ISSUE 1 May
WEEKLY
Issue 29
4 December 2020
YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE
Customers are eager to return when gyms reopen, study finds page 3 A fitness expert’s guide on getting back into the gym without suffering injuries page 4 Research provides further evidence of link between fitness and mental health page 9 Connexus - quarter pg - WOM - PR.pdf
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Scan to see Connexus in action Connexus is the space-saving solution that lets you offer a wide variety of functional training programming and speciality classes in one training space. Multiple adjustable attachment points offer maximum versatility and easy transitions between exercises. Choose from wall-mounted and freestanding stations, with optional expansion kits to build exactly what you need for your space, your members, and your budget. CONNEXUS: It’s the system that really shows your strength
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Customers are eager to return when gyms reopen, study finds A REPEAT of Leisure-net’s Post Lockdown Recovery Survey reveals consumer confidence about returning to facilities is extremely high, with well over three quarters (76.34 per cent) of members questioned saying they will return immediately when the doors to their health club or leisure centre are open. The new research, sponsored by Active IQ, followed the lines of Leisure-net’s initial survey back in April, aiming to gauge consumer confidence following a second spell of closure for UK health clubs and leisure centres. The survey questioned 33,544 customers across 771 facilities in the UK, and the results can be cross referenced by age, gender, operator type and region. A total of 25,606 members stated they will return to their exercise facility immediately after lockdown, demonstrating the importance placed on getting back to indoor exercise. Respondents also demonstrated faith in their operator’s ability to keep them safe while exercising, with more than 69 per cent of those who returned between July and November expressing great confidence in their facility’s Covid related systems, processes and practices. Additional questions regarding the value of staff were included, with 66 per cent rating the friendliness of staff as very important, the 63 per cent stating the support and guidance of the fitness and group exercise team is very important. Jenny Patrickson, managing director of Active IQ, said: “The survey findings really reinforce how much members value the staff who work at their local leisure facility. “It proves once again that soft skills, such as being friendly and approachable, are equally important for PTs and instructors as their knowledge and guidance in an exercise and wellness setting. “The research bears this out, showing the importance of personal interaction and empathy, especially in the current Group Editor: Judith Halkerston Tel: 01226 734639 jh@scriptmedia. co.uk Group production editor: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia. co.uk
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Support package for instructors in Wales Jenny Patrickson climate where reassurance and support are needed. “Operators should not be surprised by these findings, but it does no harm to remind ourselves that despite all the challenges, our industry must maintain its ‘people first’ stance.” Dave Monkhouse, Leisure-net director, added: “The initial survey results have been widely used to inform decision making, lobby local and central Government and shape re opening guidance by organisations such as Sport England, ukactive, Community Leisure UK and CIMSPA. “Operators up and down the country also used the results to inform their decisions, maximise the impact of reopening and reframe post-Covid activity. “This second survey provides further evidence to underpin our sector’s campaign for recognition as an essential service, as well as supporting operators with their decisions on when and how to reopen their facilities. “The new consumer confidence scores from this second survey will be used by 4global to inform the modelling of new projections for the sector.”
