to other clubs. n Installing an air source heat pump – to remove 70 per cent of club carbon emissions. n Fitting EV charging points across clubs. n Reducing single use items and placing recycling bins in every club. n Launching a ‘lights off’ initiative to reduce energy waste.

STAIRCLIMBER STAY A STEP AHEAD

EASY ON, EASY OFF

DYNAMIC STEP CONTROL™

VALUABLE PROTECTION

Thoughtful step-on and stepoff platforms make it easy for exercisers of all levels.

Creates a consistent step for your size and speed.

Phone fell between the cracks?

A unique design protects the machine and personal items.

TAKE THE NEXT STEP

COMMERCIAL.ONEPELOTON.CO.UK © Peloton Commercial 2022.

UK FITNESS SCENE

10

Advertiser’s announcement

What every trainer should know about mental health IMPROVING mental health is routinely cited as one of the top reasons people join a gym.

Research shows that exercise can have a hugely positive effect on mental wellbeing and that’s a good thing - whether it’s releasing stressfighting endorphins or giving people newfound drive and motivation to achieve their goals.

In addition to helping their client’s reach their health goals, a large part of a fitness professionals’ job is to check in on their client’s mindset and mental health.

So, what happens if a personal trainer notices their client is struggling with their mental health?

Do they have the skills needed to help someone showing signs of anxiety, depression or an eating disorder?

And, even if they do, is it the place of the fitness professional to intervene or should this be left to medical professionals?

James Smith, business development manager at Active IQ and Andrew Gilbert-Dunnings, qualification development manager at Active IQ will be addressing these questions in their talk at Tomorrow’s Workout, taking place in Leicester on November 18.

“When people go to a gym, they see their trainer as an authority on everything related to their health physical and mental,” said James.

“But the fact is, most fitness professionals do not have the skills nor the confidence to recognise or support mental health issues despite the fact that maintaining or improving mental health is one of the top reasons many people join a gym.”

A challenge facing the industry is that many fitness professionals do not think it is their place to address mental health.

But the fact is, clients put a lot of

Andrew Gilbert-Dunnings

James Smith

trust in their personal trainers and they will seek the guidance of their trainer to navigate their mental health challenges.

But the so-called “mental health continuum” is often difficult to understand without the right training.

If somebody has a mental illness, people will often expect them to be unhappy and unable to function in everyday life, while an individual without a mental illness is seen as more likely to have positive mental health; however, this is not always the case.

The mental health continuum explains that having a mental health disorder does not automatically mean that mental health will be poor.

“One of the goals with our Level 2 Mental Health qualification is giving people the tools to address mental health issues,” said James.

“Not only will the qualification help someone to recognise the signs, but they will also be armed with the knowledge and vocabulary to intervene and signpost their client to professional help if required.

“These skills are empowering and potentially lifesaving, not just

in the gym but in their personal relationships as well.”

A lack of knowledge or awareness can cause mental health stigma.

Research conducted by Time to Change into people’s beliefs and attitudes found that views are changing and mental stigma is reducing, but there is still work to be done.

At their talk, Andy and James will discuss how personal trainers are well-placed for mental health training and how more training can help change attitudes and reduce stigma.

“For personal trainers who might feel apprehensive about dealing with mental health issues, it’s important to remember that they are not required to treat a client’s problems,” added Andy.

“Even with specific mental health training, a personal trainer is not a substitute for professional help like a counsellor or therapist, or even a peer support group.

“Think of mental health training as a form of continued professional development that can help enhance your skills and knowledge.”

However, it is important that fitness

professionals are aware of the positive and/or negative impact they may have on the mental health of those they are working with.

Whether it be reducing exercise anxiety through empathy and understanding, showing negative and stigmatising attitudes and language around mental health, or by reducing the chances of an eating disorder through healthy conversations around food.

Awareness is also only part of the equation. Having the practical tools is critical and that’s why the Level 2 Mental Health Qualification from Active IQ includes Mental Health First Aid. “The First Aid portion is what makes this qualification unique,” said Andy.

“It provides the practical tools needed to help someone experiencing mental health problems.

“It includes recognising mental ill health, providing initial support, signposting, escalating and promoting good mental health in oneself and others.

“Recognising and talking about mental health is only part of the solution.

“More training is required to fill that gap between awareness and practical skill.

“Armed with the right knowledge, not only will fitness professionals be able to recognise signs and symptoms, but they will have the confidence and ability to step in and help, whether that is asking the right questions and listening, providing initial support, or signposting to other options.

“The impact of this is potentially life changing, and we are looking forward to telling more people about this at Tomorrow’s Workout next month.”

To book your FREE ticket to Tomorrow’s Workout, go to https://tomorrowsworkout.co.uk/delegate-booking/

The ultimate member engagement tool.

Created in 2011

84 countries

19 Languages 9000 Myzone enabled facilities 2+ million shipped devices

Learn more about Myzone technology at myzone.org or info@myzone.org

12

UK FITNESS SCENE

Operator joins forces with expert life coach TOTAL Fitness has partnered with health and lifestyle coach Milla Lascelles to launch its first in-club ‘Motivation Space’.

Members will be able to participate in an exclusive session where they will receive tips, advice and support from Milla to tackle any symptoms of low motivation and the impact this may be having on their mental health and emotional wellbeing.

The Motivation Space will launch at the Total Fitness Wilmslow club, with two group seminars and a series of one-to-one sessions taking place throughout the day, offering members the chance to work with Milla in a safe and comfortable environment.

Milla is an expert holistic health and lifestyle coach, supporting and guiding people to make positive health and lifestyle changes, making her the ideal expert partner for this campaign as she helps to guide members on their motivational journey.

She said: “It’s such an exciting opportunity to partner with Total Fitness for the launch of their first Motivation Space, particularly as October sees the transition into longer and darker days, meaning our motivation can easily drop and our overall mood be affected.

“I’m looking forward to having some coaching sessions with their members so they can benefit from my expert advice on keeping motivated over winter.

“For anyone struggling with their mental health and in need of support

this World Mental Health Day, I have shared some insights to help understand why they may have low motivation and what they can do to improve this.

“There are many different factors that affect people’s motivation. One of the main reasons is not having a restful sleep and falling into a rapid eye movement state, meaning even though you’ve woken up after eight hours of sleep, you may be feeling exhausted and totally unmotivated.

“There can be a host of reasons why you haven’t slept deeply – this could

be alcohol related, coffee related, or even down to the electronic devices we use before bed - as the blue light from our screen time depletes our melatonin which affects our sleep.

“Additionally, if you experience stress in your life, you may be procrastinating which means you’re stuck in an avoidance mode rather than drive mode, which can also affect motivation. Perhaps you have a huge roadblock ahead of you and the reason you can’t get through it is down to fear? Again, feeling fear towards something can affect

motivation.

“As such, low motivation can make people irritable and angry. It can make someone feel unworthy and often they tend to beat themselves up about it. Low motivation may also mean you’re in self-sabotage mode, so you turn to habits that don’t serve you. These habits may be scrolling too much, turning to processed junk food, not moving the body, which in turn will make you feel lethargic and perhaps anxious – lowering your motivation.

“I would make sure my sleep hygiene is in good order first and then look at my morning routine.

These two aspects of how you go to sleep and how you wake up are crucial to motivation.”

Dan Gibson, general manager at Total Fitness Wilmslow, added: “We’re delighted to be partnering with Milla for the launch of our Motivation Space on a day which is all about raising awareness for mental health and the struggles many people are currently facing.

“We’re committed to helping all our members on every step of their mental and physical fitness journey, and we know how much low motivation can impact people and their ability to exercise.

“The Motivation Space is a chance for members to speak to our expert life coach and combat any lifestyle struggles head on, so they can enter a happier mental space, which in turn will help to positively impact their fitness routines.”

Advertiser’s announcement

Is this a stitch-up?

REPLACING your gym upholstery pads isn’t anything new.

ServiceSport UK Ltd has been repairing, refreshing and replacing upholstery pads across gyms in the UK, and Europe, for years. Our relationship with our customers is 100 per cent transparent.

If there’s only a tiny tear in the leather or vinyl of your gym upholstery pad, then our skilled upholsterers will carry out a costeffective repair that will have your pads back to their best.

If a pad is beyond repair, then we’ll manufacture a new replacement pad, high-quality material, doublestitched, equivalent to (if not better) than the OEM, and with six months of warranty for complete peace of mind.

Should you prefer to install a new pad yourself, then we’ll happily manufacture the pad for you and arrange for it to be delivered.

Whether it’s for gym equipment manufactured by the world’s leading brands such as Life Fitness, Precor, Matrix, Gym80, Technogym, Exigo or Pulse.

This will prove to be a massive cost saving compared to purchasing directly from the OEM and other companies that claim to offer the same service.

Plus, we all know that prevention is better than cure, so whenever our

team of engineers service your gym equipment, they inspect every pad as a matter of course and will make you aware of any pads that need our attention.

ServiceSport UK has recently launched a new app so that gym operators across the country can efficiently report upholstery requirements, whether it’s a repair to existing upholstery, ordering new gym upholstery pads or arranging for logos to be embroidered into new or existing pads, all with just a click of a button.

At ServiceSport UK, we specialise in the reupholstery of gym equipment and provide the same high-quality materials that are used by gym equipment manufacturers.

