Workout November 2024

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ISSUE 368 November 2024

Club unveils £300,000 gym refurb Page 4 Operator awarded Gloucester leisure contract Page 10 Leisure centre redevelopment begins Page 18

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UK FITNESS SCENE

Leisure centre adds outdoor gym CHEPSTOW Leisure Centre has enhanced its community-focused services with the launch of a new outdoor gym.

The 98 square metre facility, designed and delivered by Alliance Leisure through the UK Leisure Framework, features a sheltered, all-weather space equipped with the latest functional training rigs and kit, providing an ideal environment for both individual and small group training.

Councillor Angela Sandles, Monmouthshire County Council’s Cabinet Member for Equalities and Engagement, said: “The new exercise area at Chepstow is a fantastic addition to the leisure centre offering.

“We continue to look at what we can offer our members and the local community, and these facilities provide an additional way to take part in physical activity.

“I know these facilities will be a popular area for many years with the members.”

Working as a key partner to Alliance Leisure on the project, Indigo Fitness managed the project which included designing the layout, sourcing and installing the equipment, engaging a canopy specialist and taking care of ground works.

The facility has been designed to be as inclusive as possible, creating a training facility that can be enjoyed by everyone from school children to seniors and from beginners to experienced athletes.

Gillian Dunster, business development manager at Alliance Leisure and project lead, added: “This project started by consulting with the local community and members to ensure we delivered a facility that was fit-for-purpose and complemented the existing activities.

“Now that it’s open, it’s been fantastic to listen to the feedback and hear that we got it right.

“I’m looking forward to seeing the

wide range of groups and members use the facility over the coming years.”

The £170,00 project was procured via the UK Leisure Framework, owned by Denbighshire Leisure Ltd and funded by the government through its UK Shared Prosperity Fund.

Nick John, leisure services manager, MonLife, the service group responsible for managing the leisure centre, said: “Working with Alliance Leisure has enabled us to procure and deliver a small fitness facility quickly and efficiently.

“Communication with their team has been great throughout all stages of the project, and we’re very pleased with the final product.”

At Script Media, we try to get things right but occasionally, we make mistakes. If you have a complaint about a story featured in our magazine or on our website, please, in the first instance, contact us by email: dm@scriptmedia.co.uk We abide by the Editors’ Code of Practice as demanded by the Independent Press Standards Organisation. For details on the code and what to do should you be unsatisfied with the way we handle your complaint, please visit www.ipso.co.uk Advertiser’s announcement

TMD celebrates success of GSF supported athletes AS THE country continues to revel in Team GB’s 2024 Olympic and Paralympic Games success, Taylor Made Designs acknowledges the achievements of the 117 past and present GLL Sport Foundation supported athletes who achieved their sporting dreams and represented their country in Paris.

James Taylor, managing director of TMD, said: “The GSF, owned and managed

by GLL, the UK’s largest social enterprise which delivers sport, health and leisure facilities across 250 venues, provides a talent pathway for young athletes striving to fulfil their performance potential.

“TMD has been an official supporter of the GSF for more than 26 years, providing financial backing to help youngsters fulfil their sporting dreams.

“This summer, as the world watched in awe at the incredible achievements of our athletes, I felt hugely proud of all the competitors, especially those who have received support from the GSF.” Across the Olympic and Paralympic GB teams, 117 athletes had benefited or were currently benefitting from the support of the GSF. At the Olympics, the combined talents of these athletes delivered 38 medals – including Golds for Triathlon’s Alex Yee and Men’s 4 x 200m Swimming’s Tom Dean.

Other standout performances included a Silver for Men’s Synchro Dive pair Tom Daley and Noah Williams, Silver for Kayak Cross’s Joe Clarke and Silver for Women’s 4 x 100m Relay’s Daryll Neita, Dina Asher-Smith, Desiree Henry, Imani-Lara Lansiquot and Bianca Williams.

In the Paralympics, 42 GSF-supported athletes delivered an astonishing 39 of

Team GB’s 126 total medals, competing in 36 different events. Among the Gold medallists were Louise Fiddes, Grace Harvey, Amy Truesdale, Tully Kearney, Giedre Rakauskaite, Daniel Pembroke, Jodie Grinham, and Dimitri Coutya.

James added: “Whilst ability, dedication and a winning mindset are all vital components of success, there are many more ingredients needed to grow and develop a world champion.

“These include access to quality training facilities and coaches, as well as financial bursaries that can be used to finance essentials like kit, nutrition, travel and physiotherapy. This is exactly what the GSF provides. As a small business we want to champion young talent, but on our own, we would struggle to make an impact.

Supporting the GLL Sport Foundation allows us to contribute to a cause that positively influences thousands of young lives.”

In addition to quarterly donations, TMD also runs an online marketplace where athletes can purchase GSF-branded apparel, with a portion of every sale being donated to the GSF. Since its launch in 2007, the GLL Sport Foundation has provided 28,000 athlete awards, valued at £15 million. In 2024 alone, the GSF is supporting more than 2,300 athletes, 87 per cent of whom receive no other funding. TMD remains committed to supporting this invaluable foundation.

Beyond its involvement with the GSF, TMD has supplied uniforms to staff across the GLL (Better) estate for more than 25 years. www.taylormadedesigns.co.uk

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UK FITNESS SCENE

Operator launches state-of-the-art EGYM kit at Hanworth Air Park Leisure Centre LAMPTON Leisure is introducing new EGYM equipment at Hanworth Air Park Leisure Centre to help members and centre users achieve more from their work outs.

The new equipment, including a Fitness Hub for onboarding and a Chest Press, a Seated Row, a Shoulder Press, a Lat Pulldown, a Leg Extender, a Leg Press, an Ab Roller and a Back Extension, uses EGYM technology to allow users to carry out specific training, with personalised road maps to help them reach their goals.

With targeted plans encompassing weight loss, strength workouts, high-intensity training and more, the equipment has something to help everyone, whatever their fitness

level and ambition.

The state-of-the-art equipment even has specific training programmes to help with rehabilitative training for recovery from musculoskeletal disorders, diabetes, long Covid and more.

Regular EGYM users have been found to see a 29 per cent improvement in strength and a 16-year reduction in their BioAge, alongside a 10kg reduction in weight in just three months for those with obesity.

EGYM users are also motivated to visit the gym 1.2 times more often than other users, further helping to improve their fitness and engagement in good health practices.

Rowland Omamor, MD of Lampton Leisure, said: “We are really excited to introduce EGYM equipment at Hanworth Air Park Leisure Centre.

“We are passionate about improving health and wellbeing outcomes in Hounslow and we believe that this new, cutting edge technology will really help our members and centre users take the next step towards healthier lifestyles, whether they are just starting out or are already on their fitness journey.”

The new equipment was showcased at an open weekend when both members and nonmembers were invited to try it all out.

The open weekend also provided opportunities for visitors to find out

more about the launch of student and junior gym memberships, take part in Bounce Tennis welcome sessions, take part in gym sessions and family swim sessions, have health and fitness checkups, enjoy arts and crafts in the café area and more.

Tanya Hall, UK strategic partnership and tender manager for EGYM, added: “We are thrilled to partner with Lampton Leisure and bring our innovative fitness technology to their members.

“By combining our expertise with Lampton Leisure’s commitment to providing exceptional fitness experiences, we will create a more engaging and rewarding journey for their members.”

Club unveils £300,000 gym refurb CHINA Fleet Country Club has announced the completion of a £300,000 refurbishment of its state-of-the-art gym, marking a significant investment in the future of health and fitness in Cornwall.

The upgrade reflects the Club’s ongoing commitment to providing top-tier facilities that support the wellbeing of its members and guests. The gym, a central highlight of China Fleet Country Club, has undergone an upgrade with the installation of the latest cardiovascular equipment, new

pieces of resistance equipment, Hyperice massage recovery area and an expanded range of free weights.