FITNESS instructors, personal trainers and coaches in Wales are among the sport sector’s self-employed and freelance workers who can apply for a new Covid-19 support package from Sport Wales. A new £3m ‘Sport Freelancer Fund’ has been set up to provide some financial help for the many workers in the field who directly deliver activities that get the Welsh public moving. Funding of £1,500 is available, and applicants will need to demonstrate how they’ve lost at least that amount in income from activities that should have taken place in Wales since the crisis began due to contracts being cancelled or restrictions halting their work. Applicants close at 5pm on Wednesday December 9. Full guidance on who is eligible for the Sport Freelancer Fund, and how to apply, can be found at www.sport.wales The £3m funding forms part of an overall £14m Sport and Leisure Recovery Package which has been allocated by Welsh Government to Sport Wales so that sporting organisations, facilities and jobs can be protected. Sarah Powell, chief executive of Sport Wales, said: “This fund is the first of its kind in the UK for sport freelancers, and is another clear sign of the importance that Welsh Government places on sport and its ability to make a positive difference. “There are so many hard-working
individuals in Wales who make a living from coaching, running boot camps, teaching fitness classes, and doing a whole manner of other things to keep us active. “Working as they do, in the heart of communities, they make a significant contribution to the sporting sector. But, like everyone else, they’ve been hit really hard by the pandemic. “We appreciate that £1,500 won’t cover all of the financial losses that many have suffered, but we hope that this funding will go some way towards helping to ensure that these individuals can stay in the sector, continuing to use their talents to enhance the lives of others.” Sarah added: “Because we want to get payments out to successful applicants as quickly as possible, particularly with Christmas approaching, the window for applications is quite short. “Therefore, we urge applicants to read the guidance on our website carefully to ensure that they include all of the required information with their application.” The £1,500 is available for freelancers and self-employed workers in Wales whose work directly supports people to be active, such as sports coaches, personal trainers, fitness instructors and dance instructors. “It is not available for other freelancers working in the industry such as sports writers, commentators, photographers, sports therapists and nutritionists.”
Paul is our latest lockdown hero OUR latest lockdown hero is Paul Russell, founder of The FitBox in Bracknell. The person who nominated him wishes to remain anonymous, but wrote: In order to fully empathise with those who are clinically obese, Paul spent the early part of lockdown eating and drinking as much as possible in order to BECOME physically obese himself. He then took the wider community through a 12-week journey where TOGETHER they checked in daily / weekly / monthly on progress, offering advice on movement, motivation, and mindset – a safe place where in a closed facebook group (link above), members could ask questions, talk about their feelings and share details on their weight loss / fitness achievements with other people in the
same boat. I haven’t heard of any other personal trainer or fitness professional willing to give up their own physique in order to fully appreciate and understand the mindset of someone who is physcially obese – hence why I think he’d be a good contender for this award and deserves some recognition for his efforts. In addition to this main campaign he and his team at The Fit Box also ran daily online workouts to keep their existing members motivated and healthy throughout lockdown. Please send your nomination to events@scriptmedia.co.uk and we will be featuring some more of your stories in WorkOut magazine, and our WorkOut Weekly digital newsletter. Closing date for entries is Friday December 4.
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WORKOUT WEEKLY
A fitness expert’s guide on getting back into the gym without suffering injuries WITH UK gyms closed during the coronavirus outbreak, many people have shifted to living room workouts, sweat sessions at the local park, or an extended rest period for the last few months. But as the UK slowly reopens, that means your local gym will soon be open again if it is not already. You might be worried about how this extended time away from access to gym equipment has affected your fitness, and what exactly you should do to resume strength training for the first time to avoid injury. Emily Outterside, trainer at F45 Peckham Rye (www.f45training.co.uk/ peckhamrye), offered expert advice on
Emily Outterside
what you can do to avoid getting injured when you head back to the gym. Ease back in slowly – Many people will have been doing bodyweight workouts at home and/or running, but this doesn’t mean your lockdown fitness translates into the gym; take it steady and go lower when lifting weights than you used to before lockdown. You will regain your strength faster this way rather than expecting too much of yourself too quickly and creating injuries. Progressing your weights slowly week by week is the most effective way to achieve results safely, no one enjoys going so heavy day one that you can’t climb stairs without agonising pain for a week. Stretching is key – Stretching and recovery should always be very high on your priority list when working out, as well as an adequate cool down after a session. Flexibility is key to moving safely and with ease, even one yoga class a week will solicit great benefits to your posture too. These habits will decrease chances of injury and improve your recovery so you can get straight back into it a day or two later. Focus on form – After taking a break from exercise, your technique is bound to be a little bit rusty, quality of reps is better than quantity so start slow and concentrate on your movement as well
as breathing technique. If you’re not sure how to perform something correctly ask for some guidance from a PT or coach in your local gym, they will be happy to help you out. Rest days – I am sure the temptation is often to go back to gym workouts as many times as possible within a week, however rest days do not mean you are slacking or not working hard enough. It means you are giving your body
time to recover and therefore increase subsequent performance when in the gym. Your muscles physically need the down time and the days off to repair and grow. The rest will reduce muscle fatigue and keep your motivation 100 per cent. Treat your rest day as active recovery rather than a sofa Netflix marathon, so either a nice long walk, a light sport outdoors, or a yoga class will do the trick.