By uploading photos of your gym upholstery rips and tears using our app, we can ensure you will receive a same-day quote, get you booked onto our system, repair your equipment and keep your members happy.

Our app makes sure that our work can be carried out as smoothly and efficiently as possible which is why we also offer on-site repairs.

Our trained upholsterers can come to your site and repair your gym equipment upholstery there and then, meaning your equipment is only out of working order for a short amount of time.

The Upholstery by ServiceSport UK APP is a fast and convenient way for customers to report rips and tears in upholstery, resulting in minimal equipment downtime and fewer ‘out of order’ signs on your gym equipment.

You can view, register and download our app by heading over to https://uapp.servicesport.co.uk/ T: 01257 264738 E: info@servicesport.co.uk W: www.servicesport.co.uk/upholstery

14

UK FITNESS SCENE Advertiser’s announcement

Grow your gym with a branded mobile app THE average person has about 40 apps on their phone, comprising everything from banking to video games.

More and more, people expect to be able to manage their days using selfservice functions of phone apps.

Providing a mobile app for your members is not only convenient for them but provides a crucial avenue to build client retention for your fitness business.

Why apps work In the tech world, companies try to make their products more “sticky;” in other words, how do you make a customer keep using your product and make it so integral to their life that they won’t want to cancel?

Apps are often one of the top ways product teams try to engage customers and extend their time as customers.

There are a few different ways that apps achieve company growth and retention goals: 1. Apps help you stay connected It’s harder and harder to get in front of your customers – whether it’s through email, mail, or social media.

But apps can help you stay connected by sending relevant push notifications.

Consider using pushes to remind members that they have an upcoming class or to prompt them to sign up for a personal training session.

check gym hours while waiting in the line at the grocery store.

By making client engagement quick and easy, you’re more likely to have those clients engage!

3. Apps give you more opportunities When you implement an app, you also get access to a wealth of data about your members.

You’ll be able to see who is using the app and who is making purchases.

You can use this information to fuel your outreach and try to engage people who haven’t been visiting or ask common gym-goers for referrals.

2. Apps help people save time Think about the times when you get an email which tells you to go to a website, where you need to remember a password and then verify your identity on another app.

It makes you want to never log in again, right? Compare that to the

experience of opening an app you know well – a couple of taps later, and you’re able to do what you need to.

In addition to the simplicity, apps also offer a level of convenience you won’t get elsewhere.

You give members the ability to

How to get a custom branded app It’s clear that implementing an app for your business can not only aid in growing your business but also improve client satisfaction.

So, what’s next? EZFacility gym membership software can provide custom branded apps that integrate seamlessly with your other gym management tools.

When they all speak to each other, it makes it easy to schedule classes, manage members, and handle purchases and billing.

Contact EZFacility today to find out more, or on stand K61 at Elevate on June 14 and 15. sales@ezfacility.co.uk 0203 3270480 www.ezfacility.co.uk

UK FITNESS SCENE

16

Advertiser’s announcement

As the fitness industry increasingly moves towards sustainable practices, reducing waste is a key consideration for gym owners and operators. Gym equipment is an often-overlooked aspect of the recycling process, with many owners opting to replace, rather than refurbish, worn parts. Nationwide on-site gym upholsterers, Gym Wizard, explain how their reupholstery services can dramatically reduce landfill waste.

Reupholstered pads, such as those shown above, are indistinguishable from new pads.

An example of UK gym pads waiting to go to a landfill site.

GYM Wizard’s core work is the reupholstery of a range of gym equipment, offering a greener alternative to replacing worn gym pads.

Not only does this offer considerable cost savings, but the process also prevents 97.5 per cent more waste from going into landfill sites. Gym pads consist of three layers – a wooden or plastic base, thick foam, and polyvinyl chloride (PVC) fabric cover.

The bonded wood and foam are difficult and expensive to recycle, while vinyl is non-biodegradable and almost impossible to sustainably dispose of, with a National Geographic study finding that plastics currently take up 79 per cent of the space in landfills.

Plastic can only be recycled two or three times before its quality prevents it from being used in most applications.

accounting for 84 per cent of that total. 19.75 per cent of that waste was attributed to commercial and industrial businesses, including gyms and fitness centres.

Alongside reupholstering pads, Gym Wizard is taking its commitment to waste reduction a step further, offering clients a high-quality fabric manufactured entirely from recycled plastic.

Suitable for furniture and breakout areas, the material is flame-retardant, highly resistant to abrasion, and manufactured to IMO standards.

“Whilst we’re delighted to be able to give customers the option of sustainable fabrics for breakout areas, recycled fabrics are not yet available to recover gym equipment,” Chris added.

“The industry is moving in the right direction, but the need to reupholster pads instead of replacing them is still greater than ever.

Waste reduction paramount to sustainable gym operations Conversely, gym pads can easily be reupholstered up to 10 times without needing to replace the wood or foam padding, making it an increasingly viable option for health and fitness businesses.

“Some larger operators tend to replace their gym pads when they show the earliest signs of wear and tear, which often leads to a large build-up of discarded equipment,” said managing director Chris Medley.

“The average gym pad weighs approximately 4kg, but the material we remove from the pad weighs just 200g. That means by reupholstering their equipment, our clients can reduce their waste by 95 per cent.

“For every 1,000 pads that we reupholster instead of replacing with new, we are saving approximately 3.8 tonnes of waste going into landfill.”

The latest government figures show that the UK generated 222.2 million tonnes of waste in 2018, with England

A gym pad cross-section shows the volume of foam and wood that goes into landfills compared to the vinyl covering.

“Over the last few years, we have introduced a range of measures across the business to reduce waste and energy usage, including donating excess fabric to local schools and craft groups and installing energysaving lighting and waste recycling streams at our manufacturing facility.

“In the current climate, sustainability is more than just a moral responsibility as it offers the opportunity to realise savings on operating costs and meet carbon zero targets.

“We’re committed to doing everything we can to reduce our carbon footprint and hope that the message is clear to gyms who may not have considered the environmental impact of replacing worn pads with new.”

For more information about Gym Wizard’s on-site reupholstery services, visit https://gym-wizard.com

The foam and board that make up a gym pad can be reupholstered up to 10 times. The example above has been re-covered several times.

UK FITNESS SCENE

17

Advertiser’s announcement

The top five ways Orbit4 can save you time and automate your gym GYM operators have been forced to look at their budgets to survive.

The simplest way to make savings without making cuts is to use Fit-Tech that does the maths for you.

The best fit-tech is Orbit4 and here’s why; the collated data that Orbit4 delivers can pin-point the right time to buy new product, sell old, unwanted product and specifically prescribe the right service contracts by product category.

CEO of Orbit4, Daniel Jones, understands that businesses want to make serious savings without cutting quality for their customers.

“The gyms that get ahead are those already analysing true cost of ownership of their assets so they can make informed decisions.

“Predicting the right time to refurbish your facility isn’t easy and data hasn’t always been at the core of that important decision – until now.

“Being smarter and making decisions using data is 100 per cent the right approach. There are many benefits of Orbit4 and it isn’t just about saving some money.

“It’s about better due diligence, streamlining operations and changing the mindset of longer-term procurement processes.”

But that’s not the half of it. Here are the

top five ways Orbit4 will save you money and time: n Here’s a secret that’s a little shocking – most gyms don’t track ‘cost of ownership’. That is absolutely incredible when you consider it’s their most expensive asset. Orbit4 tracks the cost of ownership for you while making your operations more efficient. It even makes your club more profitable. n It’s the first digital ecosystem that fully automates the entire commercial

fitness equipment journey. For the first time ever, gym operators can use the bespoke asset management system that also automates the procurement process – all data-driven from historic asset behaviour. n When products reach the best time to trade-in and buy new, the connected ecosystem auto-populates each quadrant within the dashboard with real-time quotations from suppliers, service providers and traders.

n This smart, data-driven tech is saving gyms thousands, plus hours of earlystage procurement every year for the industry. Just like the car market, people like to know the value of the assets, so they know what money they have for their next purchase or perhaps budget for other internal improvements like new flooring and decoration for the gym n Within the Orbit4 platform, the WeBuyGymEquipment quadrant does exactly this - it provides an accurate residual value of the gyms existing assets at any time during the asset cycle so that gym owners have full visibility of the current market value of the existing assets. This enables them to compared the current value of asset versus the forthcoming cost to service and maintain versus the price to buy new, either via capital purchase or monthly leasing cost.

As a result the premium Orbit4 dashboard gives you immediate access to live quotations for service contracts and new equipment, finance options and the residual value.

The cost of Orbit4 starts from £45 per month. With estimated savings of over £24,500 over a five-year period for the average size gym. More for bigger gyms.

Find out how you can you go digital on asset management and drive huge efficiencies with Orbit4. www.orbit4.org or contact info@orbit4.org

UK FITNESS SCENE

18

Advertiser’s announcement

MH1 Global – mental health support and expertise for the health, fitness and wellness sector THE MH1 Global movement co-founded by industry veterans Graeme Hinde and Lynne Briggs has grown in size and stature since its full-blown inception earlier this year.

Initially created as a Facebook group in 2021 to enable people working in the fitness industry to share experiences and knowledge in a like-minded forum, Graeme handed over the reins to Lynne – who has substantial experience in all areas of fitness operations, training and development – to take it to the next level in January.