This investment in the gym sets the stage for further exciting developments in the coming weeks.

“Our new gym refurbishment is a game-changer for the Club,” said health club manager Miles Coleman.

“We’ve invested in the very best equipment and technology to ensure that our members have

access to a truly cutting-edge fitness environment.

“This will be followed by more upgrades this year as we continue to enhance our facilities and deliver an unparalleled fitness experience.”

The gym refurbishment is part of China Fleet Country Club’s broader commitment to continuously enhancing its facilities.

Over the coming weeks, the Club will introduce further developments, including a new

Barn Spa relaxation room, a revitalised Aqua Spa area with a Herbal Lounge experience sauna, and the launch of the innovative BOX12 fitness concept.

“We are always looking for ways to improve and innovate,” added Miles. “Whether it’s the latest gym technology, a new spa experience, or a cuttingedge fitness concept like BOX12, our goal is to provide our members with the best possible environment to achieve their health and fitness goals.”

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UK FITNESS SCENE

The secret to recruiting and retaining personal trainers in the fitness sector

By Cameron Falloon

THE fitness industry is currently experiencing accelerated growth, with fitness franchises playing a large role in meeting this demand.

It’s estimated that, as of 2023, there are 4,880 gyms and fitness centre businesses in the UK – an increase of 9.6 per cent from 2022, according to IBISWorld research1.

So, the demand for the fitness industry is here to stay. But how do providers ensure customer loyalty, making them stand out from competitors and increase their opportunity for success?

In today’s fitness industry, staying ahead of the curve is a constant battle.

Trends come and go, but member retention hinges on a quality, consistent experience that meets the customer’s needs. So, what is the secret behind that consistency?

What are some of the main issues in retaining trainers?

When setting up BFT back in 2015, I came across a statistic that reaffirmed to me that I could do things differently.

Shockingly, the average career span of a personal trainer in Australia was just nine-an-a-half months.

It wasn’t hard to see why – many personal trainers, especially those starting out, find themselves overwhelmed by the business side of their services, including marketing themselves effectively, attracting new clients and managing the financial aspects.

Combine that with inconsistent income, long and irregular hours, and the fact that gym memberships are often the first to take a hit during economic downturns – it’s easy to see why so many coaches leave the fitness industry within a year.

When I founded BFT, I could see the gap in the market we could fill, but I also knew that there were so many talented individuals who were passionate about fitness and who, if given the right support and structure, could thrive.

Hard skills can be taught, but the passion for the job must already exist within the individual. Making sure you bring in the right coaches can be just as crucial as retaining the ones you already have.

Cameron Falloon

How to recruit and retain the right talent But how can you ensure you’re attracting the right calibre of coach, right from day one?

So, always try to build your community. Step outside the gym, grab a coffee and keep building your community.

Pay fairly High staff turnover is expensive.

Every time a coach leaves, the gym has to invest time and resources into the recruitment process.

This includes advertising the position, interviewing candidates and onboarding the new hires.

These costs can add up quickly, especially with a high turnover rate. Retaining experienced staff eliminates these recurring expenses.

Offering competitive salaries and benefits packages helps attract and retain top talent. While there is a cost to retaining talent, it’s often more cost-effective in the long run.

Staff turnover also directly impacts member retention. Inconsistent member experiences due to frequent staff changes can lead to lost clients. Not only does hiring new staff incur costs, but losing members can also result in a significant loss of revenue.

Consistent support Consistency in quality builds trust and loyalty with your members.

Experienced coaches provide a higher level of service to clients, not just because of their knowledge of fitness but also their knowledge of their clients, understanding what makes them tick and what their needs are.

When you’re getting the best possible guidance and support, it becomes a lot easier to stay motivated and engaged in your fitness journey. Ultimately, this translates to better member retention – a key factor in the success of any gym. New coaches, while enthusiastic, may still be developing their craft.

Create a community At BFT, we put a big focus on community, not just for our members but also for our staff – fostering an environment where coaches feel valued and appreciated but also have fun and enjoy their work.

When I was starting out as a personal trainer in 1995, I used to get up at 4am and let me tell you, it’s tough to get yourself out of bed at that time. But I loved what I did and the people I worked with – that is the environment you have to try and create for your coaches as well.

Coaching is about being a team.

Success isn’t about individual performance alone; it’s about the collective strength of the group.

Strong bonds between coaches create a powerful team dynamic.

Relieve pressures One of the biggest advantages of being a coach within a franchise, like BFT, is the freedom from administrative headaches.

Franchisees typically handle a significant portion of the back-office tasks that can bog down individual coaches.

By taking care of these administrative burdens, franchisees allow coaches to focus on their passion: helping people achieve their fitness goals. This translates to increased job satisfaction, reduced stress and, ultimately, a more rewarding career path.

Invest in education Education and up-skilling is a key tool in retaining the great people who deliver your service – no matter the industry you work in.

That couldn’t be more crucial in the case of coaches. Regular upskilling and development is crucial for maintaining high standards

of service. It ensures coaches stay updated with the latest fitness trends, techniques, and safety protocols. This investment enhances the studio’s reputation, attracts more clients, and fosters motivated, knowledgeable staff, ultimately leading to improved client satisfaction and retention.

BFT is built on three core pillars: n Developing a business system to provide opportunities for passionate people to stay in the industry. n Developing a training model akin to that afforded to elite athletes, for everyone n Providing best practice, face-toface education for our coaches and driving industry standards.

That third pillar is a fundamental component of our success. We recognise the value of investing in our staff’s development and education as a strategic approach to increasing retention. We encourage all our staff to upskill, ultimately helping foster a culture of growth, loyalty and commitment.

Our education arm, Level Up, has demonstrated the effectiveness of this strategy, with 858 coaches completing courses in 2023 alone.

The secret to member retention isn’t a trend or a fancy piece of equipment. It lies with the very foundation of your gym: your staff.

In a world of ever-changing trends, a consistent, high-quality experience is what keeps members coming back for more. By investing in creating a supportive environment that attracts and retains top talent, you’re investing in the future of your fitness business and the success of your members.

Reference 1 – Gym Franchises, What Franchise, 2023. n Cameron Falloon is the founder of global fitness franchise Body Fit Training.

For more information about Body Fit Training visit www.bodyfittraining.com/

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UK FITNESS SCENE

Fun and Moving and Johnson Digital step up and do their bit to support DoingOurBit TWO leisure industry partners – Fun and Moving and Johnson Digital – have stepped up to support DoingOurBit – the free fitness and wellness platform for NHS and social care staff.

Digital health and wellness platform Fun And Moving created a series of medically approved routines for the DoingOurBit App. Particularly good for people starting on their health journey through movement, FAM offers routines from five to 45 minutes’ duration covering rehab, balance, memory care and healthy movement through dance, Tai Chi, yoga, and Pilates.

DoingOurBit subscribers can enjoy a wide range of low impact routines, both seated and standing, designed to safely raise the heart rate.

Suitable for people with long term health conditions, the sessions are also ideal for those new to exercise.

“Fun And Moving helps people stay healthy long-term by providing sustainable health plans of action,” said Pat Goddard, UK marketing manager at Fun And Moving.

“We love the way that DoingOurBit cares for the caregivers: if NHS and

director Europe at Johnson Digital.

“DoingOurBit is doing a great job encouraging NHS and social care workers to be active and well and we are delighted to play our part and support this initiative.”

social care workers are not healthy and fit long term, how can they take care of others?

“We saw a natural synergy with DoingOurBit and are proud to be a partner.”

Digital fitness content provider Johnson Digital also stepped up to help DoingOurBit. Recognising the physiological and psychological advantages of DJ-curated, high-quality music in its workouts, all its sessions, from yoga

to HIIT, are perfectly synced with the right sounds to greatly enhance the user experience.

