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Weekly Workout Issue 66

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ISSUE 1 May

WEEKLY

Issue 66 - 10 September 2021

YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE

Book your FREE place today for Tomorrow’s WorkOut DETAILS INSIDE


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WORKOUT WEEKLY

Learn, share, grow at IFBA LIVE 2021 THE IFBA LIVE is the UK’s only event created exclusively for personal trainers, gym owners, and fitness managers – and anyone committed to learning how to deliver a truly remarkable fitness experience. More than 300 delegates will gather at the stunning Slate conference centre in the grounds of Warwick University on October 16 and 17 with one mission: to make the fitness industry stronger. IFBA LIVE unites some of the most well-known and influential names in the world of fitness under one roof to share their stories, learnings and expertise. The comprehensive schedule covers every aspect of leading a thriving fitness operation, from finance and marketing to staffing and programming. Speakers and topics include: n Pete Dupuis, Cressey Sports Performance Improving your ground game: building a viable operation without digital ad spend n Brett Bartholomew, The Bridge Human Performance Bought in – engineering outcomes via behavioral based approach n Mark Fisher, Business For Unicorns

The four things you MUST do now to grow your business in 2021 n Lisa Lewis, gWell Health Psych skills for fitness pros: motivate and facilitate change n Dan John, Author Now What? Resilience in the post-covid gym n Alwyn Cosgrove, Results Fitness

The evolution of personal training n Dave Wright, Myzone The state of the global fitness industry: a roundup of the long-term ramifications and opportunities for this sector n Paul Mort, Unstoppable The uncensored truth about building an ACTUAL million pound coaching

business n Lara Morgan, Only Actions Count The fitness industry, its digital audience and adding value to customer’s loyalty and health care experience. The Slate at Warwick Conferences is a well-connected venue offering excellent hotel-style accommodation, stunning lakeside views and access to the on-site gym and pool. Delegates will brush away the cobwebs after the networking drinks on the Saturday night with a guided group workout bright and early on the Sunday morning. This year, the LIVE has gone hybrid too, offering a sophisticated digital experience for virtual delegates through a dedicated online platform, providing interactive access to all the talks and workshops. If you’re passionate about driving your business to be the best, IFBA LIVE is a unique opportunity to gain invaluable insights from the industry’s leading lights and game-changers. Workout readers can receive 10 per cent off the ticket price by using the code WM10. Find out more at https://ifba.live

Covid-19 rehab programme launched PLACES Leisure has launch its Covid Recovery Programme, a new service designed to provide therapy and rehabilitation specifically for individuals who have endured Covid-19 or who have been affected by Long-Covid. More than two million people in the UK are struggling with the effects of Covid-19. For many, their experience is transformative and, far more profound than an acute cough, fever, and period of isolation. With funding provided by Travis Perkins Managed Services and Places for People, Places Leisure fitness coaches across England have received industryaccredited qualifications from the CAWS® Rebuild™ training programme. CAWS® Rebuild™ certified coaches are equipped to work with individuals recovering from Covid-19 and LongCovid after the acute phase. Through the new, Covid Recovery Programme, Places Leisure teams will be ready to deliver community support Group Editor: Judith Halkerston Tel: 01226 734639 jh@scriptmedia. co.uk Group production editor: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia. co.uk

Sales and marketing director: Tony Barry Tel: 01226 734605 tb@scriptmedia. co.uk Sales manager: Louise BristoweHarrison Tel: 01226 734699 workout3@ scriptmedia.co.uk

Studio manager: Stewart Holt sth@scriptmedia. co.uk

www.workout-uk.co.uk

from its participating facilities. CAWS® is an acclaimed, industry training provider, accredited by the Chartered Institute for the Management of Sport and Physical Activity. The Rebuild™ Programme was designed in direct response to the needs of individuals enduring Covid-19 and suffering with ongoing symptoms. The initiative was created by cofounders, managing director Mel Spooner, and education director Dr Colin Robertson, both widely known throughout the healthcare, sports medicine, and the fitness industries. Both CAWS® and the Rebuild™ training programme are backed by ukactive and EuropeActive. Places Leisure’s head of fitness Sarah Roberts said: “Thankfully, most individuals who contract Covid-19 do not require hospitalisation. “However, a period of recovery and restoration is vital for anyone who experiences Covid-19. “Many people push themselves too