Ten months later and the movement has a number of successful events under its belt, a dedicated website which embraces the four pillars on which MH1 Global was founded, amazing support from industry partners, a strong and diverse advisory board, downloadable resources, and even an online shop selling quality, branded merchandise thanks to a new addition to its growing list of partners, Northern Made.

What are the four pillars on which MH1 Global is founded? n Educating – mental health awareness training, behavioural change training and a Continuing Professional Development (CPD) platform. n Researching – seeking out best practice, global trends, shareable ideas and studies. n Innovating – the ‘Lifestyle Discovery Questionnaire’ (LDQ) is a peer reviewed and validated mental health questionnaire created by Paula Litherland, MSc, of Edge Hill University. n Talking – Zoom meetings, relaxed chat show-style talks, events, one-to-ones and speaking to leisure and fitness operators.

Here, we take a look at what MH1 Global has achieved this year in each of its four pillars and look forward to what is coming up in 2023.

Educating MH1’s online CPD platform includes an ever-growing choice of formal and face-to-face courses and workshops, including Active IQ level 2 Mental Health Awareness (including Mental Health First Aid) and the level 3 unit Facilitating Behavioural Change for Health and Wellbeing.

The first wellbeing workshop entitled the Brain-Body Connection is scheduled for 24th February 2023 in Manchester.

The CPD platform, powered by MH1 partner FitPro, features world-renowned authors on a range of relevant topics. “Education in your time at your pace,” says Lynne.

Researching The MH1 team scours the globe to bring the latest research and examples of good practice. Recently uploaded from its partners at the New Health Project is

Lynne with Matrix Commercial Director Julian Taylor at this year’s Elevate trade show.

Lynne Briggs, MH1 Global founder. a series of informative short videos around the history of movement as medicine.

Innovating The creation of MH1’s ‘Lifestyle Discovery Questionnaire’ (LDQ) is a ‘game changer’ in supporting leisure industry staff and members in a more holistic approach to programming activity.

Developed by Paula Litherland as part of her master’s degree at Edgehill University, this is a validated psychometric tool that measures the trajectory of mental health using 11 lifestyle factors as markers.

Many of these factors are required by public health and health and wellbeing boards, which operators will need to evidence for funded projects. In addition, having this data will help operators to assess the lifestyle needs of their members and communities.

Lynne explains: “The LDQ is what the industry has been waiting for – a validated tool that will produce data to support us in proving that we are front and centre in being able to provide a more holistic approach to interventions that will improve people’s mental as well as physical health.”

Another new partner for MH1 is ReferAll, a data management platform that is already well-established with clients including public health teams, local authorities, leisure trusts and NHS organisations across the UK. ReferAll MD Stu Stokes says: “When you meet a team like MH1 Global with Lynne and Paula, sometimes things just ‘click’. This ‘click’ led to a conversation that led to ideas, laughs and possibilities. I am immensely proud of the partnership and to be working with MH1 Global on such an important topic.”

Talking During 2022, MH1 have held a series of Zoom chats with guests, beginning with industry veteran Malcolm McPhail, who shared his thoughts on the role of the leader in creating a culture of mental wellbeing. It resulted in a well-received session from which further discussions ensued.

Jenny Patrickson, from Active IQ, then joined Lynne for ‘Back to the Future’ – a journey through time looking at how education and training have adapted to the needs of the sector and its clients. MH1 is proud to deliver two of Active IQ’s courses as foundations of the MH1 Coach Certification.

Group fitness expert Rachel Holmes shared her experience and thoughts on the role of the group exercise instructor and mental health, both from a personal and client perspective.

More recently we welcomed Helen Tite, who heads up iCareiMove, which delivers services and talks about the ageing pathway and managing chronic health conditions as you age. She had the attendees gripped

MSc graduate Paula Litherland, who has created the ‘Lifestyle Discovery Questionnaire’ (LDQ) as part of her studies at university. by her talk entitled ‘menopause, mental health and suicide prevention‘.

There are many more topics in the pipeline for this relaxed, informal online format.

MH1 has also held its first in-person joint event with its LFX business network partners, and another event supported by Matrix Fitness UK is planned for March 2023. More details to follow.

But talking isn’t just about hosting events and online discussions. The team at MH1 say they enjoy talking to individuals, operators, communities and organisations and they’re keen to grow their presence in the mental health space. If you are interested in collaborating, see the contact details at the foot of this article.

Introducing MH1 Global’s partners Matrix Fitness UK has supported MH1 Global since inception and will continue to do so during 2023.

Commercial Director Julian Taylor says: Matrix Fitness are proud to partner with MH1. Historically health and fitness has focused on the body, however over recent years, the stigma around mental health conversations has lifted. Now mental health rightly shares equal standing with physical wellbeing.

“As a business we know how important it is and we want to support the industry, through MH1, to continue to provide support and guidance to clubs, their staff and their clients. Working with Lynne and the team as they continue to build the support and guidance to the industry is a pleasure.”

Matrix was soon joined by Oldham-based, fullservice marketing agency Cornerstone DM, LFX and FitPro. More recently ReferAll and Northern Made have joined the ranks of MH1 Global partners, who are all committed to supporting the movement’s growth and evolution.

New advisory board Lynne describes herself as ‘very proud and humbled’ to have engaged the expertise that forms MH1’s recently announced advisory board.

She says: “We have a diverse and experienced group of experts that help and advise us on a whole range of topics.

“Hans Meunch is our global advisor, Dr Chris Loxley our consumer behaviour expert, Dr Paul Batman, international movement specialist, Rachel Young is our go-to person for equality, diversity and inclusion, and Sam Mattioli is our performance management architect.

Their biographies make for eye-opening reading.”

To learn more about MH1 Global’s products and services please email info@mh1global.com Website: https://mh1global.com/ LinkedIn: https://www.linkedin.com/company/mh1-global/ about/ Facebook: https://www.facebook.com/groups/mh1global/

UK FITNESS SCENE

19

Advertiser’s announcement

How can I make my gym stand out from other clubs?

By Wayne Heath

THERE are nearly 4000 gyms in the UK. With such a competitive market, it can be difficult to stay ahead of the competition and make sure prospects are coming to you first.

Understanding the competition can help you come up with new services, selling points and identify your unique selling points.

So, we’re going to discuss how you can stand out from the crowd without becoming consumed by what your competitors are doing, allowing you to define your club’s strategy and get more customers in the process.

Be market-led, not competitor-led Although it may sound counter-

Wayne Heath

intuitive, avoid reading too much into what your competitors are doing.

Research is important, of course, but checking up on what other gyms in your area are doing daily can distract you from achieving your business goals.

Before you know it, you’ll be trying to run an identical business to the club across the road.

Why is that a bad thing? Because they’re already fulfilling the demand for their offering. That’s not to say you can’t offer the same services at a better quality or more competitive price point, but you should only go down that road if you’ve identified the potential.

Instead, concentrate on what the market is lacking and what your niche is.

Focus on your niche Every business needs a niche. If you

try to be every kind of gym for every kind of customer, you’ll struggle to position yourself within your market.

It’s better to focus on one thing and do it well rather than focusing on too much and executing it at a low standard.

If you know you can deliver your service to a high standard because you have the right expertise and resources, that puts you in a very good position.

For example, if you’ve been a Crossfit trainer for ten years and you have a team made up of more Crossfit trainers, it’s a safe bet that you’ll be able to build a reputable Crossfit gym that helps its members get results.

Maintain a high level of customer service You’ll never be able to fully control your customers’ buying decisions,

but how you respond to their behaviour is entirely in your control.

That’s why providing a high level of customer service is so important; though it’s commonly an area that gym owners let slip.

Manage your customers’ expectations, stay in touch with them regularly and always maintain a people-first approach.

In doing so, you’ll develop a strong sense of loyalty that will be hard to break.

For more tips on how you can nail your customer service strategy, read our guide.

The best approach to standing out from the competition is to keep an eye on what your competitors are doing, but don’t let it become the focus of your business strategy.

Don’t undervalue your offering by trying to sell the cheapest membership on the market, either.

Focus on being the best at what you offer, market it effectively and watch the customers roll in!

Struggling to implement ideas that’ll help you stand out from your competitors? Get in touch with us and we’ll show you how ClubRight makes it possible.

ClubRight is the best-rated, bestvalue member management software on the market right now.

It’s been created by people with real-life experiences of owning a gym and operating in the fitness industry.

Contact one of our product experts at 0203 884 9777 or get a free virtual demo to see the software in action.

UK FITNESS SCENE

22

Advertiser’s announcement

Club get 356 new members in seven weeks during health awareness campaign IF YOU would like new members for your health club or gym, this article may pique your interest.

Springhill Leisure Club recently completed a membership promotion which saw 356 new long-term members sign up on the offer and 129 members sign up on the club’s regular membership packages.

So how did they do it?

The success of this campaign came down to a combination of a strategically designed marketing offering coupled with a well-refined membership sales process, focussing on uncovering the prospects ‘emotional driver’ or ‘why’.

Not only did the campaign include digital marketing, but it was also complemented with a range of other mediums such as direct mail, outdoor signage, community, and corporate outreach.