By generously sharing an extensive library of sessions to suit all fitness levels, Johnson Digital has extended the DoingOurBit dramatically.

“The NHS is at the forefront in the battle against obesity and inactivity and needs all of our support to deliver preventative as well as curative medicine to our population,” added Antony Stewart, digital fitness

A lasting legacy The generosity of these partners sees their diverse range of activity sessions sit alongside the legacy fitness videos provided free by PTs which shaped the original DoingOurBit platform during the first Covid lockdown.

The intention then, as it is today, was to enable the nation’s hardworking NHS and social care staff to access free physical activity sessions to support their health while they, in turn, look after the nation’s health.

Can you do your bit?

Several opportunities exist for stakeholders across key leisure sectors who not only recognise and support the social value of DoingOurBit to the NHS, but also want to contribute to its success.

To find out more and register your support visit www.doingourbit.org.uk

Advertiser’s announcement

Infitness Gym sees boost in secondary spend and market exposure with CFM campaign INFITNESS Gym recently wrapped up its third successful promotional campaign with Creative Fitness Marketing, reinforcing its position as a go-to fitness destination.

The campaign brought a significant influx of new members and highlighted the importance of looking beyond just membership fees to measure success. By focusing on secondary spend and long-term brand awareness, the gym has set itself up for continued growth well into the future.

Maximising member value through secondary spend While increasing membership is a critical goal for any gym, the recent CFM campaign at Infitness showed that the real value lies in how much each member contributes beyond their monthly fees.

New members brought in by the campaign were quick to invest in additional services, boosting the gym’s secondary spend. This included purchases of personal training sessions, classes, and nutrition plans.

The club’s owner, Geoff Hatt, said: “The promo has been very well run and stress-free, giving us a boost over the quiet summer period with additional direct debit income to

also helped us increase our own membership sales.”

The campaign kept their brand visible, and when potential members are ready to join in a few months, they’ll be the first club they think of.

look forward to. We’ve gained good secondary spend from the new CFM members.”

This secondary spend is not only crucial for driving immediate revenue but also for deepening member engagement. When members see results from personal training or benefit from tailored nutrition plans, they’re more likely to stick around and feel satisfied with their membership.

Infitness Gym’s ability to offer these valuable services ensured that new members felt like they were getting more than just access to gym equipment—they were getting a personalised fitness experience.

Creating lasting market exposure and brand awareness In addition to the immediate financial gains, the CFM campaign created a wave of local market exposure for Infitness Gym. The marketing efforts ensured that the gym’s name stayed top of mind in the community, even for those who weren’t ready to join right away. By making a strong impression through this promotional push, Infitness Gym is now well-positioned to attract future members who may not have been ready to commit at the time.

Geoff added: “The market exposure created by the promo has

Long-term success through community engagement Infitness Gym’s recent success with CFM demonstrates the importance of looking at yield per member holistically.

Members are willing to invest in extra services if they see the value and get results, which in turn drives higher satisfaction and retention rates. The campaign also built a stronger presence in the local market, setting the stage for continued growth in membership over the next several months.

For any club owner considering a campaign with CFM, the Infitness Gym experience shows the potential for not only immediate boosts in income but also long-term growth and member engagement.

Geoff said: “If you’re thinking of using CFM, I highly recommend you decide to give them the go-ahead.”

To explore the potential for a CFM campaign at your gym, spa, or health club, visit their website at www.cfm.net or contact them at 0115 777 3333.

"The market exposure created by the promo has also helped us increase our own membership sales and we've gained good secondary spend from the new CFM members."

Geoff Hatt, owner Infitness

CREATIVE FITNESS MARKETING To find out how we can help your club, request a free information pack on our website uk.cfm.net, call us on 0115 777 3333 or scan the QR code

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UK FITNESS SCENE

Operator awarded Gloucester leisure contract

THREE key partners in Gloucester’s leisure sector have come together to appoint Freedom Leisure as their preferred operator to give a boost to sport and physical activity in the city.

Gloucester City Council, University of Gloucestershire and Blackbridge Charitable Community Benefit Society have chosen Freedom Leisure to run GL1, Oxstalls Indoor Tennis Centre, Oxstalls Arena and the Blackbridge Community and Sports Hub that is set to open next year.

Ivan Horsfall Turner, Freedom Leisure’s CEO said: “We’re delighted to have been awarded the management contract by Gloucester City Council, Blackbridge CCBS and University of Gloucestershire for an initial 15-year term.

“Since we have been managing the leisure centres on an interim basis, we have seen an increase in footfall across all the centres in Gloucester and we have been overwhelmed by the positive feedback from the people of Gloucester on the improvements we’ve made to date and continue to do so.

“Between Gloucester City Council and ourselves, we have committed to a significant investment throughout the life of the contract to better the facilities and reduce our impact on the environment and we look forward to working with the different stakeholders to improve the lives of the people of Gloucester through leisure.”

Freedom Leisure, one of the UK’s largest not-for-profit leisure trusts that operates more than 120 leisure and cultural facilities across England and Wales, took on the interim running of GL1 and Oxstalls following the closure of the Aspire Trust.

The new agreement sees Freedom Leisure awarded a 15-year contract to run GL1 and Oxstalls Indoor Tennis Centre and 10-year contracts for Oxstalls Arena and Blackbridge Community and Sports Hub. The strategic new approach is set to enhance leisure provision for residents, building on the Gloucester

Sport and Physical Activity Strategy launched last year, that saw partners pledge to reduce levels of inactivity and help those who take part in sport, to be the best they can be.

The contract to run GL1 comes with a £8.3 million pound investment into updating the leisure centre to attract new users, reduce operating costs and offers an improved experience for residents.

Since stepping in last year to run the facilities, Freedom Leisure has increased the number of users to pre-closure levels with the number of people playing tennis more than 20 percent higher and gym goers at

GL1 up by 30 percent.

GL1 is also now re-established as a major events venue and will host large scale events this year, including a sporting event with boxing legend Nigel Benn, as well as other notable national events in Street Dance, Boccia and Martial Arts.

Next year Freedom Leisure will take on the management of Blackbridge Community and Sports Hub which is set to offer state of the art facilities for sport, learning and socialising including a 3G allweather football pitch, fitness gym and studio space.

It has also committed to making swimming more accessible for the whole community and to further expand the successful swimming lesson programme for both adults and children.

Councillor Caroline Courtney, Cabinet Member for Culture and Leisure at Gloucester City Council, said: “This is great news for our residents. This agreement not only secures the long-term future of our leisure facilities but also ensures people have access to some excellent facilities and can benefit from a more joined-up approach with our partners.

“Modern and welcoming places to exercise and take part in sport are vital if we’re going to encourage more people to get active, which we know is vital for people’s health wellbeing and sense of community.”

Advertiser’s announcement

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11

UK FITNESS SCENE Advertiser’s announcement

TaiSPO 2025 – celebrating 50 years of fitness innovation and wellness leadership TAIWAN’S premier sports and fitness B2B expo, TaiSPO, will be held at Taipei Nangang Exhibition Hall 2 from March 26 to 29, 2025.

Celebrating its 50th anniversary, TaiSPO fosters cross-sector interaction and market exploration in the sports, fitness, and outdoor leisure industries.

The 2025 theme, “Stay Fit, Stay Well,” emphasises comprehensive well-being.

The chairman of TAITRA, James Huang, states that TaiSPO aims to expand international participation, establishing itself as a central hub for sports industry networking in Asia.

The event is expected to feature 240 exhibitors with 830 booths, attracting more than 10,000 domestic and international professional buyers and media from 77 countries, including the US, Japan, South Korea, Singapore and Australia.

Twenty per cent of attendees are C-level executives, and 10 per cent are procurement managers.

Overseas industry professionals can connect with world-renowned brands and OEM suppliers.

The event has attracted

leaders from top international organisations, with key players like Johnson Health Tech, Dyaco, JKexer and SportsArt, highlighting TaiSPO’s ability to reach target customers and enhance brand visibility.

