Weekly Workout - Issue 61

ISSUE 1 May

WEEKLY

Issue 61 - 06 August 2021

YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE

Book your Tomorrow’s WorkOut place Today

pages 2 & 3

Don’t miss out – NFA nominations close this month page 6

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WORKOUT WEEKLY

Inaugural conference and exhibition set to showcase and share latest fitness trends WORKOUT is excited to be launching a new regional conference and exhibition, “Tomorrow’s WorkOut”, which is aimed at showcasing and sharing the latest trends, equipment and innovations across the fitness industry, with the inaugural event being held this September in the North West of England.

Tomorrow’s WorkOut will take place on September 14 at the University of Bolton Stadium.

Registration will start at 8.30am, with teas and coffee being served within a fitness exhibition and networking area that will adhere to all Government guidelines on social distancing.

The conference will comprise of a morning and afternoon panel, both of which will be aimed at providing gym owners and managers with informative and practical advice and ideas that they can take straight back into their clubs.

The morning session will start at 10am and run to approximately 11.20am and will focus on sales and marketing The afternoon session will follow a buffet lunch and further networking and will be focused on predicting consumer behaviour; we will have experts discussing data and behaviour and its importance and relevance for memberships.

The afternoon session will run from 2pm to approximately 3.20pm and then refreshments will be served in the exhibition and networking area before the event closes at 4.30pm.

The morning session will be chaired

by Dave Wright, founder of MyZone and CFM. He will be joined by Sarah Watts from Alliance Leisure, Mike Hind MBE of Mike Hind Fitness and Macro Based Diner, Kate Landers, head of digital marketing at CFM and Jamie Cartwright, owner of Box 12, a former club operator and currently a contender on SAS Who Dares Wins.

The afternoon session will be chaired

by Graeme Hinde, founder of LFX and LFX Academy.

He will be joined by Ian Mullane, owner of Keepme and also a club operator in Liverpool, behavioural scientist Dr Chris Loxley, GM Active chair Andy King and Lynn Wilson, health and fitness manager for Volair Leisure.

Tickets cost just £10 per person and the price includes attendance at the panel discussions, networking and the exhibition, a buffet lunch, parking and refreshments through the day.

Anybody wishing to book tickets should email tb@scriptmedia.co.uk

of Creative Fitness Marketing and the co-owner of the Voyage Fitness brand in Australia.

Not only is he the chair of UKActive’s Supplier Council but his product, Myzone, is enjoyed in more than 8,000 facilities by more than two million people in 84 countries.

A serial entrepreneur, and a Workout columnist for the past 20 years, Dave is a straight-talking Australian based in the UK who has the unique ability of being both a club operator and a supplier.

Having previously launched a multiple site fitness franchise from start-up he has significant commercial experience working with fitness operators.

Jamie is also a qualified PT, former professional footballer and Ironman, whose 20 years’ experience in the industry stems not just from delivering fitness through his own clubs but also more recently through various digital platforms.

Jamie is a seasoned, senior commercial operator with a high level of industry experience and expertise.

His latest move back into club operations as co-founder of BOX12, a boxing for fitness boutique who’s recent transition into the digital space has been recognised as the ‘best online workout’ by an independent study.

You may have also seen Jamie as Recruit #14 on the Channel 4 hit TV show, SAS: Who Dares Wins.

Sarah Watts Sarah Watts has worked in the leisure industry for more than 30 years both in the public and private sector.

She founded Alliance Leisure in 1999, which develops facilities on behalf of leisure operators wanting to improve or expand the leisure services they offer.

APSE and ukactive award winners for its design, build and partnership service, Alliance has completed more than 160 leisure developments and has overseen more than £175m investment in the UK leisure market, from fitness refurbishments to large-scale multiactivity new build developments.

Alliance also supports UK leisure operators with comprehensive sales, marketing and training services delivered through its TA6 brand, with its support available for any leisure operator looking to increase income, develop their staff, and improve the health of their local community.

Sarah is looking forward to sharing her thoughts, tips, and experiences, having worked with many leisure operators who are embracing the opportunity to explore new ways of working postpandemic.

Afternoon session Kate Landers Kate Landers is the advertising accounts manager at Creative Fitness Marketing where she drives the digital marketing for membership drive campaigns at health clubs and spas across the UK. Prior to this she worked for a digital agency in London and Melbourne after six years managing sales and marketing campaigns on-site at more than 30 different health clubs across Australia, NZ, Ireland and the UK. Kate loves working on projects for such diverse clients from owner-operated health clubs, leisure trusts, YMCA’s, Champneys Resorts and Spa Hotels like Jury’s Inn as they all have their unique challenges to get new members through the doors.