The campaign was designed and carried out by agency Creative Fitness Marketing over a period of seven weeks. CFM managed the health awareness campaign at the club and provided two expert fitness sales consultants who were responsible for greeting, touring and signing up the new members.

CFM has more than 30 years’ experience in fitness marketing both in the UK, and internationally.

Harry Ainslie one of CFM’s business development managers, said: “One reason we join so many members in such a short period of time is that our teams typically achieve a close rate of up to 85 per cent, compared with a lot of clubs who may only join between 10 per cent and 20 per cent of leads.

“We spend a lot of time on sales training with our staff.

“Our sales process isn’t what you might find in a typical gym where staff focus on showing off the unique selling points of the club such as swanky new equipment, designer changing rooms or a hip café. Rather our teams spend time chatting with the prospect, building rapport and trust.

“They ask the right questions to help the prospect cement their fitness goals and uncover their ‘why’ behind these goals (such as having energy to keep up with their kids or to feel confident on the beach).

“This gives the prospect perspective, and a strong motivation to get started. The key behind all

of this, is the genuine care that our staff have for the prospects to make a positive change to their lifestyles.”

Springhill Court club manager Michael Maher added: “This is my fifth campaign with CFM. It’s a great way of getting new memberships through the door.”

Many clubs find using CFM a great complement to their ongoing marketing as CFM upfront the marketing costs for the campaign, taking away any risk to the club.

To find out if your club is suitable for a CFM campaign, check out www.cfm.net or call Jonny or Harry on 0115 777 3333.

CENTRES, BE BETTER... ...recognised...informed... ...prepared...qualified... ...approved...supported... ...regulated...equipt.. ...marketed... ...consulted

the Awarding Organisation you can trust...

PROUD SPONSORS OF THE GYM TEAM OF THE YEAR AWARD

LEARNERS, BE BETTER... ...informed...prepared... ...trained...supported...qualified... ...skilled...challenged...educated... #Beginwithbetter

Find out more at: www.activeiq.co.uk

UK FITNESS SCENE

23

Advertiser’s announcement

Panatta – Super Pendulum Squat The Super Pendulum Squat is a specific machine for a full workout on thighs and glutes muscles, with main focus on the quadriceps and minimal stress on the lower spine.

The wide footrest allows great freedom in the positioning of the feet leading to different muscles stimuli produced. The inclination adjustment of 2 positions allows to change the ankle flexion angle for the best customization of the exercise.

The spring counterbalance system not only reduces the unloaded weight of the thrust unit, but also works in synergy with the lever mechanism that connects the two weightbearing arms to the thrust unit itself; the result is an ascending resistance curve over the entire ROM. The machine develops an everincreasing load curve that is in line with the force curve exerted by the main muscles involved in the exercise; this allows for a physiological muscle contraction that remains high and ideal over the entire ROM. The peculiarity of the Super Pendulum Squat lies in the guided trajectory which creates a movement halfway between squat and leg press, not reproducible with any other machine, and which therefore adds a new range of training stimuli to those already possible with the other Panatta machines. Starting from an initial position similar to the squat position, with hip and knee at maximum flexion, one arrives at the final position where there is complete knee extension with partial hip extension, as in the traditional Leg Press 45.

It pays special attention to user safety thanks to the easy start system with manually operated lever; finally, the low position of the disc holders facilitates the loading and unloading of the machine, reducing the risks and consequences of accidental impacts with people within the range of the weight holders themselves.

DISCOVER MORE Panatta Srl – Via Madonna della Fonte 3/c , Apiro (MC) Italy +39 0733611824 infouk@panattasport.it @panattasport @panattaofficial

TOMORROW’S WORKOUT CONFERENCE

The Venue, Leicester, LE5 5FL Friday, November 18

Speakers to include Dave Wright, founder of Myzone and CFM

Dave Wright is the creator and global CEO of Myzone, the CEO and owner of Creative Fitness Marketing and the co-owner of the Voyage Fitness brand in Australia.

Not only is he the chair of UKActive’s Supplier Council but his product, Myzone, is enjoyed in more than 8,000 facilities by more than two million people in 84 countries.

A serial entrepreneur, and a Workout columnist for the past 20 years, Dave is a straight-talking Australian based in the UK who has the unique ability of being both a club operator and a supplier.

David Minton, founding director, The Leisure Database Company David is well known for his unique industry knowledge and is in demand for his expert media commentary and public speaking.

Helping businesses and individuals with the invaluable intelligence needed to make key decisions, David leads them through analysis into action, achievement and competitive advantage.

He also works with leading journalists and publications to spark debate within and create support for the leisure, fitness, consultancy and financial industries and is the recognised go-to for market trends, data and insight.

Ben Davis, founder, Fitness Marketing Agency Ben has been an expert in the field of fitness for more than 20 years. He started his career as a personal trainer, qualifying in 2001. Ben soon built up a strong client base and set up his own successful business of group personal training sessions in 2006. He moved to Florida, USA to study marketing and as a result, grew his business to more than 250 clients and six members of staff. Given his success, many peers were requesting Ben’s marketing advice – and FMA was born. In 2015, Ben founded award-winning business FMA, who provide fitness professionals across the UK and Ireland with marketing tools and resources to aid in lead generation, conversions, sales and growth.

Now, with a team of 22 and over 300 clients, from independent gym owners and corporate gyms to personal trainers and online coaches, FMA has gone from strength to strength, winning a Performance Marketing Award for the Best Lead Generation Campaign in 2021 and plans to break into the US market.

Mike Hind MBE, CEO of MAS Body Gym and founder of Macro Based Diner Mike has been training people for over 12 years, in that time he has been recognised as one of the most respected and renowned coaches in the UK being crowned ‘The Best Personal Trainer in the UK’ by the National Fitness Awards. His work has been broadcast across the globe and he became a household name when he took on “Dibsy” the 40 stone guy, Mike offered him a FREE life saving year-long programme. Mike was awarded the “Outstanding Achievement Award” in 2018 by the National Fitness Awards for outstanding contribution within the fitness industry. His client list includes Premier League and international footballers, European champion boxers, professional bikini athletes and TV stars. But with this, Mike’s main focus is always on the public… In 2019 at The National Fitness Awards, Mike and his team won an amazing three awards. With Mike being crowned ‘UK’s Best Personal Trainer’ for the third consecutive year which is something that has never been done. Mike’s client Dibsy walked away winning the ‘Member Achievement’ Award and Mike’s meal prep company winning the ‘Innovation in Fitness and Nutrition’ Award. In 2020 Mike was recognised in the Queens Birthday honours and was awarded an MBE for his services to his community.

James Smith and Andrew Gilbert-Dunnings, Active IQ

James provides consultative guidance to support businesses in the fitness and education industries, helping to bring the best education to the sector. James has worked in the fitness and physical activity sector for 15 years. Having previously worked for ukactive and EMD UK, James now works for Active IQ’s Business Development team, working with private training providers, colleges, universities and other fitness industry partners.

Andy is a product development manager at Active IQ, working on the development of qualifications, EPA, assessments and supporting resources.

Andy has worked in education for over 15 years across a range of sectors in both general and vocational education. Andy has a particular interest and expertise in mental health and chairs the Federation of Awarding Bodies Mental Health Forum. He also is a Samaritan and facilitates a weekly men’s peer to peer mental health group.

Steve Johnson, director, Tops Fitness and Rehabilitation Steve has been working in the fitness industry approaching 40 years now. He has run his award-winning fitness and rehabilitation centre for 37 of those years. Steve is a previous Lifetime Achievement Award winner at the National Fitness Awards and has had the honour of judging the awards for the last seven years. Steve’s background is of a competitive bodybuilder and in his time he has achieved a World Title in Russia. Steve now concentrates on running his centre and his passion in body transformation coaching and has many champions under his control. Steve is also heavily involved in judging at many bodybuilding events all over the UK and at international level.

25

26

TOMORROW’S WORKOUT CONFERENCE

Conference and Exhibition – November 18

Running order 8.30am Registration and exhibition viewing 9.50am Opening address by Dave Wright – MyZone and CFM 10am Morning conference presentations and Q&A panel chaired by Dave Wright It will feature: David Minton, Founding Director, The Leisure Database Company Steve Johnson, Co-owner, Tops Fitness & Rehabilitation Mike Hind OBE, Owner and Founder, MAS Body Gym Ben Davis, Founder of Fitness Marketing Agency James Smith, Business Development Manager, Active IQ Andrew Gilbert-Dunnings, Product Development Manager, Active IQ 12pm Exhibition viewing, lunch and National Fitness Awards Finalists Party 2.30pm Exhibition and networking closes

The Venue, 101 Gwendolen Rd, Leicester LE5 5FL

Book your free places today at https://tomorrows-workout.co.uk/delegate-booking/ Exhibitior opportunities are available by calling Tony Barry on 01226 734605.

TOMORROW’S WORKOUT CONFERENCE

Meet our exhibitors Absolute Performance

Absolute Performance have been established leaders in the Strength and Conditioning industry for over a decade, helping professional athletes, teams and organisations create environments that breed success. Not only has the AP team worked successfully with elite sports including Team GB, England Rugby, Munster Rugby and British Fencing but also SLM, Fortis, EasyGym and countless independently run gyms.