The 2025 exhibition will introduce three new themed pavilions: Gym Facility, Golf and Sports Nutrition & Recovery.

n Gym Facility: This area will integrate flooring, shower equipment, locker room facilities, and access control systems. It will also showcase high-quality products from original fitness equipment manufacturers, creating a one-stop shopping platform for gym owners and operators. n Golf Performance Area:

Building on the success of the well-received diving pavilion added in 2024, this new section will expand the exhibition’s outdoor sports offerings. n Sports Nutrition & Recovery Area: This pavilion will feature sports supplements, massage products, and relief aids, catering comprehensively to the needs of sports enthusiasts.

As TaiSPO enters its 50th year, the organiser TAITRA emphasised that the exhibition has not only witnessed the robust growth of the global sports and fitness industry but will continue to drive innovation in the sector and contribute to wellness initiatives across Asia and globally.

Don’t miss out—register now on our website and secure your spot at this dynamic, game-changing event.

TaiSPO 2025 will be held from March 26-29 at Nangang Exhibition Hall 2.

Special incentives for travel and hotel accommodations are available for visitors whose businesses meet specific criteria.

For more information visit www.taispo.com.tw/en/index.html

NFA 2024 SHORTLIST IN PARTNERSHIP WITH

Functional Training Gym of the Year Anatomy 37, Tonbridge Diamond Fitness, Edinburgh Functional Fitness Studio, High Wycombe P1 Fitness, Manchester Shredquarters, Plymouth Synergy Group Fitness, Edinburgh Unique Health Clubs, Durham

Aidan Smith, MA Performance, Walsall Amy Toolis, Synergy Group Fitness, Edinburgh Becky Evans, Ladywood Leisure Centre, Birmingham Brad Shaw, Shaw Fit, Castleford Hilary Spearing, Functional Fitness Studio, High Wycombe Jay Claire, Manchester Aquatics Centre Reece Yeomans, Revolution Fitness, Malvern Sarah Nightingale, Hello Fit, Lytham St Annes Sean Burgess Fitness, Broadstone

Regional Gym of the Year Scotland and Ireland

Group Exercise Gym of the Year

Banks O’ Dee Sports Club, Aberdeen Club FEA, Penicuik HUSH Private Gym, Aberdeen Future Fitness, Glasgow Pro Life Fitness Centre, Paisley The University of Edinburgh Waterfront Fitness Gym, Greenock

BFit Lincs Gym, Caistor Diamond Fitness, Edinburgh Formby Pool Trust ‘The Studios’ Pinchaninch Bootcamp, Washington RISE, Macclesfield Urban Health and Fitness, Christchurch Waterworld Leisure and Activity Centre, Wrexham

Regional Gym of the Year Midlands and Wales

Ladies Only Gym of the Year

Elements Fitness & Wellbeing, Stafford Elevate Fitness, Bidford-on-Avon Hiitness Gym, Leicester Kore Fitness, Silverdale New Image Gym, Sleaford NRG GYM Walsall Ware-House Gym, Swansea

Believe & Achieve, Sheffield Claire Adams Total Health, Edinburgh Club Zest Women’s Fitness, Sunderland Diva Fitness, Chester Listers Health, Bradford Sports Academy – HMP Peterborough

Regional Gym of the Year South Anatomy 37, Tonbridge East Grinstead Sports Club Fit Club Gyms, London Hustle Training Club, Crawley Simply Gym, Swindon East T2FIT, Coulsdon Trident Gym, Bridgwater

Strength Training Gym of the Year Future Fitness, Glasgow Gainz Fitness and Strength, Bedford Live Health and Fitness, Chorley New Body Fitness, Weymouth Old School Jim’s, Chesterton Red Beard Barbell Club, Holyport

Regional Gym of the Year North 6 Fit Gym, Bradford Black Sheep Fitness Academy, South Shields Evolution Fitness, Houghton le Spring Fitness Plus, Longridge Hello Fit, Lytham St Annes NRG GYM, Manchester The Pride Gym, Bradford

Outstanding Achievement Award Catherine McFadzean, Fitness Rush Community CIC Dean Guerriero, Dean G Fitness, Kettering Graham Parrington, National Water Sports Centre, Nottingham Louise Stevens, Maidstone Leisure Centre Ricky Gill, Ricky’s Fitness, Bournemouth Shakira Hennessy, Embrace, Penryn Steve Hill, Horwich Leisure Centre, Bolton

Customer Service Award Anytime Fitness Welwyn Garden City Bootcamp & Fitness Revolution, Braintree Fawsley Hall Health Club and Spa, Daventry The Health Club at Ribby Hall Village, Wrea Green Rookery Hall Hotel and Spa, Nantwich Snap Fitness IOW, Newport Urban Health and Fitness, Christchurch

Boutique Facility of the Year

Member Achievement Award Archie Forrest, HUSH Private Gym, Aberdeen Ally Williams, Jetts Farnborough Chris Nelson, Jetts Greengates Sam Patterson, NRG GYM Watford

Local Authority / Leisure Trust Gym of the Year Banks O’ Dee Sports Club, Aberdeen Burnley Leisure and Culture Group Empire Gym, Nuneaton Formby Pool Trust Horizon Havant Oak Tree Leisure Centre, Mansfield Waterworld Leisure and Activity Centre, Wrexham

Community Involvement BFit Lincs Gym, Caistor Evolution Fitness, Houghton le Spring Fitness Plus, Longridge Hanworth Air Park Leisure Centre, London Phoenix Fitness, Skegness Pro Life Fitness Centre, Paisley Snap Fitness IOW, Newport Whitwick and Coalville Leisure Centre Zumba with Tracey Raikes, Penarth

Health Club of the Year CPASE, Knutsford Evolution Fitness XL, Saint Helens Foxhills Club and Resort, Chertsey Hale Country Club & Spa, Altrincham Kingfisher Health Club, Stockport The Club and Spa at Cadbury House, Bristol The Health Club at Ribby Hall Village, Wrea Green

Newcomer of the Year B42 Cardiff Bay Coach House Fitness, Oswestry Fire Strength and Fitness, Ware Fitness in Mind, Disley Instagym, London Iron Island, Bury St Edmunds Your Fitness Needs, Leyburn

Best Hotel and Spa Facility

CPASE Health Club, Knutsford FitnessPod, Douglas, Isle of Man Fourth Quarter Fitness, Halifax Ignite, Cuffley MADE Wellness Centre, Moddershall One21 Fitness, Southampton

Fawsley Hall, Daventry Foxhills Club and Resort, Chertsey Hoar Cross Hall, Burton-on-Trent Leaf Spa and Gym at Tortworth Court, Wotton-under-Edge North Lakes Hotel and Spa, Penrith Rookery Hall, Nantwich Whittlebury Park Leisure Club, Towcester

Education Facility of the Year

Gym Team of the Year

OriGym, Liverpool Redefining Fitness, London Sports Academy – HMP Peterborough The Fitness Education Academy, Penicuik The University of Edinburgh University of Westminster

National Gym of the Year The winners of the gym categories will automatically be entered for the National Gym of the Year Award.

Outdoor Facility of the Year Bootcamp & Fitness Revolution, Braintree Every Body Bootcamp, Hainault Fitness Rush Mobile, Old Hurst Mibootcamp, Chelmsford SobeyFitness – Urban Gym, Plymouth WildFit Surrey, Redhill

Combe Grove Coach House, Bath Energie Fitness, Sandhurst Fitter Body Ladies, Daventry Hiitness Gym, Leicester Namix Performance Centre, Northwich The Training Club, Washington Ware-House Gym, Swansea

Best Membership Campaign Inverclyde Leisure, Greenock Jetts Rothwell, Leeds NRG GYM Newcastle NRG GYMS London Your Space, Barnsley

2 0 2 4

CO N G R AT U L AT I O N S TO ALL THE FINALISTS SEE YOU IN LEICESTER ON NOVEMBER 29 TO B O O K YO U R T I C K E TS P L E A S E V I S I T: W W W. S C R I P T  E V E N T S . CO. U K / N FA  T I C K E T S OR SCAN HERE THANK YOU TO ALL THE SPONSORS

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UK FITNESS SCENE Advertiser’s announcement

From day pass to membership – how to convert gym visitors into loyal members

By Wayne Heath

successful trial period, guide them through the next steps.