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WORKOUT WEEKLY
Reach Wellness launches world’s first Ultra Micro Club / PT Studio Advertiser’s announcement
REACH Wellness has launched a world first Ultra Micro Club 1:1 PT Studio in probably the smallest space possible. “As UK gyms are given the ‘green light’ to reopen after completion of the government imposed lockdown, we are delighted to now offer what could be the first of many Covid secure ‘walkin-wellness’ facilities in a space of only 2.50m x 2.50m which is literally half the size of a small British single garage 2.40 m × 4.90 m),” said Jeff Davis, managing director of Reach Wellness Ltd. “Reach Wellness has now been established more than 17 years and prior to the coronavirus pandemic outbreak we were predominantly a B2B business providing high-end fitness / wellness solutions for UK commercial fitness facilities to the likes of David Lloyd Leisure, Nuffield Health and Third Space London Clubs.” As leisure business leaders all spoke about “pivoting” their business operations to include virtual online classes during the first lockdown, Reach Wellness waited patiently for the club business to return while missing our own personal and social interaction with our clients. “The idea for Reach Wellness Micro Club came from observing our neighbours that operate their hairdressing business out of exactly the same space we had available,” added Jeff. “While sat in the barber’s chair having a pre-lockdown number two haircut it occurred to me that we already had access to ‘best of class’ equipment that could be packaged together to offer a unique 1:1 experience to people who may realise they need to start or continue with their wellness journey but may be too anxious or concerned as yet to join a conventional fitness facility. “I am fortunate to have been involved in bringing some of the ‘best of class’ products to the UK fitness equipment market during my 30+ year career. “As a founding director of Technogym UK it has been rewarding to see the more recent exponential growth in sales
and use of the Deck (reconfigurable bench system used in HIIT training clubs such as TRIB3 and Orangetheory). “The Deck was invented and licensed initially exclusively to Reebok over 15 years ago by Progressive Sports Technologies (a Loughborough University spin-out company) for whom I remain a non-executive director. “We subsequently paired the Deck (as a sophisticated ‘step’) with Powerplate; the leading global brand in vibration / acceleration training for which I was VP for seven years from the formative years. “In addition, as former VP global development for ICG-Indoor Cycling Group, I saw the growth and acquisition of the business by Life Fitness (from invention, prototype to innovation to
include the game changing ‘Coach by Colour’ (CBC); using highly accurate direct power meter technology (for power output testing) to elicit personal training intensity zones and monitor training progression. “At Reach Wellness we were fortunate to already have the perfect solution for garage gyms and PTs for functional training as exclusive UK distributors for Solid Infinity System (SIS); a patented wall mounted functional training and storage solution from Australia. “The space saving modular design means that SIS can be incorporated into any space to facilitate suspension training, battle ropes, resistance bands, bodyweight exercises (e.g. chins / dips) whilst efficiently storing dumbbells,
kettle bells, Swiss balls etc. “We only need one SIS panel for our Micro Club Concept that really is the ‘king pin’ to our unique solution and offering.” Reach Wellness has ‘curated’ a unique family of equipment so that the ‘cornerstone’ of Solid Infinity System is supplemented and complimented by Powerplate, The Deck, IC7 Bike (with CBC), MyZone Heart Rate Monitoring, Flowin Friction Training Board, Stretch / Yoga Mat and Core-Tex Reaction Trainer to ‘cover all the bases’ for a balanced and varied fitness / wellness training programme that will keep both the member and Personal Trainer continuously motivated. Reach Wellness can also provide CPD for PTs via Associate Master Trainers recruited to deliver expert education in each specialist subject of exercise prescription. In early 2021, Reach Wellness will also offer a unique back care solution via IDIAG M360; a Swiss manufactured non-invasive scanning device together with the IDIAG P100 due for imminent launch in the UK providing performance optimisation via respiratory muscle training; particularly pertinent in battle with Covid-19. Note to PT’s; Reach Wellness can uniquely provide the equipment package required for our Ultra Micro Club Concept together with affordable and competitive leasing rates (subject to application and status). As a guide, Total Capital Equipment costs are approximately £15,000 + Vat with a monthly repayment of £315 + Vat. “Guests will be pleasantly surprised with what we have achieved in terms of wellness provision in such a small space,” added Jeff. “We hope that in the continued fight with Covid-19 that Reach Wellness can provide a vital link and personal approach to recovery and resilience moving forwards into 2021 and beyond.” For further details and free quotation without obligation, please contact Jeff Davis on 01777 711798 or visit www.reach-wellness.com