We work with our clients to design training facilities matching the needs, aspirations and expectations identified through our consultative design process. We produce everything from cardio areas to dedicated functional strength areas, whatever your requirement, we can accommodate it.

From initial concept to a fully functional facility, our team will be on hand to support you through the journey, delivering 3D plans to bring your facility to life and providing equipment from world leading brands DC Blocks, Werksan (IWF Certified), PowerBlock and many more.

Contact the AP Team today for your bespoke design. www.aperformance.co.uk

ClubWise

ClubWise was developed by people with decades of experience in the fitness industry who understand the unique day-to-day challenges facing club owners.

The ClubWise platform manages more than one million gym members worldwide for hundreds of health and fitness businesses.

Our goal is to help remove the administrative headache that comes with running a gym while also offering a scalable solution that features unique engagement opportunities to help improve member retention.

To achieve this goal, we’ve been driven by four key principles: Understand what customers need, focus on what truly matters, keep it simple and help our customers succeed in business.

Today, ClubWise offers a powerful, integrated suite of services for top-performing fitness businesses in North America, the UK, Ireland, and Australia.

ClubWise’s client base includes everyone from the passionate owner-manager with one club to well-known franchisors, facilities management companies, and hotels. https://www.clubwise.com

Ashbourne

ClubRight

Ashbourne stands out among club management providers because we’re involved in every aspect of the day-to-day.

That’s why we’d love to meet you and hear all about where you want your business to be.

We work with thousands of clubs across the UK and Europe with a simple goal of offering a truly all-in-one gym management service that reduces admin for your staff, increases your earnings and helps you focus on helping your members thrive.

We know that running a club is more than just collecting payments and that’s precisely the attitude we bring to every fitness facility that we manage.

So, when it comes to collecting payments; delivering the in-house built tools for you to run your gym and create an amazing experience for your customers – we do it all, because you need it all. https://ashbourne-memberships.com

From gyms to health clubs, boutique studios and even martial arts clubs; our software has been built by ex gym owners, who know exactly what you need when it comes to club membership software and how you need it delivered to help you save time, grow faster and earn more money.

We are unique, pound for pound no other software provider can match us.

There is no upfront costs and no contract.

You can have unlimited members /users, a free members app and there are free integrations with industry partners too.

Visit www.clubright.co.uk and find out how we are disrupting the gym software market from only £69 +vat per month.

Creative Fitness Marketing

Escape Fitness

CFM was established in 1990 and for more than 30 years have helped thousands of health clubs across the world increase their membership base.

We provide an end to end marketing promotion for health clubs which can generate 150-500 new members in a six-week time period.

This promotion incorporates social media advertising; direct mail; open days; onsite professional sales consultants and an effective corporate outreach strategy.

This unique sales and marketing programme will generate additional monthly cash flow for your club without you having to pay for our services, we simply earn a share of the ongoing monthly revenue we generate.

All the advertising, organising and selling is completed by CFM consultants, the only thing you and your staff need to do is look after the new members.

To find out more visit www.cfm.net

Want to see, touch and try the very latest innovations in functional training equipment?

Then be sure to drop by stand 12 and visit Escape Fitness.

Known for challenging limits to make the ordinary extraordinary, Escape will be showcasing a number of world firsts.

Headlining the product showcase is the Escape Barrow, the World’s first ‘sexy as hell’, loaded carry, sled push combo that no speed track or functional space should be without.

This compact, hugely versatile piece of kit, with its 200kg load capacity, really packs a punch.

Give it a go but be warned, once you do you will definitely want one (or two, or three or four!)

The team will also be demonstrating STAKRBELL – the world’s first flat pack, non roll dumbbell combo that stores neatly within the Escape DECK and a selection of Elite Plates, bars and collars.

Tel: +44(0)1733 313 535 Fax: +44(0)1733 316539 E-mail: sales@escapefitness.com

27

28

TOMORROW’S WORKOUT CONFERENCE

Meet our exhibitors EZ Facility

FCubed Fitness

FMA

EZFacility provides web-based scheduling, billing, member management and reporting tools for any size gym, health club or fitness facility.

Manage trainers, instructors, packages, recurring club memberships, point-of-sale transactions, trainer payroll, detailed financial reporting and even give your members webbased self-service, and mobile app, access to purchase new packages and schedule sessions.

Whether you have a gym with a small but growing member-base, or a very large health club with thousands of members and services such as memberships, training, classes, and more, EZFacility has the all-in-one management software for you.

Our simple, yet highly effective club management tools will help you streamline the operations of your gym or health club, enabling you to focus your efforts on attracting new members and increasing your profits. https://www.ezfacility.co.uk

FCubed Fitness launched in January 2021 as a business dedicated to providing complete solutions to the fitness industry through their extensive links with industry leaders and high quality suppliers.

They are the exclusive UK home of Xenios USA® and are driven to increase exposure of this premium fitness equipment provider.

FCubed Fitness focus on movements spaces made simple, coming up with creative solutions with minimal hassle in delivery.

From concept to install, FCubed Fitness pride themselves on their #itsALLintheBOX and #FunFitFresh approach.

Xenios USA® is one of the leading manufacturers of professional equipment for strength and conditioning. Launched in 2009 thanks to a team effort in which US and European fitness equipment developers collaborated to build innovative, well constructed and durable products ensuring that they live up to their #equipmentforthefittest tag line.

The products are edgy, robust and defined by Italian flare and passion. fcubedfitness.com

Fitness Marketing Agency helps gym owners, personal trainers and group training providers get more leads, sign more clients and grow their businesses.

With more than 300 active clients, FMA is the number one provider in their respected field.

FMA work alongside small business owners within the fitness industry to implement time-tested and proven marketing tactics and systems so they can focus on creating a significant impact within their local communities.

Within an industry with a HUGE lack of certified support for fitness business owners, the ultimate goal of Fitness Marketing Agency is simple, to create and support growth and help the industry thrive. www.fitnessmarketing.agency

InBody

Indigo Fitness

Johnson Reed

Responsible for world class advances in body composition technology within the industry, InBody have become a global leader.

InBody provides medically certified body composition products and blood pressure monitors for the medical and health and fitness industry.

Built on reputation and excellence, we are dedicated to inspiring people to lead a healthier life by providing an essential tool in health and wellbeing assessments.

Through consistent research and development, InBody have implemented precise and accurate analysis that is produced using eightpoint tactile electrodes, direct segmental measurements, simultaneous multiple frequencies whilst excluding empirical data.

Now featured in over 4,800 independent research studies and papers, InBody continues to develop and expand in both knowledge and products, with two new field leading devices released late last year.

Outside of InBody HQ Korea, InBody UK is one of multiple global subsidiaries. uk@inbody.com

We’ve been designing and delivering high quality training spaces for 25 years, offering expert advice on everything from flooring types, to equipment mix, to the best utilisation of space.

Bespoke product designs, incorporating client logos and colour schemes, are all part of the service.

We are very proud of our UK manufacturing heritage. Our in-house design team and manufacturing plant gives us the flexibility to create and deliver tailored strength and functional training solutions. We understand there’s no ‘one size fits all’ approach when it comes to flooring - different training methods require different flooring types.

We’re also exclusive UK distributors of: RAZE strength and conditioning equipment; DuraTRAIN and DuraSOUND flooring; PaviFLEX turf and flooring; Carbon Claw combat gear; Kenguru Pro – street workout, calisthenics, and parkour equipment.

With Indigo Fitness, you’ll benefit from all our experience and technical know-how. www.indigofitness.com

Johnson Reed love to support the fitness sector with common-sense finance options for both new and established businesses.

JR give dynamic fitness and PT studios the platform to invest in their business, for their members.

Differing from traditional bank lending, JR operate a hands on approach whilst giving real consideration to all companies, whatever their story.

Whether it’s starting up, relocating or expanding, large outlays can be hard to justify for studios, making it no surprise why so many choose JR to help finance 100 per cent of their new equipment or fit out.

Why JR? n Fitness finance specialists. n Hands on approach. n New and developing companies given real consideration n Broker with access to 30 + lenders; guarantees best price n Great tax savings with our lease facilities More importantly – We have our own money to make quick internal decisions, often where others can’t. https://www.johnsonreed.co.uk

TOMORROW’S WORKOUT CONFERENCE

Meet our exhibitors Jordan Fitness

Many Jordan brand products are made to our own registered design and specifications after thorough product development and market research.

This makes most of our functional fitness equipment unique to Jordan. This also means that we can pay close attention to quality control and pricing.

Distributing globally via our established distribution network from various distribution centres, we hold high levels of stock at our 90,000 square feet main warehousing facility.

Jordan Training Academy The Jordan Training Academy holds the belief that quality education is paramount when purchasing quality equipment.

Businesses to benefit from in-house training include fitness equipment suppliers, clubs and chains as well as independent gyms.

Jordan Fitness is also able to offer a full facility design and planning service using 3D visuals and specialist advice from our experienced team. From inception to finance, installation and then final training of staff. https://www.jordanfitness.com

MT3 Fitness

MT3 Fitness is the UK distributor for Torque Fitness and Intenza Fitness, with over 35 years in the fitness industry we have the knowledge, passion and commitment to help customers maximise their budgets and create amazing training facilities.

We will be showcasing the Torque Tanks and a couple of pieces of the Intenza cardio line, there will also be some great offers that will only be available at the event.