You might offer a free consultation with a personal trainer to discuss their specific health goals or set them up with a workout plan to follow.

DAY passes are an excellent way to get potential members to your gym.

However, the key lies in converting these prospects from casual users into long-term members.

Below, we’ll outline strategies to help you achieve exactly that.

First we’ll focus on creating a great first impression, then explain how to follow it up with a smooth onboarding experience, and give you some ideas to incentivise day-pass holders to commit to memberships.

How to nail the first impression A day pass holder’s experience starts before they walk through your doors.

That first impression begins right from the first contact with your gym, whether on social media, your website, or their experience booking the pass.

Here’s how to set the tone for a lasting relationship from day one: Streamline the booking process It should take no longer than five minutes for someone to register for a day pass - any longer and you risk losing their interest.

Make it as easy as possible for prospects to purchase a day pass online.

If you offer free trial passes to classes, consider using automation tools to handle bookings efficiently.

When day pass holders arrive, greet them warmly, give a short tour of the gym, and make them feel at ease. If first time visitors don’t feel welcome, they’ll be much less likely to return.

Wayne Heath Part of this is making sure your team is ready to answer questions about equipment, classes, and membership options and providing extra guidance to newcomers.

This personal touch can go a long way and addresses any potential barriers face-to-face.

Streamline the onboarding experience Once a prospect uses a day pass, it’s essential to have a clear onboarding process that helps them see the value of committing to a membership.

Follow up quickly by sending an email or text soon after their visit.

Thank them for trying your gym, offer any further information they might need, and invite them back for another session.

For the best results, personalise these messages (for example, mention a class they attended) to make the follow-up feel more genuine.

When prospects have had a

Encourage commitment with incentives Turning a day pass holder into a member often comes down to how attractive your membership offer is.

Give them a nudge in the right direction by providing limited-time offers; for example, waive the typical joining fee if they join within a week after their trial, or offer a freebie with a membership deal that has an expiration date.

The sense of urgency can prompt action while the experience is still fresh in their minds.

You can even encourage day pass holders to bring friends along by offering them referral discounts or rewards. Group fitness and shared workouts enhance motivation, making them more likely to commit if they have a friend to train with.

Then, use bolt-ons to let the member customise their experience and benefit from extras like guest passes, free fitness assessments, or discounted personal training sessions.

Use your gym software to increase retention Aside from managing the gym, your management software is a powerful tool for both converting and retaining members.

Use it to monitor how often day pass users attend classes or use facilities. This can help you identify who’s ready to transition

to membership and when to send personalised follow-up offers.

You can also set up automated email campaigns based on certain behaviour triggers, such as visitor behaviour or purchase history.

For example, send a “We Miss You” email to anyone who doesn’t return within a week of their day pass visit.

If you’re still finding it hard to convert day pass holders into members, your membership options might need to offer more flexibility.

Some prospects may prefer monthly rolling options or hybrid memberships (eg class-only or offpeak plans).

Make sure your software supports flexible payments and membership plans so that you can cater to varying needs without creating more business admin.

To recap, converting day pass holders into committed members involves more than just running a great gym. It’s about building a relationship from the very first interaction. By streamlining the onboarding experience, offering incentives and leveraging your gym software effectively, you’ll turn day pass users into loyal, long-term members with ease.

ClubRight is the go-to management software for independent gyms, taking care of everything from membership management and billing to class bookings and online joining—plus a whole lot more.

Give us a call today on 0203 884 977 or book a free online demo with one of our product experts to find out why we’re trusted by more than 1,000 fitness businesses across the UK.

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UK FITNESS SCENE

YMCA Fylde Coast unveils state-of-the-art Active Wellness Suite at YMCA Thornton YMCA Thornton has opened its new Active Wellness Suite, a cutting-edge facility designed to help individuals of all abilities ease back into fitness and improve overall health and wellbeing.

The suite, which is funded by the UK Shared Prosperity Fund, was launched by the Deputy Mayor of Wyre, Councillor Steve Nichols, who plans to join himself.

He said: “It was a pleasure to visit the new Active Wellness Suite, it is a fantastic addition to our leisure offering in the borough for residents and looks terrific.

“By providing this dedicated suite of innovative, accessible equipment, we can ensure that everyone in

Wyre, no matter what their age or ability, can enjoy the endless benefits that being active brings.

“Well done to everyone involved in the creation of this suite, which supports our Wyre Moving More strategy and helps to strengthen the connections between sport, physical activity and health and wellbeing by providing even more opportunities to get everyone in Wyre moving more. We want to see as many people benefitting from the new Active Wellness suite as possible.”

The Active Wellness Suite is equipped with power-assisted exercise machines from Innerva.

Specifically designed to support those who may be new to fitness,

recovering from injury or managing mobility challenges, the equipment provides a unique, low-impact workout experience, encouraging users to regain strength, mobility, and confidence at their own pace.

The new suite aligns with YMCA Fylde Coast’s commitment to creating healthier communities by offering accessible and tailored fitness solutions for all, regardless of age or ability.

By working closely with Wyre Council, the facility will also serve as an integral part of local health initiatives aimed at enhancing the well-being of the community.

Showcasing the strong collaboration between local

authorities and the YMCA in promoting health and wellness across the community, the launch was also attended by Wyre Council’s chief executive Rebecca Huddleston, along with the council’s corporate director of communities, Marianne Hesketh.

YMCA Fylde Coast CEO Graham Oatridge added: “Increasingly, we are using the words ‘active wellness’ more and more as a reminder that we operate our leisure facilities to try and support all people to improve their wellness by being active, so we are delighted to have worked in partnership with Wyre Council to launch the Active Wellness Suite.”

Advertiser’s announcement

University of Warwick unveils £1m refurbished gym at the Sports and Wellness Hub in partnership with Matrix Fitness THE University of Warwick has announced the completion of a £1m gym refurbishment at its renowned Sports and Wellness Hub. This state-of-the-art facility, developed in partnership with Matrix Fitness, one of the world’s leading providers of innovative fitness solutions, marks a significant milestone in Warwick Sport’s strategy to promote active wellness for students, staff and the wider community.

The newly upgraded gym features cutting-edge equipment, an improved layout and a modern visual identity. Emphasising inclusivity and engagement, the refurbished facility caters to a diverse range of fitness needs, supporting everything from elite athletic performance to community-based fitness.

“Our new fitness offering is the result of a close collaboration with Matrix Fitness,” said Mark Hyndman, director of sport and active lifestyles at Warwick Sport. “We’ve redesigned the space to include designated zones for functional training, strength and conditioning and cardio workouts. This has transformed the fitness experience, providing a seamless and engaging environment for all users.”

The gym now offers the latest cardiovascular and strength equipment from Matrix Fitness, including products from its Endurance, Ultra, Magnum, Go, and Connexus ranges.

In addition, as an official Hyrox

partner, Warwick Sport has introduced a dedicated Hyrox training area, as well as a revitalised cycle studio with cutting-edge Matrix Fitness CXP bikes which incorporate Intelligent Cycling technology, allowing users to engage in personalised, competitive indoor cycling sessions, complete with live performance tracking.

Driven by extensive staff and customer feedback, as well as an independent review conducted by TrackMyGym, the refurbishment project aligns with Warwick’s mission to create inclusive spaces that promote community wellness and encourage an active lifestyle.