EMS... a fully future proof offer from miha bodytec AS THE fitness sector reopens once more, and we say farewell to the confines of lockdown 2.0, we’re working hard to keep businesses afloat. This time, while there’s no denying it’s going to while before we return preCovid normality, there’s now collective hope. Hope that our industry is at last seen as ‘essential’ and hope that we’ll be allowed to remain open, should another lockdown occur. And with the major news that a vaccine is also on the horizon, there are opportunities aplenty. If Covid has taught us anything, it’s the huge importance of health and wellbeing; people have finally begun to realise the untold benefits of being active. The coming year is shaping up to be a really positive one for health … people
will begin return to normal, enjoying holidays and family time again, but everyone will have a renewed focus on health. For now, as we continue in an adapted normal, the real opportunity lies in standing out from the crowd as a safetyfirst fitness offering, one that’s fully Covid-secure until such a time as that’s no longer required. Enter EMS Training. EMS is a whole-body Electro Muscular Stimulation training system that stimulates all major muscle groups at once, condensing a two-hour gym session into a 20-minute workout, offering HIT results in half the time. miha bodytec’s iBody EMS training system affords the opportunity to offer an innovate, low-impact route to fitness that’s suitable for everyone, whether they’re new to working out or time poor.
Even more importantly right now, EMS training is a completely Covid-secure workout, which will remain just as relevant when Covid is behind us. Each client takes ownership of a brand-new base layer and, in between sessions, the system is thoroughly cleaned to adhere to strict COVID standards and mitigate any risks. Each weekly session is personal trainer led, with one trainer to two clients max, and the iBody system is worn while clients are directed to performs slow, controlled exercises, which don’t require any hands-on corrections – so it’s entirely possible to maintain adequate social distancing. Short term, while we know group exercise isn’t permitted, EMS PTs and EMS Studios can remain a constant – accessible, safe and highly efficient.
It’s the smartest way to train, and the smartest way to make your business stand out. For PTs, EMS also offers the opportunity to work smarter. The chance to charge the same session rate but train clients in half the time, and so improve work/life balance or take on more clients to increase earnings. The EMS method is easy to learn through a certified course and, while the equipment does require an investment, miha bodytec offers an affordable leasing partnership. Connect with the UK team for your free demo and see the potential for yourself at info.miha-bodytec. com/personal-training-uk?utm_ medium=ad&utm_source=weekly. workout&utm_campaign=uk.lp.pts. partners.roi
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WORKOUT WEEKLY
Matrix support new mental health project for the fitness industry Advertiser’s announcement
IN SUPPORT of MH1, a new mental health project specifically designed for the fitness industry by Graeme Hinde, founder of the LFX Network, Matrix Fitness has pledged its funding to ensure this important issue is highlighted and remains in the spotlight. Created to support those people working in the fitness industry, from CEOs through to self-employed coaches and personal trainers, MH1 will initially comprise of three main elements. These will include a new Mental Health PARQ (Physical Activity Readiness Questionnaire), a suite of free campaign materials and two supportive communities, on Facebook and LinkedIn to provide a safe space for members to share ideas, thoughts and resources. Graeme said: “Everything we do in terms of physical fitness starts and ends in our minds. “The impact of exercise on mental health is used regularly as a bullet point of positives, but it’s much bigger than that. “Thanks to the funding support from Matrix Fitness, we can ensure that this is a lasting initiative, not just a one-off campaign.” The new Mental Health PARQ (MHPARQ) is currently under development with the NHS and the process is being closely managed by Lynne Briggs, head of academy at LFX. The MH1 communities and project assets will be developed in time for January 2021, with the MH PARQ following in Spring 2021 in the hope that by January 2022 it will have been adopted by all operators across the industry.