far too soon, which not only decreases their speed of recovery, but can also lead them to Long-Covid. Our Covid Recovery Programme has been designed to offer support and inform Covid patients to make the right decisions from the start, so that they can recover as quickly as possible, avoid longer-term complications and make the virus a part of their past.” Exercise referral software specialists ReferAll is also playing a critical role, setting up data management for the Covid Recovery Programme in its secure platform and replicating CAWS’ questionnaires to ensure accurate reporting Sarah added: “Places Leisure is ready to receive people who need help now. “We are delivering support 1-2-1 and remotely. If you are looking for support and guidance or know somebody who is struggling and needs help, please contact your local, participating centre any time and have a chat with a member of our team.”

Places Leisure’s CEO Paul McPartlan added: “We are committed to supporting communities up and down the country, investing in bespoke programmes, training and services which help people. “In the wake of the pandemic, we have invested in even more initiatives and these funds have helped customers mitigate a myriad of issues arising from lockdown – be they financial, restricted training and education, or social isolation. “We are incredibly proud of the Covid Recovery Programme. Through training colleagues, we can in turn support local communities for the long term, helping people rebuild their health as we move forward from the challenges of the past year.” Places Leisure will also be offering help to local schools and employers across England to support students and employees and will be working to support the work of local GPs and primary care groups to identify members of the community who need help.

Sector asked to get involved in challenge YOUR Personal Training is calling on the sector to get behind its 4 x 4 x 48 challenge to raise funds for Armed Forces charity Help for Heroes. The YPT senior leadership team will be taking part in the gruelling twoday trial, which will see them run four miles every four hours for 48 hours, at the Waterside Hotel and Health Club in Manchester on October 20 and 21. James Lorey, operations director at YOUR Personal Training, said: “There is a natural synergy between the armed forces and personal training; Help for Heroes was the obvious choice for us following what has been a difficult time for charities, as many of our staff and PT’s have served in the British Military.” Help for Heroes puts veterans at the heart of every decision it makes. Every £1 it spends on fundraising raises £4 to help the charity support

our wounded. In a bid to raise as much money as possible, YOUR Personal Training is now extending an open invitation for other PTs and fitness enthusiasts to complete the challenge locally across the UK. James added: “The 4 x 4 x 48 challenge was made famous by former US Navy

Seal and ultra-marathon runner David Goggins. “The challenge is simple – complete four miles, every four hours over a period of 48 hours - but that’s almost two marathons in two days, so despite its simplicity, this challenge is a real test of resilience, endurance and willpower. “The sheer frequency of activity with limited recovery and lack of sleep makes it a test for any athlete. “Are you up for the challenge? Would your facility like to participate? Who can complete the challenge with the best time?” If you would like to participate, individually or as an operator, please email james.lorey@ yourpersonaltraininguk.co.uk where he will be happy to support you and provide you with more information for your local fundraising challenge.


TOMORROW’S WORKOUT

Conference and Exhibition – September 14

Running order Registration opens 8.30am 08.30am to 09.50am Tea/Coffee served in the Exhibition and Networking suite 10am to 11.40am Morning conference panel chaired by Dave Wright – Myzone & CFM 11.40am to 1.50pm Tea/coffee and lunch served in the Exhibition and Networking suite 2pm to 3.30pm Afternoon conference panel chaired by Graeme Hinde – LFX 3.30pm to 4.30pm Tea/Coffee served in the Exhibition and Networking suite Conference and exhibition closes

Premier Suite University of Bolton Stadium Burnden Way Bolton BL6 6JW

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TOMORROW’S WORKOUT

Meet the speakers

Morning chair – Dave Wright, founder of Myzone and CFM Dave Wright is the creator and global CEO of Myzone, the CEO and owner of Creative Fitness Marketing and the co-owner of the Voyage Fitness brand in Australia. Not only is he the chair of UKActive’s Supplier Council but his product, Myzone, is enjoyed in more than 8,000 facilities by more than two million people in 84 countries. A serial entrepreneur, and a Workout columnist for the past 20 years, Dave is a straight-talking Australian based in the UK who has the unique ability of being both a club operator and a supplier.