“Matrix Fitness has been an incredible partner throughout this journey,” Mark added.

“Their innovative approach, attention to detail, and educational support for our on-site team have been invaluable in creating a gym that not only meets fitness needs but also enhances the sense of community at Warwick.”

The University of Warwick’s Active Wellness and Sports Strategy also includes the “Broadening Horizons” initiative, aimed at enhancing the belonging, personal development and employability skills of students, to prepare them for life after Warwick.

As part of this, there is a focus

on providing immersive learning opportunities for students, general gym members, as well as Warwick Sport staff. Matrix Fitness has played a key role in upskilling Warwick Sport’s Health and Fitness Team, enabling staff to deliver expert guidance, maximise the benefits of the new equipment, and help members achieve their fitness goals.

To further enhance this support, Alex Hurst, Matrix Fitness Education Sector Specialist and Master Trainer, will work on-site two days a week to assist the team with the implementation of new programming and workouts.

Stephen Nutt, head of sales – Education at Matrix Fitness UK, said: “The team at Warwick University was passionate about creating a space that supports both high-level athletic performance and inclusive fitness opportunities.

“Through our partnership, their vision has come to life, resulting in a premium Sports and Wellness Hub that fosters active wellness across all demographics.

“We are excited to provide ongoing educational support through the on-site work of Alex Hurst, and we look forward to continuing our partnership with the University of Warwick to optimise the use of the newly refurbished facility.”

For more information visit www.matrixfitness.co.uk or www.warwick.ac.uk/sport

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UK FITNESS SCENE

Snap Fitness to open eight more UK and Ireland gyms in 2024 SNAP Fitness, the UK’s fastest growing fitness franchise, is poised for an exciting finish to 2024, with as many as eight new 24/7 gyms due to open before the end of the year.

This flurry of openings will see Snap Fitness soar past the 100gym landmark across the UK and Republic of Ireland, further growing its presence in the thriving fitness industry.

It will open locations across England, Wales and the Republic of Ireland this year, with sites scheduled to land in Truro, Southport, Tullamore, Aberystwyth, Wimbledon Raynes Park, King’s Lynn, Shepton Mallett and Longford.

The openings are a combination of new franchisees joining the Snap Fitness network, as well as existing franchisees scaling their investment with the brand.

These add to the six new Snap Fitness locations launched so far in the UK and Ireland in 2024, which

have opened with more than 40 per cent more members than its gyms in 2023.

“It’s been an unbelievable year so far for Snap Fitness across the UK and Ireland,” said Kevin Yates, CEO of Lift Brands EMEA.

“Having become CEO at the end of last year, there’s an incredible energy in our clubs who are capitalising on the continued growth of the fitness industry.

“Our UK presale record has already been broken multiple times this year

which is amazing to see.

“In a crowded marketplace, consumers continue to be drawn to Snap Fitness gyms which is testament to the hard work that goes into creating these spaces, as well as the great data and local insights we have when selecting future locations.

“We’re not shy of the fact that we’re incredibly ambitious and are continuing to evolve our product to stay ahead of the market and elevate Snap Fitness above the competition.”

The design of new Snap Fitness gyms reflects the broader wellness experience consumers now expect.

All new openings have a dedicated recovery area, including massage guns and state-of-the-art compression boots.

Franchisees also have the option to add further products such as infrared saunas to enhance the member experience.

Advertiser’s announcement

Boosting gym membership sales in December – strategies for success

By Dean Godfrey

December offers, success stories, and tips for staying fit during the festive period. n Social media challenges: Create fitness challenges that encourage participation and sharing on social media, offering prizes for engagement.

AS THE festive season approaches, many gyms face a unique challenge: maintaining and boosting membership sales during a month often characterised by indulgence and decreased fitness motivation.

However, December can also be a golden opportunity to attract new members and retain existing ones.

Here are several effective strategies to increase gym membership sales in December: Holiday themed promotions Leverage the festive spirit by offering Xmas-themed promotions.

Create special packages, discounts, or memberships that appeal to both new and existing members. For example: n “12 Days of Fitness” specials: Each day, offer a different deal, such as a discount on memberships, personal training sessions, or group classes. n Gift memberships: Encourage current members to gift memberships to friends or family at a discounted rate, making it easy for new members to join.

New Year’s Resolution previews December is the perfect time to capitalise on the New Year’s resolution mindset.

Many people start planning their fitness goals in December.

Dean Godfrey Offer a sneak peek of upcoming programs for January to build anticipation. Consider: n Free trial classes: Allow potential members to experience group classes or personal training sessions without commitment. n Goal-setting workshops: Host workshops focused on setting and achieving fitness goals for the New Year, enticing potential members to enrol.

Engaging marketing campaigns Utilise both digital and traditional marketing channels to reach potential members.

Effective campaigns should include: n Email marketing: Send out newsletters highlighting special

Focus on community and events Building a sense of community can significantly boost member retention and attraction.

Organise events that foster this atmosphere: n Festive charity events: Host charity workouts or fundraisers where a portion of membership sales goes to local charities, aligning your gym with goodwill during the holiday season. n Festive group classes: Schedule themed classes, such as “Jingle Bell Yoga” or “Ho Ho HIIT,” to attract those looking for a fun and festive way to work out.

Flexible membership options December can be a financially stressful time for many, so offering flexible membership options can alleviate concerns and attract new members: n Short-term memberships: Provide short-term or trial memberships at a reduced rate for the holiday season, allowing newcomers to try your gym

without a long-term commitment. n Flexible payment plans: Introduce flexible payment options, such as monthly installments, to make membership more accessible.

Utilise technology Incorporate technology to enhance the member experience: n Mobile apps: If your gym has a mobile app, use it to send notifications about promotions and events, making it easy for members to stay engaged. n Virtual classes: Offer online classes for those who may be traveling or unable to attend in-person workouts during the holiday season.

Conclusion December doesn’t have to be a slow month for gym memberships.

By implementing these strategies, gyms can effectively boost sales, attract new members, and create a community atmosphere that encourages ongoing fitness throughout the Christmas season and into the New Year.

Engaging marketing, festive promotions, and a focus on customer experience are crucial elements in turning the challenges of December into a month of growth and opportunity. n Dean Godfrey is the COO of Creative Fitness Marketing.

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UK FITNESS SCENE Advertiser’s announcement

Keen to improve your member recruitment and retention?

IN a survey of Clubbercise licence holders, a massive 95 per cent of respondents said these classes directly contribute to member recruitment and/or retention.

The majority of respondents were running two or more Clubbercise classes a week with at least one evening class.

Three-quarters said average

class attendance is at least 70 per cent of studio capacity, with more than half of those averaging at least 90 per cent capacity.

Clubbercise got top marks when it comes to referrals, with 100 per cent of respondents saying they would recommend it to another fitness facility.

95 per cent also rated

Clubbercise as above average or excellent when compared to other group exercise concepts.

Clubbercise offers five different concepts that appeal to different demographics: n Clubbercise – their original dance-based workout. n Clubbercise Combat+Tone – less dancing and more punching,

kicking, squatting and lunging. n Family Clubbercise – for age seven and above with a parent/ guardian. n U13 Clubbercise – for ages seven to 12. n U18 Clubbercise – for ages 13 to 17.

Visit clubbercise.com for more information.

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UK FITNESS SCENE

Leisure centre redevelopment begins WORK has begun on the £10million redevelopment of Citadel Leisure Centre at Ayr Harbour.

The initial phase will focus on the Citadel’s roof and facade, marking the start of a programme of works at the popular leisure centre, which is set to benefit from an extensive refurbishment.

South Ayrshire Council has appointed leisure development specialist Alliance Leisure to lead the project to revitalise the centre,

which is used by some 300,000 people a year.