She loves the digital marketing landscape as it’s constantly evolving and has created fantastic opportunities for small businesses to compete against the big players.

Dave Wright – chair

MEET THE SPEAKERS Morning session

Dave Wright is the creator and global CEO of Myzone, the CEO and owner

recognised as one of the most respected and renowned coaches in the UK being crowned ‘The Best Personal Trainer in the UK’ by the National Fitness Awards.

His work has been broadcast across the globe and he became a household name when he took on “Dibsy” the 40 stone guy, Mike offered him a FREE life saving year-long programme.

Mike was awarded the “Outstanding Achievement Award” in 2018 by the National Fitness Awards for outstanding contribution within the fitness industry.

His client list includes Premier League and international footballers, European champion boxers, professional bikini athletes and TV stars.

But with this, Mike’s main focus is always on the public…

In 2019 at The National Fitness Awards, Mike and his team won an amazing three awards.

With Mike being crowned ‘UK’s Best Personal Trainer’ for the third consecutive year which is something that has never been done.

Mike’s client Dibsy walked away winning the ‘Member Achievement’ Award and Mike’s meal prep company winning the ‘Innovation in Fitness and Nutrition’ Award.

In 2020 Mike was recognised in the Queens Birthday honours and was awarded an MBE for his services to his community.

Jamie Cartwright

Mike Hind MBE

Jamie Cartwright is the co-owner of Hatton Boxing and co-founder of BOX12.

Mike has been training people for over 12 years, in that time he has been

Graeme Hinde – chair Graeme is a respected industry figure who has worked at leadership level in both the public and private sectors.

He was a member of the board of directors at the Fitness Industry Association from 2007 until 2014 and has been responsible for the launch and operation of over 20 health and fitness clubs.

In 2007 Graeme founded the LFX network which enabled UK health and fitness operators to meet on a regular basis.

The network attracts managers and fitness professionals from across the UK and Europe and during the pandemic maintained its presence online.

In 2021 with the support of Matrix Fitness, Graeme created the MH1 mental wellbeing movement for fitness professionals.

Graeme also runs Unstoppable Coaching, working with individuals and teams to improve personal and business performance.

WORKOUT WEEKLY managers, in 2007 Ian founded Vanda.fit – Singapore’s first boutique boxing club – and alongside this, in 2008, the social media analytics platform Locowise.

A respected thought leader, white paper author, regular industry event speaker and member of the ukactive Digital Futures Council, Ian has a singular ability to first understand the challenges faced by our sector, then demystify the ways in which technology can help neutralise them.

Ian Mullane When it comes to technology and its increasingly pivotal role in the fitness sector, there are few speakers more thought-provoking than AI expert and self-professed geek Ian Mullane.

As the founder and CEO of AIpowered sales and retention platform Keepme, Ian has brought together the diverse expertise of his career to date – including 12 years as an operator – in a ground-breaking business that boosts revenues for gym operators across the globe, harnessing the power of artificial intelligence to drive optimisation and transform the way they interact with customers and prospects.

Diving into a little more detail, having spent 15 years working on fintech solutions for some of the world’s largest hedge funds and investment

Peter Cleaver

Andy King Andy King is the chair of GM Active, a CIC made up of the 12 leisure operators across Greater Manchester, that was formed to understand how leisure could link better with health.

He is also the CEO of ‘Your Trust’ (formerly Link4Life) a Cultural and Leisure charity that serves the GM borough of Rochdale operating leisure centres, theatres, a museum art gallery and various community development

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services.

Andy has previously been a director with Serco Leisure and has been CEO of two other leisure Trusts and the northern Regional Director for GLL. He was also Virgin Active’s first ever general manager in the nineties.

His early career was as a professional drummer and he is learning to play the guitar so he can try and relive his youth.

Peter has worked in the leisure industry for more than 30 years.

On leaving the Army he had no Idea of what job he wanted to do.

He knew that he liked sport but never considered it being a career.

30 years on Peter shares some of those challenges.

Working part time in Security he transitioned over to the leisure industry initially via work experience, volunteer work and networking.

Peter will go over the benefits of NVQ and apprenticeships from a career in sports view, along with some personal tips for employers and employees.

Lynn Wilson Lynn Wilson is health and fitness manager for Volair Leisure, based in the North West.

She is an accomplished manager with a strong background in training, group exercise, gym, community projects and children’s fitness.