Tel 01282 455238 Web www.mt3fitness.co.uk

Leisure Database

Matrix Fitness

Leisure DB is an independent, leisure sector specialist providing market intelligence and analysis across the fitness industry.

Established more than 30 years ago, Leisure DB delivers a wide range of services to fitness operators, suppliers, consultants and investors within the leisure market. Services include trend and insight data, customer profiling, latent demand reports, new site analysis, industry reports and data licences.

Web address – https://www.leisuredb.com/ Email – enquiries@leisuredb.com Linked In – https://www.linkedin.com/company/theleisure-database-company/ Instagram – https://www.instagram.com/ leisuredatabase/ Facebook – https://www.facebook.com/leisuredb

Matrix Fitness is the commercial division of Johnson Health Tech Co. Ltd. (JHT) which was founded in 1975, and is one of the world’s fastest-growing commercial fitness brands.

Preferred by some of the world’s finest health clubs, hotels, and resorts, Matrix supplies a complete range of premium, commercial grade cardiovascular and strength training equipment, and integrated technology solutions to enable you to create an inspirational fitness environment for your guests, with minimal effort for you, regardless of size or budget.

The Matrix ethos spurs innovation and values creative problem solving, and we strive to offer equipment that will captivate your guests, is easy to maintain, and delivers the best return on investment.

With almost five decades of industry experience, and a deep understanding of user behaviour, we know what is expected from commercial fitness equipment, and our company’s goal is to help you to deliver that and more http://uk.matrixfitness.com

Myzone

Physical Company

Motivate your members to stay with you longer.

Myzone is a hardware, software and wearable platform that supports everyone in being more physically active, building a community and increasing member engagement.

A plug and play system, with a quick and simple set-up process, Myzone works with you to understand what you want to achieve and how we can best support your club and staff needs.

Through an interchangeable heart rate tracker, every member’s effort, heart rate and calories burned are monitored via the Myzone app or a live screen.

This real-time feedback provides you insight on the physical activity of every individual, whether they’re in the gym, outdoors, or at home.

Keep your people healthy and instil positive behaviour change that makes exercise more fun.

Transform how you’re engaging and motivating your community, with a uniquely immersive club experience that keeps members loyal.

Visit myzone.org

PHYSICAL’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the way people now choose to train.

With ever larger spaces being allocated to free weights, group exercise, functional and small group training, our expertise has come to the fore: we specialise in everything today’s workout spaces should be built around.

Hence ‘First for Fitness Solutions’ – because however large or small your space, we should be your first call.

PHYSICAL is the one-stop-shop for over 1,900 best-in-class products, from commercial strength to studio equipment, functional training to mind-body, flooring to combat to cardio and far more besides – all supported with great customer service.

We’re continually expanding our own high-quality PHYSICAL-branded range, complemented by our exclusive partnerships with industry specialists: BOSU, ViPR, Merrithew, Ecore Athletic and ZIVA, to name but a few. www.physicalcompany.co.uk

29

30

TOMORROW’S WORKOUT CONFERENCE

Meet our exhibitors PSLT

PSLT fitness solutions is a global independent supplier of re-manufactured and new fitness equipment for home gyms, leisure centres, recreational facilities and gyms.

Re-manufactured equipment key points: n Offers significant savings against new n Can be individually customised n Re-manufactured to stringent ISO 9001 protocol n Supported by fully comprehensive parts and labour warranty www.pslt.co.uk

Reach Wellness

Reach Wellness was established in 2003 to provide innovative world class equipment to the fitness and wellness industry.

With 35+ years experience in developing and establishing leading brands and together with a global network and reach, Reach Wellness has curated world-class equipment and cutting edge technology to provide a USP for your fitness facility.

We specialise in innovative ‘niche’ products that will supplement and compliment your existing provision.

Reach Wellness are exclusive distributors for UK & Ireland for FIVE Concept (mobilisation and movement preparation), Milon Digital Strength Equipment, Sensopro and Core-Tex (balance and coordination), Solid Infinity System (wall mounted space saving functional training solution) and Cardioscan (with Mescan) & IDIAG diagnostic tools. All our equipment is manufactured to the highest specifications utilising the best quality materials.

Clients include David Lloyd Leisure, Nuffield Health, Third Space London and Places Leisure. www.reach-wellness.com

Xplor Gym is a flexible, all-in-one gym management solution that combines software, embedded membership payments and integrated access control to make running your fitness business easier and more profitable than ever.

Run all aspects of your business from one intuitive solution, creating less admin, less room for error and giving you a complete real-time 360-degree view of your members.

Stand out from the crowd and offer members an experience they just can’t get elsewhere with features that put them in control and drive engagement.

A cloud-based digital solution, Xplor Gym helps you get and stay ahead.

Future-ready flexible technology allows you to react rapidly to changes and opportunities that arise.

As you evolve, Xplor Gym evolves with you. https://gym.xplortechnologies.com/ukref/gymmanagement-software/ Facebook: https://www.facebook.com/Xplor-GymUK-103983719033219 Instagram: https://www.instagram.com/xplorgym_uk/ Twitter: https://twitter.com/xplorgym_uk LinkedIn: https://www.linkedin.com/company/xplorgym-uk

STATE OF THE UK TRENDS & INSIGHTS The largest industry audit delivered by The Leisure Database has been completed for the first time since 2019.

Trends and insights are reported through the State of the UK Fitness Industry Report visit www.leisuredb.com to buy a copy of the latest report.

Xplor Gym

NATIONAL FITNESS AWARDS

Meet our sponsors Active IQ

Active IQ operates globally and is the UK’s leading Ofqual-recognised awarding organisation for the physical activity sector.

We design qualifications and high-quality resources that support clear career pathways, and lead the way in health, wellness and physical activity, championing industry standards at the highest level in the UK and internationally.

Over the years we have evolved to become an awarding organisation with a difference.

Our diverse portfolio includes qualifications and supporting resources, the Skills Hub, professional recognition, and professional career development. We also offer End-point Assessment services for a growing number of apprenticeship standards.

We have more than 100 qualifications at a range of levels, from Entry Level through to Level 5, all supported by eLearning, manuals and lecture packs.

All our qualifications are accredited by Ofqual, Qualifications Wales and CCEA in Northern Ireland, and a wide range of programmes are recognised by CIMSPA and REPs. https://activeiq.co.uk

Davies Sports

For more than 60 years, Davies Sports have been helping schools, colleges, leisure centres and communities make sport and fitness a cherished part of people’s lives.

From keeping active to competing at the highest level, we have everything you need to Play, Learn and Compete.

We nurture winners and feed a thirst for competition that helps everyone to take their performance to new levels.

Being the best or beating your personal best.

Setting targets and meeting goals.

The pride of the athlete and the amazing supporters that helped them achieve their aspirations Whether your set up is for individuals or group classes, from schools to leisure centres to home fitness, we have everything to help your needs.

We have a wide range of fitness training equipment including hardware, storage, facilities and everything you need to set up a safe environment.

You can view all our fitness and sports ranges at www. daviessports.co.uk

ClubRight

From gyms to health clubs, boutique studios and even martial arts clubs, our software has been built by ex-gym owners, who know exactly what you need when it comes to club membership software and how you need it delivered.

We help you to save administration time, grow your business faster and earn more money.

Packed full of features, we are unique for how much we charge.

Pound for pound no other software provider can match us.

There are no upfront costs and no contract, you are allowed unlimited members / users.

A free members app is provided and there are free integrations with leisure industry partners too.

Visit www.clubright.co.uk and find out how we are disrupting the gym software market from only £69 +vat per month.

Core Health and Fitness

At Core, we bring innovative health and fitness solutions to the global market.

We press into the future of fitness to ensure the creation of quality products and programing that meet the needs of an ever-evolving industry. corehealthandfitness.com

Gym Upholstery UK Healthcheck Services

Established in 2001, Gym Upholstery UK are the leading supplier for on-site repair and manufacturing of fitness equipment repair.

Gym Upholstery are now offering a comprehensive full pad replacement service for nationwide health clubs as a better alternative to re-upholstering existing deteriorated padding.

We have been able to reassess and extensively restructure our manufacturing process, to further minimise costs and boost productivity through the production of gym pads in-house rather than on-site to eradicate downtime and maximise product quality for the customer.

The increased demand for better quality, longer lasting products with a higher focus on hygiene in the current climate has forced us to revaluate and increase our full pad replacement service.

With our logistical fitting options getting bigger and better, we are also offering nationwide callout and fitting options to accommodate all our customers with maximum efficiency and a minimum lead time. https://www.gymupholstery.com .

Healthcheck Services supply and install leading health kiosks throughout the whole of the UK and also the Republic of Ireland and have been operating for over 30 years – we aim to provide an effective and efficient health solution.

Whilst we believe we have eye-catching and robust health kiosks, we very much view the kiosk as just part of the package, where the additional/wraparound services are critical to any meaningful long-term changes to health and lifestyle improvements.

From weight loss challenges to health awareness initiatives, we are here to assist you.

Healthcheck Services can provide ready access to screening and is an important driver in kickstarting the self-awareness process, signposting the best course of action and maintaining engagement towards a healthier lifestyle.