Architect and principal designer, Holmes Miller, and principal contractor Robertson Construction Central West are supporting Alliance Leisure. The rest of the design and build team includes Axiom Project Services as project managers and quantity surveyors, WPS as mechanical and electrical engineers, and Struer as structural engineers.

The project has been secured

through the UK Leisure Framework, owned by Denbighshire Leisure Ltd, which has proven to be a successful vehicle for delivering leisure transformations across the UK. The comprehensive refurbishment will address necessary repair work and introduce new facilities to enhance the user experience and create an inviting destination for play, sports and recreation for both residents and visitors.

Jonny Curley, director for Scotland

at Alliance Leisure, said: “We are excited to begin work on the transformation of Citadel Leisure Centre.

“This project will not only address essential repairs but will also improve the overall visitor experience to create a key leisure and recreation destination for residents and visitors alike.”

Final designs of the new-look centre were revealed in September following planning approval.

The Fitness Group enters the Middle East market THE Fitness Group is expanding to the Middle East, identifying Dubai as a key growth market as the business continues to grow internationally.

The fitness education training provider’s goal is to meet the significant demand from the Gulf Cooperation Council for high quality education, aligning with government-backed programmes, including Dubai’s newly launched Mental Wealth initiative aimed at enhancing the mental well-being of the local community, and Saudi Arabia’s 2030 vision to create a thriving economy where everyone has the opportunity to succeed and pursue their passions.

Co-founder and director at The Fitness Group, Steven

Dick, said: “It feels like the right time to expand to the Middle East, considering the increasing

demand for better education within the industry. We’re excited to establish ourselves within a

market that is thriving when it comes to health and fitness.”

The Fitness Group offers fulltime, part-time, and supported online study options, including entry-level Fitness Instructor Courses, Level 3 Personal Training Courses, Level 4 Personal Training Courses, Sports Massage, and accredited CPD courses.

All of the Level 2 and Level 3 courses are certified by Active IQ and The Fitness Group is working with other leading bodies such as CIMPSA and ukactive to deliver internationally recognised qualifications.

Onboarded partners include The Ministry of Defence, The PFA and TRX Training.

Aran joins Jordan Fitness as head of sales JORDAN Fitness has welcomed Aran Pennick to lead its global sales operations as head of sales.

Aran joins Jordan Fitness at a key time in the company’s latest cycle of growth, bringing with him more than 11 years’ multi-national experience managing sales teams in the fitness and retail industries.

Gaining valuable insights and skills from his time with big players in the industry such as Technogym, Fitness Superstore and Nautilus, he is keen to make his mark at Jordan Fitness and brings with him a solid work ethic to deliver what customers want and a dedication to build relationships that last.

“I am thrilled to be joining such an aspirational brand, I have long admired Jordan Fitness’

Aran Pennick position in our market, a true leader in offering such a strong value proposition in a crowded marketplace,” he said.

“With a dynamic approach they have always shown great agility

to perform, with the right strategy I am excited to see the value we can bring to Homes and Facilities across the world.”

Zak Pitt, managing director of Jordan Fitness, added: “This is an exciting time for all of us at Jordan Fitness.

“Coming off the back of returning to exhibit at FIBO this year, welcoming new distributors in the East, and having launched more than 150 new products in 2024 already, we look forward to Aran bringing with him his wealth of sales experience.

“We are already impressed with his attitude in how he treats customers and deals with operations which perfectly matches our company culture of putting the customer first, above

everything else.”

Known for its strength and functional equipment solutions, Jordan Fitness has been expanding its sales team with two additional hires in the past 12 months and look forward to continuing to grow further.

Aran added: “I know many in the fitness industry already and look forward to seeing you all again very soon but for those that don’t know me or Jordan Fitness yet, please get in touch and I’d love to find out more about what you’re trying to achieve right now for your business and see how we can support you to realise those objectives.”

Visit www.jordanfitness.com to find out more about the current team and all of the latest product launches.

UK FITNESS SCENE Advertiser’s announcement

TOTAL CORE CRUNCH MACHINE

The Total Core Crunch Machine Panatta is a unique and innovative machine that allows, in a single workstation, to reproduce the main movements for training abdominal muscles such as crunches, reverse crunches and sit ups, with the extra possibility of adding trunk rotation. The selection of the type of exercise is done by simply moving a pin, which goes to modify the complex kinematic system with which the machine is equipped, so as to include or exclude from the movement the different functional parts of it, which, as a result, determine which parts of the body remain fixed and which don’t. Compared to performing classic abdominal exercises, using the Total Core Crunch Machine has the following advantages: n Physiological resistance curve, modulated by the progressive lever system; n Overload level customisable to the user’s training level, from beginner (due to the spring counterbalance system that reduces the unloaded weight) to advanced.

The three possible working configurations on the Total Core Crunch Machine are: UPPER ABDOMINAL Keeping the insertion stationary, with the hip fixed, the movement of upper trunk flexion not only involves in its entirety the rectus abdominis (having fibers with a totally vertical course), but also sensitively stimulates the anterior-superior fibers of the internal oblique; overall, the upper part of the abdominal muscles are more stimulated.

LOWER ABDOMINAL Keeping the origin (ribs and xiphoid process) fixed this time, it is the pubis that moves toward the sternum with a hip flexion; again, the action mainly involves the rectus abdominis in its entirety, while differs in the action of the internal oblique, which mainly uses its lower fibers. Overall, there is a greater stimulus on the lower part of the abdominal core muscles.

TOTAL CRUNCH Is the sum of the previous two movements, consists of the simultaneous flexion of the trunk and hips, which stimulates the rectus abdominis and internal oblique in the totality of their fibers which mainly uses its lower fibers. Overall, there is a greater stimulus on the lower part of the abdominal core muscles.

As anticipated earlier, the Total Core Crunch Machine allows you to perform all the movements seen above with the torso in a rotated position (on two angles per side), while also effectively activating the external oblique.

ATHLETE: MOHAMED FODA – MATILDE BIAGINI Panatta Srl – Via Madonna della Fonte 3/c , Apiro (MC) Italy Watch on YouTube @Panatta Srl +39 0733611824 infouk@panattasport.it @panattasport @panattaofficial

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UK FITNESS SCENE Advertiser’s announcement

Is your gym ready for January?

AS THE year winds down and the festive season (and more importantly the National Fitness Awards) approaches, many gym operators start to anticipate one of the busiest times of the year: January.

It’s no secret that the beginning of the year brings a wave of new and returning gymgoers with fitness resolutions and renewed motivation.

This is the perfect time for gym operators to make a great impression, ensuring your facility is ready to accommodate the influx of members.

But how do you make sure your gym is up to the challenge? The answer is preventative maintenance.

At ServiceSport UK, the nation’s leading gym equipment service and repair provider, we remind you that now is the time to book a preventative maintenance service for your gym equipment.

It’s not just about avoiding costly breakdowns — it’s about ensuring the safety, reliability, and efficiency of your gym’s machines, making sure your members have the best possible experience from the moment they walk through your doors in January.

Here’s why booking a preventative maintenance service with ServiceSport UK now is crucial.

Extend the life of your equipment Gym equipment is a significant investment, and like any investment, it needs proper care to maximise its lifespan.

Regular preventative maintenance can significantly extend the life of your treadmills, bikes, strength machines, and other fitness gear.

Neglecting maintenance can lead to wear and tear that worsens over time, potentially causing irreversible damage.

What starts as a minor issue, such as a squeaky belt or a slight imbalance, could escalate into a complete failure of the machine if left unchecked.

ServiceSport UK’s expert engineers will thoroughly check every part of your equipment, from belts and motors to cables and consoles, catching minor issues before they become big problems.

In doing so, you’ll get more years of service out of each machine, saving you money in the long run.

Stay ahead of the January rush January is a make-or-break month for many gyms. The surge of new memberships and increased foot traffic put additional strain on your equipment.