A qualified tutor and assessor, Lynn comes with vast experience in delivering fun, engaging, and impactful training sessions in a variety of fitness disciplines within the industry and school settings.

A career history spanning 20 years working in regional, national, and international operations across the fitness sector within various public and private companies.

Lynn is passionate about the learning experience and journey of her team, members and students, ensuring there is a transfer of learning and that it is applicable in every day working life.

WORKOUT WEEKLY

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Five reasons why businesses can miss out on finance

‘Fun, fit and fresh’ future ahead ...

FCubed Fitness are delighted to announce the addition of their latest team member, Jez Whitling, who has recently joined the team and brings a wealth of experience and customer support to the company.

Ian and Helen Daniell, the co-founders, are really excited to work with Jez and can see a totally Fun, Fit and Fresh future for their growth as they scale up.

Ian said “Bringing Jez onboard to scale up the business was an easy decision with his wealth of knowledge and experience alongside his customer service values aligning with our vision helped. The only thing we feel will maybe change is his choice of socks!”

Jez started in July and he said: “As soon as I was approached, I was excited about the potential of joining FCubed Fitness. And once I had sat down and spoken with Ian and Helen, I knew it was the perfect opportunity for me. I have known Ian for over 20 years so already knew of his passion and commitment to the fitness industry.

Speaking to them both about their vision and plans for FCubed confirmed that they matched my own values. I have always believed in treating my customers as partners and in going the extra mile to ensure customers are delighted. This commitment to customer service is also at the core of Group Editor: Judith Halkerston Tel: 01226 734639 jh@scriptmedia. co.uk Group production editor: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia. co.uk

Sales and marketing director: Tony Barry Tel: 01226 734605 tb@scriptmedia. co.uk Sales manager: Louise BristoweHarrison Tel: 01226 734699 workout3@ scriptmedia.co.uk

Studio manager: Stewart Holt sth@scriptmedia. co.uk

www.workout-uk.co.uk

FCubed Fitness. I am excited to bring my own experience, knowledge and understanding of the industry to further enhance and develop the business” Exciting times for all as along with our new Sponsored Athlete Chiara Silva who recently competed at the CrossFit Games in Wisconsin (coming in 8th overall and in the world at just 15 years of age) another piece of the overall picture is completed.

Lots more FRESH news coming, but this next step is a powerful statement that FCubed Fitness really are enjoying their role in the fitness industry and cannot wait to help people MOVE better whilst having a lot of FUN doing it. As they say ‘positivity breeds success’ and wow is there some positivity in this growing team.

FCubed Fitness was founded by Ian Daniell (Gym Jedi) and Helen Daniell (Crimson Pixel) in 2021 to exclusively distribute Xenios USA in the UK. This, alongside other products, support their own passion in the Fitness Industry of making movement easier by creating great spaces with a Fun, Fit and Fresh outlook. For more details contact Ian, Helen and now Jez through Fun@FCubedFitness.com or via Instagram, LinkedIn or Facebook handles (@fcubedfitness) or via 07723607625 and we would love to help how we can.

Keep in touch GOT a story for WorkOut Weekly?

We would love to hear all your news... from a new gym to refurbishments, new equipment to additions to your team.

Drop us an email with all the details and a picture or two if possible to dm@ scriptmedia.co.uk

AT a critical time when your business needs funding, whether it’s for a cash flow loan, to secure a new piece of equipment or to help with an expansion, it’s important to you as a business owner that this is a smooth and quick process to prevent delays and help your company achieve its aims without delay.

This is why it can be frustrating when your application for finance is declined. It’s easy to be left frustrated, demotivated and maybe even angry.

To ensure delays or rejections don’t happen to you, we’ll look here at the top five reasons businesses get rejected and how to avoid them.

Applied through a traditional bank Although traditional finance methods such as banks and building societies may be a go-to option for most business owners, it can also be more difficult.

From rigorous processes, paperwork to long delays and queues, a large number of applicants can then be put off by the process entirely, resulting in them giving up on obtaining finance and expanding their business.

As an alternative finance provider, we seek to apply common sense to all our applications, their circumstances and their businesses, with a quicker turnaround and updates throughout the process. SMEs will find that their specific needs are not appreciated by banks, whereas alternative lenders work with these types of business week-in, week-out, and have a pretty good grasp on what a good application is and how to secure funding. So, don’t give up, just make sure you’re looking in the right place.