For more information please email info@ healthcheckservices.co.uk

33

34

NATIONAL FITNESS AWARDS

Meet our sponsors InBody

IndigoFitness

Jordan Fitness

InBody is once again proud to sponsor the National Fitness Awards.

2022 has been a year of great change and development in the industry and 2023 will see further diversification and growth once more.

The NFA ‘s provides the chance to reflect on the year and share stories, reconnect and make new friends.

InBody are looking forward to seeing you all at the awards and hearing about your success in 2022. https://uk.inbody.com

We Create Training Spaces: We specialise in creating intelligent training spaces for health and fitness facilities, and the design and manufacture of bespoke training equipment. We’ve gained invaluable experience over almost 30 years, working with hundreds of gyms of all shapes and sizes, in a range of different industries.

We understand there is no ‘one size fits all’ approach and that no two projects are ever the same – that’s why we tailor our approach for every client.

We are a UK manufacturer: We are very proud of our UK manufacturing heritage. Our in-house design team and manufacturing plant gives us the flexibility to create and deliver tailored strength and functional training solutions.

We are flooring experts: We understand there’s no ‘one size fits all’ approach when it comes to flooring - different training methods require different flooring types. With Indigo Fitness, you’ll benefit from all our experience and technical know-how, gained from years of creating and installing fitness flooring solutions.

Product range and services From gym design and layout, the flooring of your training space to racks and rigs – we’ve got everything covered for a full facility fit out. https://indigofitness.com

At Jordan Fitness we are committed to supporting the industry and celebrating the impressive efforts of fitness professionals.

Once again, we are proud to show the importance of functional gyms and how valuable functional fitness is in all gym environments by sponsoring the ‘Functional Gym of the Year’ award at the National Fitness Awards 2022 in Leicester.

This award recognises all of the gyms that put functional training into the heart of what they do, celebrating those that are responsible for engaging and motivating their members to get their desired results in a welcoming and inspiring environment.

We are proud to be a leading provider in functional equipment to support these gyms in their pursuit of success in any way that we can. https://www.jordanfitness.com

Matrix Fitness

MT3 Fitness

Myzone

Matrix Fitness is one of the fastest-growing commercial brands in the world and is the commercial fitness brand of Johnson Health Tech, a fitness, wellness and health leader established in 1975 and built on family values.

Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment, as well as a comprehensive backup support service, incorporating 2D and 3D CAD designs, marketing support and competitive warranty and maintenance contracts.

With almost five decades of industry experience, the goal is to make innovative commercial fitness equipment that stands out and sets new industry standards.

Matrix provides equipment to facilities in all market sectors including private health clubs, hotels, residential, local authorities, schools, professional sports teams and the uniformed services.

The Matrix Fitness ethos spurs innovation, values creative problem solving and strives to offer equipment that will captivate, is easy to maintain, and delivers the best return on investment. https://www.matrixfitness.com/uk/eng

MT3 Fitness is driven to create unique functional and group training solutions.

From health clubs to athletic centres, universities to multi-family centres, our solutions adapt to fit yours and your users’ needs.

This drive forces us to never stop improving and never stop innovating.

Working with Torque Fitness in the USA has allowed MT3 Fitness to bring to the UK an extensive range of functional strength and free weights equipment.

Exceptionally designed and manufactured, we provide our clients the best equipment for their facilities. https://www.mt3fitness.co.uk

Better never stops, and every effort should be rewarded.

The National Fitness Awards is at the forefront of recognising the leaders in fitness that work tirelessly to create the best experience of physical activity for people of all walks of life.

We’re lucky to have so many professionals going the extra mile in getting more people active more often.

As we grow together at a time where the benefits of movement have never been more appreciated, it’s now that we need to keep standards higher than ever, educate as often as possible, and keep inspiring people to exercise more.

Creating engaging opportunities through partnerships, collaboration, innovative technology and valuable industry insight is key.

It’s no secret that good people equal progress.

Myzone is proud to support the National Fitness Awards, celebrating the winners and sharing everyone’s recognition of the hard work that the entire industry puts in to making experiences of physical activity better for more people. https://www.myzone.org

NATIONAL FITNESS AWARDS

Meet our sponsors PSLT

PSLT Fitness Solutions manufacture, remanufacture and buy back second-hand commercial gym equipment.

We supply and maintain gym equipment such as Precor, Technogym, Life Fitness and Matrix to a large number of leisure centres, fire services and local authorities.

PSLT also manufacture in the UK; Core Gym Equipment. Core offers a range of precision made equipment, using features like tube laser interlocking systems to ensure the equipment is built to extremely high levels of accuracy.

The equipment is produced to a very high standard, all equipment is assembled and set up to guaranteed fit and function before leaving our factory.

As well as standard equipment, various level of customisation are offered to meet the client’s needs, whether it is specialist colours or additional features on the equipment, Core Gym Equipment aims to ensure an unrivalled customer experience. https://pslt.co.uk

ServiceSport

We support the health and fitness industry and understand that exercise is an important provision within the community.

Not only does exercise reduce the risk of major illnesses but it could also save our NHS an approx. £900million each year according to a new government guide published in March 2022.

At Servicesport UK, facilitating and improving gyms, as well as contributing towards bodies who reward the very best in the sector, is important to us, it keeps standards high and people fit.

As the UK’s leading gym equipment service provider, we also strive for excellence, that’s why introducing our new app that lets customers report a fault and have an engineer attend without picking up the phone is vital for us in 2022.

In addition to our brand new app, comes our latest investment within our 3D printing department in the form of a high definition handheld 3D scanner enabling us to print almost any gym equipment part our customers need. https://www.servicesport.co.uk

Technogym

Technogym is a world leading brand in products and digital technologies for fitness, sport and health for wellness, with a clear mission: to spread the wellness lifestyle.

Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and apps that provides every single end-user access to a completely personalized training experience anytime and anywhere: at home, at the gym and on-the-go.

Today, over 50 million people train with Technogym across 80,000 wellness centres and 500,000 private homes world-wide.

Technogym has been the official supplier to the last eight Olympic Games and is the brand of reference for sport champions and celebrities around the world. https://www.technogym.com

Staffs Fitness

Staffs Fitness Ltd is an industry leader in the design and supply of fitness equipment both in the UK and Internationally.

With more than 30 years in the fitness business and with extensive experience, Staffs Fitness Ltd is always working to provide aspirational fitness equipment through established and emerging brands.

Dedicated to giving the best value to our customers and ensuring that they return to do business with us, we have built up an extensive customer base to include universities, schools, colleges, NHS trusts, club chains, independent gyms, hotels, football clubs, specialist sports facilities, local authorities, fire services, police stations, celebrities and enthusiastic home users.

We represent an exciting range of premium equipment brands: PRIME Fitness USA, Rogers Athletic Pendulum, Hammer Strength, Life Fitness, Cybex, Attack Fitness, MYO Strength, Arsenal Strength, Stair Master, Star Trac, Nautilus, Precor, Concept 2, Booty Builder, Jacobs Ladder and Torque Tank.

For any enquiries, please contact our sales team: sales@staffsfitness.com or 01538 387960. https://www.staffsfitness.co.uk

Upholstery 2 U

Upholstery2u is reinventing the upholstery industry – one stitch at a time.

Using vans that double as high-spec workshops, they bring their mobile upholstery studios to customers across the UK, transforming business equipment and furniture on-site in a matter of hours.

No complex logistics. No waiting weeks or months for equipment to be collected or delivered.

No long-term business disruption. Just speedy, professional service that’s designed to provide maximum impact for minimum fuss.

This fast-growing team of upholstery experts brings together decades of industry experience and they have never met a project they couldn’t handle, from refreshing gym equipment to transforming thousands of airport seats or updating retail spaces.

U2U is also a green option – by bringing wellused equipment back to life through affordable and high-quality upholstery services, they prevent thousands of functional items from heading to landfill and reduce environmental impact. https://www.upholstery2u.com

35

NFA 2022 SHORTLIST

IN PARTNERSHIP WITH

Functional

Personal Trainer

FIT Club, Northwood KCT Community Fitness, Dingwall Project Fitness GB, Houghton-le-Spring Synergy Group Fitness, Edinburgh The Shredquarters, Tilehurst Unit 29 Fitness, Washington

Aled James, Fit Club, Northwood Amy Murray, Synergy Fitness, Edinburgh Andy Coulson, Unit 29 Fitness, Washington Callum Taylor, YourGym Lytham Jamie Kirk, Diamond Fitness, Edinburgh Kevin Poole, Fitness for All, Liverpool Leanne Bierton, Winners 2000 Fitness, Paignton Sean Hibbert, Project Fitness GB, Houghton-le-Spring Steven McMillan, Bravehearts Boxing Gym, Hamilton

Scotland & Northern Ireland Aberdeen Sports Village AKR Fitness, Aberdeen Claire Adams Total Health, Edinburgh Diamond Fitness, Edinburgh HUSH Private Gym, Aberdeen Personal Best: Health, Fitness and Well-being Limited, Armadale SGF Gym, Wishaw Think Fit, Belfast Waterfront Leisure Complex, Greenock

Midlands and Wales Elements Fitness and Wellbeing, Stafford Enderby Leisure and Golf Centre, Leicester Hoar Cross Hall, Burton upon Trent NRG Gym, Walsall PHIT Fitness Academy Ltd, Erdington The PIT Gym JQ, Birmingham Your Space Mansfield Health Club