Sarah Watts, founder of Alliance Leisure

Sarah Watts has worked in the leisure industry for more than 30 years both in the public and private sector. She founded Alliance Leisure in 1999, which develops facilities on behalf of leisure operators wanting to improve or expand the leisure services they offer. APSE and ukactive award winners for its design, build and partnership service, Alliance has completed more than 160 leisure developments and has overseen more than £175m investment in the UK leisure market, from fitness refurbishments to large-scale multi-activity new build developments. Alliance also supports UK leisure operators with comprehensive sales, marketing and training services delivered through its TA6 brand, with its support available for any leisure operator looking to increase income, develop their staff, and improve the health of their local community. Sarah is looking forward to sharing her thoughts, tips, and experiences, having worked with many leisure operators who are embracing the opportunity to explore new ways of working postpandemic.

Jamie Cartwright, co-owner of Hatton Boxing and co-founder of BOX12 Jamie Cartwright is the co-owner of Hatton Boxing and co-founder of BOX12. Having previously launched a multiple site fitness franchise from start-up he has significant commercial experience working with fitness operators. Jamie is also a qualified PT, former professional footballer and Ironman, whose 20 years’ experience in the industry stems not just from delivering fitness through his own clubs but also more recently through various digital platforms. Jamie is a seasoned, senior commercial operator with a high level of industry experience and expertise. His latest move back into club operations as co-founder of BOX12, a boxing for fitness boutique who’s recent transition into the digital space has been recognised as the ‘best online workout’ by an independent study. You may have also seen Jamie as Recruit #14 on the Channel 4 hit TV show, SAS: Who Dares Wins.

Kate Landers, Advertising accounts manager at CFM Kate Landers is the advertising accounts manager at Creative Fitness Marketing where she drives the digital marketing for membership drive campaigns at health clubs and spas across the UK. Prior to this she worked for a digital agency in London and Melbourne after six years managing sales and marketing campaigns on-site at more than 30 different health clubs across Australia, NZ, Ireland and the UK. Kate loves working on projects for such diverse clients from owner-operated health clubs, leisure trusts, YMCA’s, Champneys Resorts and Spa Hotels like Jury’s Inn as they all have their unique challenges to get new members through the doors. She loves the digital marketing landscape as it’s constantly evolving and has created fantastic opportunities for small businesses to compete against the big players.

Mike Hind MBE, CEO of MAS Body Gym and founder of Macro Based Diner Mike has been training people for over 12 years, in that time he has been recognised as one of the most respected and renowned coaches in the UK being crowned ‘The Best Personal Trainer in the UK’ by the National Fitness Awards. His work has been broadcast across the globe and he became a household name when he took on “Dibsy” the 40 stone guy, Mike offered him a FREE life saving year-long programme. Mike was awarded the “Outstanding Achievement Award” in 2018 by the National Fitness Awards for outstanding contribution within the fitness industry. His client list includes Premier League and international footballers, European champion boxers, professional bikini athletes and TV stars. But with this, Mike’s main focus is always on the public… In 2019 at The National Fitness Awards, Mike and his team won an amazing three awards. With Mike being crowned ‘UK’s Best Personal Trainer’ for the third consecutive year which is something that has never been done. Mike’s client Dibsy walked away winning the ‘Member Achievement’ Award and Mike’s meal prep company winning the ‘Innovation in Fitness and Nutrition’ Award. In 2020 Mike was recognised in the Queens Birthday honours and was awarded an MBE for his services to his community.


TOMORROW’S WORKOUT

Meet the speakers Afternoon chair – Graeme Hinde, founder of LFX

Graeme is a respected industry figure who has worked at leadership level in both the public and private sectors. He was a member of the board of directors at the Fitness Industry Association from 2007 until 2014 and has been responsible for the launch and operation of over 20 health and fitness clubs. In 2007 Graeme founded the LFX network which enabled UK health and fitness operators to meet on a regular basis. The network attracts managers and fitness professionals from across the UK and Europe and during the pandemic maintained its presence online. In 2021 with the support of Matrix Fitness, Graeme created the MH1 mental wellbeing movement for fitness professionals. Graeme also runs Unstoppable Coaching, working with individuals and teams to improve personal and business performance.