The type of kit or equipment or reason for lending Many lenders will judge your application on the basis of what it is for, rather than your company’s ability to pay it back, as this is where they value the security of the loan. However, this structure may work for mainstream lenders, but can lead to alienating business owners and with good ideas and unusual concepts and assets. This is where common sense needs to be used. The focus should be on whether the business can repay the debt, rather than what it is.

We call this type of equipment quirky kit, and we pride ourselves on saying yes to any piece of equipment, and we’ve had our share of interesting assets! From soft play and construction to chip shops and gyms, and everything in between, we’ve seen it all. Nevertheless, if the agreement was right for us and right for the customer, we looked to support it, as standing in the way of businesses is simply not in our nature. To check out some of our quirky deals, take a look at our case studies.

Incorrect documents and details Details are crucial to lenders who will need reassurance of who they are lending to, how the company is structured, what the business does and how long it has been trading.

Identification documents, bank statements, proof of address and other key information is all crucial to helping a

lender make a decision.

This is a straight forward part of the process which can ensure the application is reviewed promptly, and doesn’t require much thought. By preparing and having documents ready to hand, you can help make the process as efficient as possible by reducing any doubt and making the lender’s job easier, presenting a strong case and giving your business the best chance of securing the finance you need.

Credit report It’s essential to understand your company’s credit score and ensure there are no unexpected surprises when applying for any sort of finance, whether that is a loan, asset finance or equipment finance. Your business has bills, wages, suppliers to pay and other expenditures, which means paying these on time are crucial to building a good score and helping your application.

If your business misses bills, fails to make payments or becomes in bad debt (we go into this more here, but bad debt is basically expenses that your company has that doesn’t help generate revenue or save costs), then it may not get approved for good debt (finance that helps to increase revenue) such as asset and equipment finance or business loans.

Company status Lenders have to assess the risk element of their financial commitment, and factors such as turnover, years trading, home ownership can all be big contributors to whether your application is accepted. The less boxes that are ticked, the more of a risk the company is viewed as, which can restrict your options as a business owner.

Thankfully, this doesn’t mean the end of story. You can secure funding without owning a home or with a turnover less than certain amounts, it just means that there are processes that have to be followed to ensure and reassure the lender the loan can be repaid. This may mean having a guarantor, a higher deposit or a different rate, among other things, which can be discussed with your account manager, to give you the most favourable agreement to meet the needs of your business.

Owning and running a business is rewarding, but equally stressful, and it’s important that you have the right knowledge and guidance when looking to invest in your company and secure funding. To re-cap, here are our tips to getting the finance you need: · Look for alternative lenders such as Johnson Reed · When you have quirky kit, find the right lender who will support it · Have the right and accurate details and documents, this is essential and gives you credibility · Clean up your credit report and keep it to good debt · Know what requirements may be in place with reference to your company If you have any more questions, get in touch with our team to see how they can help. Info at www.johnsonreed.co.uk

WORKOUT WEEKLY

SPORTSJOBS

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www.sportsjobs4women.net

Look to the experts for opportunities

Advertiser’s announcement

LEISUREFORCE + SPORTSJOBS4WOMEN (SJ4W) have been successfully trading with safe and stable countries in the Middle East for over 34 years so we now have hundreds of sports and fitness coaches and managers happily working out there for many years. Some are still there after 25 years!

No other sports and fitness jobs agency in the world has been doing it longer than us. So take advantage of that long term of experience by speaking to us, the experts.

As the salaries are tax free and you are almost living for free, it’s a great way to save lots of money as well as learn about different cultures around the world, plus work in plenty of sunshine. You are also halfway around the world to everywhere, so take advantage of that and do some exploring to exotic locations using your 30- days’ vacation you get each year!

The owner of this recruitment agency also worked out there for 10 years so he can give you bucket-loads of cultural advice and tips before you go out.

Ladies Fitness Centres are also growing like crazy out there so our Ladies Only division SJ4W, has jobs right now for female Fitness Trainers, Group Exercise Teachers & Senior PTIs. So call us for a friendly chat to find out more!

Stay strong: take a leaf out of an Olympian’s book STRENGTH, both mental and physical, is vital for all Olympians and staying strong will help us all as we age. After we hit 40, we naturally lose muscle mass (sarcopenia) and this can have a dramatic effect on the quality of our lives.

Urban Body’s lead physiotherapist, Phil Evans, has worked with Loughborough University Physiotherapy Clinic and Team GB athletes. He says by challenging our muscles we can maintain and increase strength for the long term and also reduce the risk of injury: Weight training “Lifting weights is not only good for you, but perfectly safe when done correctly. Just like an elite athlete, it’s important that your workout is customised and also takes into account any ailments you may have. Arthritis in your joints, bulging discs and even meniscus tears are all normal in the ageing process. They don’t mean you can’t exercise, but you need to make sure your strength training routine reflects this.