On the decision to fund the project, Matthew Pengelly, managing director of Matrix Fitness UK, added: “We’re doing what we can right now, in partnership with Graeme, to offer mental health training, support and advice to frontline staff and those that need it most. “Ultimately the plan is for the industry to have a resource that informs and educates, thus raising the
standards in the important area of mental health and wellbeing. “Everyone who has been a part of the MH1 journey is keen to see the whole industry embrace the platform, links and resources in a collaborative way. We are all in this together, and together we are stronger.” To find out more please contact graeme@mylfx.com
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Research provides further evidence of link between fitness and mental health
Advertiser’s announcement
By Dave Wright
NEW research has provided yet more evidence of the link between fitness and mental health. The UK Biobank study followed more than 15,000 people for seven years. It found that people with a high level of fitness enjoyed better mental health. Conversely, those who were least fit were more likely to suffer from depression and anxiety; in some cases, almost twice as much. The findings couldn’t be more timely. A quick glance of the news shows the profound impact the pandemic is having on people’s mental wellbeing. Even those who have never suffered mental health issues in past may now find themselves struggling with anxiety, loneliness and low self-esteem as a direct result of the disruption wreaked by Covid-19. During the pandemic we’ve been inspired by how the Myzone community has turned to exercise to cope with the uncertainty and anxiety that has crept into their lives as a result of the pandemic. People like Angela, who exercises to maintain a sense of balance. “With the uncertainty of the recent months, my workouts are the one consistent part of my day. I think of working out as my motivation to get through the day.” And Lauren, who exercises to keep focused as she adapts to the challenges of working from home. “Getting a workout in helps me maintain mental clarity during the working day, which is needed even more now that I am working completely remotely.” Despite gyms and clubs being forced to close for regional and national lockdowns, many operators have been able to provide an important outlet for their members’ mental health. With solutions like MZ-Remote, wouldbe gymgoers have been able to take part in their favourite classes alongside their gym buddies, without leaving the house. It means they can enjoy the camaraderie of working out as a group, while benefiting from the real-time coaching, support and encouragement provided by their instructor, no matter
Boost member wellbeing with interactive, connected cardio
Dave Wright where they choose to exercise. At a time when the Office for National Statistics records Britain’s highest levels of loneliness since the pandemic began, clubs are maintaining that vital social connection with their members. Thanks to digital platforms, they can prevent feelings of isolation among their members, even those who are shielding or working from home alone, by messaging them, commenting on their workouts and encouraging them to take part in group challenges. This latest research is another example of the huge benefits that regular exercise – and our facilities – can offer for the public’s mental and physical health. And in this new world, they need it now more than ever. n Dave Wright is the Creator and CEO of MYZONE®, CEO and owner of CFM (Creative Fitness Marketing) and owner of the Feelgood Fitness & Voyage Fitness Club Chains. With offices in Chicago (US), Nottingham (UK) and Melbourne (Oz), Dave’s companies have worked directly with over 5,000 health clubs across 30 different countries, encouraging people to be more and stay more physically active. He may be contacted on Dave@ myzone.org
THE revolutionary 22 SERIES from Freemotion, powered by iFit® – the world’s leading on-demand fitness streaming platform – offers the only interactive connected fitness experience capable of boosting your members’ allround wellbeing. The 22 SERIES provides access to iFit’s expansive library of on-demand global and studio workouts, led by worldrenowned fitness coaches and displayed on a stunning 22 in (55 cm) HD capacitive touchscreen. This means users can dash through green fields, cycle through mountains and trek over white beaches in breathtaking locations around the world – breaking barriers and crossing borders without leaving the gym floor. Better still, the 22 SERIES features interactive, auto-adjusting technology that controls the speed, resistance, incline, and/or decline in sync with the coach’s commands and on-screen terrain. This allows the user to feel fully immersed in the workout, as though they are living every step or pedal stroke with their coach. “The 22 SERIES gives gym members the ability to travel to other worlds, explore new places, and leave their limitations behind,” said Tony Ali, UK country manager for Freemotion Fitness. “With workouts available in all seven continents, gym-goers can become worldwide explorers while exercising. During a time of global travel restrictions, this is not only great for enhancing their physical health but also their mental health – boosting their allround wellbeing. “The icing on the cake is the interactive, auto-adjusting technology that creates a truly immersive and engaging