South B! Health and Fitness, Honiton FitLife UK, Haddenham Fitness Rush, Huntingdon Horfield Leisure Centre, Bristol Luxe Fitness, Bristol NRG Gym, Lewisham Vision Fitness, Henham

Group Exercise

Aberdeen Sports Village Amy Pounder Personal Training Ltd, Middlesbrough Central YMCA Club, London Ribby Hall Village Health Club, Preston Synergy Group Fitness, Edinburgh Waterside Farm Leisure Centre, Canvey Island YourGym Lytham

Ladies Only Amy Pounder Personal Training Ltd, Middlesbrough Claire Adams Total Health, Edinburgh EK Fitness, Cheadle Fitcamp Women Ltd, Whitefield Fitness4Females, Gloucester Fitology Hub, London The Curve Fitness, Bradford

Member Achievement Gary, FitLife UK, Haddenham Kerrie Money, B! Health and Fitness, Honiton Kimberley Phillips, SavageDanzFit, Swansea Kim Seccombe, Lean With Leanne at Winners 2000 Fitness, Paignton Michael Fagg, Knowsley Leisure and Culture Park, Huyton Nicola Parkin, Water Meadows Swimming and Fitness Complex, Mansfield Ross Robinson, YourGym Lytham

Strength

Local Authority / Leisure Trust

Fierce Gym, Milton Keynes FIT Club, Northwood Fit24 ‘Hessle Road’, Hull Hamiltons Fitness Centre, Colchester Old School Jim’s Bodybuilding and Fitness, Newcastle-under-Lyme Red Beard Barbell Club, Maidenhead Unit 29 Fitness, Washington

Bolton Arena Fareham Leisure Centre Maidstone Leisure Centre Oak Tree Leisure Centre, Mansfield Two Riversmeet Leisure Complex, Christchurch Westminster Lodge Leisure Centre Your Space Mansfield Health Club

North

Community Involvement

Compass Fitness, Scarborough Hello Fit, Lytham MyGym, Stockport Premier World Fitness, Garforth RS Total Fitness, Sunderland Scarborough Sports Village The Lab, Liverpool

Central YMCA Club, London Fierce Gym, Milton Keynes Fitness Plus, Longridge J7 Health Centre, Manchester Ladywood Leisure Centre, Birmingham The Sweat Hut Ltd, Crick Trojan Fitness, Bristol Two Riversmeet Leisure Complex, Christchurch

Outstanding Achievement Amy Atkins, BFit Lincs Gym, Caistor Jamie Groves, Denbighshire Leisure Ltd, Denbigh Sandip Ghattaora, Eleven Air Ltd, Harrow Javeno Mclean, J7 Health Centre, Manchester Jude Morgan, Oak Tree Leisure Centre, Mansfield Sam Summer, Watford Leisure Centre – Central Sion Lee, Savage Danzfit, Swansea

Customer Service AKR Fitness, Aberdeen B! Health and Fitness, Honiton CPASE Health Club, Knutsford Fusion Fitness, Fareham Think Fit, Belfast Waterfront Leisure Complex, Greenock Waterside Leisure Club, Didsbury

Boutique CPASE Health Club, Knutsford FitLife UK, Haddenham HYPE Fitness, Sutton Sleven Fitness, London The PIT Gym JQ, Birmingham The Studio Fitness Boutique, Saltcoats Vision Fitness, Henham

Education BFit Lincs Gym, Caistor HMP Peterborough Male and Female Health and Wellbeing Centre The Fitness Education Academy Ltd, Penicuik

National Gym of the Year The winners of the gym categories will automatically be entered for the National Gym of the Year Award.

Best Outdoor Facility Bravehearts Boxing Gym, Hamilton Fit Body Farm, Kilmaurs Mike Munds Fitness, Bodmin Open Air Zone at Tameside Wellness Centre, Denton Over Power Fitness, Cambridge Rhyl Leisure Vision Fitness, Henham

Health Club Breedon Priory, Wilson CPASE Health Club, Knutsford Ribby Hall Village Health Club, Preston The Hogarth Club, Chiswick Unique Health Clubs, Durham Waterside Farm Leisure Centre, Canvey Island Waterside Leisure Club, Didsbury

Newcomer Fuse Active, Stafford GRNDHOUSE, London Ignite, Cuffley MH Studio, Rothley Move HQ, Winnersh TNT Fitness, Carnforth Whitwick & Coalville Leisure Centre XCELERATE GYM, Edgware

Hotel and Spa Foxhills, Chertsey Rockliffe Hall, Darlington Rookery Hall, Nantwich Spirit Health and Fitness Club, Milton Keynes The Club @ Chilworth Manor, Southampton The Health & Fitness Club at Bedford Lodge, Newmarket The Spa at Fawsley Hall, Fawsley

Gym Team Alton Sports Centre Anytime Fitness Welwyn Garden City Basingstoke Aquadrome Dual Strength And Fitness, Horsham Lanes Health Clubs, Angmering Waterside Farm Leisure Centre, Canvey Island X20 St Asaph YourGym Lytham

Best Membership Campaign NRG Gym, Manchester Synergy Group Fitness, Edinburgh Waterfront Leisure Complex, Greenock XCELERATE GYM, Edgware Your Space – Barnsley Premier Leisure

CLASSIFIED

Don’t sweat the smart stuff INSTRUCTION, inclusion and the incentive to come back for more.

Members want that community spirit from exciting programming, while professionals and staff need more time to focus on the individual.

With more than 1,300 videos built into the system and more on the way, Myzone’s Smart Station is circuit training that gives something back.

And, this is exactly what Bannatyne UK found when implementing the product into its new HYPR class.

“The video content that you’ll find as a participant in the classes is extremely helpful,” said Oliver Cox, head of fitness programming at the Bannatyne Group.

“You know what you’re doing at

every station that you’re at, and the coach benefits by being able to have the shackles off to help people with motivational cues and the corrective cues.

“As an operator that’s trying to maximise the benefits that this technology can bring to members, it goes beyond the direct experience they might have in the class.

“We believe that it has the long-term benefits of further engagement, more club visits, and more activity outside of using our facilities. That’s what ultimately keeps people engaged in their own exercise regimes.

“Having a system now and a group exercise environment that maximises all the things that Myzone does is a great all-in-one package now.

“It’s fair to say that we’ve been waiting for something like this to really activate this system in our clubs. And I think what we’ve seen them is evidence that that’s done so.”

Oliver and the team recognise that, to truly reap the benefits, staff and team members need to not only embrace but

INSURANCE

understand the product fully.

“If you want to really activate the system, a key driver in our business for getting members to engage with it is obviously having the staff engaged with it,” Oliver added.

“Once you do that and your staff

FLOORING

Partners&.

Specialist insurance for gyms and health clubs

Helping you bounce back safely and confidently from Covid-19.

T: 01189 875100 E: neil.adebowale@partnersand.com W: www.partnersand.com/sportsandleisure GYM EQUIPMENT

are on-board and aware, then that activates the members and adds to the experience.

“Anyone who has used Myzone themselves will understand the benefits of it; for me, that’s where the gold dust is.”

37

2

38

CLASSIFIED WANTED

BUY BACK

CLOTHING & MERCHANDISE

BUY BACK

CLOTHING & MERCHANDISE

UPHOLSTERY

WEIGHING & BODY COMPOSITION MACHINES

2

CLASSIFIED

LOGISTICS

INSTALLATION AND LOGISTICS

GYM EQUIPMENT PARTS From the worlds leading gym manufacturers

FITNESS EQUIPMENT

Available at www.servicesport.co.uk 01257 264738 info@servicesport.co.uk

LOCKERS

UPHOLSTERY

UPHOLSTERY APP NOW LIVE! Take a photo of your torn and ripped pads

SERVICING

100

Upload to the app

95

Receive your quote

75

Scan the QR code to register on our app!

25 5 0

01257 264738

info@servicesport.co.uk www.servicesport.co.uk

UPHOLSTERY

we service 108x50 advert 18 June 2021 09:35:37

39

The UK's Leading Gym Equipment Specialists

Service & Repair

Gym Upholstery

Gym Equipment Refresh

ServiceSport UK’s team of engineers prolong the life of commercial gym equipment from leading manufacturers such as Technogym, Life Fitness, Matrix, Concept2 and Pulse for gym operators across the UK.

Repairs can be carried out onsite with minimal downtime of the gym equipment, or a new pad can be built by our team in the workshop for installation on-site in a matter of minutes.

Our team can strip-down, replace worn parts, powdercoat in a colour of your choice, replace upholstery in a colour of your choice, and reinstall your gym equipment back on-site.

About Us Working with many of the leading gym operators across the UK such as Nuffield Health, the Ministry of Defence, Bannatyne Health Club, Parkwood Leisure, Marriott Hotels, Village Hotels, Edinburgh Leisure and many more! As an extension of our services, we supply OEM and compatible gym equipment parts; custom branded clothing; equipment installation and extraction; CAD design; 3D printed and CNC machined parts such as treadmill decks, belt pulleys, treadmill joy stick levers and J hooks.

Contact Us 01257 264738

info@servicesport.co.uk

www.servicesport.co.uk