Ian Mullane, owner of Keepme and gym operator

When it comes to technology and its increasingly pivotal role in the fitness sector, there are few speakers more thought-provoking than AI expert and self-professed geek Ian Mullane. As the founder and CEO of AI-powered sales and retention platform Keepme, Ian has brought together the diverse expertise of his career to date – including 12 years as an operator – in a ground-breaking business that boosts revenues for gym operators across the globe, harnessing the power of artificial intelligence to drive optimisation and transform the way they interact with customers and prospects. Diving into a little more detail, having spent 15 years working on fintech solutions for some of the world’s largest hedge funds and investment managers, in 2007 Ian founded Vanda.fit – Singapore’s first boutique boxing club – and alongside this, in 2008, the social media analytics platform Locowise. A respected thought leader, white paper author, regular industry event speaker and member of the ukactive Digital Futures Council, Ian has a singular ability to first understand the challenges faced by our sector, then demystify the ways in which technology can help neutralise them.

Andy King, chair of GM Active Andy King is the chair of GM Active, a CIC made up of the 12 leisure operators across Greater Manchester, that was formed to understand how leisure could link better with health. He is also the CEO of ‘Your Trust’ (formerly Link4Life) a Cultural and Leisure charity that serves the GM borough of Rochdale operating leisure centres, theatres, a museum art gallery and various community development services. Andy has previously been a director with Serco Leisure and has been CEO of two other leisure Trusts and the northern Regional Director for GLL. He was also Virgin Active’s first ever general manager in the nineties. His early career was as a professional drummer and he is learning to play the guitar so he can try and relive his youth.

Peter Cleaver, owner of The Sports Group Peter has worked in the leisure industry for more than 30 years. On leaving the Army he had no Idea of what job he wanted to do. He knew that he liked sport but never considered it being a career. 30 years on Peter shares some of those challenges. Working part time in security he transitioned over to the leisure industry initially via work experience, volunteer work and networking. Peter will go over the benefits of NVQ and apprenticeships from a career in sports view, along with some personal tips for employers and employees.

Lynn Wilson, health and fitness manager at Volair Leisure Lynn Wilson is health and fitness manager for Volair Leisure, based in the North West. She is an accomplished manager with a strong background in training, group exercise, gym, community projects and children’s fitness. A qualified tutor and assessor, Lynn comes with vast experience in delivering fun, engaging, and impactful training sessions in a variety of fitness disciplines within the industry and school settings. A career history spanning 20 years working in regional, national, and international operations across the fitness sector within various public and private companies. Lynn is passionate about the learning experience and journey of her team, members and students, ensuring there is a transfer of learning and that it is applicable in every day working life.

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TOMORROW’S WORKOUT

Meet the exhibitors BOX12 by Hatton Boxing

CREATING THE ULTIMATE BOXING SOLUTIONS BOX12 was born in 2019 and is the brainchild of best friends and entrepreneurs Jamie Cartwright, ‘SAS Who Dares Wins’ contestant in 2021 and Jon Eade, owners of Hatton Boxing. BOX12 is a boxing focused company producing expertly developed full turn key solutions designed for in-club use. The range also has a consumer option as the company expands to make boxing accessible for everyone to enjoy. Developed by a professional team who know health and boxing inside and out. BOX12 is the go to company for boxing solutions that are innovative and easy to use for trainers, club members and home use.

Gym Equipment Medics

We have over 20 years of experience of repairing and servicing most types of commercial gym equipment so you know you get peace of mind with our expertise. Appointments can be made so you don’t have to hang around all day. We also offer a trade in service against refurbished and ‘as is’ fully serviced machines. We supply warranties if required on our refurbished and serviced machines due to our confidence in our expertise in engineering. Delivery is available (please contact us for further details). Service plans are also available. Please see our service and repair section for prices or click on ‘book an engineer’. Email info@gymequipmentmedics.co.uk or visit www.gymequipmentmedics.co.uk

Healthcheck Services

ClubRight Our passion is to do everything better and give you back the time to grow your business simply and harmoniously. ClubRight’s products are packed full of features that will benefit your fitness business from the minute you get started with ClubRight. Our award winning product range means that we have the right features to reduce your admin, is simple to use and gets your customers spending more by making it easy using the Member App. We have a collaborative approach with fantastic integrations across the fitness industry meaning a gym owner can make ClubRight the hub of everything they do in their business all in one place with Direct debits, Card Payments, Accounting, Marketing and Member engagement all working seamlessly together. ClubRight is outstanding value for money with a range to suit all your business needs today and beyond starting from only £69 per month plus Vat. Visit www.clubright.co.uk or email enquiries@clubright.co.uk

