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June 2014
The UK’s No 1 fitness industry magazine
Public’s interest booming, event organisers claim By Christina Eccles THE public’s interest in the health and fitness industry is booming, according to the organisers of Bodypower Expo, who are celebrating a 15 per cent increase in visitor numbers to this year’s show. A massive 61,353 visitors passed through the doors during the three-day event – with over 1,000 key decision makers present on Friday’s industry and preview day alone. Fitness fans and athletes from all over the world descended on the NEC in Birmingham for the 2014 show, with ticketholders able to discover the latest products and innovations to hit the market; hear educational talks from a range of industry experts and meet and greet some of the biggest names from the fitness and bodybuilding worlds. BodyPower CEO Nick Orton said: “The continued progression of an exhibition brand like BodyPower requires a long term strategy and a constant desire to push the boundaries. “Our aim for BodyPower has always been to grow into the best expo of its kind in the world, accessible to all stakeholders within the health and fitness industry.
“As well as substantial investment year on year, maintaining the popularity and prevalence of a show like BodyPower requires months of researching the market to understand what the Expo visitor wants, what the fitness industry requires, and what the vendors need to achieve. “As interest in fitness and health peaks we are passionate about finding a prominent place in shaping people’s understanding and knowledge.” Plans have already been announced to expand the BodyPower offering for 2015, with the show occupying larger halls at the NEC to enhance the experience for both exhibitors and visitors. Organisers will also be returning to India with a show in March 2015 as the global portfolio continues to develop. Nick added: “The most inspiring element of running BodyPower is the awareness that thousands of people who attend get inspired to train and lead healthier lives, which ultimately shapes the future of the industry.” Look out for a round up of news from this year’s show in the next issue of Workout and if you were there, we’d love to hear about your highlights. Email ce@scriptmedia.co.uk or contact us via Facebook and Twitter.
No 249 £3
Excitement growing for industry’s big night
Double Olympic gold medal winner Rebecca Adlington launched the fourth Schools’ Legacy Games Day, organised by Fit For Sport at the Everyone Active Basildon Sporting Village. The swimming sensation (pictured) joined in the mass warm-up before spending time with each group of children as they took part in a series of sports activities and games. Four more Legacy Games Days are planned for 2014 in St Albans, Spelthorne, Ongar and Hornchurch.
PLANS are taking shape for the 2014 National Fitness Awards, with gyms around the country already excited about the event. The awards, organised by Script Events, in partnership with Workout and headline sponsor Servicesport, celebrate excellence and achievement throughout the industry. Nominations are steadily coming in via the website – www.nationalfitnessawards.co. uk – with big news about the event coming up next issue. Event director Judith Halkerston said: “It may be almost six months till this year's National Fitness Awards but there is already lots going on to ensure this year's event is as special as ever. We have just finalised our judging panel which will be announced next issue and we are grateful to them all as getting the right people in this important role is crucial to the success of the event. And it’s great to see entries coming in – if you haven’t started on your nomination yet please give it some thought as the more comprehensive and informative your submission the more chance you have of being shortlisted.”