experience keeping members coming back for more.” Even before the pandemic, there was a move towards a more holistic approach to wellness – particularly among Millennials, which, along with Gen Z, now make up 80 per cent of gym members. With Covid-19 causing us to look at our health and fitness under a new lens, many more people, across the generations, have adopted this mindset, making it even more important for operators to be offering solutions that can meet the needs of today’s wellbeingfocused consumers. Not only does the 22 SERIES provide the escapism of exploring the world, but it also provides access to iFit workouts specifically created to enhance the physical and mental wellbeing of users. For example, the Mindfulness & Self-Compassion Walking Series leads exercisers through six mindful walks, teaching them science-based practices of mindfulness and self-compassion to rewire their brains and bring about lasting change that can help transform their lives. If members are looking for something a little more up-tempo than a mindful walk, they can find higher intensity workouts that combine physical training with mental wellbeing practices for holistic experiences that benefit the body and mind. For an interactive personal training solution that gives your members a motivational, engaging, interactive, and immersive cardio experience like no other, while enhancing their physical and mental wellbeing, look no further than the 22 SERIES. For more information visit www.freemotionfitness.com/22-series
Quest Prime launched to assist industry in its recovery RIGHT Directions has launched a new Quest assessment on behalf of Sport England, to help the industry get back on its feet. Quest Prime has been developed in recognition of the upheaval Covid-19 has brought to the sector during 2020 and will focus on business recovery, aiming to assist operators in demonstrating they have robust Covid-19 control measures in place for both customers and stakeholders. Caroline Constantine is managing director of health and safety and quality management specialist, Right Directions, which has managed Quest on behalf of Sport England for 10 years. She said: “In the present climate, leisure centres don’t want an
improvement tool; they’re busy trying to get their businesses back on track. “Alongside Sport England, we have considered the situation and adapted Quest to suit the current needs of the industry. “Quest Prime has been written especially to support leisure centres over the next 12 months; adding value to their business by helping them to demonstrate their centres have sufficient processes and procedures in place to minimise the risk of transmission of Covid-19 within their buildings. “Modules cover general pandemic management, as well as approaches to engaging with customers who are not using the facilities.
“Centres may have less staff at the moment. In fact, the whole building might not be fully operational, so this more practical assessment should be more valuable during this difficult time. “Pilot centres that have completed a Quest Prime assessment welcomed the external assessor reviewing their procedures and witnessing their customer facing control measures, saying, up until that point, they had no benchmark as to whether they were on the right track, and that the importance of a professional visiting their centres could not be under estimated.” There are two levels: Quest Prime will include a mystery visit and a one-day assessment, conducted against seven Prime core modules,
including Community Engagement, Programming, Cleaning and Hygiene and Operational Management. While Quest Prime Plus will include a mystery visit and a two-day assessment; against the seven Prime core modules on day one and five choice modules on day two, including Engaging with Disabled People and People with Long Term Health Conditions, and Learn to Swim Accreditation. The new assessment is likely to run alongside Quest Entry, Quest Plus and Quest Stretch until October 2021. However, current Quest accredited sites can postpone their next assessment for up to three months and there will be no unannounced reviews until September 2021.
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14-15 SEPTEMBER
2021
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