Creative Fitness Marketing A marketing agency with over 30 years’ experience specialising in membership drives for health clubs. TYPICAL RESULTS On average, we bring in 200+ new members for our clients in 4-6 weeks which results in an increase in direct debit income by £1,000 to £5,000 per month. MARKETING SOLUTION Our marketing campaigns are designed to attract the hard to reach, inactive segment of your local community to become members of your facility. Our campaigns include digital, direct mail, outdoor, outreach and guerrilla marketing. WHO DO WE HELP Hotel Leisure Centres, Health Clubs, Gyms and Leisure Trusts. Our clients include: Rena Spa within the Leonardo Royal Hotel, Juvenate Health & Leisure within Jury’s Inn, Champneys Resorts, YMCA, Crowne Plaza, Choices Health Club, Solutions Health & Fitness and many more. COST TO YOU There is no financial outlay required from you. We upfront the costs for the marketing which are subsequently recuperated through the membership fees generated by the campaign. Call 0115 777 3333, email uk@cfm.net or visit www.cfm.net

The Corevue 360 kiosk by Healthcheck Services, offers the very latest technology in intelligent body composition measurement. It provides the perfect solution for public and private fitness, health and leisure operators as well as elite sports teams and universities. It uses Multi Frequency Bioelectrical Impedance Analysis, a safe and accurate way of providing insight into your customer’s health and fitness. Among other things, it shows their body fat percentage, muscle mass, visceral fat, hydration level and metabolic age. This allows it to deliver a full body composition analysis in approximately 15 seconds. The new app along with the Corevue kiosks, have grown in popularity throughout the last two years, as the very real threat of Covid-19 has motivated the nation to take a long hard look at their health and fitness levels. With the Corevue 360 you can find out exactly what you are made of, set your goals and use the new and improved Corevue App (which is free to use to help you achieve your optimal fitness level and improve your health and wellbeing). The innovative app’s dashboard shows both metrics, and graphs helping you to visibly monitor your health, updating the app with your results each time you use a corevue kiosk. Visit www.healthcheckservices.co.uk or www.corevuekiosk.com

Hydrow Hydrow is the Live Outdoor Reality (LOR) rower, created with inclusivity in mind – for anyone, at any level of fitness. Hydrow delivers a live, on-river, outdoor rowing experience in the gym or at home that engages 86% of your muscles, compared to other forms of cardio such as biking or running. World-class athletes, lead live workouts from scenic locations around the world to allow for a fully immersive experience within the Hydrow Community. Hydrow’s Live Outdoor Reality (LOR)TM rowing experience brings balance and peace to the minds of the Hydrow Community, offering an excellent, lowimpact workout. Hydrow engages 86% muscles vs. 44% on a biking or running so you burn more calories in less time. Our Hydrow Athletes are authentic competitors at the forefront of their sport. They are skilled inspirational coaches_pulling out of you more than you thought you had to give. The Hydrow Community is built upon encouragement and support. From pushing each other through milestones to celebrating victories together, we are a team.

Indigo Fitness WE CREATE TRAINING SPACES We can design your training space from the ground up, giving you expert advice on everything from flooring types, to equipment mix, to the best utilisation of space. Designs are presented as 3D layouts or video walkthroughs, giving you a realistic idea of how your space will look and feel before you go ahead. We also complete the installation, providing the full service from design to reality. WE ARE A UK MANUFACTURER We have been designing and manufacturing strength equipment in the UK for over 20 years. Our in-house design team and manufacturing plant gives us full control over the whole end-to end process, giving us the flexibility to create and deliver tailored strength and functional training equipment. We use high quality British Steel, produced to British Standards, and wherever possible we keep our supply chain local – supporting British business and British jobs. WE ARE FLOORING EXPERTS We understand there’s no ‘one size fits all’ approach when it comes to flooring. With Indigo Fitness, you’ll benefit from all our experience and technical knowhow, gained from years of creating and installing fitness flooring solutions. We’re also exclusive distributors of the industry leading DuraTRAIN and DuraSOUND flooring tiles, and PaviFLEX turf and tiles.