Treadmills, ellipticals, rowers, and weight machines will be working harder than ever, and the last thing you want is an out-of-order sign on your most popular machines.

A preventative maintenance service ensures your equipment is in peak condition before the January rush hits.

We’ll inspect, test, and fine-tune your machines to ensure they’re ready for non-stop use.

By catching any potential issues early, we can prevent costly breakdowns that could disrupt your members’ fitness routines — and your gym’s bottom line.

Safety first The safety of your members is paramount.

Faulty gym equipment can lead to accidents, injuries, and liability issues.

A machine that suddenly breaks down miduse or fails to operate as intended can quickly become a severe hazard.

With ServiceSport UK’s preventative maintenance service, we’ll ensure that all safety mechanisms function correctly. We check for things like loose bolts, worn-out cables, and frayed belts that could put your members at risk.

By addressing these potential hazards, we help you maintain a safe workout environment for all your members.

Nothing is more important than the peace of mind that comes with knowing your equipment is safe and reliable.

Minimise downtime When an essential piece of equipment is out of action, it affects more than just one machine — it can disrupt your entire gym’s flow.

Members may become frustrated if they have to wait for a treadmill or switch up their routine due to unavailable equipment. In a competitive industry, member satisfaction is everything, and even minor annoyances can cause clients to look elsewhere for their fitness needs.

Preventative maintenance helps you avoid these situations by catching problems before they cause a complete shutdown.

Our engineers will inspect each machine for signs of wear, replace any worn components, and lubricate moving parts to ensure smooth operation.

With our comprehensive service, you can reduce the risk of unexpected downtime and keep your gym running smoothly all year long.

Protect your reputation A well-maintained gym keeps your current members happy and helps attract new ones.

First impressions matter, and if potential new members walk into a gym full of broken equipment and out-of-order signs, they may be less inclined to join. On the other hand, a gym with fully operational, high-quality machines demonstrates professionalism and attention to detail. By scheduling preventative maintenance now, you can ensure your gym is fully functional and presentable for January’s influx of new clients.

It’s an investment in your business’s reputation that will pay dividends when those New Year’s resolution-makers start looking for a place to work out.

Book your preventative maintenance service today Don’t wait until your equipment fails. With January approaching, now is the perfect time to schedule a preventative maintenance service. Ensure your gym is ready to welcome the New Year’s rush with fully functional, safe, and well-maintained equipment.

Contact us today on 01257 264 738 to book your maintenance service and give your gym the best possible start to 2025. servicesport.com/services/service-and-repair/

UK FITNESS SCENE

Brand Chatter to power communications for Elevate QUARTZ Sequoia Events Limited, owner of Elevate – the UK’s largest physical activity trade event, has announced the appointment of physical activity sector communications specialist, Brand Chatter Ltd. This partnership will help keep the industry informed and energised during the build-up to the 2025 show and beyond.

Returning to ExCeL, London from June 18 to 19, the 2025 event promises the biggest ever showcase of cutting-edge products, innovations, and knowledge sharing across an expansive exhibition floor.

Alongside the much-anticipated, free to access education programme, Elevate will introduce several exciting new features for 20205 —set to be revealed in the coming month, extending the show experience and captivating new audiences.

Lucy Findlay-Beale, event director at Elevate, said: “Elevate is an unmissable event for everyone working in the physical

Katie Lewis and Nicky Jobson from Brand Chatter. activity sector.

“Our industry is rapidly evolving and Elevate is the premier platform for professionals at all levels of the workforce to come together, learn, and explore new opportunities that fuel growth.

“This year, with exciting new

elements planned, we need a communications partner with deep sector knowledge to help bring our news to life.

“Each year the event gains momentum.

“We want every prospective attendee to grasp the full

potential of what’s on offer, from networking to business development opportunities to education and innovation. Brand Chatter is the perfect partner to make this happen.”

Leading the charge from Brand Chatter will be director Katie Lewis, supported by Nicky Jobson—both seasoned specialists in physical activity sector communications.

Together, they will collaborate closely with Lucy to deliver a stream of compelling updates to drive buzz leading up to the event.

Katie added: “Elevate is the flagship trade show serving the physical activity sector and I’m thrilled to be part of its continued growth and evolution.

“Over the years, we’ve witnessed this event become a vital hub for discussions, partnerships, and progress. Our mission is to amplify its impact, attract new audiences and ensure Elevate 2025 is the most successful show yet.”

Your PT to manage operator’s PT recruitment YOUR Personal Training, the UK’s leading personal training brand, has secured a significant contract with operator Fusion Lifestyle to manage its PT recruitment across 38 of its sites, marking a significant milestone in Your PT’s expansion.

As part of the strategic partnership, Your Personal Training will manage the onboarding, recruitment, and ongoing support of personal trainers across 38 Fusion Lifestyle sites.

The aim is to enhance the quality of personal training services offered while enabling Fusion to focus on optimising its core business operations.

Your Personal Training offers a turn-key solution for operators, handling every aspect of personal trainer management, from recruiting and onboarding to mentoring each PT within the business.

“We are thrilled to be working with Fusion Lifestyle,” said Aaron McCulloch, co-owner and director of Your Personal Training.

“This partnership allows us to bring our extensive expertise in personal training management to Fusion’s impressive network of facilities.

“We are confident that streamlining the onboarding process and providing continuous support

and development for PTs will lead to outstanding results for both trainers and clients.”

“We recognise that while some PTs may expect to make a lot of money quickly upon qualifying, they can often lack the business acumen and confidence.

“Our objective is to ensure all PTs understand the expectations of running a business and are equipped with the necessary resources.

“We want PTs not only to earn the income they desire but also to have the knowledge to support their clients and our members.

“Our goal is for all PTs to feel

successful in their work, both financially and, most importantly, in their knowledge and integrity as a PT.” Anthony Cawley, CEO of Fusion Lifestyle, added: “Fusion Lifestyle wants to bring health and wellbeing to communities across the UK by offering accessible, affordable facilities, classes and more.

“Working with Your Personal Training means our PTs will get continuous support and ongoing training.

This helps our PTs but also benefits our centre users, ensuring they will have the best experience possible at our centres.”

Fitness Superstore partners with SHUA to expand offering FITNESS Superstore has announced an exclusive UK distribution partnership with SHUA Fitness, one of the world’s top strength and cardio equipment manufacturers.

SHUA, founded in 1996, has grown to become one of the most prominent names in global fitness.

Their equipment has reached more than 1,000 fitness centres across the world, including the official athletes’ village at the Beijing 2022 Winter Olympic and Paralympic Games, alongside other high-profile facilities.

Designed by their in-house development teams, and in collaboration with national bodybuilding champions, SHUA’s leading product range has the needs of any commercial gym covered.

As part of the distribution partnership, SHUA’s popular 68, 69, 88 and 89 Series strength equipment, plus a premium range of commercial treadmills, exercise bikes and ellipticals, will be available

to UK gym owners, and vertical market clients.

“We’re delighted to be able to offer SHUA’s incredible portfolio of products to our commercial

customers,” said Paul Walker, managing director of Bodypower Sports Ltd (T/A Fitness Superstore).

“SHUA’s dedication to providing forward-thinking training solutions

goes hand-in-hand with our commitment to helping businesses and fitness facilities achieve their goals. I’m excited to see this partnership flourish.”

Visitors to Fitness Superstore’s commercial showroom in Northampton will be able to browse the full range in person.

Alternatively, a “taster range” will be placed throughout the Fitness Superstore showroom network (call for details or email commercial@ fitness-superstore.co.uk).

In addition, customers can benefit from the expert knowledge and experience of Fitness Superstore’s commercial team, who will go the extra mile to ensure the design and layout of your gym’s floor plan is set up for success.

Commercial customers can opt to purchase SHUA equipment outright or through leasing options, where at the end of the term the facility can choose to either return the equipment or pay an additional month to take full ownership.

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