The two priorities to consider when I’m examining someone’s strength routine are posture and loading strategies. Good form is critical to protect your joints and back while loading refers to how much weight you lift and how often (reps). This changes because the integrity of your soft tissue (muscles and ligaments) alters

during the ageing process. Loading strategies also need to be adapted if you’re injured or in pain. A strength coach and physiotherapist can ensure you have a strength training routine that is not only safe but perfect for your age and ability.

Core strength After the age of 40, things like balance and reaction times start to become more compromised and the likelihood of back pain increases.

Maintaining good core strength helps with all of this and becomes more important than ever.

The biggest problem I see with people trying to strengthen their core is that they just don’t know how to do it properly. They may be doing all the right things but with all the wrong muscles. If you’re new to core strengthening, or perhaps you’ve been doing it a while but your core strength still isn’t where you want it to be, consider trying Pilates. Having proper control over your breath, body and movement are the cardinal signs of a truly functioning and strong core.

Intensity and variety If you are performing high intensity exercise for every session there is very little chance for recovery. Exercise intensity should vary from 35% up to 85% of your maximum capacity. However, the majority should be done at lower intensities. Feeling chronically fatigued and very hungry are classic

signs of over-training and are signals that it’s time to slow down a bit. Even elite athletes don’t push themselves to the limit at every training session No matter your workout of choice, it’s essential to mix it up from time to time. Cross-training can improve your overall performance and also work on all muscle groups. Varying exercises can help you avoid overuse injuries and obviously it keeps your mind a bit more interested too.

Mental focus It’s no secret that the majority of Olympic athletes utilise mental training as an essential component of their regime, especially in the final stages before an event. Elite athletes ensure their body and mind are running at optimal levels during intense competition. Success, in sport and in life, begins with having a goal to focus our energy on.

Athletes visualize themselves winning the highly desired gold medal, surrounded by their coach, teammates and loved ones celebrating their victory.

It is key to establish your own goal and plan how you will achieve it, step by step. You might want to work towards a big event such as a half marathon, or want to build up your training so you can achieve a certain target. Remaining positive and optimistic, even in the face of adversity, can make all the difference.”

FANCY a FITNESS JOB in the SUN before the UK WINTER RETURNS ?

Tax free salary, fulltime, free living, visas & annual home flights.

If so, check out or jobs websites below One for the girls & one for the boys

www.sportsjobs4women.net www.leisureforce.uk Time to make an exciting change in your life & see the world too!

Call for a chat & find out more about our 34- years trading success

TEL: 01590 676379 (office hours)

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The Trade Fitness Event of the Year for the North of England, brought to you by Workout Magazine

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Workout Conferences, Script Media Group Ltd, 47 Church Street, Barnsley, South Yorkshire, S70 2AS Tel:01226 734412 Fax: 01226 734478

SEPTEMBER

2021 Book now for your FREE place sponsored by

The Trade Fitness Event of the Year for the North of England, brought to you by Workout Magazine

BOOK YOUR DELEGATE PLACE NOW Lunch & refreshments included Goody bag & attendance certificate

The conference will be at the Bolton Whites Hotel on September the 14th and will be a 1 day show starting at 10.00am and closing at 16.30pm

SALES AND MARKETING

PREDICTING CONSUMER BEHAVIOUR

Dave Wright Chair – CEO My Zone Kate Landers – Digital Marketing Director CFM Sarah Watts – CEO Alliance Leisure Jamie Cartwright – founder of box 12 Mike Hind MBE – Owner MAS and Mike Hind Fitness

Grahame Hinde Chair – MD – LFX Academy Lynn Wilson - Volair Leisure Ian Mullane - Owner Keepme and club operator Andy King - Chair of GM Active and CEO at Your Trust, formerly Link4Life Peter Cleaver - The Sports Group

Register now as numbers for the conference and exhibition are limited at: www.tomorrowsworkout.co.uk

In partnership with

Friday 26th November 2021, The Athena,Leicester

NOMINATIONS WILL REMAIN OPEN THROUGHOUT THE YEAR CLOSING ON AUGUST 31 2021.

WWW.NATIONALFITNESSAWARDS.CO.UK SPONSORSHIP PACKAGES ARE AVAILABLE

Call 01226 734605 or email tb@scriptmedia.co.uk for details