Instyle Clothing Instyle Clothing is part of the ServiceSport (UK) Group. We are a professional team, who specialise in embroidery and personalised workwear. We can create and deliver all your embroidery needs. We pride ourselves in high quality garments, with thousands of lines to choose from. With our extensive knowledge of materials and embroidery, our dedicated team can find the best suited garments to fit your company’s needs. We are proud to be trusted with the clothing demands of businesses of all sizes and across all sectors. From builders’ workwear to equine clothing and horse numnahs, we cater for a variety of different companies. We also offer vinyl printing and screen-printing processes for t-shirts and other garments which is an efficient way to print your company’s logos or designs. This process is also quick and efficient, especially if you are looking for a fast turnaround. With increasing costs and hassle, finding the right place for your custom branded clothing can be very difficult. We aim to make the process as easy as possible. Helping to reduce stress and increase productivity. Call 01257 447338 or email info@instyleclothing.co.uk

Johnson Reed Rip up the old fashioned approach, Johnson Reed Fitness Finance is a common sense dynamic forward thinking lender. 15 years established, specialist at supporting the UK fitness sector. Studios, new starts, budget, chains, franchises; we fund them all. JR lead the sector with our forward thinking ‘common sense’ lending approach that can also be used for fitout and equipment including functional and flooring. Talk with an experienced ‘adult’ to guide you through the process , we keep it simple. Expanding / relocating /upgrading; get in touch we’d love to help, this is our thing. https://www.johnsonreed.co.uk/fitness-finance


TOMORROW’S WORKOUT

Meet the exhibitors Matrix Fitness Matrix Fitness is the commercial fitness brand of Johnson Health Tech Co. Ltd. (JHT) which was founded in 1975. Preferred by some of the world’s finest health clubs, hotels, and resorts, Matrix supplies a complete range of premium, commercial grade cardiovascular and strength training equipment, and integrated technology solutions to enable you to create an inspirational fitness environment for your guests, with minimal effort for you, regardless of size or budget. The Matrix ethos spurs innovation and values creative problem solving, and we strive to offer equipment that will captivate your guests, is easy to maintain, and delivers the best return on investment. With over 45 years of industry experience, and a deep understanding of user behaviour, we know what is expected from commercial fitness equipment, and our company’s goal is to help you to deliver that and more. For sales enquiries contact: Christian Porrino, Area Sales Manager, North – 07964 057717 For Marketing enquiries contact: Lucy Bowyer-Hill, Head of Marketing – 07595 432623

Precor Precor Incorporated, a unit of Peloton and headquartered in Greater Seattle, WA, has been a pioneer in delivering fitness experiences for commercial customers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC and operates two U.S.-based manufacturing locations. Precor products and services span across all major categories, including cardio, strength, functional fitness, group training, and connected solutions. In 2020, Precor reached the milestone of recording one billion workouts in its Preva® fitness cloud. That number represents more than 140,000 connected units in over 13,000 facilities. On average, Precor exercisers record more than 20 million minutes of workouts each day as recorded by the Precor digital platform Preva®. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Multi-family Housing, Corporate, and Education.

Reach Wellness

MT3 Fitness Working with Torque Fitness in the USA has allowed MT3 Fitness to bring to the UK an extensive range of functional strength and free weights equipment. Exceptionally designed and manufactured, we provide our clients the best equipment for their facilities. The award winning Tank all surface sled is one of our best sellers and is the choice of World Champions, Premier Football Clubs, Rugby Clubs and now Crossfit boxes across the globe. For more information visit www.mt3fitness.co.uk

Myzone Reward effort not ability, with an immersive fitness experience that gives your members results they can see. Myzone levels the playing field with unique and fun experiences based on accurate heart-rate technology. Build a supportive squad, then watch as they come back for more every month. Sound good? Getting set up is simple. We’ll guide you through the whole process, so you know you’ll get the best out of Myzone in your club. Once you’re up and running, get ready to add a competitive edge with live workout data your members can see on the big screen, and in-the-moment feedback. Watch as beginners race ahead of gym bunnies through the zones and earn MEPs (Myzone Effort Points) based on their personal heart rate. Join our squad – we’re 1.5 million people strong in over 7500 facilities and 84 countries. Let’s get more people moving. Call 0115 777 3333, email marketing@myzone.org or visit https:// www.myzone.org/contact

Reach Wellness was established in 2003 to provide innovative World Class equipment to the fitness and wellness industry. With 35+ years experience in developing and establishing leading brands and together with a global network and reach, we are ideally positioned to source cutting edge technology to provide a USP for your fitness facility. Whilst we supply standard fitness equipment (including cardiovascular, resistance and free weights) from all the major manufacturers, we specialise in innovative ‘niche’ products that will supplement and compliment your existing provision. Reach Wellness are exclusive distributors for UK & Ireland for FIVE Concept (mobilization & movement preparation), Sensopro & Core-Tex (balance and coordination) and Solid Infinity System (wall mounted space saving functional training solution). All our equipment is manufactured to the highest specifications utilizing the best quality materials. Reach Wellness Clients include David Lloyd Leisure, Nuffield Health, Third Space London, Places Leisure, Everybody Sport & Recreation. Visit www.reach-wellness.com

ServiceSport ServiceSport is the leading service provider for servicing, repairing and maintaining commercial gym equipment in the UK. We’ve played a major role in the fitness industry for more than 20 years, working with the MOD, Nuffield Health, GLL, Gymbox, Bannatyne Health Clubs, 3D Leisure, Anytime Fitness, CBRE, Sodexo, Manchester United, hotel groups, colleges and universities. Our aim is to prolong the life of your gym equipment, ensuring it continues to operate to its full potential once the original warranty period has expired. This is achieved through ad-hoc servicing and repair or by way of a service contract that ensures your equipment is expertly maintained by the team at ServiceSport all year round. Over the years we have positioned ourselves as the only service provider to deliver this and all of this too: n Parts supply. n Upholstery repairs. n Electronic repairs. n Custom branded workwear. n Remanufactured and refreshed gym equipment. n New gym equipment. Visit www.servicesport.co.uk for further information.

Shapemaster Shapemaster is a British designer and manufacturer of power assisted exercise equipment with over 30 years of engineering knowledge and excellence. We supply equipment to leisure and rehabilitation facilities around the world. Our power assisted exercise technology provides a ‘helping-hand’ in a low impact, full-body workout circuit for exercisers who demand to work smart and effectively. Our equipment attracts older adults and those living with long-term conditions. It is safe for all as users do not need to provide the motive force to overcome inertia. For exercisers, Shapemaster is: n Fully inclusive exercise. n Intuitive, safe and effective. n An exercise and social lifeline. For leisure operators, health clubs and councils Shapemaster brings: n A new type of membership income and product for older exercisers. n Leadership and shared knowledge for active ageing and LTCs. n Social inclusion and opportunities to get and keep older people active, reducing the impact of ageing and associated health condition. Email info@shapemaster.co.uk, call 01484 667474 or visit www.shapemaster.co.uk

SkinnyBrands Premium Lager SkinnyBrands Premium Lager are making positive waves in the beer market. A 4% full flavour lager at only 89 calories per bottle. ‘Skinny Lager’ is also Vegan, Gluten-Free and Kosher certified. What sets Skinny Lager apart from the rest is that it does not reduce the ABV compared to other lower calorie counterparts. Skinny Lager is unique because it reduces its carb count instead. 1 bottle of Skinny Lager is 35% fewer calories and 72% fewer carbs than other premium lagers. Skinny Lager is the most loved lower calorie lager on Amazon UK (With over 1950 reviews at a 4.6-star rating). By switching to Skinny Lager from other premium lagers drinkers can save 48 calories (on average) for every bottle or can that you consumed. At 0.9% Carbs and 0.4% Sugars per bottle, SkinnyBrands Premium Lager has gained a cult following with A list celebrities, sports teams and personal trainers who want to enjoy a full flavour lager without the high calorie consumption. SkinnyBrands Premium Lager is available on draught, bottles and cans from all major UK wholesalers. The 12 pack and 4 pack bottles are available nationwide at Tesco (freefrom), Morrisons, Asda, Ocado and Amazon UK. Contact info@skinnybrands.com and reuben@skinnybrands.com with email subject Tomorrows Workout Enquiry.

Your Personal Training YOUR Personal Training are the UK’s largest and most successful Personal Training Management company working with over 450 leisure facilities cross the UK. YOUR Personal Training supports Personal Trainers and Gym operators alike to instil integrity, passion and commitment as part of a world class service delivery. We work hand in hand with our trainers and gym partners to ensure each Personal Trainer can become the ultimate fitness service provider whether that’s face to face or digital.

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